Stoller Lighting & Controls

What Stoller Lighting & Controls does

Stoller Lighting & Controls, operating under legal entity Stoller Inc., is a manufacturers' representative firm specializing in lighting fixtures and site furniture for the architectural and design community in the Pacific Northwest. The firm aggregates multiple premium brands — including mmcité, B-K Lighting, Penta Light, Heilux, and Clarté Lighting — and provides services spanning product specification, budgeting, photometric calculations, and lighting design to architects, landscape architects, and lighting designers. Core technology is non-proprietary and consists of conventional specification sales workflows supported by a small applications tech team; no software product, API, or AI tooling is offered. The product portfolio spans site furniture (e.g., mmcité Platform, Landscape Compact, Blocq benches) and lighting fixtures (e.g., B-K Lighting Catskill/Denali/Twin Staff/Mini Micro, Penta Light Mamí, Heilux LumaFilm, Clarté Lighting Surface Monopoint), with a Controls category recently added.

The business model is commission-based representation: Stoller earns revenue on products specified and sold through its recommendations to design professionals, functioning as a single point of contact between Pacific Northwest architects and multiple manufacturers. Go-to-market is sales-led and relationship-based, with both the CEO and CFO personally carrying specification sales responsibilities, supported by two applications tech specialists, quotes/customer service, applications tech support, marketing, and an office administrator — seven team members in total. Pricing is quote-based and not publicly disclosed; the firm operates from a Shoreline, WA headquarters and an Olympia/Portland regional office, both by appointment only. No public pricing, revenue figures, or institutional funding are disclosed, and the company is privately held with no identified parent or external investors.

The firm serves enterprise architecture and design customers on a project basis, with named past projects including The Spheres (NBBJ/WSP), Lincoln Sky Bridge (Stantec), Medina Pool House (Lane Williams Architects), PENDO (Integrated Site Design), Willows Preparatory (S+L Architects), Rushing Office (Rushing), and Cortina Restaurant (dePelecyn Studio). It complements specification sales with an AIA/LA CES/HSW accredited CEU catalog covering BUG Ratings, Biophilic Design, Sustainability, Inclusivity, AI in Place Making, and AI in Buildings, delivered in partnership with manufacturers mmcité and Precise. Distribution is exclusively regional (Pacific Northwest, USA), and the company operates without a software platform, mobile application, or public API surface.

Name

Stoller Lighting & Controls

Legal name

Stoller Inc.

Website

https://stollerinc.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoller Lighting & Controls is a privately held Pacific Northwest manufacturers' representative that aggregates premium lighting and site furniture brands, providing specification sales, photometric calculations, budgeting, and lighting design services to architects and designers in the Seattle and Olympia/Portland markets.

Ownership category

akta.pro rank

Product category

Lighting and Site Furniture Representation

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industry

Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• Lighting specification sales
• Manufacturer representative services
• Architectural lighting fixtures
• Site furniture representation
• Photometric calculations design

Headquarters

HQ city

Edmonds

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: The company acts as a representative for lighting and site furniture manufacturers, earning commissions on products specified and sold through their recommendations to architects and designers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stoller Lighting & Controls is a lighting and site furniture manufacturer's representative serving the Pacific Northwest. The firm represents multiple manufacturers' portfolios and provides specification assistance, photometric calculations, budgeting support, and lighting design services to architects, designers, and landscape architects for commercial, landscape, and public-space projects.

Product overview

Stoller Lighting & Controls is a lighting and site furniture representative serving the Seattle area. The company operates as a manufacturers' representative, offering a portfolio of lighting fixtures and site furniture products from multiple represented brands. Their product offering encompasses landscape/side furniture (benches, outdoor seating) and lighting fixtures across various manufacturers including mmcité (Platform, Landscape Compact, Blocq), B-K Lighting (Catskill, Denali, Twin Staff, Mini Micro), Penta Light (Mamí), Heilux (LumaFilm), and Clarté Lighting (Surface Monopoint). In addition to product sales, they provide specification assistance, photometric calculations, and lighting design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Platform by mmcité Landscape/side furniture product with contemporary design, part of the firm's represented site furniture portfolio.
• Landscape Compact bench by mmcité Curved-design landscape bench featured in the PENDO project by Integrated Site Design.
• Blocq bench by mmcité Bench designed to align with architectural shapes, used in the PENDO project.
• Catskill by B-K Lighting Lighting fixture represented by Stoller, featured in the Medina Pool House project by Lane Williams Architects.
• Denali by B-K Lighting Lighting fixture featured in The Spheres project by NBBJ/WSP.
• Twin Staff by B-K Lighting Lighting fixture featured in The Spheres project by NBBJ/WSP.
• Mini Micro by B-K Lighting Lighting fixture featured in The Spheres project by NBBJ/WSP.
• Mamí by Penta Light Floor-to-ceiling lighting fixture used in the Rushing Office project.
• LumaFilm by Heilux Lighting product used in the Lincoln Sky Bridge project by Stantec.
• Surface Monopoint by Clarté Lighting Lighting fixture used in the Cortina Restaurant project by dePelecyn Studio.
• Specification, Budgeting, and Lighting Design Services Manufacturer representation services including product specification assistance, photometric calculations, budgeting support, and lighting design for architects and designers.
• AIA/CES-Accredited CEU Courses 1 LU AIA/LA CES/HSW accredited continuing education courses covering BUG Ratings, AI and Place Making, Biophilic Design, Sustainability, Inclusivity, and the Role of AI in Buildings.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• mmcitécoreChannel Partner/ Reseller/ DistributorManufacturer of landscape site furniture including benches (Landscape Compact, Blocq). Products featured in PENDO project by Integrated Site Design. Also presents CEU course on AI and Place Making.
• B-K LightingcoreChannel Partner/ Reseller/ DistributorLighting manufacturer providing Catskill fixtures (used in Medina Pool House), Denali, Twin Staff, and Mini Micro fixtures (used in The Spheres project).
• Penta LightcoreChannel Partner/ Reseller/ DistributorLighting manufacturer providing Mamí floor-to-ceiling fixtures used in Rushing Office project.
• HeiluxcoreChannel Partner/ Reseller/ DistributorLighting manufacturer providing LumaFilm products used in Lincoln Sky Bridge project by Stantec.
• Clarté LightingcoreChannel Partner/ Reseller/ DistributorLighting manufacturer providing Surface Monopoint fixtures used in Cortina Restaurant project by dePelecyn Studio.
• PreciseminorChannel Partner/ Reseller/ DistributorPresents CEU course on The Role of A.I. in Safer, Healthier Buildings through Stoller Lighting.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Acuity Brands: A major North American lighting and building solutions manufacturer whose products are likely represented by rep agencies like Stoller. Represents the upstream principal side of Stoller's commission-based business model.
• Signify: Global lighting manufacturer (Philips Lighting) whose architectural and specification-grade fixtures are commonly distributed through rep agencies. The upstream counterparty to Stoller's rep model in commercial project specifications.
• Hubbell Lighting: A large lighting and controls manufacturer serving commercial and industrial markets. Comparable as a represented principal whose products flow through rep agencies including Stoller-style firms.

Direct peers

• Northwest Architectural Lighting: A regional lighting manufacturer's representative serving architects in the Pacific Northwest with a similar specification-sales motion and product portfolio focus. Direct overlap with Stoller in geography, customer type, and business model.
• Wiedenbach-Brown: A long-established lighting manufacturer's representative firm serving architects and designers across multiple regions. Operates the same rep-agency model with technical sales support, making it a directly comparable agency peer.
• SCI Lighting Solutions: A regional lighting representative firm providing specification sales to architects and lighting designers. Competes in the same rep-agency channel with overlapping manufacturer principals and architect-focused service offerings.
• Bell & McCoy: An independent lighting and controls manufacturer's representative serving architects, engineers, and lighting designers in the Southern U.S. Same rep-agency model and specification-sales GTM as Stoller, with a focus on commercial projects.

Emerging players

• Landscape Forms: A North American site furniture and outdoor lighting manufacturer that competes with principals like mmcité in Stoller's portfolio. Comparable as an upstream product brand whose specifications drive rep-agency commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoller Lighting & Controls