What Treefort Music Fest does

Treefort Music Fest is an annual multi-day, multi-venue music and arts festival held in downtown Boise, Idaho, founded in 2012 and operated by Treefort LLC. The 14th edition (March 25–29, 2026) features 460+ artists across 54 official venues within a walkable two-mile footprint anchored by Julia Davis Park, the Treefort Music Hall, Neurolux, Shrine Social Club, Reef, and Pengilly's. Beyond the music programming, the festival is structured around 13 specialized "forts" — Alefort (craft beer/wine/cider from 50+ breweries), Comedyfort, Filmfort, Foodfort, Hackfort (digital humanities/tech), Kidfort, Podfort, Storyfort, Yogafort (wellness), Dragfort, Artfort, and Skatefort — each functioning as a sub-festival with dedicated badges ($30–$75) and standalone product pages.

Revenue is generated through five streams: festival passes (5-Day GA starting at $240 early-bird up to higher tiers, plus 1-Day, Main Stage Only, and ZIPLINE premium passes), Alefort beverage sales via physical and now digital tokens, fort-specific badge sales, merchandise (sold at Main Stage, Record Exchange, and online via Big Cartel), and corporate sponsorships (Boise Centre, KeyBank, Yerba Madre). Tickets are distributed primarily through the DICE mobile ticketing platform and the festival's own website, with on-site box office at Julia Davis Park.

The core technology is a proprietary iOS/Android mobile app built by local developer Dionysus, featuring schedule building, a real-time Lineometer showing wait times at each venue, in-app digital Alefort token purchases, and an exclusive swipe-based artist discovery game called Roster. The festival is B-Corp certified (the first festival globally, since 2015) and operates the Treefort For Good 501(c)(3) nonprofit, which funds five free stages and 265+ free events, a youth engagement pipeline (Cadets ages 12–15 and Trailblazers ages 16–18), and a Guardians of the Fort crowdfunding program. The go-to-market model is event-driven: direct-to-consumer ticketing through DICE, marketing via Instagram, TikTok, YouTube, Spotify, X, Facebook, email newsletters, mobile app, and earned media in outlets such as NPR, Newsweek, UPROXX, and NYLON.

Name

Treefort Music Fest

Legal name

Treefort LLC

Website

https://treefortmusicfest.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Treefort Music Fest is an annual multi-day, multi-venue music and arts festival in downtown Boise, Idaho, founded in 2012, featuring 460+ artists across 54 venues and 13 themed programming forts, and serving festival-goers, artists, sponsors, and craft beverage brands through ticket, badge, merchandise, and sponsorship revenue.

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Cultural & Community Festivals (Ticketed) (THAJAFAI), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Live music festival
• Multi-venue arts festival
• Music festival passes
• Independent music events
• Community arts programming

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Festival Passes and Tickets: The primary revenue stream comes from selling festival passes including 5-Day GA passes, 1-Day passes, Main Stage Only passes, and ZIPLINE passes for expedited access. Pricing starts at $240 for early-bird 5-Day GA passes.
2. Alefort Beverage Sales: Alefort features craft beer, wine, and cider from 50+ breweries with a token-based system for purchasing drinks. Both physical tokens and new digital tokens via the app are accepted.
3. Fort Badge Sales: Specialized programming forts (Filmfort, Hackfort, Yogafort) sell individual badges for $30-75, providing priority access to fort-specific events and programming.
4. Merchandise Sales: Festival merchandise including apparel is sold at Main Stage, Record Exchange, and online through Big Cartel. Merchandise is designed by art director James Lloyd and features eco-friendly options.
5. Sponsorships: Corporate sponsors including Boise Centre, Key Bank, and Yerba Madre provide financial support and goods/services. Sponsorship inquiries are directed to [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Treefort Music Fest is an annual five-day, multi-venue music and arts festival held in downtown Boise, Idaho. It sells festival passes granting access to 460+ bands performing across 54+ official venues, alongside 13 specialized programming "forts" covering comedy, film, food, craft beer, yoga, technology, storytelling, drag, visual art, skateboarding, podcasts, family, and free public programming. It also offers branded merchandise, beverage sales through Alefort, and runs an official mobile app with real-time venue wait times and digital tokens.

Product overview

Treefort Music Fest is a single unified festival product held annually in downtown Boise, Idaho. The core offering is the multi-day music festival pass (March 25-29, 2026) granting access to 54+ venues and 460+ performing artists across 5 days. The festival is augmented by 13 themed 'fort' programming tracks—Alefort (craft beer), Comedyfort (stand-up comedy), Filmfort (independent cinema), Foodfort (culinary), Hackfort (technology), Yogafort (wellness), Storyfort (literary), Kidfort (family), Dragfort (drag performance), Artfort (visual arts), and Podfort (podcasts)—plus Skatefort, and Freefort programming. The official Treefort mobile app serves as the primary digital companion for schedule building, real-time line tracking via Lineometer, artist listening, and in-app Alefort token purchases. The festival's nonprofit arm, Treefort For Good (501(c)(3)), funds free public programming including 5 free stages.

Differentiator

Problem solved

Functional benefit

Brands

• Alefort: Craft beer, wine, and cider programming featuring local, regional, and international breweries
• Comedyfort
• Filmfort
• Hackfort
• Yogafort
• Storyfort
• Foodfort
• Kidfort
• Dragfort
• Skatefort
• Artfort
• Podfort

Products and services

• Treefort Music Fest Five-day multi-venue music and arts festival featuring 460+ bands across 54 official venues in downtown Boise, Idaho. The main festival pass grants access to music stages and most fort programming for individual festival attendees.
• Treefort Music Fest Mobile App

Quantifiable outcome

• First festival to become B-Corp Certified (2015)
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Boise CentrecoreOthersMajor venue sponsor and partner for Treefort Music Fest, providing event space and facilities for festival programming
• KeyBankcoreOthersTop contributing sponsor of Treefort Music Fest, providing financial and promotional support for the festival
• Yerba MadrecoreOthersTop contributing sponsor of Treefort Music Fest, providing financial and promotional support
• DionysuscoreTechnology or IntegrationLocal Boise developer that built the official Treefort Music Fest mobile app featuring schedule management, Lineometer, artist discovery, and digital Alefort tokens
• Treefort For GoodcoreStrategic or Co-development Partner501(c)(3) nonprofit arm of Treefort Music Fest dedicated to strengthening free, community-benefit and educational programming throughout the festival and year-round. Provides funding for all forts, free stages, and community initiatives.
• Timber Creek RecyclingminorImplementation/ SI/ Consulting PartnerLocal compost company partner that enables Treefort's composting program, helping the festival achieve zero-waste goals by processing compostable materials from the festival
• Eco-ProductsminorImplementation/ SI/ Consulting PartnerHigh-quality compostable products vendor providing containers and cups for Main Stage, Freefort, and Treefort Music Hall to support zero-waste initiatives
• Duck Club EntertainmentcoreStrategic or Co-development PartnerLocal Boise entertainment company that built Treefort and handles design, animation, and creative direction for the festival. Also manages branding and marketing.
• Duck Club Frequent FlyersminorOthersLoyalty program members of Duck Club Entertainment who receive special benefits and early access to Treefort events

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SXSW: Austin-based multi-day festival combining music, film, tech, and culture across multiple venues and programming tracks. Closely comparable to Treefort's multi-fort (music, film, tech/Hackfort, comedy) structure and walkable urban footprint, though at substantially larger scale.
• Life is Beautiful: Las Vegas music, food, art, and comedy festival with a multi-disciplinary programming structure very similar to Treefort's 13 forts. Both festivals integrate culinary, wellness, and music programming within a walkable urban footprint.
• Bonnaroo Music & Arts Festival: Long-running multi-day music and arts festival featuring hundreds of artists across multiple stages and programming areas. Comparable in its multi-genre, multi-venue, and multi-discipline structure, though Bonnaroo operates at much larger scale on a single farm venue.
• Pickathon: Portland, Oregon-based independent music festival with strong sustainability credentials and community-driven ethos, closely mirroring Treefort's B-Corp positioning, indie artist focus, and Pacific Northwest cultural roots.
• Lightning in a Bottle: California-based music, art, and wellness festival with explicit programming tracks for yoga, meditation, and art installations alongside music—directly analogous to Treefort's Yogafort, Artfort, and music programming model.
• Pitchfork Music Festival: Chicago-based indie music festival curated around independent and emerging artists, comparable to Treefort's emphasis on artist discovery and indie/alternative programming across multiple stages.
• BottleRock Napa Valley: Napa Valley music, wine, and culinary festival combining headline music with craft beverage and food programming—closely paralleling Treefort's Alefort + Music + Foodfort integration.
• Firefly Music Festival: Multi-day music festival featuring hundreds of artists across multiple stages with diverse genre programming. Comparable in scale (mid-sized, multi-stage) and multi-genre artist mix to Treefort.

Broad incumbents

• Outside Lands: San Francisco-based major music, food, wine, and art festival with similar multi-discipline programming (music + culinary + art). Larger scale and broader geographic reach make it an incumbent comparator rather than a direct niche peer.

Emerging players

• Shakori Hills GrassRoots Festival: North Carolina community-rooted multi-disciplinary festival combining music, dance, and community programming. Comparable to Treefort in its community-first ethos and multi-arts (not music-only) positioning, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/treefortfest
• YouTubeyoutube.com/user/treefortmusicfest
• Facebookfacebook.com/treefortmusicfest
• Instagraminstagram.com/treefortfest
• TikToktiktok.com/@treefortfest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treefort Music Fest