Getränke Heinemann

What Getränke Heinemann does

Getränke Heinemann is a family-owned German beverage wholesale distributor founded in 1954 by Moritz Heinemann in Bad Driburg and now led in its third generation by Eris and Dirk Heinemann. The company supplies beer, wine, spirits, soft drinks, juices, and other beverages — a portfolio of more than 3,000 articles — to gastronomy (restaurants, hotels, canteens, caterers), retail trade (independent drink markets, retail chains, petrol stations), healthcare (hospitals, nursing homes), events, and private consumers across five German federal states: Thuringia, Hesse, Lower Saxony, North Rhine-Westphalia, and Saxony-Anhalt.

The core operating platform consists of five strategically located warehouse and distribution centers (Großengottern as headquarters, Erfurt-Stotternheim on the A71, Bad Driburg, Göttingen, and Bad Lauterberg) supported by an own fleet with route-optimized delivery. A complementary B2C channel operates seven GetränkeWelt retail beverage markets plus Getränke-Taxi home delivery in Thuringia, Lower Saxony, and North Rhine-Westphalia. Digital infrastructure is limited to standard order management systems providing real-time access to orders, delivery data, and negotiated pricing; B2B online ordering is enabled through a partnership with the Kollex platform. No proprietary technology, AI capabilities, or patents are disclosed. The company also owns the Pimo's private-label spirits brand (eight varieties) and rents event equipment including dispensing carts, cooling trailers, draft systems, glassware, and furniture.

Revenue is generated primarily through B2B wholesale distribution margins (transaction-based) on beverage volumes to gastronomy and trade customers, supplemented by retail margin at GetränkeWelt markets and rental fees for event equipment. Pricing is individually negotiated per customer group, published only to registered B2B customers through the customer portal, and subject to periodic price increases and diesel-floater adjustments. The company is registered as Getränke Heinemann GmbH & Co. KG with Heinemann Verwaltungsgesellschaft mbH as the personally liable general partner; no external institutional investors, PE sponsors, or holding structures are present. Growth has historically been driven by regional consolidation, with four completed acquisitions (Merten 2004, Klingemann 2015, Gerke-Getränke 2018, Getränke Wille 2022) used to expand footprint and warehouse capacity.

Name

Getränke Heinemann

Legal name

Getränke Heinemann GmbH & Co. KG

Website

https://getraenke-heinemann.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned German beverage wholesale distributor (founded 1954) supplying 3,000+ beverage articles to gastronomy, retail trade, healthcare, events, and private consumers across five federal states via five distribution centers and seven GetränkeWelt retail markets.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

akta.pro secondary industries

Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH), Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)

Keywords

• Beverage wholesale distribution
• Gastronomy beverage supply
• Event equipment rental
• Retail beverage markets
• Home beverage delivery

Headquarters

HQ city

Mühlhausen

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Wholesale Distribution: B2B wholesale distribution of beverages to gastronomy, retail trade, and commercial customers across five federal states. Customers include restaurants, hotels, drink markets, wholesalers, retail chains, petrol stations, hospitals, nursing homes, canteens, offices, and kiosks. Products include beer, wine, spirits, soft drinks, juices, and more.
2. Retail Beverage Markets: Retail sales through 7 GetränkeWelt beverage markets serving private consumers. Markets are located in Thüringen, Niedersachsen, and Nordrhein-Westfalen.
3. Event Equipment Rental: Rental of event equipment including dispensing carts, cooling trailers, bars, draft systems, refrigerators, beer tent furniture, standing tables, and glasses in all sizes. Services include commission-based beverage purchase, pickup/return service, and professional consultation.
4. Home Delivery (Getränke-Taxi): Home delivery service for private customers using Getränke-Taxi vehicles. Orders placed via phone or email.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Getränke Heinemann is a family-owned beverage wholesaler that distributes more than 3,000 beverage articles (beer, wine, spirits, soft drinks, juices) to gastronomy, retail trade, and commercial customers across five German federal states from five strategically located distribution centers. The company also operates seven GetränkeWelt retail beverage markets for private consumers, provides a Getränke-Taxi home delivery service, and rents complete event equipment (dispensing carts, cooling trailers, draft systems, glassware, furniture) for events and festivals.

Product overview

Getränke Heinemann is a family-owned beverage wholesale company with over 65 years of tradition, operating as a single integrated platform with multiple service modules. The core offering consists of B2B beverage delivery services for gastronomy (Gastronomie Getränkeversorgung) and retail (Handel Getränkelieferung), supported by complementary modules including event equipment rental (Gastro- und Eventtechnik) and private customer services (GetränkeWelt retail markets and Getränke-Taxi delivery). The product portfolio spans over 3,000 beverage articles including beer, wine, spirits, and non-alcoholic drinks, with own private label (Pimo's Hausmarke). The company operates five locations and seven retail markets under the GetränkeWelt sub-brand across central Germany.

Differentiator

Problem solved

Functional benefit

Brands

• GetränkeWelt: Chain of retail beverage markets (Getränkeabholmärkte) operated across Thuringia, Lower Saxony, and North Rhine-Westphalia for private consumers.
• Pimo's

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KollexcoreGTM or Marketing PartnerKollex is an online ordering platform partner that enables B2B customers to place orders digitally. Getränke Heinemann uses Kollex for digital order management and e-commerce for gastronomy and trade customers. The partnership provides customers with modern online ordering capabilities.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Krombacher: Major German brewery group with extensive direct wholesale relationships to gastronomy and retail. Overlaps with Getränke Heinemann's product portfolio as both a brand supplier and a competitor for on-premise accounts.
• Bitburger: National German brewery group distributing beer and beverages across gastronomy and retail. Comparable as both a brand partner and a vertically integrated wholesale competitor.
• Berentzen-Gruppe: German beverage manufacturer with own spirits portfolio that distributes through B2B wholesale channels overlapping with Getränke Heinemann's spirits assortment. Comparable as a brand-side counterpart to the wholesale-led business.
• Radeberger Gruppe: Germany's largest private brewery group with significant own-brand beverage production and integrated wholesale capabilities. Operates broadly in the same beverage distribution value chain with national scale.
• Warsteiner: Large German brewery with national distribution into gastronomy and food retail. A supplier-brand comparable that also competes for shelf space and on-premise listings in the same regional markets.

Direct peers

• Trinks: Largest national B2B beverage wholesaler in Germany serving gastronomy and retail with multi-category beverage distribution. Directly comparable to Getränke Heinemann's core B2B wholesale motion, but at national rather than regional scale.
• Flaschenpost: Digital-first beverage delivery platform operating across Germany with own logistics and rapid delivery to consumers and B2B customers. Competes with both Getränke Heinemann's B2C Getränke-Taxi and parts of its retail market business.
• Getränke Essmann: Regional German beverage wholesaler serving gastronomy and retail customers across multiple states. Closely comparable B2B beverage distribution model, customer mix, and operational structure to Getränke Heinemann.

Emerging players

• Durstexpress: Online beverage delivery service (now part of the Radeberger Gruppe) targeting both consumers and B2B customers. Represents the digital, platform-driven distribution model encroaching on traditional regional wholesalers.

Regional players

• Getränke Hachtel: Regional German beverage wholesaler serving gastronomy, retail, and events in its core territory. Highly comparable operating model with similar customer segments and product breadth to Getränke Heinemann, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getränke Heinemann