Plenish
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Plenish firmographics
Firmographics- Name
- Plenish
- Legal name
- Plenish Drinks
- Website
- https://plenishdrinks.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plenish industry classification
Industry- Product category
- Plant-based beverages
- NAICS
- Dairy Product Manufacturing (3115)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF)
- akta.pro secondary industries
- Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams) (AFAHAJAG), Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases) (AFAHAJAH)
Keywords
Where Plenish is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Plenish business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through plenishdrinks.com offering subscriptions (10% saving), one-time purchases, and mix-and-match boxes. Products shipped across Mainland UK with free delivery over £35.
- Retail/Wholesale Distribution: Products sold through thousands of stores across the UK. Stockist inquiries handled via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday Oat M*lk Multipack (8 x 1L) |
| Unit Pricing | Pay-as-you-go | Almond M*lk Multipack (8 x 1L) |
| Unit Pricing | Pay-as-you-go | Cocoa & Sea Salt Vegan Protein Powder (30 servings) |
| Unit Pricing | Pay-as-you-go | Madagascan Vanilla Vegan Protein Powder (30 servings) |
| Unit Pricing | Pay-as-you-go | Ultra Ginger Daily Shot Pack (12 x 60ml) |
| Unit Pricing | Pay-as-you-go | Fibre Multiserve Pack (4 x 420ml) |
| Subscription | Monthly | Subscription Model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Plenish product offering
Product offeringCore offering
Plenish manufactures and sells cold-pressed functional wellness shots (60ml and 420ml formats), plant-based dairy-alternative milks made from organic oats, almonds, soya, cashews, and coconut, and clean-label vegan protein powders. All products are formulated without added oils, gums, additives, preservatives, or emulsifiers, and the portfolio targets health-conscious UK consumers through DTC e-commerce (plenishdrinks.com) and thousands of UK retail stores.
Product overview
Plenish is a UK-based plant-based beverage company offering three core product lines: functional wellness Shots (ginger, turmeric, berry gut health, fibre, and Ultra variants in 60ml and 420ml formats), plant-based M*lks (oat, almond, soya, cashew, and coconut in Everyday, Barista, Enriched, and Zero Sugar variants), and Vegan Protein Powders (Madagascan Vanilla and Cocoa & Sea Salt flavors). The company also offers a Mix & Match custom box service and branded merchandise. All products maintain a clean-label philosophy, free from oils, gums, additives, and preservatives. The brand is owned by Carlsberg Britvic and positions itself around functional wellness with nutrition-focused formulations backed by in-house nutritionist Emily English.
Differentiator
Problem solved
Functional benefit
Products and services
- Functional Wellness Shots Cold-pressed functional shots in 60ml single servings and 420ml multi-serve dosing bottles delivering 100% RI of essential vitamins. Includes ginger immunity, turmeric defence, berry gut health, fibre, and Ultra (ginger and turmeric) variants for health-conscious consumers.
- Plant-Based M*lks Organic plant-based dairy alternatives made from oats, almonds, soya, cashews, and coconut in Everyday, Barista, Enriched, and Zero Sugar variants. Free from oils, gums, additives, and emulsifiers, with barista versions producing micro-foam for coffee.
- Clean Protein Plant-Based Protein Powders Clean-label vegan protein powders delivering 20-23g pea protein per serving with complete amino acid profiles. Available in Madagascan Vanilla and Cocoa and Sea Salt flavors; each serving uses seven naturally-sourced ingredients.
- Mix and Match Custom Boxes Build-your-own-box service that lets customers personalize a multi-pack selection from the M*lks and Shots ranges for one-time purchase or subscription.
- Branded Merchandise Branded apparel and accessories such as the 'Give it a shot' cap and socks that extend brand visibility beyond beverages.
- Ultra Ginger Shot Enhanced ginger shot featuring triple-sourced ginger delivering 29g per shot, fortified with 100% Vitamin C and zinc for immunity support.
- Ultra Turmeric Shot Enhanced turmeric shot containing 100% daily vitamin B12, source of iron, and black pepper for curcumin bioavailability to support energy.
- Fibre Shot Daily fibre shot delivering 5g (16%) of daily fibre needs per serving, made with cold-pressed apple, mint, and cucumber.
Quantifiable outcome
- Value sales growth of over 400% in two years (NIQ data)
- +1 more outcomes
Companies that use Plenish
Customer profileSegments4 records
Ideal customer profiles4 records
Plenish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Plenish partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Naked PaperminorJoint giveaway partnership to celebrate the launch of Plenish Fibre shots. Partnership offered combined prize of 3 months' supply of Plenish Fibre shots and 1 year's supply of Naked Paper toilet roll. Giveaway promoted on Instagram.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Plenish competitors and assessment
Company assessmentDirect peers
- Press London: Press London is a UK-based cold-pressed juice and wellness shot brand offering organic juices, cleanses, and shots. It competes directly with Plenish's original juice shot category, especially in DTC channels and premium grocery.
- Califia Farms: Califia Farms is a US-based premium plant-based beverage brand specializing in almond milks, oat milks, barista formulations, and creamers. It competes with Plenish on the clean-label, specialty barista positioning in the plant-based dairy alternative space.
- Innocent Drinks: Innocent (majority-owned by Coca-Cola) is a UK leader in smoothies, juices, and functional drinks, directly competing with Plenish's cold-pressed juice shots and functional wellness beverages in UK retail and foodservice.
- Rude Health: Rude Health is a UK-based premium plant-based food and drink brand offering organic almond, oat, coconut, and rice milks plus cereals. It competes directly with Plenish on clean-label, organic, and no-added-ingredient positioning in UK retailers.
- Huel: Huel is a UK-based nutrition brand offering complete meal shakes, protein powders, and bars. It competes with Plenish's newly launched Clean Protein powders and shares the same target consumer of health-conscious UK adults seeking convenient plant-based nutrition.
- Oatly: Oatly is the global leader in oat-based dairy alternatives, directly competing with Plenish across oat milk, barista formulations, and yogurts. Both brands target health-conscious consumers seeking plant-based milk with strong barista performance and sustainability positioning.
- Minor Figures: Minor Figures is a UK-based plant-based barista brand specializing in oat milk for specialty coffee. It competes directly with Plenish's Barista range, particularly in UK coffee shops and among specialty coffee consumers seeking additive-free formulations.
Broad incumbents
- Alpro: Alpro is Danone's mainstream plant-based dairy alternative brand offering a broad portfolio of milks, yogurts, desserts, and creams across Europe. It competes with Plenish across all plant-based milk variants but at a more mass-market positioning versus Plenish's clean-label premium play.
Emerging players
- Rebel Kitchen: Rebel Kitchen is a UK plant-based brand offering dairy-free drinks, coffee creamers, and snacks. It overlaps with Plenish's plant-based milk and clean-label positioning though with a smaller market presence and narrower distribution.
- Remedy Drinks: Remedy Drinks is an Australian functional beverage brand known for kombucha and switchel drinks, with growing UK presence. It overlaps with Plenish's functional wellness shot positioning, particularly around gut health and natural ingredients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plenish social profiles
Digital presencePlenish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plenish leadership team
Management profileNumber of profiles
Profiles2 records
Plenish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plenish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plenish
What does Plenish do?
Plenish manufactures and sells cold-pressed functional wellness shots (60ml and 420ml formats), plant-based dairy-alternative milks made from organic oats, almonds, soya, cashews, and coconut, and clean-label vegan protein powders. All products are formulated without added oils, gums, additives, preservatives, or emulsifiers, and the portfolio targets health-conscious UK consumers through DTC e-commerce (plenishdrinks.com) and thousands of UK retail stores.
Is Plenish a public or private company?
Plenish is a private company. It is classified as corporate owned and is currently operating.
When was Plenish founded?
Plenish was founded in 2012. It employs 11 to 50 people.
Where is Plenish based?
Plenish is headquartered in London, United Kingdom, in the Europe region.
How does Plenish make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail/Wholesale Distribution.
Who are Plenish's main competitors?
Direct peers on record are Press London, Califia Farms, Innocent Drinks, Rude Health, Huel, Oatly and Minor Figures. Alpro is listed as a broad incumbent. Emerging players are Rebel Kitchen and Remedy Drinks.
Does Plenish have an API?
No public API is recorded for Plenish.
What industry is Plenish in?
Plenish's product category is Plant-based beverages. Its primary akta.pro industry code is AFAHAJAF, Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD), with a secondary code of AFAHAJAG, Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams). Its NAICS code is 3115 and its SIC code is 2000.