What Boblberg does

Boblberg is a Danish digital community platform operated by Shark Inc. ApS (CVR: 33591497), headquartered in Denmark and founded in 2014. The company operates a free-to-user social platform where individuals create "bobler" (short posts) to find or initiate interest-based communities across all 98 Danish municipalities and 5 regions, accessible via web and native iOS/Android apps. The product is a multi-vertical social welfare stack built around a core community-matching feature and nine integrated sub-brands — Julevenner, Nytårsvenner, SnakSammen, Sprogland, Sprogland Junior, Studiebobler, Ungeløftet, Grupper, and Find aktiviteter — developed in partnership with Røde Kors (Red Cross Denmark), universities (AAU, UCN, AU), and Danish municipalities (Region Syddanmark, Middelfart, Furesø, Aalborg, Vordingborg).

The underlying technology comprises mobile apps (iOS/Android), a web platform, private messaging, and integrated video-call booking functionality for services such as SnakSammen and Sprogland. The Grupper (Closed Groups) module is a GDPR-secure group forum developed via a public-private innovation (OPI) project with Region Syddanmark and used by municipalities, healthcare centers, care homes, and associations. The platform implements accessibility standards (WCAG 2.1 AA / EN 301 549), validated through automated tools (QualWeb, WAVE, Siteimprove, Lighthouse), screen reader user testing (JAWS, NVDA) with Dansk Blindesamfund, and external audits by V.I. Data.

The business model combines two revenue streams: (1) municipal sponsorship/B2G contracts under which Danish municipalities subsidize free platform access for their residents, and (2) annual subscriptions for the paid Lukkede Grupper add-on module sold via direct sales to organizations. The end-user core product is free; pricing for institutional modules is not publicly disclosed. Go-to-market is hybrid: product-led and community-led growth via word-of-mouth, Røde Kors co-marketing, seasonal PR campaigns (Julevenner, Nytårsvenner), and B2B direct sales. The company has no disclosed venture funding and appears to be founder-owned.

Name

Boblberg

Legal name

Shark Inc. ApS

Website

https://boblberg.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Boblberg is a Denmark-only digital community platform that lets residents find or create local interest-based groups via "bobler" posts, integrated with Røde Kors social initiatives (Julevenner, SnakSammen, Sprogland, etc.) and monetized through municipal sponsorship and paid GDPR-secure Lukkede Grupper modules for organizations.

Ownership category

akta.pro rank

Product category

Community Social Platform

NAICS

Individual and Family Services (6241), Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

akta.pro secondary industries

Community/Neighborhood C2C Marketplaces (CRAFAKAK), Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

Keywords

• Community matching platform
• Social connection network
• Municipal partnership software
• GDPR-compliant group forum
• Interest-based community app

Headquarters

HQ city

Hvidovre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Municipal Sponsorship / B2G Contracts: Bobler is made freely available to residents of municipalities that partner with Boblberg. Municipalities bear the cost to provide their citizens with free access to the community platform, serving social-welfare objectives. Non-partnering municipalities see limited access restrictions for users.
2. Lukkede Grupper (Closed Groups) - Premium Module: A paid add-on module for municipal employees, healthcare centers, care homes, associations, and other organizations requiring a GDPR-compliant private communication forum. Boblberg provides onboarding, implementation support, and ongoing technical support as part of the package. Contact sales via [email protected].
3. SnakSammen & Sprogland (Volunteer Services): Røde Kors-run services integrated into the Boblberg platform. Boblberg provides the digital infrastructure; Røde Kors coordinates volunteers and funding (e.g., Velux Fonden grant). Revenue is not directly generated; these initiatives support Boblberg's social mission and municipal partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Boblberg operates a free digital community platform (web, iOS, Android) where Danish citizens discover and create interest-based communities via personal posts called "bobler," communicate through private messaging, and access integrated social-welfare initiatives (SnakSammen, Sprogland, Julevenner, Nytårsvenner, Studiebobler, Ungeløftet). The core service is free for end users; revenue is generated through municipal partnerships that subsidize access and a paid B2B subscription module (Grupper / Lukkede Grupper) that provides a GDPR-secure private communication forum to municipalities, healthcare centers, and associations.

Product overview

Boblberg is a Danish community and social connection platform operated by Shark Inc. ApS in partnership with Røde Kors. The platform consists of a core community matching service (Boblberg) plus multiple specialized sub-brands addressing different social needs: Sprogland/Sprogland Junior for Danish language practice with Red Cross volunteers, SnakSammen for video-based conversations, Julevenner and Nytårsvenner for holiday companionship matching, Studiebobler for university students, and Ungeløftet for youth mental health. Additional modules include a closed groups feature for GDPR-safe municipal/organizational communication, an associations directory, and an activity finder. The platform is accessible via web and native iOS/Android apps, and is free for end users.

Differentiator

Problem solved

Functional benefit

Brands

• Julevenner.dk: A Christmas initiative connecting people who want to host or find company for Christmas Eve, operated in partnership with Røde Kors.
• Nytårsvenner.dk
• SnakSammen
• Sprogland
• Studiebobler.dk
• Ungeløftet
• Grupper
• Findaktiviteter.dk
• Foreningsoversigt

Products and services

• Boblberg (Core Platform)
• Boblberg App (iOS and Android)
• Grupper (Lukkede Grupper / Closed Groups)
• Sprogland
• Sprogland Junior
• SnakSammen
• Julevenner
• Nytårsvenner
• Studiebobler
• Ungeløftet
• Foreninger (Associations Directory)
• Find aktiviteter (Activity Finder) An activity calendar and finder (findaktiviteter.dk) allowing users to browse and discover local Danish activities, events, and offerings filterable by category, location, and date.

Quantifiable outcome

• 681,054 registered users on the platform as of the source publication date
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and supporting.

• Røde Kors (Red Cross Denmark)coreStrategic or Co-development Partner · 1 January 2019The defining strategic partnership for Boblberg. Røde Kors and Boblberg co-develop and co-brand multiple social initiatives including Julevenner (since 2019, prior to which Røde Kors ran it alone since 2012), SnakSammen (video companionship), Sprogland (language training), and general platform integration. Boblberg provides the digital infrastructure; Røde Kors provides volunteers, program coordination, and brand credibility. Together they work to combat loneliness and social isolation in Denmark.
• OiSTERminorGTM or Marketing PartnerOiSTER, a Danish telecommunications company, partners with Nytårsvenner (Boblberg's New Year's Eve matching initiative) to help spread awareness and connect people who want to celebrate New Year's Eve together. OiSTER supports the initiative as part of its community engagement activities.
• OplevAltminorGTM or Marketing PartnerOplevAlt is an experience club whose members receive discounts on experiences. They partner with Nytårsvenner to promote the initiative and help connect people looking for New Year's Eve company, aligning with their mission of creating memories through shared experiences.
• Region SyddanmarkcoreStrategic or Co-development PartnerRegion Syddanmark partnered with Boblberg in a public-private innovation (OPI) project to develop the GDPR-secure closed groups module (Lukkede Grupper). The project responded to heightened GDPR compliance requirements and demand from municipal employees for a secure citizen communication tool. The module is now sold to municipalities and organizations across Denmark.
• Middelfart KommunecoreStrategic or Co-development PartnerMiddelfart Kommune partnered with Boblberg to launch and pilot the Ungeløftet initiative — a digital platform for youth (ages 15-29) focused on mental health, well-being, and opportunity discovery. The ambition is to scale Ungeløftet to municipalities nationwide. Project led by Vesna Grell from Middelfart Kommune.
• Aalborg Universitet (AAU), UCN, and Aarhus Universitet (AU)supportingStrategic or Co-development PartnerStudiebobler — Boblberg's sub-platform for students — was developed in collaboration with Aalborg University (AAU), University College Nordjylland (UCN), and Aarhus University (AU). The platform helps students at these institutions find study-related communities and social groups.
• Dansk Blindesamfund (Danish Association for the Blind)supportingStrategic or Co-development PartnerDansk Blindesamfund collaborated with Boblberg on user testing for web accessibility. Screen reader user testing was conducted with JAWS 2020/2021 and NVDA 2020.4 as part of Boblberg's WCAG 2.1 AA compliance evaluation.
• V.I. Data (External Accessibility Consultant)minorImplementation/ SI/ Consulting PartnerV.I. Data conducted external accessibility evaluations for Boblberg's WCAG 2.1 AA compliance, supplementing Boblberg's internal automated testing and Dansk Blindesamfund user testing.
• Ballast CPH (Accessibility Statement Author)minorImplementation/ SI/ Consulting PartnerBallast CPH assisted Boblberg in drafting its accessibility statement (WCAG declaration), which was first published 16 August 2021 and last revised 20 November 2024.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Frivilligjob.dk: Frivilligjob.dk is a Danish volunteer-matching platform connecting people to nonprofit opportunities. Comparable to Boblberg's SnakSammen and Sprogland sub-brands, which similarly rely on volunteer networks coordinated through a digital platform — though Boblberg focuses on companionship and language practice rather than volunteering roles.
• Aktivitetskalender (FOF): FOF (Folkeligt Oplysningsforbund) is a Danish adult education association that lists courses and activities across Denmark. Comparable to Boblberg's Find aktiviteter and Foreninger modules, which also surface local Danish activities and associations to users.
• WG-Gesucht: WG-Gesucht is a German community marketplace for shared housing and flatmate matching. While narrower in focus, it shares Boblberg's community-formation model within a single German-speaking market and uses private messaging for connection.

Direct peers

• Meetup: Meetup enables users to find and form local interest-based groups and events. Boblberg's core 'bobler' model — posting invitations to join community activities — is conceptually similar to Meetup's group creation and RSVP flow, though Boblberg is free and integrated with municipal sponsorships.
• Nextdoor: Nextdoor is a neighborhood-based community platform connecting local residents through shared interests and local activity. Like Boblberg, it operates on a hyperlocal, community-led model; however, it is a scaled global incumbent rather than a single-country niche operator.

Emerging players

• Patook: Patook is a strictly platonic friendship app that explicitly prohibits romance and commercial activity. Its mission and rules closely mirror Boblberg's no-dating/no-commercial-use policy, making it a useful behavioral and policy comparator.
• Geneva: Geneva is a group-based social platform for communities, clubs, and organizations to communicate in private spaces. Comparable to Boblberg's GDPR-secure Lukkede Grupper module, which similarly serves organizational and community use cases with private group communication.
• Friender: Friender is a friendship-matching app based on shared interests and activities. Like Boblberg, it focuses on platonic community formation through interest alignment, though it operates as a mobile app rather than a civic platform.
• Bumble BFF: Bumble BFF is the friendship-focused mode of Bumble, connecting users for platonic friendships and meetups. Like Boblberg, it targets adult users seeking community and friendships, but it operates on a mobile-first dating-app model rather than a hyperlocal civic platform.

Broad incumbents

• Borger.dk: Borger.dk is the official Danish government citizen portal providing public services and information. While broader in scope, it represents an institutional incumbent against which Boblberg's municipal partnership model must position as a complementary social-welfare channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/boblberg
• Facebookfacebook.com/boblberg.dk
• LinkedInlinkedin.com/company/boblberg-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boblberg