Kingtrade

What Kingtrade does

Kingtrade d.o.o. is a privately held Croatian multi-category e-commerce retailer headquartered in Makarska, operating the storefront kingtrade.hr and trading as 'Kingtrade' since 1990. The company sells a broad assortment across nine product categories - household appliances, electronics, tools and machinery, home and design, electrical materials, construction and paints, ceramics and sanitary, garden and hobbies, and ironmongery - to individual Croatian consumers, with complementary physical retail through its Makarska trade center (TRGOVAČKI CENTAR KINGTRADE) and selective project supply to residential developers such as Projekt Hemera.

The underlying technology is a proprietary e-commerce platform built with web development partner Mathema d.o.o. and integrated with Monri Payments for credit card and installment processing (1-24 months). Order fulfillment is supported by a two-warehouse distribution network: a Southern hub ('Jug') in Makarska at Zadarska ulica 3, and a Northern hub ('Sjever') at Jankomir 25 in Zagreb, enabling delivery across mainland Croatia and to most Croatian islands. Pricing is in EUR inclusive of VAT (PDV), with promotional discounts ranging from 10-50% and free delivery offered for orders above €300 within the Makarska Riviera.

The business model is direct-to-consumer hardware retail: per-transaction unit pricing on a wide SKU base, paid through cash, bank transfer, or installment credit. Marketing is conducted through the e-commerce storefront, an email newsletter, a content blog, Facebook and Instagram organic social, and seasonal sales promotions. The company is structured as a Croatian d.o.o. (limited liability), is independently owned with no parent company, and reports no funding rounds, acquisitions, or institutional investors in the available record.

Name

Kingtrade

Legal name

Kingtrade d.o.o.

Website

https://kingtrade.hr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Kingtrade is a Croatian multi-category e-commerce retailer (kingtrade.hr) selling home appliances, electronics, tools, construction materials and household goods to consumers across Croatia, supported by two warehouses and a Makarska retail trade center.

Ownership category

akta.pro rank

Headquarters

HQ city

Makarska

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Kingtrade generates revenue through direct online retail sales of home appliances, electronics, tools, construction materials, and household goods to consumers. They sell a wide assortment across multiple categories including white goods, small appliances, power tools, ceramics, and home decor. The business operates on a standard retail model with per-transaction pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kingtrade is a Croatian e-commerce and physical retailer (Kingtrade d.o.o.) that sells a broad assortment of household appliances, consumer electronics, power tools, construction materials, ceramics, sanitary ware, home decor, garden equipment, and ironmongery directly to end consumers. Sales are made through the kingtrade.hr online storefront, the TRGOVAČKI CENTAR KINGTRADE retail center in Makarska, and two distribution warehouses (Makarska 'Jug' and Zagreb 'Sjever') with delivery across Croatia.

Product overview

Kingtrade is a Croatian e-commerce retailer operating a multi-category online marketplace (kingtrade.hr). The company offers a broad portfolio of products organized into nine main categories: Household Appliances (large and small appliances), Electronics (TVs, computers, phones, cameras), Tools and Machinery (power tools, hand tools, garden equipment), Home and Design (decor, cookware, lighting, textiles), Electrical Materials (cables, switches, lighting fixtures), Construction and Paints, Ceramics and Sanitary (bathroom fixtures, plumbing), Garden and Hobbies (grills, outdoor furniture), and Ironmongery (hardware, fasteners). The core product is the web shop platform enabling online retail sales across all these categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Kućanski uređaji (Household Appliances)

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mathema d.o.o.minorOthersMathema d.o.o. is identified as the web development partner responsible for creating the Kingtrade web shop. This is a technology/integration support relationship for the e-commerce platform development.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pevec: Croatian home-improvement and tools retailer with physical stores and online operations. Comparable assortment in hardware, tools, construction materials, and household goods targeting Croatian consumers and small contractors.
• eKupi: Croatian online retailer offering electronics, appliances, and home products. Competes head-to-head with Kingtrade in the multi-category B2C online retail space across Croatia.
• Mall.hr: Croatian online general-merchandise marketplace selling electronics, home appliances, tools, and household goods to consumers nationwide. Directly comparable to Kingtrade in product breadth, customer base, and B2C e-commerce model within the Croatian market.
• Bauhaus (Croatia): International DIY and home-improvement big-box chain operating in Croatia. Direct overlap with Kingtrade's tools, construction materials, hardware, and garden categories, with both physical and online presence.
• Elipso: Regional electronics retail chain operating in Croatia and neighboring markets. Competes with Kingtrade's Electronics category and overlaps in home appliances.
• Emmezeta: Croatian home furnishings and household goods retailer. Overlaps with Kingtrade's Home & Design, small appliances, and home category offerings in the Croatian market.
• Tehnomax: Croatian appliance and consumer electronics retailer. Directly comparable to Kingtrade's household appliances and electronics verticals, serving similar B2C customers in Croatia.

Broad incumbents

• Lesnina (XXXLutz): Croatian home and furniture retailer, now part of XXXLutz group. Larger incumbent with broader portfolio but overlapping product categories including home furnishings, decor, and household goods.
• Njuškalo: Croatia's largest classifieds and C2C marketplace. Indirectly comparable as it influences price discovery and consumer purchasing behavior for many product categories Kingtrade sells, including electronics, tools, and home goods.

Emerging players

• HG Spot: Croatian online retailer with growing assortment in home, lifestyle, and consumer goods. Emerging competitor in the same online home-goods category targeting Croatian consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookhr-hr.facebook.com/makarska.kingtrade
• Instagraminstagram.com/kingtrade.makarska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingtrade