Pixotope
Pixotope Technologies AS is a Norway-headquartered software company providing real-time virtual production solutions on Unreal Engine for broadcasters, sports leagues, and esports organizers, with a subscription-based enterprise licensing model and a global enterprise customer base.
- Company typePrivate
- Founded2013
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pixotope does
Pixotope Technologies AS is a Norway-based software company that provides a real-time virtual production platform for the broadcast, sports, and esports industries. The company was originally founded in 2013 as The Future Group AS and rebranded to Pixotope Technologies AS in March 2022; it is headquartered in Oslo and operates as a private limited company. Its platform is built natively on Epic Games' Unreal Engine, employing a proprietary single-pass rendering pipeline that composites video and computer graphics in a single pass without plugin-based performance overhead.
The product portfolio spans Pixotope Graphics (VS/AR Edition for virtual studios and augmented reality, XR Edition for LED volume extended reality, and Pixotope Motion for template-based character generation), the Pixotope Camera Tracking family (Zone for markerless tracking, Fly Edition, and the combined Marker and Vision Edition), plus Talent Tracking and Living Photo add-ons. Erizos Studio serves as the unified front-end control interface, with MOS-protocol integration for iNews, Octopus, and Open Media newsroom systems and external data binding from HTTP, SQL, XML, CSV, and JSON sources.
The company monetizes through subscription licenses (floating and node-locked, billable annually, quarterly, or monthly), perpetual licenses paired with separate maintenance agreements, support contracts, and professional services. Pricing is quote-based and not publicly disclosed. Customers include ESPN Brazil, TV Globo, SVT, RÚV, TF1, La 7, Amarin TV, Viacom18, JioHotstar, CCTV, Riot Games, Valve (Dota 2), Fox (Alter Ego), Warner Bros. Discovery, Baltimore Ravens, Carolina Panthers, Formosa Television, and Television Canaria, with distribution via direct enterprise sales supplemented by authorized resellers, the Approved Vendors List, system integration partners such as GETOP, and an Education Program.
Pixotope firmographics
Firmographics- Name
- Pixotope
- Legal name
- Pixotope Technologies AS
- Website
- https://pixotope.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pixotope Technologies AS is a Norway-headquartered software company providing real-time virtual production solutions on Unreal Engine for broadcasters, sports leagues, and esports organizers, with a subscription-based enterprise licensing model and a global enterprise customer base.
- Ownership category
- akta.pro rank
Pixotope industry classification
Industry- Product category
- Virtual Production Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (5132)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)
- akta.pro secondary industries
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)
Keywords
Where Pixotope is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Pixotope business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscription Licenses: Subscription-based licensing model with flexible license types including floating licenses (internet connection required) and node-locked licenses (can be used offline after initial activation). License fees may be annual, quarterly, or monthly. Supports flexible licensing allowing licenses to be easily moved between machines.
- Perpetual Licenses with Maintenance: Perpetual licenses available but require separate maintenance license for access to updates during license period.
- Support Services: Support services available through separate Support Agreement including technical support, bug fixes, and updates. Provides peace of mind for mission-critical broadcast environments.
- Professional Services: Consultancy assistance available to customize products for specific customer needs, regulated through separate Service Agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible subscription licensing with multiple license types |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Pixotope product offering
Product offeringCore offering
Pixotope provides an all-in-one virtual production and real-time graphics platform built on Unreal Engine, enabling broadcasters and media producers to create immersive augmented reality (AR), extended reality (XR), virtual studio (VS), broadcast graphics, and motion design content in real-time. The platform combines native rendering, comprehensive camera and talent tracking, data integration, and template-based workflows into a unified solution sold primarily to enterprise broadcasters, sports leagues, and esports producers.
Product overview
Pixotope is an all-in-one virtual production and real-time graphics platform built on Unreal Engine. The portfolio consists of three main product lines: Pixotope Graphics (available in VS/AR Edition for virtual studio/augmented reality, XR Edition for LED volume/extended reality, and Motion for 2D/3D motion graphics); Pixotope Camera Tracking (including Zone for markerless tracking, Fly Edition, and Marker/Vision Edition for comprehensive tracking coverage); and specialty tools including Talent Tracking and Living Photo. Erizos Studio serves as the unified front-end control interface. The platform enables real-time rendering, compositing, camera/talent tracking, and data integration across virtual studios, AR, and XR workflows for broadcasting, sports, esports, corporate, and advertising industries.
Differentiator
Problem solved
Functional benefit
Brands
- Erizos Studio: Front-end interface for Pixotope Motion providing fast, intuitive template creation and control for graphic templates.
Products and services
- Pixotope Graphics VS/AR Edition Virtual studio and augmented reality production software enabling real-time rendering, LED volumes, camera tracking, high-quality keying, image mixing, data integration, and chroma-keying within a unified workflow powered by Unreal Engine. For broadcasters and media producers producing AR graphics and virtual studio content.
- Pixotope Graphics XR Edition Extended reality (LED volume) production software with purpose-built tools for LED wall alignment, AR/XR color matching, multi-camera switching without external switcher, set extension, and multi-wall support from a single server. For broadcasters and productions using LED volume stages.
- Pixotope Motion Template-based, rundown-driven character generator and motion design platform built on Unreal Engine's Motion Design toolset. Enables 2D/3D motion graphics creation with intuitive layer-based tools, state-machine animation logic, and real-time data binding. For broadcasters producing on-air graphics.
- Pixotope Zone Markerless camera tracking solution using computer vision. Works with existing broadcast infrastructure using only SDI video signal, no additional hardware at camera. Setup time under 10 minutes; weather-independent; suitable for remote sports events.
- Pixotope Fly Edition
Quantifiable outcome
- IP-based remote production reduces on-site crew requirements by 50% or more
- +5 more outcomes
Companies that use Pixotope
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles3 records
Pixotope technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature15 records
Pixotope partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GETOPcoreAsia's leading virtual production integration services provider. Selected Pixotope Graphics XR Edition to power Taiwan's first XR production facility at Formosa Television. Built the CYANS LED Virtual Studio featuring massive 8K LED wall. Objective was to produce television content with narrative style advancing production technology into new era. Achieved substantial cost savings by eliminating physical set construction and enabling multiple productions in single studio space.
- HarvatekminorTaiwanese supplier of LED volumes. Collaborated with GETOP to build Formosa Television's XR studio - the CYANS LED Virtual Studio. The studio features 8K LED wall measuring 18.5 meters wide and 5 meters high, meeting rigorous Netflix Partner Center standards.
- TrackMen GmbHcorePixotope acquired Cologne-based TrackMen GmbH, a provider of real-time 3D camera and talent tracking solutions for the media industry. The acquisition integrated TrackMen's tracking technology into Pixotope's platform to enhance accessibility and usability for media creators worldwide. This acquisition established Pixotope's position as a comprehensive one-stop-shop for real-time 3D camera and talent tracking.
- Erizos StudiocoreErizos Studio is the front-end control interface for Pixotope Motion and broader Pixotope graphics workflows. Offers single intuitive UI allowing broadcasters to control multiple engines and aspects of shows simultaneously. Completely flattens learning curve requiring only 2-3 days to master. One operator can drive CG overlay graphics, AR elements, virtual studio, and XR wall from same seat. Seamlessly integrates with Pixotope and supports MOS-based NRCS systems.
- NVIDIAcoreDeep learning technology integration from NVIDIA enhances rendering quality for animated content. Pixotope integrates NVIDIA deep learning tech enabling animated stars to be shown in cinematic quality to audiences in real-time production environments.
- Epic Games (Unreal Engine)corePixotope is built on Unreal Engine technology. Native implementation with no plugin-based restrictions on functionality, quality, or performance. EULA explicitly acknowledges Epic technology within products with all rights remaining with Epic and its licensors.
- Silver SpoonminorProduction company that built avatar toolsets for Fox's Alter Ego talent show. Pixotope integrated motion capture data, real-time lighting data, and avatar files created by Silver Spoon for augmented reality performances.
- That's It MediaminorProduction company partnered with Pixotope for China's first virtual character talent competition '2060' on Jiangsu Satellite TV. Pixotope provided technology platform while That's It Media handled production execution with custom workflow including live pickup capability.
- Space Warp Engine StudiominorStudio partner for '2060' virtual talent show. Worked with Pixotope to develop and deliver fundamental workflow changes. Created virtual crowd generation system and supported production execution.
- The Famous GroupminorVirtual event production company. Turned to Pixotope for augmented reality features at Baltimore Ravens' M&T Bank Stadium. Pixotope provided core technology and technical expertise as liaison between camera, vision mixing, and display systems departments.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Pixotope competitors and assessment
Company assessmentDirect peers
- Vizrt: Vizrt is the largest dedicated broadcast graphics and virtual set software vendor, directly competing with Pixotope's Graphics VS/AR and Motion products across news, sports, and entertainment broadcasters globally.
- Disguise: Disguise is a leading XR/LED volume production platform powering large-scale virtual productions for broadcasters, live events, and esports - directly competing with Pixotope's XR Edition.
- Zero Density: Zero Density provides real-time virtual production and broadcast graphics software (Reality Engine/Lifeaverse) and competes head-to-head with Pixotope in AR/XR/virtual studio workflows for broadcasters.
- Brainstorm Multimedia: Brainstorm's InfinitySet is a real-time virtual studio and AR solution for broadcasters, serving the same TV network and sports production use cases as Pixotope.
Broad incumbents
- Ross Video: Ross Video is a broad broadcast infrastructure incumbent offering production switchers, graphics (Voyager/DashBoard), and virtual solutions; it is also a Pixotope investor (2015 lead), making it both an investor and a competitive overlapping player.
- Epic Games (Unreal Engine): Epic Games' Unreal Engine is Pixotope's core technology foundation; Epic itself moves into virtual production via Unreal Engine for live events and could compete or change terms with Pixotope at any time.
- Avid Technology: Avid is an established post-production and broadcast workflow incumbent; while not a direct real-time virtual production competitor, it sits in the broader media production software stack Pixotope integrates with.
Emerging players
- Mo-Sys Engineering: Mo-Sys provides camera tracking and virtual production hardware/software for broadcast and film, overlapping with Pixotope's tracking and XR offerings but with a stronger hardware-centric focus.
- Stype (Telos Alliance): Stype (now part of Telos Alliance) provides broadcast-grade camera tracking for virtual studios and AR, competing in the same workflow segment where Pixotope's tracking products operate.
Others
- NVIDIA (Omniverse): NVIDIA provides enabling GPU and simulation/collaboration technology (Omniverse) used in virtual production pipelines; Pixotope integrates NVIDIA deep learning tech, making it an infrastructure enabler rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pixotope social profiles
Digital presencePixotope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixotope leadership team
Management profileNumber of profiles
Profiles5 records
Pixotope subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pixotope funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixotope M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixotope
What does Pixotope do?
Pixotope provides an all-in-one virtual production and real-time graphics platform built on Unreal Engine, enabling broadcasters and media producers to create immersive augmented reality (AR), extended reality (XR), virtual studio (VS), broadcast graphics, and motion design content in real-time. The platform combines native rendering, comprehensive camera and talent tracking, data integration, and template-based workflows into a unified solution sold primarily to enterprise broadcasters, sports leagues, and esports producers.
Is Pixotope a public or private company?
Pixotope is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pixotope founded?
Pixotope was founded in 2013. It employs 11 to 50 people.
Where is Pixotope based?
Pixotope is headquartered in Oslo, Norway, in the Europe region.
How does Pixotope make money?
Four revenue lines are on record. Software Subscription Licenses are the primary driver. The others are perpetual Licenses with Maintenance, support Services and professional Services.
Who are Pixotope's main competitors?
Direct peers on record are Vizrt, Disguise, Zero Density and Brainstorm Multimedia. Broad incumbents are Ross Video, Epic Games (Unreal Engine) and Avid Technology. Emerging players are Mo-Sys Engineering and Stype (Telos Alliance). NVIDIA (Omniverse) is listed as an others.
Does Pixotope have an API?
No public API is recorded for Pixotope.
What industry is Pixotope in?
Pixotope's product category is Virtual Production Software. Its primary akta.pro industry code is MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines), with a secondary code of MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX). Its NAICS code is 51219 and its SIC code is 7812.