SoftVelocity
- Company typePrivate
- Founded-
- HeadquartersPompano Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SoftVelocity does
SoftVelocity is a privately held, US-based (Florida, per 954 area code) software company that has developed and maintained the Clarion rapid application development platform for over two decades. Clarion is a database application development environment built around a proprietary template-driven code generator (AppGen) that converts user-defined data dictionaries into compilable source code, supporting both procedural and object-oriented paradigms and any SQL or ISAM backend. The product line spans the Clarion IDE (currently Clarion 12, released in 2024 with a 64-bit successor previewed for 2026), H5 Bootstrap for web-enabling desktop apps, Application Broker SE for web deployment, and a suite of add-ons covering report generation, networking, in-memory data, and business math/graphics.
The company monetizes Clarion primarily through the Core Subscription Program (CSP), a 12-month subscription that bundles updates, bug fixes, beta access, and at least one major version upgrade, supplemented by tiered technical support contracts (per-incident at $60/hour, prepaid blocks at $150/3 hours, and $700/year Priority Support), perpetual-style add-on licenses sold via a Shopify storefront, and freemium community support. Distribution is hybrid: direct sales via phone and email for enterprise inquiries, an own-storefront e-commerce channel, and a 15-country international distributor network spanning South America, Europe, Asia-Pacific, and Africa. Marketing is community-led, anchored on free weekly ClarionLive webinars, an active newsgroup community, Clarion Magazine, YouTube tutorials, and a developer blog.
SoftVelocity serves a horizontal customer base that includes solo developers, small and mid-sized development teams, large corporations, government agencies, and military organizations, with no single named enterprise customer dominating the public record beyond a Whitemarsh Information Systems testimonial. The company has no disclosed funding, no disclosed revenue, and no disclosed management team, indicating a small, bootstrapped operation whose competitive position rests on switching costs from decades-old Clarion codebases, an entrenched community ecosystem, and a proprietary template engine rather than on AI differentiation or venture-scale growth signals.
SoftVelocity firmographics
Firmographics- Name
- SoftVelocity
- Legal name
- SoftVelocity
- Website
- https://softvelocity.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SoftVelocity industry classification
Industry- Product category
- Rapid Application Development (RAD) Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where SoftVelocity is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Markets served
SoftVelocity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Primary revenue from Clarion software licenses sold as subscriptions through the Core Subscription Program (CSP). Subscriptions provide access to all product updates, bug fixes, new releases, and beta programs for a 12-month period. Major version upgrades are guaranteed during the subscription period.
- Technical Support Plans: Revenue generated from various technical support tiers: Per-incident support ($60/hour), Prepaid Support blocks ($150 for 3 hours), and Priority Support contracts ($700/year). Also includes Start-up Support free within 30 days of purchase.
- Add-on Products: Additional revenue from add-on template sets and drivers including Oracle driver, IPDS, IMDD, DFD, Advanced Report Output Generators (PDF, HTML, XML, Text), Business Math, Graphing, PHP, and Application Broker SE.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Subscription Program (CSP) - Annual subscription with all product updates and major version upgrades included |
| Other | Pay-as-you-go | Per-Incident Support - Occasional technical advice on an as-needed basis |
| Other | Multi-year contract | Prepaid Support - Cost-efficient block of support hours |
| Subscription | Annual | Priority Support - Comprehensive annual support with 12 hours included |
| Freemium | Pay-as-you-go | Start-up Support - Free initial support for new users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SoftVelocity product offering
Product offeringCore offering
SoftVelocity develops and sells Clarion, a rapid application development (RAD) platform with a proprietary code generation engine (AppGen) that uses field-tested templates to automatically generate database-driven applications from user-defined data specifications. The platform supports any SQL or ISAM database backend and is sold primarily through the Core Subscription Program (CSP), an annual subscription that delivers all product updates, bug fixes, major version upgrades, and access to beta releases.
Product overview
SoftVelocity offers Clarion as its primary product — a database application development platform that generates code from templates. The core Clarion IDE (currently at version 12) uses an Advanced Code Generator engine and visual wizards to enable rapid database application development. The product portfolio includes the standard Professional and Enterprise editions, with Enterprise adding H5 Bootstrap for web-enabled applications. Add-on modules extend functionality including report generation (PDF, HTML, XML, Text), networking (IP Driver/Data Server), data handling (In-Memory Driver, Dynamic File Driver), and business tools (Math, Graphing). The Core Subscription Program (CSP) provides ongoing access to updates, support, and guaranteed major version upgrades. The platform supports connection to multiple database backends including SQL variants (MSSQL, SQLite, PostgreSQL, SQL Anywhere) and proprietary formats (TopSpeed, ISAM).
Differentiator
Problem solved
Functional benefit
Brands
- Clarion: Database application development tool and programming language that generates code from templates, enabling rapid development of database-driven applications for SQL or ISAM backends.
Products and services
- Clarion Rapid application development platform with an Advanced Code Generator (AppGen) engine that automatically generates database-driven applications from templates based on user-defined data specifications. Supports both procedure and object-oriented programming, connects to any SQL or ISAM database backend, and is targeted at solo developers, development teams, large corporations, government agencies, and military organizations building database applications.
- Core Subscription Program (CSP) Annual subscription program granting access to all Clarion product updates, maintenance releases, minor and major version upgrades, bug fixes, beta releases, email support, Problem-Tracker developer support, and subscription-holder discounts. Guarantees at least one major version upgrade during the subscription term, with auto-extension if no major upgrade ships.
- H5 Bootstrap (Enterprise Edition feature) Web-enabling framework that converts Clarion desktop applications into responsive, mobile-ready web applications based on the Bootstrap framework, supporting desktop, tablet, and mobile devices from a single code base.
- Application Broker SE Server-side add-on component for distributing Clarion applications as web apps, including the AppBroker Service Manager for managing web deployments.
- Advanced Report Output Generators Add-on template set that enables Clarion applications to generate reports in PDF, HTML, XML, and Text output formats.
- IP Driver and Data Server (IPDS) TCP/IP-enabled driver and data server add-on for network-based data access and communications between Clarion applications.
- In-Memory Driver (IMDD) Add-on driver for performing in-memory data operations within Clarion applications.
- Dynamic File Driver (DFD) Add-on driver providing dynamic file handling capabilities for Clarion applications.
- Business Math and Graphing Templates Add-on template sets for business calculations and graphical data visualization within Clarion applications.
Companies that use SoftVelocity
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
SoftVelocity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature10 records
SoftVelocity partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional.
- Templates ClarionregionalRegional distributor for Clarion products in Argentina, Chile, Paraguay, and Uruguay. Contact: Juan XXIII 382 Dto.2, Chacabuco (6740), Buenos Aires, Argentina. Phone: +54 (02352) 431823
- Data Down UnderregionalRegional distributor for Clarion products in Australia and New Zealand. Contact: 2B Bimmil Street, PO Box 165, Eden, NSW 2551, Australia. Phone: 61-126-496-4420
- RADventure B.V.regionalRegional distributor for Clarion products in Benelux region. Contact: Computerweg 3, 3542 DP Utrecht, The Netherlands. Phone: 31(0) 88 77 647 47
- Clarion Software BrasilregionalRegional distributor for Clarion products in Brazil. Contact: Rua Sansao Alves Dos Santos 102, Conj. 11, Sao Paulo, SP 04571-090. Phone: 55 11 5506-8550
- e-DataregionalRegional distributor for Clarion products in Croatia. Contact: Ozaljska 96, Zagreb, 10000. Phone: +385 92 2988891
- Allerup EDBregionalRegional distributor for Clarion products in Denmark. Contact: Kobenhavnsvej 170, 1 DK-4000 Roskilde. Phone: 45 46 75 71 22
- C.I.A. InformatiqueregionalRegional distributor for Clarion products in France. Contact: 13 Chemin de la Grande Prairie, 21130 Auxonne. Phone: 03 80 71 97 86
- Softline Solutions FranceregionalRegional distributor for Clarion products in France. Contact: 4 Avenue Morane Saulnier - Bat C, 78140 Velizy Villacoublay
- Bimol Intertrade Co. LtdregionalRegional distributor for Clarion products in Thailand. Contact: 763 Floor 1 Soi Silom 15, Silom Road Silom, Bangrak Bangkok 10500. Phone: +66(0) 8-1837-0081
- Gopac Solutions Integrales SA de CVregionalRegional distributor for Clarion products in Mexico. Contact: Av. Cubilete 772, Col. Chapalita C.P. 45040, Zapopan, Jal. Phone: +52 33 3880-9500
- SysLogisregionalRegional distributor for Clarion products in Poland. Contact: 84-230 Rumia, ul. Dokerów 3/7. Phone: +48 602635050
- Incasu (Pty) LtdregionalRegional distributor for Clarion products in South Africa. Contact: P.O. Box 12082, Bondev Park block D, Eldoraigne, Centurion. Phone: 083 273 4518 / 012 753 2120
- DSCallards Ltd.regionalRegional distributor for Clarion products in United Kingdom. Contact: 2-3 Station Yard Ashburton, Devon TQ13 7EF. Phone: 44 (0) 1364 654222
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SoftVelocity competitors and assessment
Company assessmentDirect peers
- Mendix: Mendix (a Siemens business) provides a low-code platform for building enterprise database-backed applications with visual modeling and collaborative development. It overlaps directly with Clarion's positioning as a low-code/no-code database application development tool aimed at both professional developers and citizen developers.
- Appian: Appian provides a low-code automation platform focused on process-driven and case-management applications with deep database integration. It overlaps with Clarion's RAD approach and enterprise/government customer base, particularly in mission-critical applications.
- Claris (FileMaker): Claris FileMaker is a longstanding rapid application development platform for building custom database-driven applications across desktop, web, and mobile. Like Clarion, it emphasizes code-free or low-code creation of database apps and has decades of heritage in the same niche.
- Zoho Creator: Zoho Creator is a low-code application development platform for building custom database-driven business applications, web apps, and mobile apps. It targets the same SMB and enterprise custom database application use case as Clarion, with visual builders and broad database connectivity.
- OutSystems: OutSystems is a leading enterprise low-code application platform that enables rapid development of database-driven and process applications with visual modeling and code generation. It is the closest large-scale analog to Clarion's RAD and template-driven code generation model, though at vastly larger scale and broader scope.
- Caspio: Caspio is a low-code platform purpose-built for creating online database applications without coding, with enterprise-grade security and scalability. It overlaps directly with Clarion's positioning around database-driven application development for business users.
Emerging players
- Retool: Retool is a low-code platform for building internal tools and database-backed business applications with drag-and-drop UI components and direct SQL integration. It serves the same database-application-development use case as Clarion but with a modern web-native stack targeting a developer audience.
- Bubble: Bubble is a no-code visual programming platform for building web applications with database backends, targeted at non-developers and small teams. It addresses the same non-developer-friendly database application creation use case Clarion promotes.
Broad incumbents
- ServiceNow App Engine: ServiceNow's App Engine provides low-code tools to build custom database-driven workflow applications on the Now Platform, with strong enterprise and government adoption. It competes for the same custom database application development use case at large enterprise scale.
- Microsoft Power Apps: Power Apps is Microsoft's flagship low-code platform within the Power Platform, enabling rapid development of database-driven business applications with deep integration into Microsoft 365, Azure, and Dataverse. It targets the same database application development use case as Clarion but with broader enterprise distribution and far deeper ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SoftVelocity social profiles
Digital presenceSoftVelocity financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftVelocity leadership team
Management profileNumber of profiles
SoftVelocity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftVelocity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftVelocity
What does SoftVelocity do?
SoftVelocity develops and sells Clarion, a rapid application development (RAD) platform with a proprietary code generation engine (AppGen) that uses field-tested templates to automatically generate database-driven applications from user-defined data specifications. The platform supports any SQL or ISAM database backend and is sold primarily through the Core Subscription Program (CSP), an annual subscription that delivers all product updates, bug fixes, major version upgrades, and access to beta releases.
Is SoftVelocity a public or private company?
SoftVelocity is a private company. It is classified as unknown and is currently operating.
When was SoftVelocity founded?
SoftVelocity was founded in -1. It employs 11 to 50 people.
Where is SoftVelocity based?
SoftVelocity is headquartered in Pompano Beach, United States, in the North America region.
How does SoftVelocity make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are technical Support Plans and add-on Products.
Who are SoftVelocity's main competitors?
Direct peers on record are Mendix, Appian, Claris (FileMaker), Zoho Creator, OutSystems and Caspio. Emerging players are Retool and Bubble. Broad incumbents are ServiceNow App Engine and Microsoft Power Apps.
Does SoftVelocity have an API?
No public API is recorded for SoftVelocity.
What industry is SoftVelocity in?
SoftVelocity's product category is Rapid Application Development (RAD) Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 5132 and its SIC code is 7372.