Art Reach of Mid Michigan

What Art Reach of Mid Michigan does

Art Reach of Mid Michigan is a 501(c)(3) nonprofit arts organization founded in 1981 and headquartered at 111 E. Broadway Street in historic downtown Mt. Pleasant, Michigan. The organization exists to promote, stimulate, and encourage involvement and appreciation of the arts in the Mid Michigan region, and serves what it describes as tens of thousands of community members annually through a portfolio of in-person arts programming. Its operating model is a community arts center combining direct-to-consumer programming, retail, and event venue operations under one roof.

The core product portfolio spans three interconnected lines. First, art education: a multi-format class and workshop catalog covering painting, drawing, theater, dance, jewelry making, papermaking, bookbinding, and Indigenous arts, priced on a unit basis from approximately $21 to $102, with a 15% membership discount and youth/teen tracks including STEAM Camp and Bound for Broadway. Second, gallery and venue programming through The Morey Family Gallery, which hosts juried shows, independent artists, student exhibitions, and annual collections, and is also rented for private events at a $150 minimum for 2 hours. Third, community outreach initiatives including Club Create (in partnership with Michigan Arts Access for adults with disabilities), Summer Studio (sponsored by Mt. Pleasant Jaycees), Festival of Banners, Brunch in the Garden, Youth Chorus, and Paint the Pavement. Sub-brands include The Morey Family Gallery, Club Create of Mid Michigan, and Summer Studio.

The revenue model is diversified across class and workshop fees (transactional, one-time), an annual membership program providing recurring subscription revenue, individual and Program Partner donations ($50 per program, tax-deductible), gallery and space rental, commemorative poster sales from the 1984-2011 Auction for the Arts archive at $10 each, and event/vendor fees. Operations are supported by a 4-person staff (Executive Director Amy C. Powell, Education Coordinator Kim Bigard, Retail & Volunteer Coordinator Cara Denison, Marketing Coordinator Jeff Silvernail) and a 12-member volunteer Board of Directors, with ticketing, registration, and donation processing handled through the Zeffy platform. The organization is privately funded by community contributions and earned income, with no parent company, venture backing, or external equity.

Name

Art Reach of Mid Michigan

Legal name

Art Reach of Mid Michigan

Website

https://artreachcenter.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Art Reach of Mid Michigan is a 501(c)(3) nonprofit community arts center founded in 1981 in Mt. Pleasant, Michigan, offering in-person art classes, workshops, gallery exhibitions, and outreach programs to local youth, families, adults, and adults with disabilities across the Mid Michigan region.

Ownership category

akta.pro rank

Product category

Community Arts Education and Cultural Programming

NAICS

Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industries

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Community arts education
• Art classes workshops
• Gallery exhibitions
• Youth arts programs
• Cultural programming

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Class and Workshop Fees: Revenue from art classes, workshops, and summer camps including STEAM Camp, Bound for Broadway teen theater, and various arts and crafts programs.
2. Membership Program: Annual membership providing discounts on purchases and classes, plus members-only events.
3. Donations and Grants: Individual donations through everyday giving and Program Partner donations at $50 per program.
4. Gallery Rental: Revenue from renting the gallery space (900 sq ft), meeting room (200 sq ft), and classroom (900 sq ft) for events, receptions, and private functions.
5. Merchandise Sales: Sale of commemorative posters from the annual Auction for the Arts (1984-2011) at $10 each, and event merchandise.
6. Event Admission and Registration: Registration fees for events, programs like Club Create, Teen Open Studio, and Artists Market vendor fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Art Reach of Mid Michigan is a community arts organization that delivers in-person art classes and workshops, gallery exhibitions, youth and teen programs, accessible arts programming for adults with disabilities, community outreach events, and gift shop/poster sales from its downtown Mt. Pleasant facility. The organization serves local residents across all ages through visual arts, performing arts, indigenous arts, and crafts programming, complemented by an annual membership program and donation-supported initiatives.

Product overview

Art Reach of Mid Michigan is an arts organization created in 1981, offering a multi-faceted portfolio of arts education and community programs. The core offerings include art classes and workshops (painting, drawing, theater, dance, jewelry, papermaking), The Morey Family Gallery for exhibitions and rentals, youth programs (STEAM Camp, Teen Open Studio, theater workshops), Club Create for adults with disabilities, Summer Studio affordable workshops, community outreach initiatives, a gift shop, and commemorative poster sales. The organization serves tens of thousands of people annually through these interconnected programs, located at 111 E. Broadway Street in historic downtown Mt. Pleasant, MI.

Differentiator

Problem solved

Functional benefit

Brands

• Club Create of Mid Michigan: A program created in partnership with Michigan Arts Access for adults with disabilities, offering hands-on experiences in the arts led by professional artists.
• The Morey Family Gallery
• Summer Studio

Products and services

• Art Classes and Workshops A diverse portfolio of art and cultural education programs including painting, drawing, theater, dance, jewelry making, papermaking, bookbinding, and specialized workshops serving all ages and skill levels in Mid Michigan.
• The Morey Family Gallery A gallery space hosting independent artists, juried shows, artist groups, and student exhibitions, also available for rental for private events and receptions. Free and open to the public.
• STEAM Camp Summer arts and crafts camp for children ages 6-12 combining Science, Technology, Engineering, Art, and Math through creative projects. Full-week and individual day rates available.
• Club Create of Mid Michigan A program created in partnership with Michigan Arts Access offering adults with disabilities hands-on art experiences led by professional artists in an inclusive setting.
• Teen Programs Youth programs including Teen Open Studio, Bound for Broadway Teen Theater, Performative Play Youth Theater, and Comic Creators workshops for teens.
• Summer Studio Program Affordable workshops in various media for all ages during summer months, sponsored by Mt. Pleasant Jaycees, with each session exploring a different art form and each attendee receiving a $5 voucher for future classes.
• Community Outreach Programs Programs including Art Flair, Arts Collaborative of Mid Michigan, Brunch in the Garden, Festival of Banners, Youth Chorus, Paint the Pavement, Parade of Trees, and Murder Mystery Dinner Fundraiser.
• Art Reach Commemorative Posters Commemorative posters from the Annual Auction for the Arts dating from 1984 through 2011, featuring local artists' work available for purchase at $10 each (pickup only).
• Gift Shop Retail space at the Art Reach facility offering art supplies and materials for purchase, open during store hours (Mon-Fri 10am-5pm, Sat 10am-4pm).
• Gallery and Space Rental Rental of the 900 sq ft gallery, 200 sq ft meeting room, and 900 sq ft classroom for private events, receptions, and celebrations, at $150 minimum for 2 hours with additional time at $75/hour.
• Annual Membership Program Annual membership program providing exclusive benefits including 15% discounts on classes and purchases and access to members-only events.
• Program Partner Sponsorship Program sponsorship opportunity at $50 per program, providing special recognition on the Art Reach website; tax-deductible.
• Artists Market Vendor market event for artists offering 10'x10' vendor spaces at $20 each, allowing artists to sell artwork directly to the public.
• Artists Battle A community artist competition event with participation fees from $10.00.

Quantifiable outcome

• Tens of thousands of community members served annually through arts and cultural programs

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, cultural, minor and operational.

• Michigan Arts AccesscoreStrategic or Co-development PartnerMichigan Arts Access is a key partner in the Club Create of Mid Michigan program, which provides hands-on arts experiences for adults with disabilities led by professional artists. Art Reach serves as the host organization for this program in Mid Michigan.
• Saginaw Chippewa Indian TribeculturalOthersThe Saginaw Chippewa Indian Tribe is connected to the region through Art Reach's Indigenous Arts programming series, which highlights Anishinabek cultural traditions and art forms. Mt. Pleasant is the home of the modern-day Saginaw Chippewa Indian Tribe and the ancestral lands of the Anishinabek people.
• Mt. Pleasant JayceesminorGTM or Marketing PartnerMt. Pleasant Jaycees sponsors the Summer Studio program, which provides affordable, high-quality workshops in a variety of media for all ages during summer months. Each attendee receives a $5 voucher for any future class.
• ZeffyoperationalTechnology or IntegrationZeffy is the ticketing and donation platform used by Art Reach for memberships, class registrations, event tickets, and donation processing. The organization directs supporters to Zeffy for everyday giving and Program Partner donations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ann Arbor Art Center: Community-based nonprofit arts center in Michigan offering classes, workshops, exhibitions, and community programming. Closely comparable in mission and operating model to Art Reach of Mid Michigan, just in a larger Michigan market.
• Lowe Mill ARTS & Entertainment: Large nonprofit arts facility in Huntsville, Alabama offering classes, studios, galleries, and community programs. Closely analogous community-arts-center operating model, though at significantly larger physical scale.
• Torpedo Factory Art Center: Alexandria, Virginia nonprofit art center hosting artist studios, galleries, and classes. Comparable community-focused arts education and exhibition model serving a regional audience.
• Krasl Art Center: Michigan-based nonprofit art center offering classes, exhibitions, and community programs in St. Joseph. Directly comparable as a regional community arts center with a gallery, education, and member-driven model.
• Saugatuck Center for the Arts: Michigan nonprofit arts organization combining gallery exhibitions, classes, performances, and community programs. Comparable operating profile to Art Reach with a similar small-staff, community-funded model.
• Holland Area Arts Council: Community arts council in West Michigan offering classes, exhibitions, and cultural programming. Operates a similar small-staff nonprofit model serving a comparable Mid-Michigan demographic.

Broad incumbents

• Grand Rapids Art Museum: Major Michigan art museum with exhibitions and educational programming. A broader incumbent in the same regional arts ecosystem, though it operates at a much larger institutional scale than Art Reach.
• Indianapolis Art Center: Established Midwestern community art center offering classes, exhibitions, and outreach programs. Comparable in structure but operates at significantly larger scale with more extensive programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ArtReachofMidMI

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Reach of Mid Michigan