MidPoint Music Festival

What MidPoint Music Festival does

MidPoint Music Festival (MPMF, dba "MidPoint Music Festival") is a privately held annual multi-day music festival founded in 2002 in Cincinnati, Ohio. The festival operated a multi-venue model spanning the Taft Theatre/Ballroom, Central Parkway YMCA, and the Superior Kia Stage, featuring a mix of national touring acts and local/regional artists. Documented headliners and performers at the last recorded edition (MPMF17, 2017) included Walk the Moon, Broken Social Scene, Citizen, Valerie June, and Flint Eastwood. The festival maintained an "Alumni" archive of past performers and was promoted via the CincyMusic regional music platform.

The business model is event-driven and sponsorship-funded. Festival attendance was free to the public; revenue was generated through vendor participation fees (applications submitted via email to [email protected]), local and brand sponsorship deals, stage-naming rights, and venue partnerships. Sponsors named in source materials include Skyline Chili, Bud Light, Goose Island, Rhinegeist, Superior Kia, YMCA of Greater Cincinnati, Cincinnati Bell, FUSIAN, Buckeye Vodka, CityBeat, and Connect Cincinnati. Marketing was conducted through organic social media (Twitter, Instagram), a Tumblr blog (blog.mpmf.com), and email newsletter subscriptions, with CincyMusic providing promotional coverage. The organization operated with 1-10 employees from a headquarters at 811 Race St. (Fifth Floor), Cincinnati.

MPMF's operating status is currently inactive. The last documented festival occurred in September 2017; social media and blog activity ceased in 2017-2018; no funding rounds, acquisitions, product launches, regulatory actions, or leadership changes have been recorded. The website remains accessible but static, with a copyright notice extending only to 2020 and no subsequent festival iteration announced. The entity shows no evidence of an active annual event business in subsequent years.

Name

MidPoint Music Festival

Legal name

MidPoint Music Festival

Website

https://mpmf.com

Company type

Private

Founded year

2002

Operating status

Closed

Headcount range

1–10 employees

Short description

MidPoint Music Festival is a privately held, free-admission annual multi-venue music festival founded in 2002 in Cincinnati, Ohio, serving regional music fans and artists through sponsorships, vendor fees, and local partnerships. It last operated in 2017 and is currently inactive.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Music festival events
• Live music festivals
• Festival sponsorship
• Artist showcases
• Event production

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Festival Operations: Revenue generated through vendor fees, sponsorship deals, and festival-related operations including artist performances and venue partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MidPoint Music Festival is an annual multi-day live music festival held in Cincinnati, Ohio. It delivers a unified festival experience featuring national headliners and local/regional artists performing across multiple stages and venues (Taft Theatre, Taft Ballroom, YMCA Central Parkway, Superior Kia Stage), supported by vendor participation and a portfolio of beverage, food, communications, and media sponsors. The festival is offered free to attendees, with monetization driven through sponsorship deals and vendor fees.

Product overview

MidPoint Music Festival is a single, unified annual music festival event held in Cincinnati, Ohio. The offering consists primarily of the festival itself, which showcases live musical performances across multiple venues and stages, along with associated experiences such as artist meetups, vendor participation, and community activities. The festival does not operate as a software-as-a-service platform with multiple modules or add-ons; rather, it is a time-bound cultural event that occurs annually, with the website serving as an information and ticketing portal.

Differentiator

Problem solved

Functional benefit

Products and services

• MidPoint Music Festival An annual multi-day live music festival held in Cincinnati, Ohio, featuring national and local/regional artists performing across multiple venues and stages (Taft Theatre, Taft Ballroom, YMCA Central Parkway, Superior Kia Stage). Free admission for music enthusiasts and festival-goers.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• Skyline ChiliminorGTM or Marketing PartnerFood sponsor for MidPoint Music Festival
• Bud LightminorGTM or Marketing PartnerBeverage sponsor for MidPoint Music Festival
• Goose Island Beer CompanyminorGTM or Marketing PartnerBeer sponsor for MidPoint Music Festival
• RhinegeistminorGTM or Marketing Partner
• Superior KiaminorGTM or Marketing PartnerStage naming sponsor - Superior Kia Stage at festival venues
• YMCA of Greater CincinnatiminorGTM or Marketing PartnerVenue partner - YMCA Stage for festival performances
• Cincinnati BellminorGTM or Marketing PartnerCommunications sponsor for MidPoint Music Festival
• FUSIANminorGTM or Marketing PartnerFood sponsor for MidPoint Music Festival
• Buckeye VodkaminorGTM or Marketing PartnerBeverage sponsor for MidPoint Music Festival
• CityBeatminorGTM or Marketing PartnerMedia sponsor covering festival events
• Connect CincinnatiminorGTM or Marketing PartnerLocal media/promotional partner for Cincinnati coverage
• CincyMusicminorGTM or Marketing PartnerPowered by CincyMusic for event promotion, music coverage, and artist discovery platform

Scale indicators1 record

Recent moves5 records

Expansion highlights1 record

Direct peers

• Bunbury Music Festival: Annual multi-day indie/alternative music festival also held in Cincinnati, OH. Direct geographic and format competitor to MPMF, with overlapping audience, sponsor pool, and venue ecosystem.
• Firefly Music Festival: Multi-day music festival with a multi-stage format and indie-leaning lineup. Comparable in scale, sponsor model, and audience demographic to a reactivated MPMF.
• Pitchfork Music Festival: Three-day indie music festival in Chicago featuring a similar mix of breakthrough and established alternative artists. Closest direct peer in terms of genre curation, artist development pipeline, and indie positioning.
• Boston Calling Music Festival: Multi-day music festival featuring indie, rock, and alternative acts in an urban setting. Comparable in format, audience profile, and scale to a reactivated MPMF.
• Treefort Music Fest: Multi-day indie music festival in Boise, ID that uses a multi-venue citywide format similar to MPMF. Comparable in scale, community-driven positioning, and mix of national and regional indie acts.
• Riot Fest: Annual indie/punk/alternative music festival with a multi-stage format. Comparable in its appeal to similar artist demographics and a comparable size tier of multi-venue programming.

Regional players

• Forecastle Festival: Multi-day music festival held annually in Louisville, KY with a similar indie/alternative artist mix. Comparable in scale and format to MPMF and competes for overlapping regional audiences and Midwestern sponsors.
• Nelsonville Music Festival: Multi-day music festival in southeastern Ohio featuring national and regional indie/folk/rock artists. Comparable in scale, free/low-cost pricing, and community-driven model to MPMF.

Others

• CincyMusic: Cincinnati-based music discovery and event coverage platform that powered MPMF's promotion. Closely tied ecosystem partner, with overlapping artist coverage and audience reach within the Cincinnati market.

Broad incumbents

• Bonnaroo Music & Arts Festival: Large-scale multi-day music and arts festival. Operates at significantly greater scale but competes for similar artist talent, sponsor dollars, and audience attention across the broader indie/alternative festival market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/midpointmusic
• Facebookfacebook.com/midpointmusicfestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MidPoint Music Festival