Winfield & Company

What Winfield & Company does

Winfield & Company is the legal entity associated with the domain winfieldandcoinc.com. Per the source material, the entity does not function as a direct service provider; its website operates as an independent pay-per-call lead generation and referral landing page that connects homeowners calling the toll-free number (888) 602-1585 with third-party local roofing service providers. The site explicitly disclaims affiliation with, or endorsement of, any specific brand and disclaims provision of services directly, with the operator receiving compensation per qualified call connection while pricing and service delivery are controlled by the independent contractors.

The platform's core product is a single "Roofing Service" offering covering roof repair and leak correction, shingle replacement, new roof installation, storm damage repair, flashing, and gutters. The operational workflow is entirely phone-mediated: the consumer calls, describes the problem to a live operator, and is routed to a local technician for same-day or next-day service; satisfaction is backed by a "No Fix, No Fee" guarantee from the connected provider. There is no proprietary technology, no mobile application, no API, no integrations, and no AI/ML components disclosed; the underlying platform is a static informational site driving toll-free call traffic.

The business model is a transaction-fee, direct-to-consumer pay-per-call referral funnel. Marketing relies on direct-response advertising with a prominent phone-number call-to-action, supported by a LocalHero badge and linked home-services resource guides. The operating status is recorded as "closed," with no headcount, no management team, no funding history, no revenue disclosure, and no parent company identified; the domain is actively listed for sale on GoDaddy, indicating the underlying asset is being divested rather than the business being grown.

Name

Winfield & Company

Legal name

Winfield & Company

Website

https://winfieldandcoinc.com

Company type

Private

Operating status

Closed

Short description

Winfield & Company operates the winfieldandcoinc.com pay-per-call lead generation landing page, connecting U.S. residential homeowners via toll-free phone to independent third-party roofing contractors; the entity is not a direct service provider and its domain is actively listed for sale.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Pay-per-call lead generation: Revenue generated through pay-per-call connections. When a consumer calls the displayed phone number, they are connected to a third-party roofing service provider or contractor. The website operators receive compensation for each qualified lead/connection. All pricing for actual repair services is set by the independent contractors, not by this platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Winfield & Company operates a pay-per-call lead generation and referral platform that connects residential homeowners with independent local roofing technicians via a prominently displayed toll-free phone number. The company earns a transaction fee for each qualified call routed to a third-party contractor, while all actual roofing work (repairs, shingle replacement, installations, storm damage repair, flashing, and gutters) is performed and priced by the independent service providers it connects consumers with.

Product overview

Winfield & Company operates as a single unified roofing service offering, functioning as a lead generation platform that connects homeowners with independent local roofing technicians. The core product is the Roofing Service, which provides access to a network of contractors for roof repairs, shingle replacement, new roof installation, storm damage repair, flashing, and gutters. The service is delivered through a simple phone-based process where customers call a toll-free number, describe their roofing needs, and are connected with a suitable local technician for same-day or next-day service.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Service Referral A pay-per-call lead generation and referral service that matches homeowners needing roof repairs, shingle replacement, leak correction, full roof installations, storm damage repair, flashing, or gutters with independent local roofing technicians. Customers call a toll-free number, describe their need, and are connected directly to a vetted local technician who provides an upfront quote before work begins, with same-day service typically available.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LocalHerominorGTM or Marketing PartnerLocalHero is referenced as an independent marketing platform and home services resource provider. The website displays a LocalHero badge and provides links to LocalHero home services resources for guides on roof maintenance, storm preparation, and choosing the right professional. LocalHero appears to be the parent or affiliated platform for this lead generation service.

Scale indicators1 record

Recent moves3 records

Direct peers

• Thumbtack: Thumbtack is a marketplace that matches homeowners with local professionals across hundreds of categories, prominently including roofing. It is a direct competitor in the consumer-to-contractor lead-generation space.
• Modernize: Modernize is a pay-per-lead home-improvement lead-generation platform with a strong vertical focus on roofing and windows. Directly comparable in mechanics (homeowner submits request, gets matched with a vetted local pro) and target categories.
• CraftJack: CraftJack is a lead-generation company focused exclusively on the home-services space, providing exclusive and shared web leads (and historically call transfers) to contractors. Directly comparable on lead-gen mechanics and customer (local contractors).
• ImproveNet (now Angi): ImproveNet was a home-improvement contractor-matching site (now operating under Angi) focused on connecting homeowners with local pros, including roofers. Directly analogous on the consumer-to-contractor matchmaking product.
• Networx: Networx operates a contractor matchmaking platform serving home services, historically including pay-per-call and pay-per-lead roofing-related inquiries. Closely aligned with the subject's pay-per-call lead-gen mechanics.
• ServiceMagic (now Angi Leads): ServiceMagic was the original consumer service-request platform acquired by IAC and folded into Angi Leads. It pioneered the home-services lead-gen category that Winfield & Company's pay-per-call offering sits inside.
• Angi Leads (formerly HomeAdvisor): Angi Leads (formerly HomeAdvisor) is the largest U.S. pay-per-lead home-services marketplace, including roofing. It is the closest direct competitor in connecting homeowners with screened local contractors via phone and web leads.

Emerging players

• Bark: Bark.com is an online marketplace that connects consumers with local professionals across home-improvement and other service categories, including roofing. It overlaps on consumer-to-pro matching mechanics and DIY self-service for pros.

Broad incumbents

• Porch Group: Porch.com operates a broader home-services platform combining software for moving, utilities, and contractor lead generation (including roofing). It is a larger incumbent with overlapping lead-gen capabilities but a wider portfolio.
• Yelp (Home Services vertical): Yelp's home-services vertical surfaces and monetizes local service pros (including roofing) via leads and advertising. It is a broader incumbent with overlapping ability to route high-intent homeowners to contractors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winfield & Company