ButanGas

What ButanGas does

ButanGas is one of the largest LPG (liquefied petroleum gas) distributors in Romania, operating since 1996 under the Veroniki Holding umbrella, a diversified European conglomerate founded in 2010 by Dr. Daniela Veronica Gușă de Drăgan that spans eight countries and 33 entities. The Romanian entity, Butan Gas Romania S.A., is headquartered in Bucharest and distributes LPG through three channels: portable cylinders (5.5kg to 33.5kg capacities) for residential and small-commercial use, stationary storage tanks (990L to 5000L) for industrial and commercial customers under recurring service contracts, and automotive LPG (autogas) for vehicle fueling. Core operational technology centers on LPG storage, handling, and last-mile distribution via a national infrastructure comprising 2 filling plants, 5 main warehouses, 8 intermediate warehouses, 1 maritime terminal, 5 regional branches (Lugoj, Navodari, Onesti, Contesti, Oradea), 6000+ dealer and retailer points of sale, and 70+ partner automotive stations. Product innovation includes the 2024 NEO Butelia composite cylinder featuring glass-fiber triple-layer protection, translucent gas-level visibility, fire-resistant construction, and a Quick-on regulator.

Revenue is generated through unit-pricing on cylinder sales and refills (transaction-fee model, pay-as-you-go), subscription-style multi-year service contracts for tank installations including maintenance and periodic refills, and transaction-based autogas sales at partner stations. The go-to-market is hybrid: direct-to-consumer for residential tank solutions and large commercial accounts, combined with an extensive channel-partner model spanning authorized dealers, retail partners (MOL Romania, Hornbach, Dandana, Grill Market), and partner filling stations. Customer segments are diversified across residential households (homes without natural gas access, outdoor/camping use), industrial and commercial accounts (manufacturing, agriculture, hospitality, food processing, forklifts), and automotive users seeking cost-effective fuel alternatives.

Management is led by General Manager Gabriel Stoicescu, who also serves as Vice-President of the Romanian Association for Liquefied Petroleum Gas (AR GPL), alongside a Commercial Director (Mihail Duță), Financial Director (Mihaela Ionescu), and Technical Director (Bogdan Doicu). The company holds ISO 9001, ISO 14001, and ISO 45001 certifications and operates under Law 59/2016 for major-accident-hazard compliance. Ownership is private, held within the Drăgan family through Veroniki Holding, with no third-party investment, private equity, or venture capital involvement disclosed.

Name

ButanGas

Legal name

Butan Gas Romania S.A.

Website

https://butangas.ro

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ButanGas is one of Romania's largest LPG distributors, distributing liquefied petroleum gas via cylinders, stationary tanks, and automotive fueling to residential, industrial, and commercial customers across Romania through 6000+ retail points, 5 branches, and 70+ partner fuel stations.

Ownership category

akta.pro rank

Product category

LPG Distribution

NAICS

Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

NGL/LPG Distribution / Local Delivery Pipelines (Terminal-to-Market) (TLAGAEAJ)

akta.pro secondary industries

LPG / NGL Terminals (Pressurized/ Refrigerated Gas) (TLAHABAK), NGL/LPG Storage & Fractionation Terminals (TLAGAKAE)

Keywords

• LPG distribution
• Propane cylinders
• Autogas supply
• Industrial propane tanks
• Residential gas solutions

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. LPG Cylinder Sales and Refills: Distribution of LPG in various sized cylinders (5.5kg camping, 9kg, 10kg, 11kg, 12kg, 33.5kg) for residential and industrial use. Revenue generated from cylinder refills and new cylinder sales through over 6000 points of sale nationwide.
2. LPG Tank Solutions: Provision of LPG tanks in various capacities (990L, 1750L, 3000L, 5000L) for residential and industrial customers. Includes tank installation, maintenance, and regular refills. Tanks are provided in custody with ongoing service contracts.
3. Automotive LPG (Autogas): Supply of LPG for cars to the whole country through own distribution stations and over 70 partner stations. Competitive pricing with efficient service for vehicle refueling.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ButanGas distributes Liquefied Petroleum Gas (LPG) in Romania through three primary channels: cylinders (5.5kg to 33.5kg) for home and industrial use, propane tanks (990L to 5000L) with installation and maintenance service contracts, and automotive LPG (autogas) supplied through partner stations. The company also markets proprietary innovations such as the NEO Butelia composite cylinder and the ButanGas Camping cylinder. Operations span a network of 5 branches, over 6,000 dealer points of sale, and 70+ automotive partner stations across Romania.

Product overview

ButanGas is a LPG (Liquefied Petroleum Gas) distributor operating in Romania since 1996, offering a comprehensive product portfolio across three distribution channels: cylinders, tanks, and automotive LPG. The core offerings include standard steel LPG cylinders (5.5kg-33.5kg) in blue, orange, and yellow variants for both home and industrial use; propane tanks ranging from 990L to 5000L capacities; and automotive LPG (Autogas). Recent innovations include the NEO Butelia composite cylinder (2024) featuring triple-layer protection and transparent material, and the Camping Cylinder (5.5kg) for outdoor use. The company operates over 6000 sales points nationwide through a network of 5 branches, 2 filling plants, 5 main warehouses, and 1 sea terminal.

Differentiator

Problem solved

Functional benefit

Brands

• NEO Butelia: A composite-material LPG cylinder featuring triple-layer protection, transparent gas visibility, lightweight design at 5.3kg, and a Quick-on regulator. Does not explode when exposed to fire.

Products and services

• LPG Cylinders for Home High-quality steel LPG cylinders available in multiple sizes (5.5kg camping, 9kg, 10kg, 11kg, 12kg) for domestic use including cooking, heating, and hot water. Three color variants (blue, orange, yellow) branded with the ButanGas logo. Distributed through over 6,000 sales points nationwide.
• LPG Cylinders for Company Industrial LPG cylinders (10kg for forklift operations and 33.5kg for large facilities) available in blue, orange, and yellow variants. Can be installed in racks of 4, 6, or 8 cylinders outdoors for premises with limited space. Targeted at industrial and commercial customers.
• LPG Tanks for Home Propane tanks for residential use, made from high-quality steel with safety devices preventing excessive internal pressure. Capacities from 990L to 5000L nominal capacity, installed above ground for whole-home energy supply.
• LPG Tanks for Company Industrial propane tanks for commercial and industrial applications. Available in 990L, 1750L, 3000L, and 5000L capacities. Includes installation, regular checks, and refilling services managed by ButanGas specialists under multi-year service contracts.
• NEO Butelia (NEO Cylinder) Innovative composite-material LPG cylinder with triple-layer protection, transparent material showing gas level, weighs only 5.3kg empty, never rusts, and cannot explode when exposed to fire. Loaded with 12kg of gas. Equipped with Quick-on regulator. Targeted at residential users seeking safer, lighter, modern cylinders.
• ButanGas Camping Cylinder Portable propane gas cylinder ideal for camping and outdoor barbecues. 5.5kg capacity with Quick-on regulator, operates at temperatures down to -40°C. Designed for easy transport with rapid and secure installation. Targeted at outdoor enthusiasts.
• LPG for Automotive (Autogas) LPG fuel for cars supplied across Romania through own distribution stations and over 70 partner stations. Environmentally friendly and cost-effective alternative to traditional gasoline fuels. Targeted at vehicle owners across Romania.
• Composite Cylinder for Forklifts Composite-material LPG cylinder specifically engineered for forklift operations. Translucent material allows visibility of gas level. Weighs 5.2kg tare (15.2kg total), dimensions 305x571mm. Features liquid suction pipe for complete gas consumption, double pressure resistance vs metal cylinders, rust-free construction, and controlled gas elimination to reduce explosion risk if exposed to fire. Targeted at warehouses and material-handling operations.

Quantifiable outcome

• 90%+ thermal efficiency from LPG combustion compared to 65-75% for traditional fuels like wood or diesel
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered supporting, core and major.

• ELMAS BrasovsupportingStrategic or Co-development PartnerRegional specialist in lifts and hoists. ELMAS develops its business always centered on clients, employees, and business partners to provide the most suitable solutions.
• Ariston Thermo RomâniasupportingStrategic or Co-development PartnerAriston brings comfort to remote places, combining commitment, research, innovation and technology to build a sustainable future. Provides heating and hot water solutions.
• TOYOTA MATERIAL HANDLING RomaniasupportingTechnology or IntegrationPart of Toyota Industries Corporation, a worldwide supplier of forklifts and warehouse equipment. Provides automated equipment for efficient goods stacking.
• ButanGas (Italy)coreOthersItalian subsidiary of the ButanGas group founded in 1948 by Iosif Constantin Dragan.
• PetroGaz (Greece)supportingOthersGreek subsidiary operating under Veroniki Holding in the LPG sector.
• DrachenGas (Germany)supportingOthersGerman subsidiary operating under Veroniki Holding in the LPG sector.
• ButanGas International (Serbia)supportingOthersSerbian subsidiary operating under Veroniki Holding in the LPG sector.
• DragonGaz (Poland)supportingOthersPolish subsidiary operating under Veroniki Holding in the LPG sector.
• MOL RomaniamajorChannel Partner/ Reseller/ DistributorMajor fuel retailer partnership for automotive LPG distribution and camping cylinder sales at MOL stations across Romania.
• HornbachmajorChannel Partner/ Reseller/ DistributorRetail partner for NEO Butelia and camping cylinder distribution through Hornbach stores in Romania.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Primagaz: Primagaz is a European LPG distributor serving residential, commercial and industrial customers through packaged gas, tank services and local distribution networks. It is directly comparable to ButanGas's cylinders, tanks, refill model and dealer-based reach.
• Antargaz: Antargaz supplies LPG to households, businesses and industrial users through cylinders, bulk installations and last-mile delivery. Its product portfolio and customer base closely overlap with ButanGas's home and business LPG solutions.
• Calor Gas: Calor Gas is an established packaged and bulk LPG supplier for residential and commercial customers. It shares ButanGas's cylinder distribution, tank installation, maintenance and repeat-refill activities.
• AvantiGas: AvantiGas is a European LPG supplier serving domestic and commercial customers with bottled and bulk fuel. It is comparable to ButanGas in packaged-gas sales, tank supply and recurring delivery relationships.
• Suburban Propane: Suburban Propane distributes propane to residential, commercial and agricultural customers through local delivery and service infrastructure. Its recurring fuel distribution and tank-service model is relevant to ButanGas despite the different operating geography.
• AmeriGas: AmeriGas is a major propane distributor serving residential, commercial, agricultural and motor-fuel customers. Although it operates in North America, its packaged and bulk propane distribution model is closely comparable to ButanGas's LPG business.
• Flogas: Flogas supplies LPG to homes, businesses and agricultural users through cylinders, tanks and scheduled deliveries. Its recurring bulk-supply model and multi-segment customer base are directly comparable to ButanGas.

Broad incumbents

• OMV Petrom: OMV Petrom is a large Romanian energy and fuel retail operator with an extensive national station network. It is a broad incumbent comparator for ButanGas's automotive-fuel distribution and national customer reach, although LPG is not its core specialization.
• SHV Gas: SHV Gas is an established European and global LPG operator with multiple consumer and industrial gas brands. Its larger regional infrastructure and broad energy distribution activities make it a relevant incumbent comparator for ButanGas.
• MOL Romania: MOL Romania is a broad fuel retailer and ButanGas channel partner with a national automotive and retail network. It overlaps with ButanGas in autogas, cylinders and customer access, but is not an LPG-only specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ButanGasRomania
• LinkedInlinkedin.com/company/butan-gas-romania-sa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ButanGas