Peppery

Name

Peppery

Legal name

Peppery

Website

https://peppery.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Monções

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency providing communication, advertising, technology, data, and content services to enterprise clients. Revenue likely derived from project-based fees, retainers, and ongoing service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Peppery is a creative agency providing an integrated ecosystem of marketing and communication services to enterprise clients. Its portfolio spans monitoring, business inputs, listening and insights, CRM and data intelligence, creative strategy, analytics, concept development, media planning, community management, engagement boost, and SAC 2.0 customer service. The agency delivers end-to-end marketing solutions combining communication, advertising, technology, data, and content to serve clients across consumer goods, energy, finance, and technology sectors in Brazil and Portugal.

Product overview

Peppery is a creative agency (SSP BR 001) offering an integrated ecosystem of marketing and communication services. The portfolio comprises distinct service pillars including: Monitoring, Business Inputs, Listening & Insights, CRM & Data Intelligence, Creative Strategy, Analytics, Concept, Media, Community Management, Engagement Boost, and SAC 2.0. These services work collaboratively within a communication, advertising, technology, data, and content framework to deliver comprehensive marketing solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Monitoring Service offering for monitoring brand presence and digital performance metrics across channels for enterprise clients.
• Business Inputs Service offering that provides business intelligence inputs to support strategic decision-making for enterprise clients.
• Listening & Insights Social listening and market intelligence service that gathers consumer insights and sentiment analysis for enterprise clients.
• CRM & Data Intelligence Customer relationship management and data analytics service to optimize client engagement and data-driven marketing strategies for enterprise clients.
• Creative Strategy Strategic creative development service for brand messaging and campaign conceptualization for enterprise clients.
• Analytics Data analytics and performance measurement service for marketing campaigns and business outcomes for enterprise clients.
• Concept Creative concept development service for advertising and marketing initiatives for enterprise clients.
• Media Media planning and buying service for advertising channel optimization for enterprise clients.
• Community Management Social media community management and engagement service for brand presence on digital platforms for enterprise clients.
• Engagement Boost Service offering to amplify user engagement and interaction with brand content for enterprise clients.
• SAC 2.0 Next-generation customer service and engagement offering leveraging digital communication channels for enhanced customer experience for enterprise clients.

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Brivia Groupparent companyOthersPeppery is part of the Brivia Group, as indicated by references to Brivia Group in footer materials, privacy policy links, and ethics channel links. The relationship indicates corporate ownership or affiliation with the Brivia Group holding structure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• DPZ&T: Long-established São Paulo creative agency known for large-scale brand campaigns across CPG, retail, and financial services — overlapping with Peppery on enterprise clients such as Reckitt, Whirlpool, and financial/energy brands.
• AlmapBBDO: One of Brazil's largest independent creative agencies, headquartered in São Paulo, serving major Brazilian and multinational advertisers with integrated creative, content, and data services — directly comparable to Peppery's enterprise-focused, integrated agency model.
• Galeria.ag: Brazilian independent creative and digital agency serving enterprise clients with creative, content, social, and data services — closely comparable to Peppery's integrated agency model and enterprise positioning.
• WMcCann: Brazilian creative agency under the McCann Worldgroup network, offering advertising, content, CRM, and data services to enterprise clients — directly comparable in scope, customer type, and integrated-service positioning to Peppery.
• Lew'Lara\TBWA: Brazilian creative agency affiliated with TBWA\Worldwide, serving large Brazilian and multinational advertisers — comparable to Peppery on enterprise focus, integrated services, and São Paulo base.
• Soko Creative Agency: Brazilian-born independent creative and digital agency with operations across Brazil and abroad, offering creative strategy, content, and digital services — comparable in scale, integrated-service positioning, and target enterprise clients.

Broad incumbents

• Publicis Brazil: Brazilian operations of Publicis Groupe, offering creative, media, digital transformation, and data services — competes with Peppery for enterprise mandates and has substantially greater scale and global tooling.
• Accenture Song Brazil: Brazilian arm of Accenture Song, combining creative, technology, and data services for enterprise transformation — overlaps with Peppery's CRM, data, and integrated marketing technology offerings for large enterprise clients.
• Ogilvy Brazil: Brazilian arm of WPP-owned Ogilvy network, providing advertising, brand strategy, PR, and experience services to multinational clients in Brazil — a broader incumbent that competes for many of the same enterprise accounts (Diageo, Reckitt, Energisa).
• Dentsu Brazil: Brazilian arm of Dentsu International, providing integrated communications, media, and CX services to enterprise clients across consumer goods and energy — comparable in target verticals to Peppery's roster.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights1 record

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peppery