TrackMen
TrackMen operates the Pixotope virtual production platform, providing real-time 3D graphics, camera tracking, and AR/XR software built on Unreal Engine for broadcasters, sports organizations, esports producers, corporations, and advertisers worldwide.
- Company typePrivate
- Founded2015
- HeadquartersLeichlingen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TrackMen does
TrackMen, founded in 2004 and headquartered in Leichlingen, Germany, operates the Pixotope virtual production platform — a real-time 3D graphics and tracking software suite built on Unreal Engine for broadcasters, sports organizations, esports producers, corporations, and advertisers. The modular platform comprises Pixotope Graphics (VS/AR Edition and XR Edition) for virtual studios, augmented reality, and LED-wall extended reality productions; camera tracking modules (Pixotope Zone, Fly Edition, and Vision & Marker Edition); Pixotope Motion for real-time motion graphics; AI-powered Talent Tracking for automated presenter framing; and Living Photo for interactive imagery. Integration with existing broadcast systems, character generators, and external data sources enables unified control of virtual sets, AR elements, and dynamic graphics from a single interface.
The platform is monetized through quote-based enterprise software subscriptions and licenses, distributed via direct field sales with broadcast VP expert consultations, a global Pixotope reseller network, and an Approved Vendor List (AVL). Marquee deployments include ESPN Brazil, TV Globo, SVT, and AR production at Super Bowl LVIII. The company supplements its commercial GTM with an Education Program that certifies virtual production professionals, alongside training, support, and community-partner channels. Note: firmographics list 1-10 employees, which appears inconsistent with the breadth of Pixotope's product portfolio, customer base, and global channel infrastructure and may reflect a stale or pre-integration data snapshot.
TrackMen firmographics
Firmographics- Name
- TrackMen
- Legal name
- Pixotope
- Website
- https://trackmen.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrackMen operates the Pixotope virtual production platform, providing real-time 3D graphics, camera tracking, and AR/XR software built on Unreal Engine for broadcasters, sports organizations, esports producers, corporations, and advertisers worldwide.
- Ownership category
- akta.pro rank
TrackMen industry classification
Industry- Product category
- Broadcast Production Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Camera Tracking, Motion Capture & Performance Capture (MPAHADAC)
- akta.pro secondary industries
- Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH), Real-Time Compositing, Keying & On-Set Playback (MPAHADAG)
Keywords
Where TrackMen is headquartered
LocationHeadquarters
- HQ city
- Leichlingen
- HQ country
- Germany
- HQ region
- Europe
Markets served
TrackMen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Licenses and Subscriptions: Virtual production software platform sold as licenses or subscriptions for enterprise and production studio use. The platform includes tracking, compositing, and virtual set creation tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for broadcasters and production networks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TrackMen product offering
Product offeringCore offering
TrackMen develops real-time 3D tracking solutions and operates the Pixotope virtual production software platform for the broadcast industry. The platform enables real-time graphics, camera tracking, AR/XR compositing, virtual studio production, and lighting for live broadcast, sports, and entertainment productions, integrating with Unreal Engine for photorealistic rendering.
Product overview
Pixotope is an all-in-one virtual production and real-time graphics platform designed for the broadcast, sports, esports, corporate, and advertising industries. The platform consists of a modular architecture built on Unreal Engine, offering core graphics products (Pixotope Graphics VS/AR Edition for virtual studio and augmented reality, Pixotope Graphics XR Edition for extended reality on LED volumes) supplemented by specialized tracking products (Pixotope Fly Edition, Pixotope Vision and Marker Edition, Pixotope Zone for camera tracking) and creative tools (Pixotope Motion for motion graphics, Pixotope Talent Tracking for presenter automation, and Living Photo for interactive imagery). The platform enables real-time rendering, virtual set creation, AR/XR compositing, and broadcast graphics production from a unified interface.
Differentiator
Problem solved
Functional benefit
Brands
- Pixotope Graphics: Real-time graphics platform including VS/AR Edition and XR Edition for virtual studios, augmented reality, and extended reality productions
- Pixotope Camera Tracking
- Pixotope Motion
- Pixotope Talent Tracking
- Pixotope Living Photo
- Pixotope Zone
- Pixotope Fly
- Pixotope Vision & Marker
- Pixotope Education Program
Products and services
- Pixotope End-to-end virtual production software platform for broadcasters, sports networks, and live production studios, enabling real-time graphics, camera tracking, AR/XR compositing, virtual studio rendering, and lighting through integration with Unreal Engine.
- Pixotope Camera Tracking
Quantifiable outcome
- Significant cost savings by removing need for costly set builds or travel to locations and reducing overall production time
Companies that use TrackMen
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
TrackMen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
TrackMen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Pixotope ResellerscoreReseller network providing regional distribution and local support for Pixotope virtual production software across global markets.
- Approved VendorscoreVetted technology vendors approved for use with Pixotope platforms, ensuring ecosystem compatibility and quality standards.
- Education PartnersminorAcademic and training institutions delivering Pixotope certification and education programs for virtual production professionals.
- Community PartnerscoreStrategic partnerships with production companies and studios in the virtual production ecosystem for co-development and knowledge sharing.
Recent moves4 records
Expansion highlights5 records
TrackMen competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TrackMen social profiles
Digital presenceTrackMen financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackMen leadership team
Management profileNumber of profiles
TrackMen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackMen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackMen
What does TrackMen do?
TrackMen develops real-time 3D tracking solutions and operates the Pixotope virtual production software platform for the broadcast industry. The platform enables real-time graphics, camera tracking, AR/XR compositing, virtual studio production, and lighting for live broadcast, sports, and entertainment productions, integrating with Unreal Engine for photorealistic rendering.
Is TrackMen a public or private company?
TrackMen is a private company. It is classified as unknown and is currently operating.
When was TrackMen founded?
TrackMen was founded in 2015. It employs 1 to 10 people.
Where is TrackMen based?
TrackMen is headquartered in Leichlingen, Germany, in the Europe region.
How does TrackMen make money?
One revenue line is on record: software Licenses and Subscriptions.
Does TrackMen have an API?
No public API is recorded for TrackMen.
What industry is TrackMen in?
TrackMen's product category is Broadcast Production Software. Its primary akta.pro industry code is MPAHADAC, Camera Tracking, Motion Capture & Performance Capture, with a secondary code of MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines). Its NAICS code is 51219 and its SIC code is 7819.