Eidar

What Eidar does

Eidar (legal name: AB Eidar, Trollhättans Bostadsbolag) is the municipal housing company of Trollhättan, Sweden, wholly owned by Trollhättans Stad. Founded in 1947, the company manages approximately 5,200 rental apartments distributed across roughly 16 neighborhoods, supplemented by around 600 commercial and public premises and 460+ student housing units across five branded properties (Elefanten, Campus, Lantmannavägen 38/100, Skördetröskkan 6). It also operates 65+ senior living (trygghetsboende) across eight locations. Underlying technology consists of a property management platform with the Mina sidor tenant portal, a points-based online housing queue (bostadskö), and an electronic key/tag access system; building-level investments include individual electricity and hot-water metering, on-site solar production, and 96% district-heating utilization that have driven a 37% reduction in energy use since 2007 and ~90% CO2 reduction since 2010.

The business model is a subscription/recurring rental-income model: tenants pay monthly rent in advance, with unit-specific pricing that varies by size, location, and amenities. GTM is sales-led direct-to-consumer via the website and physical customer service center (Eidar Center), with a queue-allocation system and a partnership with University West for student housing. Major pipeline projects include the Vårvik new district (1,600–1,800 planned apartments), Kvarteret Klätterträdet (108-bed SÄBO plus preschool, completion 2027), and the Humlan SÄBO renovation (2025–2028). Beyond core lettings, Eidar operates a social-sustainability program (Eidar Akademi) and sponsorships program funded from operating cash flow. Customer segments span general renters, students, seniors, commercial tenants, and municipal care-facility end users; the company employs ~100 people and is governed by the municipality rather than external shareholders.

Name

Eidar

Legal name

AB Eidar, Trollhättans Bostadsbolag

Website

https://eidar.se

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Eidar is a Swedish municipal housing company wholly owned by Trollhättans Stad, managing approximately 5,200 rental apartments plus student, senior, and commercial premises across the city, with revenue derived primarily from recurring monthly residential rent.

Ownership category

akta.pro rank

Headquarters

HQ city

Trollhättan

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential rental income: Eidar generates primary revenue from monthly rent paid by tenants across approximately 5,200 rental apartments in Trollhättan. Rent is paid monthly in advance. Revenue also includes income from commercial premises (approximately 200 locations for commercial and public operations) and parking spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eidar is Trollhättans Stad's municipal housing company, providing approximately 5,200 rental apartments across 16 neighborhoods, plus 460+ student housing units, senior living (trygghetsboende) for residents 65+, and approximately 200 commercial and public premises. Revenue is generated primarily through monthly rental income paid by tenants in advance, with additional income from commercial leases and parking. Operations are supported by a tenant portal (Mina sidor), a points-based housing queue, and electronic key/tag access systems across the property portfolio.

Product overview

Eidar is Trollhättans Bostadsbolag, a municipal housing company offering approximately 5,200 rental apartments across 16 neighborhoods. The portfolio includes core residential housing, specialized student accommodations (Elefanten, Lantmannavägen 38/100, Skördetröskan 6, Campus with 460+ total units), senior living options for 65+ across 8 properties, and commercial spaces. Major product lines include: (1) General rental apartments across diverse neighborhoods, (2) Student housing with 5 branded properties, (3) Senior/trygghetsboende with 8 branded locations, (4) Commercial spaces (Kungsgatan 6, Humlevägen 2, Spannmålsgatan 8/Sagateatern, Eidar Workspace), (5) Eidar Akademi social sustainability program, and (6) Vårvik new district development. New production projects include Bandgrinden (2022), Gulsparven (2019), and upcoming Klätterträdet (2027). The tenant portal Mina sidor provides digital access to housing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Apartments (Hyreslägenheter) Core residential housing portfolio offering approximately 5,200 rental apartments across 16 neighborhoods in Trollhättan, ranging from studios to 8-room units, for individuals, families, and households seeking rental housing without down-payment or mortgage requirements.
• Elefanten Student Housing Largest student accommodation with 272 apartments located 500m from University West, offering studios and one-bedroom units with private kitchenettes and bathrooms, aimed at domestic and international students.
• Lantmannavägen 100 Student Housing 19 student apartments near grocery stores and green areas, including studio apartments (28-37 sqm) and 2-room units (42.5 sqm) with private bathrooms and kitchenettes, for students seeking proximate accommodation to University West.
• Lantmannavägen 38 Student Housing 15 newly renovated student apartments (26-38 sqm) with private bathrooms, including laundry facilities, waste sorting, and bike storage, for students.
• Skördetröskan 6 Student Housing 40 modern studio apartments (29 sqm) located 2km from University West, with private entrances, kitchenettes, bathrooms, storage rooms, and bike parking, for students.
• Campus Student Housing 35 newly renovated corridor-style student apartments (10-16 sqm) in historic A-building on University West campus, with common kitchens, living rooms, and laundry facilities, for students.
• Gulsparven (Trygghetsboende) 164 apartments including 22 trygghetsboende units for seniors 65+, featuring gardens, playgrounds, community rooms, and guest apartments.
• Senior Living Portfolio (65+ boende) Specialized housing for seniors 65+ across 8 properties: Blackstorp, Blåvingen, Gulsparven, Humlan, Kronogården, Mars, Strömkarlen, and Åsaka, featuring accessibility adaptations and social activities.
• Guldvingen Large residential area with 581 apartments (high-rises and townhouses), including 1-5 room units with new kitchens, bathrooms, windows, and improved ventilation, for general residential tenants.
• Kronogården Major residential area with multiple blocks including Hackan (newly renovated), Spaden, Kronogården block, Sädesbingen, Skördetröskan 7, including trygghetsboende with 38 units for seniors 65+.
• Skogshöjden 186 apartments across multiple buildings, studios to 4-room units, known as 'trädgårdsstaden' (garden city) with proximity to Näl hospital, for general residential tenants.
• Magnetiten 20 modern small apartments (22-35 sqm) ideal for Näl hospital employees, with private entrances, kitchenettes, and laundry in each unit.
• Humlan (Sylte) 443 apartments in family-friendly Sylte area, mix of 1-6 room units with balconies/patios, including a senior living section with 29 units for 65+.
• Kungsgatan 6 Commercial Space 93.5 sqm retail/office space near Trollhättan Resecentrum with large display windows, kitchen facilities, and storage, for commercial tenants.
• Humlevägen 2 Commercial Space 252 sqm adaptable commercial space near E45 with high visibility and loading facilities, suitable for retail, warehouse, or office use.
• Spannmålsgatan 8 (Sagateatern) 440 sqm historic commercial space in cultural venue, available from January 2027, ideal for entertainment, events, or restaurant use.
• Eidar Workspace 14 office rooms in renovated Minerva building on Spannmålsgatan 13, including common kitchen, 2 conference rooms, 500/500 Mbit/s WiFi, printer/scanner, and parking, for sole proprietors and small businesses.
• Eidar Akademi Social sustainability program offering job training, internships, summer jobs, youth activities, and study circles for people distant from the labor market, including Local Job Tracks in property maintenance and cleaning.
• Bli Trollhättebo (Move to Trollhättan) Attraction campaign offering priority queue access and 3 months free rent for new residents with permanent employment moving to southern Trollhättan (Humlan, Guldvingen, or Kronogården).
• Mina sidor (Tenant Portal) Tenant portal for managing apartment applications, queue position, lease agreements, rent payments, fault reporting, and service requests.

Quantifiable outcome

• 37% lower energy use between 2007 and 2024, equivalent to energy for 2,300 apartments per year
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Trollhättans StadcoreStrategic or Co-development PartnerTrollhättans Stad (Trollhättan Municipality) owns Eidar through its municipal housing mandate. Eidar is the city's allmännyttiga bostadsbolag (public housing company). The partnership involves urban development projects including Vårvik new district, renovation of Kronogården, and SÄBO (elderly care home) construction. Eidar collaborates with multiple municipal departments on housing, social sustainability, and urban planning.
• Trollhättans Stad (Omsorgsförvaltningen)coreStrategic or Co-development PartnerEidar works with Trollhättans Stad's Omsorgsförvaltningen (Care Administration) on developing and renovating elderly care facilities. Currently partnering on Humlan SÄBO renovation project (125→108 care places) and the new Klätterträdet SÄBO in Vårvik with 108 care places and preschool. The project uses partnering methodology with ByggDialog AB for collaborative project delivery.
• University West (Högskolan Väst)coreStrategic or Co-development PartnerEidar provides student housing in close cooperation with University West. Housing allocation for exchange and degree students is managed through University West. Trollhättan has approximately 11,500 students and was named Student City of the Year in 2014. Eidar manages over 460 student housing units across five properties.
• Arbetsförmedlingen (Swedish Public Employment Service)majorStrategic or Co-development PartnerArbetsförmedlingen collaborates with Eidar within Eidar Akademi, particularly the 'Lokalt jobbspår Fastighet' (Local Job Path Property) program. This initiative helps people distant from the labor market gain training and guaranteed summer employment. The program has been running annually since 2019.
• Kunskapsförbundet VästmajorStrategic or Co-development PartnerKunskapsförbundet Väst provides theoretical education as part of Eidar Akademi's Lokalt jobbspår Fastighet program, which combines coursework in property maintenance and exterior environment care with vocational Swedish language training and practical work experience at Eidar.
• Local clubs and organizations (via social sponsorship)minorGTM or Marketing PartnerEidar sponsors local clubs and organizations to contribute to positive development of Trollhättan. Sponsorship priorities include youth development within culture, sports, and health. Applications are accepted October 1 - December 14 annually. Guidelines require shared values including inclusivity, responsibility, and active work on equality and diversity.

Scale indicators10 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• MKB Fastighets AB: Malmö's municipal housing company. Closest direct peer to Eidar in scale, ownership structure (city-owned allmännyttigt), and operating model focused on long-term residential rentals.
• Stockholmshem: Stockholm's municipal housing company. Large-scale Swedish allmännyttig residential landlord operating under the same regulatory and mandate framework as Eidar.
• Uppsalahem: Uppsala municipality's allmännyttigt bostadsbolag. Same business model as Eidar — city-owned public housing company managing a large residential rental portfolio under Swedish public-housing regulation.
• Willhem AB: Swedish private residential rental operator — comparable core business (long-term residential rentals) but owned by AP-fonder rather than municipality. Closest privately-held analogue to Eidars rental housing model.
• LKF (Lunds Kommuns Fastighets AB): Lund municipality's housing company. Another direct Swedish municipal landlord peer — city-owned, allmännyttigt, focused on long-term residential rentals near a university town.
• Bostadsbolaget (Göteborg): Gothenburg's municipal housing company. Same Swedish allmännyttig model as Eidar — government-owned operator of a multi-thousand-unit residential portfolio with sustainability and social programs.

Broad incumbents

• Riksbyggen: Sweden's largest cooperative housing association. Operates in adjacent residential property management/development space but via cooperative ownership rather than allmännyttig municipal rentals.
• Heimstaden AB: One of the largest residential property owners in Europe with major Swedish footprint. Comparable product (residential rental) but vastly larger scale, private ownership, and pan-European mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCab__v7LlpHQ-n1Fr7C5JJQ
• Facebookfacebook.com/eidartrollhattan
• LinkedInlinkedin.com/company/1550190
• Instagraminstagram.com/eidartrollhattan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eidar