RRG Group
RRG Group Limited is a privately held UK multi-franchise automotive dealership group operating 22 centres across the North West, West Yorkshire, and Hertfordshire, representing 11 brands including Toyota, Lexus, Kia, and CHERY, and serving private consumers, fleet customers, and Motability participants with new and used vehicle sales, finance, leasing, and aftersales services.
- Company typePrivate
- Founded1967
- HeadquartersSalford, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What RRG Group does
RRG Group Limited is a privately held multi-franchise automotive dealership group headquartered in Salford, Greater Manchester, founded in 1967. The group operates 22 physical dealership centres across the North West of England and West Yorkshire, with a new CHERY location in Hertfordshire, representing eleven vehicle brands: Toyota, Lexus, Kia, Škoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO, and Nissan. Its core offerings are new and approved used vehicle sales (1,246+ used units in stock) supported by a 145-point technical inspection, 12 months roadside assistance, full valeting, and a 14-day money-back guarantee on online purchases.
Revenue is generated through six streams: new vehicle sales (manufacturer RRP), approved used vehicle sales, servicing and parts (including 0% finance on servicing and an aftersales price match guarantee), FCA-authorised vehicle finance brokerage across PCP, HP, and leasing products (FCA Ref No 668548, with appointed-representative status via Ingeni Services Group Limited), business and personal leasing through the RRG Leasing sub-brand, and Motability Scheme participation. Three wholly-owned subsidiaries support the operation: RRG Leasing (adjacent leasing operation), RRG Select (used car programme), and an Accident Repair Centre. The underlying technology is an automotive dealership digital platform comprising an online vehicle search and reservation system (£99 used car reservation), online service booking, and finance calculator, complemented by standard martech integrations (Google Analytics, Facebook Pixel, ContentSquare, DoubleClick).
The go-to-market motion is direct-to-consumer across both physical and digital channels. RRG serves three primary customer segments — private individual consumers (the principal segment), business and fleet customers via RRG Leasing, and Motability participants — with reported customer satisfaction above 94%. The company operates without external institutional investors or a disclosed parent entity, and has no recorded M&A activity, funding rounds, or external capital events in the source data. Reported organisational milestones include the 2022 Motor Trader Industry Awards double win, multiple manufacturer customer service awards, and a 2024 designation as an Award-Winning Year across RRG centres.
RRG Group firmographics
Firmographics- Name
- RRG Group
- Legal name
- RRG Group Limited
- Website
- https://rrg-group.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RRG Group Limited is a privately held UK multi-franchise automotive dealership group operating 22 centres across the North West, West Yorkshire, and Hertfordshire, representing 11 brands including Toyota, Lexus, Kia, and CHERY, and serving private consumers, fleet customers, and Motability participants with new and used vehicle sales, finance, leasing, and aftersales services.
- Ownership category
- akta.pro rank
RRG Group industry classification
Industry- Product category
- Automotive Retail
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- Fleet & Commercial Vehicle Finance (FSAKADAE), New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where RRG Group is headquartered
LocationHeadquarters
- HQ city
- Salford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices15 records
Markets served
RRG Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new vehicles from multiple franchises including Toyota, Lexus, Kia, Skoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO, and Nissan. Revenue generated from vehicle transactions, supported by finance options.
- Used Vehicle Sales: Sale of approved used vehicles with 145-point technical inspection, including reservation capability (£99) and online purchasing options.
- Servicing and Parts: Aftersales services including routine maintenance, repairs, accident repair, tyres, and air conditioning service. Offers 0% finance on servicing and repairs.
- Vehicle Finance: Personal Contract Purchase (PCP), Hire Purchase (HP), and finance brokerage services. RRG Group Limited is authorized and regulated by FCA (Ref No 668548) for consumer credit. Receives commission from panel lenders for introductions.
- Vehicle Leasing: Business and personal vehicle leasing through RRG Leasing brand, covering fleet and individual customers.
- Motability Scheme: Partnership with Motability for disabled customers, offering vehicles with nil or low advance payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Vehicle Sales - Manufacturer RRP |
| One time/ perpetual license | Pay-as-you-go | Used Vehicle Sales |
| Subscription | Monthly | Personal Contract Purchase (PCP) |
| Subscription | Monthly | Hire Purchase (HP) |
| Unit Pricing | Pay-as-you-go | Servicing and Repair |
| Subscription | Monthly | Vehicle Leasing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
RRG Group product offering
Product offeringCore offering
RRG Group operates 22 franchised automotive dealerships across North West England and West Yorkshire, retailing new and used vehicles from eleven marques including Toyota, Lexus, Kia, Skoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO and Nissan. Beyond vehicle sales, it provides manufacturer-authorised servicing, parts, Motability offerings, and a separate B2B fleet leasing and contract hire operation under the RRG Leasing brand.
Product overview
RRG Group operates as a multi-franchise automotive dealership network representing Toyota, Lexus, Kia, Škoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO, and Nissan across 22 centres in the North West and West Yorkshire. The core offering consists of new and approved used vehicle sales supported by comprehensive aftersales services including servicing, MOTs, accident repair, and tyres. The portfolio includes dedicated online purchasing capabilities and a separate RRG Leasing operation for business and personal contract hire. Electric and hybrid vehicle options span all major electrification types (MHEV, HEV, PHEV, BEV). The company also participates in the Motability Scheme and offers in-house finance brokering services.
Differentiator
Problem solved
Functional benefit
Brands
- RRG Leasing: Business and personal vehicle leasing services
- RRG Select
- RRG Direct
Products and services
- New vehicle sales
Quantifiable outcome
- Over 94% customer satisfaction rate
- +3 more outcomes
Companies that use RRG Group
Customer profileSegments3 records
Ideal customer profiles2 records
RRG Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
RRG Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ToyotacoreMulti-franchise dealer representing Toyota vehicles including cars, vans, and commercial vehicles. RRG Group operates Toyota dealerships across 22 centres and has won multiple Toyota dealer awards including a hat-trick of successes at Toyota UK Dealer Awards.
- LexuscoreOfficial Lexus dealer franchise offering luxury vehicles. Lexus Stockport has been recognised as Best for Business.
- KiacoreOfficial Kia dealer representing the full Kia range including electric vehicles. Partnership includes golf sponsorship with Golf 2020ProTour through RRG Kia Bury.
- ŠKODAcoreOfficial ŠKODA dealer franchise with awards success at ŠKODA dealer awards.
- PeugeotcoreOfficial Peugeot dealer representing the full Peugeot range including electric vehicles. RRG Peugeot Oldham won an award for delivering an excellent customer experience.
- MazdacoreOfficial Mazda dealer with RRG Mazda Stockport achieving double awards success.
- NissancoreOfficial Nissan dealer franchise representing the Nissan range.
- MGcoreOfficial MG dealer representing the MG range including electric vehicles.
- OMODAcoreOfficial OMODA dealer with new RRG OMODA Oldham officially opened by Latics star and mascot.
- JAECOOcoreOfficial JAECOO dealer representing the new brand at RRG Group centres.
- CHERYcoreOfficial CHERY dealer with new location in Hertfordshire.
- Oldham Athletic Football ClubminorRRG Group is kit sponsor for Oldham Athletic Football Club, including home and away kit sponsorship for 2024/25 season, contract extension, and community networking events.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
RRG Group competitors and assessment
Company assessmentDirect peers
- Pendragon / Lithia UK: Pendragon (now integrated into Lithia Motors UK) is one of the largest UK multi-franchise dealer groups representing many of the same brands as RRG (including volume marques), and remains a primary competitor and benchmark for multi-brand scale, aftersales throughput, and digital retailing.
- JCT600: JCT600 is a long-established privately-held UK multi-franchise dealer group headquartered in Yorkshire, with overlapping brand portfolio (including Toyota, Lexus, and others represented by RRG) and a similar focus on volume, premium and aftersales in Northern England, making it a direct geographic and operational peer.
- Lookers: Lookers is a UK multi-franchise dealer group (now under Alpha Auto Group ownership) representing many of the same volume brands (Toyota, Škoda, Peugeot, Mazda) and is one of the most direct competitors to RRG's mix of mainstream franchises across the UK.
- Marshall Motor Group: Marshall Motor Group is a long-standing UK multi-franchise dealer group with representation across premium and volume brands, now part of Constellation Automotive Group. It is directly comparable to RRG in multi-brand mix and the structure of physical dealership-led sales, servicing, and finance operations.
- Johnsons Cars: Johnsons Cars is a privately held UK multi-franchise dealer group with a similar mix of volume brands and a comparable mix of new, used, and aftersales operations, providing a direct comparable in scale and family/private ownership structure to RRG Group.
- Vertu Motors: Vertu Motors is one of the UK's largest multi-franchise automotive dealer groups operating over 200 franchises across mainstream and premium brands, with a listed status that makes it a direct size and business-model comparable to RRG Group's multi-brand dealership and aftersales proposition.
- Arnold Clark: Arnold Clark is the UK's largest independently owned car retailer, operating 200+ franchised dealerships across volume and premium brands with integrated used car, finance, and aftersales offerings. Its scale, multi-brand model, and integrated finance/insurance operations mirror RRG's playbook at materially larger scale.
Others
- Auto Trader Group: Auto Trader Group operates the UK's leading online automotive marketplace and is not a direct dealer competitor, but it is a key ecosystem dependency for RRG's used-car lead generation and online vehicle purchase platform, making it an important adjacent comparator.
- Cox Automotive UK: Cox Automotive provides digital marketing, software, and remarketing services to UK dealer groups (including inventory management, lead generation, and auction platforms). It is an enabling ecosystem participant rather than a direct competitor, but shapes the technology stack used by RRG and its peers.
Broad incumbents
- Inchcape: Inchcape is a global automotive distributor and retailer operating premium franchises across multiple geographies; while its portfolio skews more premium than RRG's volume-tilted mix, its listed status, scale, and integrated retail/distribution model make it a relevant broader incumbent comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RRG Group social profiles
Digital presenceRRG Group compliance and trust
Trust signalCompliance1 record
RRG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RRG Group leadership team
Management profileNumber of profiles
Profiles1 record
RRG Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
RRG Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RRG Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RRG Group
What does RRG Group do?
RRG Group operates 22 franchised automotive dealerships across North West England and West Yorkshire, retailing new and used vehicles from eleven marques including Toyota, Lexus, Kia, Skoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO and Nissan. Beyond vehicle sales, it provides manufacturer-authorised servicing, parts, Motability offerings, and a separate B2B fleet leasing and contract hire operation under the RRG Leasing brand.
Is RRG Group a public or private company?
RRG Group is a private company. It is classified as unknown and is currently operating.
When was RRG Group founded?
RRG Group was founded in 1967. It employs 501 to 1,000 people.
Where is RRG Group based?
RRG Group is headquartered in Salford, United Kingdom, in the Europe region.
How does RRG Group make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, servicing and Parts, vehicle Finance, vehicle Leasing and motability Scheme.
Who are RRG Group's main competitors?
Direct peers on record are Pendragon / Lithia UK, JCT600, Lookers, Marshall Motor Group, Johnsons Cars, Vertu Motors and Arnold Clark. Others are Auto Trader Group and Cox Automotive UK. Inchcape is listed as a broad incumbent.
Does RRG Group have an API?
No public API is recorded for RRG Group.
What industry is RRG Group in?
RRG Group's product category is Automotive Retail. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of FSAKADAE, Fleet & Commercial Vehicle Finance. Its NAICS code is 44111 and its SIC code is 5500.