East Coast Canning & Printing

What East Coast Canning & Printing does

East Coast Canning & Printing Pty Ltd is an Australian beverage packaging company founded in 2016 by Chris Kelly and Melissa Kelly and headquartered in Avoca Beach, New South Wales. The business operates two integrated core services: digital direct-to-can printing using Hinterkopf digital printing technology, and onsite mobile canning services using portable CODI counter-pressure filling equipment. Digital printing offers unlimited colours, gradient and small-run printing, full-can coverage including the neck, metallic and spot effects, scannable QR codes, and a 21-day turnaround; mobile canning deploys counter-pressure filling with seam inspection, Paktech application, and liquid nitrogen dosing from a 500-litre minimum. The company has cumulatively filled more than 33 million cans across thousands of runs and serves hundreds of brands across Australia.

The revenue model combines per-unit printing revenue, project-based mobile filling fees, and hardware sales of can ends (Visy 202 CDLE) and Paktech clips via a proprietary B2B online ordering portal. Pricing is volume-based and quote-driven, with supply agreement discounts available for larger accounts. The proprietary BulletProof Cans product extends the digital print line into a durable matte finish engineered for Australian pasteurisation, temperature extremes, and freight conditions. A 2024 strategic partnership with Meadow adds the MEADOW KAPSUL circular, refillable can technology to the portfolio, opening a 250–500ml refillable format targeted at beauty, home care, and beverage customers. Customers are primarily Australian craft breweries and independent beverage makers; no enterprise anchor accounts or international operations are disclosed.

Name

East Coast Canning & Printing

Legal name

East Coast Canning & Printing Pty Ltd

Website

https://eastcoastcanning.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

East Coast Canning & Printing is an Australian mobile beverage canning and digital can printing company founded in 2016, serving craft breweries and independent beverage brands with onsite counter-pressure filling, Hinterkopf digital print, and the MEADOW KAPSUL circular packaging line.

Ownership category

akta.pro rank

Product category

Beverage Packaging Services

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Metal Cans (3411), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Mobile beverage canning
• Digital can printing
• Counter pressure filling
• Beverage packaging services
• Craft brewery canning

Headquarters

HQ city

Avoca Beach

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Can Printing Services: Custom digital printing on beverage cans using proprietary technology. Customers provide artwork and receive printed cans ready for filling. Pricing includes can cost and printing with volume discounts available through supply agreements.
2. Mobile Canning Services: On-site beverage canning services where the company brings equipment and expertise to customer locations. Includes filling, seam inspection, and Paktech application. Minimum 500 litres per booking.
3. Can Components Supply: Supply of can ends (Visy 202 CDLE), Paktech clips (black/white, 4-pack/6-pack, sleek/classic), and related accessories through the online portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

East Coast Canning & Printing provides two integrated beverage packaging services: Digital Can Printing (custom full-colour direct-to-can printing using Hinterkopf digital printing technology with no setup costs and 21-day turnaround) and Mobile Filling (on-site counter pressure canning using portable CODI equipment starting from 500 litres). The company also supplies can ends (Visy 202 CDLE), Paktech clips, sample cans, and CODI equipment support to Australian beverage brands, craft breweries, and drink makers.

Product overview

East Coast Canning & Printing operates as a dual-capability beverage packaging business offering two integrated core services: Digital Can Printing and Mobile Filling. Digital Can Printing uses Hinterkopf digital printing technology to deliver full-colour, unlimited-colour direct-to-can printing with no set-up costs and a 21-day turnaround, available with gloss or new matte (BulletProof) finishes. Mobile Filling delivers onsite counter pressure canning using portable CODI equipment starting from 500 litres, with Paktech applicators and liquid nitrogen options. The two services are offered independently or together — customers can order digitally printed cans from East Coast Canning and use the mobile filling team on-site, or arrange their own filling. Add-on modules include BulletProof durable cans (engineered for pasteurisation and extreme conditions) and the MEADOW KAPSUL circular refillable can technology. Ancillary offerings include can ends (Visy 202 CDLE), Paktech clips, sample cans, CODI Assist support, and a B2B online order portal. Founded in 2016, the company has filled over 33 million cans.

Differentiator

Problem solved

Functional benefit

Brands

• MEADOW KAPSUL(TM): Circular, refillable packaging technology for aluminium cans developed in partnership with Meadow

Products and services

• Digital Can Printing High-speed digital direct-to-can printing using Hinterkopf digital printing technology, enabling full-colour unlimited-colour printing with no set-up costs, gradient printing with small runs, full-can printing including neck, scannable QR codes, and a 21-day turnaround. Supports metallic and substrate spot effects, gloss varnish, and matte finish (BulletProof) options for beverage brands.
• Mobile Filling Onsite mobile canning service using a portable counter pressure filling line with CODI technology. Capable of filling slim, sleek, and classic cans starting from 500 litres, with genuine counter pressure filling, liquid nitrogen options, seam inspection, and Paktech applicators. No capital expenses or maintenance required from the customer.
• BulletProof Cans Enhanced durability digital can printing engineered to withstand pasteurisation, temperature extremes, and long-haul freight. Introduces a new market-leading matte finish option previously unavailable due to durability limitations. Includes scuff resistance, abrasion resistance, and pasteurisation readiness for Australian environmental conditions.
• MEADOW KAPSUL Circular refillable can technology developed in partnership with Meadow. Adds next-generation functionality to standard aluminium cans enabling them to pop, be refillable, and achieve full circularity. Features a Fresh-Lock freshness protection system and spill-free reusable dispenser compatibility. Designed for 250ml-500ml containers across beauty, home care, and beverage applications.
• Can Ends & Paktech Clips Supply of Visy 202 CDLE can ends (sold in sleeves of 630) and Paktech clips in black or white, 4-pack or 6-pack sizes, for sleek, classic, and slim cans. Ordered through the online portal. Includes options for free barcoded Paktech labels.
• CODI Assist Maintenance and support service for CODI counter pressure canning equipment. Includes spare parts supply and servicing for both CODI and non-Codi canning lines.

Quantifiable outcome

• 33+ million cans filled since 2016
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• MeadowcoreStrategic or Co-development PartnerStrategic partnership bringing MEADOW KAPSUL circular packaging technology to East Coast Canning's existing infrastructure. MEADOW KAPSUL expands aluminium can functionality to include pop, refillable, and fully circular capabilities with Fresh-Lock freshness system. Designed to enable brands to implement sustainable circular packaging at scale with fast time-to-shelf (60 days).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iron Heart Canning: Largest US mobile beverage canning services company running on similar CODI-style counter pressure equipment with a comparable on-site, low-capex model serving craft breweries. Operates the same mobile canning playbook in a parallel market.

Broad incumbents

• Ardagh Group: Global metal and glass packaging manufacturer serving beverage customers across multiple continents. Offers rigid packaging formats that overlap with ECCP's can-centric model and serves the same multinational beverage brands.
• Tetra Pak: Global liquid packaging solutions provider (cartons and processing equipment) serving the same beverage manufacturers as ECCP. Relevant as a broad incumbent competing for sustainable beverage packaging wallet share in Australia.
• Ball Corporation: One of the world's largest aluminium can manufacturers with global beverage packaging operations and direct presence in Australia. Provides the can supply backbone that ECCP relies on and could potentially add digital print/mobile services that compete head-on.
• Orora Limited: Australasian packaging company with global beverage can operations through its Orora Beverage Cans business. Competes for the same Australian beverage customer budgets as ECCP and could plausibly layer on short-run digital print services.
• Crown Holdings: Global metal packaging giant operating aluminium and steel can plants across multiple continents including Australia. Serves the same beverage brand customers as ECCP and could enter short-run digital printing as an extension of its can-making footprint.
• Visy: Australia's largest privately held packaging and recycling company, and the source of ECCP's Visy 202 CDLE can ends. Operates can ends, boxes and recycling infrastructure that overlap directly with ECCP's value chain and customer base.

Others

• PakTech: Manufacturer of the can carriers and applicators that ECCP already installs on mobile canning runs. Functions as both a current supplier to ECCP and an indirect enabler of the mobile canning operating model.
• Cask Brewing Systems & Equipment: Supplier of counter pressure canning equipment, parts and training to breweries; adjacent ecosystem participant whose equipment (e.g. CODI-adjacent kits) is used by mobile canning operators serving craft brewers.
• Hinterkopf: Provider of the digital direct-to-container printing technology underpinning ECCP's Digital Can Printing service. Functions as the underlying equipment/IP partner whose technology platform enables ECCP's core differentiation on small-run, multi-colour cans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eastcoastcanning
• Facebookfacebook.com/eastcoastcanning
• LinkedInlinkedin.com/company/eastcoastcanning

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Canning & Printing