Emotional Intelligence & Diversity Institute

Name

Emotional Intelligence & Diversity Institute

Legal name

Emotional Intelligence and Diversity Institute

Website

https://eidi-results.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Training and Certification Programs: Revenue from workshop fees, certification programs, and train-the-trainer sessions. Programs range from multi-day certificate programs to half-day workshops, offered at various venues and for private organizational sessions.
2. Products (Books and Workbooks): Sale of physical and digital workbooks covering the four EID components, as well as the main book 'Emotional Intelligence for Managing Results in a Diverse World'. Products available as physical goods and PDF downloads with fillable forms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

EIDI develops and delivers training programs, workshops, and educational materials built around its proprietary Emotional Intelligence and Diversity (EID) model. Offerings include instructor-led corporate training, train-the-trainer certification, public workshops, and physical and digital books and workbooks covering the four EID components. Customers range from Fortune 500 enterprises and government agencies to universities, healthcare systems, and individual professionals.

Product overview

The Emotional Intelligence & Diversity Institute offers a portfolio of training products and programs centered on the EID (Emotional Intelligence and Diversity) model. The core offerings include the EID Four-Part Workbook Series covering the four EID concepts (Affirmative Introspection, Self-Governance, Intercultural Literacy, and Social Architecting), individual workbooks for each concept, and a comprehensive book. Additionally, EIDI provides instructor-led programs including EID Leadership Development, EID Management, EID for Teams, EID Train-The Trainer Process, EID for Staff, and EID to Remain Resilient workshops. The offerings are delivered through in-person workshops, webinars, coaching, and self-paced learning materials (both physical workbooks and PDF downloads).

Differentiator

Problem solved

Functional benefit

Products and services

• EID Leadership Development A development program presenting a paradigm of the intersection of Emotional Intelligence and Diversity, giving leaders knowledge and tools to build harmonious, engaging, and productive organizations. Delivered as an instructor-led training program for enterprise leadership teams.

Quantifiable outcome

• 42% enhancement in customer service, 25% improvement in dealing with hot buttons, 20% improvement in ability to deal with change, 19% improvement in ability to deal with conflict (UCLA Medical Center)
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cultural Global LabscoreStrategic or Co-development Partner · 15 June 2020Partnership to deliver 'Emotional Intelligence: Methods for Building Inclusion' workshop in Lecce, Italy. Cultural Global Labs hosts EIDI's interactive workshop focused on building inclusive environments in diverse, multicultural settings.
• HBKU (Hamad Bin Khalifa University)coreStrategic or Co-development Partner · 17 April 2018Partnership to deliver a 3-day Emotional Intelligence & Diversity certificate program at HBKU Student Center in Education City, Doha, Qatar. The program applied EID concepts to address the challenge of dealing with feelings that emerge when differences meet in diverse organizational settings.
• Winter Institute for Intercultural CommunicationcoreStrategic or Co-development Partner · 13 March 2018Ongoing partnership for delivering Emotional Intelligence and Diversity programs and workshops. EIDI has been a regular presenter at the Winter Institute, offering sessions on topics including Emotional Intelligence for Teams, Diversity as a Strategic Change Process, and From Unconscious Bias to Emotional Intelligence.
• Make It Plain ConsultingcoreOthers · 28 September 2017Tommie L. Lewis, Jr., President and CEO of Make It Plain Consulting, attended EIDI's Certification Program and has since integrated EID as a core philosophy and practice in his consulting business. He has completed certification in EID Team Effectiveness and uses EIDI materials as the cornerstone of his consulting practice.
• American Association of Airport Executives (AAAE)minorGTM or Marketing Partner · 8 May 2017Lee and Anita served as featured guests on a panel discussing diversity trends and implications at the 89th Annual AAAE Conference and Expo. Session titled 'Workforce of the Future: Why Diversity Matters' focused on preparing for a minority-as-majority workforce.
• HACR (Hispanic Association on Corporate Responsibility)minorGTM or Marketing Partner · 1 May 2017EIDI's Jorge Cherbosque spoke at the 25th Annual HACR Symposium on 'Emotional Intelligence Leadership for the Young Hispanic Corporate Achievers.' Partnership for conference participation and thought leadership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Linkage (a SHRM company): Specialist leadership development and diversity & inclusion consulting firm serving global enterprises, now owned by SHRM. Comparable as a boutique-to-mid-scale DEI/L&D provider with similar workshop-and-certification delivery model.
• Six Seconds: Global emotional intelligence network offering the EQ-i assessment, certification, and corporate training. Closest pure-play peer — both organizations package proprietary EI models with certification, workbooks, and enterprise delivery.
• VitalSmarts (Crucial Learning): Training company built around 'Crucial Conversations,' 'Crucial Influence,' and related communication/behavior-change curricula, with bestseller books and certified trainer networks. Comparable as a research-anchored behavior-change training franchise sold through certified practitioners and enterprise programs.
• Diversity Best Practices: Membership and consulting organization focused exclusively on workplace diversity, equity, and inclusion. Comparable as a D&I-specialist serving enterprise members with research, advisory, and benchmarking services.
• Gardenswartz & Rowe: The founders' sister diversity training and consulting firm, sharing clients (Boeing, Shell, Kaiser Permanente, IRS) and likely overlapping IP. Most directly comparable entity — EIDI is effectively an extension of Gardenswartz & Rowe's methodology into an EI-specific framework.

Broad incumbents

• FranklinCovey: Large leadership and organizational development firm offering the '7 Habits' framework plus extensive EI, inclusion, and execution training content. Comparable as a scaled, branded, content-rich leadership training provider targeting Fortune-level enterprise buyers.
• Korn Ferry: Global organizational consulting firm with a sizable DEI and leadership development practice serving Fortune 500 clients. Comparable as a large-scale, enterprise-focused DEI training provider with overlapping Fortune 500 buyer relationships.
• Center for Creative Leadership (CCL): Established global leadership development research and training provider offering assessment-based programs for executives and teams. Comparable as a leadership/EI training incumbent with proprietary frameworks, assessments, and enterprise client roster.
• Development Dimensions International (DDI): Large global leadership and talent development firm with deep enterprise training, assessment, and certification offerings. Comparable as a scaled L&D provider competing for multi-site enterprise leadership programs.

Emerging players

• Hogan Assessments: Personality and behavioral assessment provider widely used in leadership development and coaching engagements. Comparable as a framework-and-assessment-led provider that often co-sells training alongside its instruments, similar to EIDI's EID model approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EQandDiversity
• Facebookfacebook.com/EQandDiversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emotional Intelligence & Diversity Institute