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All Good

Full company profile

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Namestring
All Good
Websiteurl
all-good.co.nz
Company typeenum
Private
Founded yearint
2011
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAuckland, New Zealand
HQ citystring
Auckland
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Keyword5 values
organic food products, plant-based beverages, Fairtrade produce, banana products, dairy alternative milks
Industry4 codes
1Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD)
CodeAFAHAJAFPrimaryYes
2Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support)
CodeBPAGALALPrimaryNo
3Organic Produce & Farm Market Retail
CodeCRAHAEADPrimaryNo
4Organic & Natural Beverage Wholesale
CodeAFAIAJAEPrimaryNo
NAICS code1 code
  • Fruit and Vegetable Retailers44523
SIC code1 code
  • Food And Kindred Products2000
Product category
Organic Food & Beverages
Social media profiles2 records
Cost components4 values
Supply Chain, Operations, Marketing or Sales, Personnel
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 2 records shown
1All Good Plant Milks
Description

Plant-based milk products line

all-good.co.nz
+1 more record
Core offering1 text field

All Good produces and sells organic, Fairtrade-certified food products under a multi-brand portfolio. Its core offerings include plant-based milk products marketed under the All Good Plant Milks sub-brand and banana products marketed under the All Good Bananas sub-brand, with each line operated through a dedicated e-commerce website.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

All Good is a food/beverage company operating as a multi-brand portfolio, offering plant-based milk products under the All Good Plant Milks sub-brand and banana products under the All Good Bananas sub-brand. Both sub-brands maintain separate product websites while being part of the unified All Good company.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Plenish
TypeDirect peer
Description

Plenish offers organic, plant-based milks and juices in the UK and Ireland, directly comparable to All Good Plant Milks in organic positioning and RTD dairy-alternative format.

2Minor Figures
TypeDirect peer
Description

Minor Figures produces plant-based barista-grade oat milk, a direct comparable to All Good's plant-based milk line in target use case (coffee/café) and in ethical/ sustainable brand positioning.

3Chiquita Brands International
TypeDirect peer
Description

Chiquita is one of the world's largest banana producers and distributors, directly comparable to All Good Bananas in the fresh banana category.

4Oatly
TypeDirect peer
Description

Oatly is the leading global oat-based milk brand, directly comparable to All Good Plant Milks as a plant-based ready-to-drink dairy alternative competing for the same health- and sustainability-driven consumer.

5Silk (Danone)
TypeBroad incumbent
Description

Silk, owned by Danone, is one of the largest plant-based milk brands in North America, offering almond, soy, oat, and other dairy alternatives; a broad incumbent that competes with All Good Plant Milks across multiple plant-based categories.

6Three Trees
TypeEmerging player
Description

Three Trees produces organic plant-based milks with a focus on clean ingredients, overlapping with All Good Plant Milks in organic and minimally processed positioning.

7Good Karma Foods
TypeEmerging player
Description

Good Karma makes flaxseed-based plant milks and yogurts, an emerging player in the dairy-alternative space with comparable health-and-sustainability positioning to All Good.

8Dole plc
TypeBroad incumbent
Description

Dole is a global incumbent in fresh produce including bananas, comparable to All Good Bananas as a large-scale, internationally distributed banana and produce brand.

9Califia Farms
TypeDirect peer
Description

Califia Farms produces plant-based milks, creamers, and beverages; it is a direct competitor to All Good Plant Milks in the premium dairy-alternative beverage category.

10Bonita (Bandeirao)
TypeRegional player
Description

Bonita is a leading banana brand in Latin America with growing global presence; relevant comparable for All Good Bananas as a single-category banana brand.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

All Good

Organic Food & Beveragesall-good.co.nz

All Good firmographics

Firmographics
Name
All Good
Website
https://all-good.co.nz
Company type
Private
Founded year
2011
Headcount range
11–50 employees
Ownership category
akta.pro rank

All Good industry classification

Industry
Product category
Organic Food & Beverages
NAICS
Fruit and Vegetable Retailers (44523)
SIC
Food And Kindred Products (2000)
akta.pro primary industry
Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF)
akta.pro secondary industries
Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Organic Produce & Farm Market Retail (CRAHAEAD), Organic & Natural Beverage Wholesale (AFAIAJAE)

Keywords

  • Organic food products
  • Plant-based beverages
  • Fairtrade produce
  • Banana products
  • Dairy alternative milks

Where All Good is headquartered

Location

Headquarters

HQ city
Auckland
HQ country
New Zealand
HQ region
Oceania

Markets served

All Good business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel

All Good product offering

Product offering

Core offering

All Good produces and sells organic, Fairtrade-certified food products under a multi-brand portfolio. Its core offerings include plant-based milk products marketed under the All Good Plant Milks sub-brand and banana products marketed under the All Good Bananas sub-brand, with each line operated through a dedicated e-commerce website.

Product overview

All Good is a food/beverage company operating as a multi-brand portfolio, offering plant-based milk products under the All Good Plant Milks sub-brand and banana products under the All Good Bananas sub-brand. Both sub-brands maintain separate product websites while being part of the unified All Good company.

Differentiator

Problem solved

Functional benefit

Brands

  • All Good Plant Milks: Plant-based milk products line
  • All Good Bananas

Companies that use All Good

Customer profile

Ideal customer profiles1 record

All Good technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

All Good partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

All Good competitors and assessment

Company assessment

Direct peers

  • Plenish: Plenish offers organic, plant-based milks and juices in the UK and Ireland, directly comparable to All Good Plant Milks in organic positioning and RTD dairy-alternative format.
  • Minor Figures: Minor Figures produces plant-based barista-grade oat milk, a direct comparable to All Good's plant-based milk line in target use case (coffee/café) and in ethical/ sustainable brand positioning.
  • Chiquita Brands International: Chiquita is one of the world's largest banana producers and distributors, directly comparable to All Good Bananas in the fresh banana category.
  • Oatly: Oatly is the leading global oat-based milk brand, directly comparable to All Good Plant Milks as a plant-based ready-to-drink dairy alternative competing for the same health- and sustainability-driven consumer.
  • Califia Farms: Califia Farms produces plant-based milks, creamers, and beverages; it is a direct competitor to All Good Plant Milks in the premium dairy-alternative beverage category.

Broad incumbents

  • Silk (Danone): Silk, owned by Danone, is one of the largest plant-based milk brands in North America, offering almond, soy, oat, and other dairy alternatives; a broad incumbent that competes with All Good Plant Milks across multiple plant-based categories.
  • Dole plc: Dole is a global incumbent in fresh produce including bananas, comparable to All Good Bananas as a large-scale, internationally distributed banana and produce brand.

Emerging players

  • Three Trees: Three Trees produces organic plant-based milks with a focus on clean ingredients, overlapping with All Good Plant Milks in organic and minimally processed positioning.
  • Good Karma Foods: Good Karma makes flaxseed-based plant milks and yogurts, an emerging player in the dairy-alternative space with comparable health-and-sustainability positioning to All Good.

Regional players

  • Bonita (Bandeirao): Bonita is a leading banana brand in Latin America with growing global presence; relevant comparable for All Good Bananas as a single-category banana brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

All Good social profiles

Digital presence

All Good financial estimates

Financial estimate

Revenue estimate

Valuation estimate

All Good leadership team

Management profile

Number of profiles

All Good funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

All Good M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Good

What does All Good do?

All Good produces and sells organic, Fairtrade-certified food products under a multi-brand portfolio. Its core offerings include plant-based milk products marketed under the All Good Plant Milks sub-brand and banana products marketed under the All Good Bananas sub-brand, with each line operated through a dedicated e-commerce website.

When was All Good founded?

All Good was founded in 2011. It employs 11 to 50 people.

Where is All Good based?

All Good is headquartered in Auckland, New Zealand, in the Oceania region.

Who are All Good's main competitors?

Direct peers on record are Plenish, Minor Figures, Chiquita Brands International, Oatly and Califia Farms. Broad incumbents are Silk (Danone) and Dole plc. Emerging players are Three Trees and Good Karma Foods. Bonita (Bandeirao) is listed as a regional player.

Does All Good have an API?

No public API is recorded for All Good.

What industry is All Good in?

All Good's product category is Organic Food & Beverages. Its primary akta.pro industry code is AFAHAJAF, Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD), with a secondary code of BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support). Its NAICS code is 44523 and its SIC code is 2000.

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