New Level Brewing
New Level Brewing is a Calgary-based craft brewery operating a single taproom and distributing core lagers, IPAs, and sour SKUs through Alberta's Liquor Connect retail network and a direct online storefront, serving walk-in and provincial retail consumers.
- Company typePrivate
- Founded2016
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
New Level Brewing firmographics
Firmographics- Name
- New Level Brewing
- Legal name
- New Level Brewing Co.
- Website
- https://newlevelbrewing.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Level Brewing is a Calgary-based craft brewery operating a single taproom and distributing core lagers, IPAs, and sour SKUs through Alberta's Liquor Connect retail network and a direct online storefront, serving walk-in and provincial retail consumers.
- Ownership category
- akta.pro rank
New Level Brewing industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Taprooms & Brewpubs (CRANACAF), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where New Level Brewing is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
New Level Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom Sales: Direct on-site beer sales through pints, flights, and growler fills at the Calgary taproom. Special promotions drive recurring traffic including Wild Wednesdays ($6 pints) and Grim Sundays ($6 pints and $4 sleeves of Reaper IPAs).
- Retail Distribution: Sale of packaged beer through Alberta liquor retail stores via Liquor Connect platform. Products sold include individual cans/bottles and mixed 4-packs such as the Demon Pact variety pack.
- Merchandise and Events: Additional revenue from taproom merchandise sales and event bookings. The taproom hosts events and accepts reservations for private bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Pints - Regular pricing for taproom pints |
| Unit Pricing | Pay-as-you-go | Sleeve Pricing - Sold individually |
| Unit Pricing | Pay-as-you-go | Growler Fills - Standard growler fills with discount |
| Unit Pricing | Pay-as-you-go | Demon Pact Mixed 4-Pack |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
New Level Brewing product offering
Product offeringCore offering
New Level Brewing crafts and sells a diverse portfolio of craft beers—including sessionable lagers, approachable blonde ales, fruit-forward sour ales, and hop-forward IPAs—as packaged products and through on-site taproom service. Beyond packaged cans and mixed packs sold via retail, the company operates a Calgary taproom for pints, flights, growler fills, and private events, with weekly promotional days driving consumer traffic.
Product overview
New Level Brewing is a craft brewery operating as a single-location producer with a unified product portfolio centered on diverse beer styles. The core offerings span multiple categories: session-friendly lagers (Hellion Lager), approachable blonde ales (Berserker Blonde), fruit-forward sour beers (Pinball Wizard Raspberry Sour, Green Demon Blue Raspberry Sour), and hop-forward IPAs (Electric Reaper). A bundled offering (Demon Pact Mixed Sour 4-Pack) packages multiple Demon Sours together. Beyond packaged beers, the company operates a taproom for on-site consumption and growler fills, with ongoing promotional events.
Differentiator
Problem solved
Functional benefit
Products and services
- Hellion Lager
Companies that use New Level Brewing
Customer profileSegments5 records
Ideal customer profiles1 record
New Level Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
New Level Brewing partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
New Level Brewing competitors and assessment
Company assessmentDirect peers
- Dandy Brewing Company: Calgary craft brewery with a taproom and packaged retail distribution. Comparable in size and product range, and competes in the same local craft segment as New Level.
- Annex Ale Project: Calgary craft brewery and taproom with a rotating experimental lineup. Comparable as a small, taproom-led Calgary producer with a similar experimental, anti-elitist positioning.
- Village Brewery: Calgary-based craft brewery operating its own taproom and distributing packaged beer through Alberta liquor stores. Directly comparable as a same-city craft producer with taproom and retail presence, competing for the same local customer base.
- Cabin Brewing Company: Calgary-based craft brewery operating a taproom and distributing through Alberta retail. Similar scale, Alberta distribution footprint, and on-premise experience focus.
- Tool Shed Brewing Company: Independent Calgary craft brewery with an on-site taproom and packaged distribution across Alberta. Closely mirrors New Level's model of small-batch brewing, taproom experience, and Liquor Connect retail listings.
- Cold Garden Beverage Company: Calgary craft brewery and taproom known for approachable, fun-focused branding. Comparable in size, Calgary location, taproom-centric business model, and emphasis on community events and weekly promotions.
- Wild Rose Brewery: Established Calgary craft brewery with taproom and broad Alberta retail distribution. A larger but closely comparable local peer competing directly for taproom visits and Liquor Connect shelf space.
Regional players
- Phillips Brewing & Malting Co. Major Western Canadian craft brewery based in British Columbia with broad retail distribution and taproom. Comparable as an independent craft producer with diverse style portfolio, though based in a different province.
Broad incumbents
- Brewsters Brewing Company: One of Alberta's larger and longer-established craft brewers with multiple locations and broad retail distribution. Comparable as an Alberta craft competitor but operates at significantly greater scale and footprint.
Emerging players
- Common Crown Brewing Co. Smaller Calgary-area craft brewery and taproom. Comparable as a local emerging peer in the same Calgary craft segment with overlapping customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
New Level Brewing social profiles
Digital presenceNew Level Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Level Brewing leadership team
Management profileNumber of profiles
New Level Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Level Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Level Brewing
What does New Level Brewing do?
New Level Brewing crafts and sells a diverse portfolio of craft beers—including sessionable lagers, approachable blonde ales, fruit-forward sour ales, and hop-forward IPAs—as packaged products and through on-site taproom service. Beyond packaged cans and mixed packs sold via retail, the company operates a Calgary taproom for pints, flights, growler fills, and private events, with weekly promotional days driving consumer traffic.
Is New Level Brewing a public or private company?
New Level Brewing is a private company. It is classified as unknown and is currently operating.
When was New Level Brewing founded?
New Level Brewing was founded in 2016. It employs 11 to 50 people.
Where is New Level Brewing based?
New Level Brewing is headquartered in Calgary, Canada, in the North America region.
How does New Level Brewing make money?
Three revenue lines are on record. Taproom Sales are the primary driver. The others are retail Distribution and merchandise and Events.
Who are New Level Brewing's main competitors?
Direct peers on record are Dandy Brewing Company, Annex Ale Project, Village Brewery, Cabin Brewing Company, Tool Shed Brewing Company, Cold Garden Beverage Company and Wild Rose Brewery. Phillips Brewing & Malting Co. is listed as a regional player. Brewsters Brewing Company is listed as a broad incumbent. Common Crown Brewing Co. is listed as an emerging player.
Does New Level Brewing have an API?
No public API is recorded for New Level Brewing.
What industry is New Level Brewing in?
New Level Brewing's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRANACAF, Taprooms & Brewpubs. Its NAICS code is 312120 and its SIC code is 2082.