Lake Martin Realty

What Lake Martin Realty does

Lake Martin Realty is a full-service residential real estate brokerage specializing in waterfront properties on Lake Martin, Alabama. The company operates through two physical offices (Willow Point in Alexander City and Dadeville) with 30+ agents, and claims approximately 52.9% of LMAAR waterfront dollar volume sales, making it the dominant brokerage in its regional market. Its core technology is an online property search platform with filtering, favorites, saved searches, and virtual tour support, complemented by MLS syndication to 181 national publishing partners reaching 900+ websites including Realtor.com, Zillow, and Trulia.

The company's revenue model is primarily commission-based on real estate transactions, supplemented by vacation and long-term rental property management services with online booking and payment processing. It has produced more than $1.25 billion in real estate transactions over a 10-year period. A key differentiator is exclusive access to Russell Lands-owned properties that do not appear on public databases, alongside curated community development sub-brands (Shiner's Cove, The Trails at the Village, White Oak Landing) and partnerships with four designated builders for new construction.

The company serves high-net-worth individuals seeking luxury waterfront properties (featured listings range from $579,000 to $8.75M), property sellers, new construction buyers, and rental property owners in the Lake Martin area of Alabama. Key customer segments include waterfront property buyers, sellers, new construction buyers, and rental property owners, with vertical specialization in luxury waterfront Alabama real estate.

Name

Lake Martin Realty

Legal name

Lake Martin Realty

Website

https://lakemartinrealty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Lake Martin Realty is a full-service residential real estate brokerage in Alabama specializing in luxury waterfront properties on Lake Martin, with 30+ agents, two offices, and exclusive access to Russell Lands-owned properties, generating ~52.9% of the region's waterfront dollar volume.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYFSAEAJAG

Real Estate Buyer Representation

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Waterfront real estate brokerage
• Residential property sales
• Vacation rental management
• Lake community development
• Property search platform

Headquarters

HQ city

Alexander City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based revenue from buying and selling waterfront and non-waterfront properties in the Lake Martin, Alabama region
2. Vacation Rental Management: Vacation rental management services including online booking, payment processing, cleaning, linens, and property listing management for Lake Martin property owners
3. Long-term Rental Management: Long-term rental property management services in the Lake Martin area

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lake Martin Realty is a full-service residential real estate brokerage specializing in waterfront properties on Lake Martin, Alabama. The firm provides buyer and seller representation, an online property search platform, vacation and long-term rental property management, and exclusive access to Russell Lands-owned properties not available on public databases. The brokerage claims approximately 50% of total dollar value of all waterfront real estate sold on Lake Martin.

Product overview

Lake Martin Realty is a full-service real estate company operating on Lake Martin, Alabama. The company offers a single unified real estate service platform that encompasses property sales (specializing in waterfront properties), property search via an online platform, rental property management services, and marketing services for developers. The product portfolio includes the core Lake Martin Realty brokerage services, a property search platform with filtering capabilities, curated property collections organized by type (waterfront homes, new construction, homesites), vacation and long-term rental management, and three named community development sub-brands (Shiner's Cove, The Trails at the Village, and White Oak Landing) representing Russell Lands-owned properties that appear exclusively through their agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake Martin Realty Real Estate Brokerage Services Full-service residential real estate brokerage for buyers and sellers of waterfront, water-access, and off-water properties in the Lake Martin, Alabama region. Includes buyer representation, seller representation, home valuation, and marketing services for developers. The brokerage claims approximately 50% of total dollar value of all waterfront real estate sold on Lake Martin.
• Online Property Search Platform Web-based property search platform featuring 169+ residential properties for sale with filtering by waterfront type, price range, beds, baths, county, city, year built, and waterfront features. Includes favorites, saved searches, and map search functionality.
• Vacation and Long-Term Rental Property Management Full-service vacation and long-term rental management for Lake Martin property owners. Includes secure online booking and payment processing, security and cleaning deposits, professional photography, post-stay cleaning, linens and towels. Owners retain ability to set rental prices and block dates for personal use.
• Curated Property Collections Organized property browsing experience grouping available inventory into curated categories: Waterfront Homes, New Construction, and Homesites on the Water.
• Shiner's Cove Community Sales Real estate sales representation for Shiner's Cove, a planned lake community developed by Lake Martin Land Company on Highway 63 in Alexander City. Features waterfront and water-access homesites with HOA-managed amenities including lawn care, internet through Charter Spectrum, and future community dock access. Lake Martin Realty is the exclusive broker.
• The Trails at the Village Community Sales Real estate sales representation for The Trails at the Village, the newest waterfront enclave within The Village at Lake Martin. Offers waterfront and water-access homesites with HOA-managed perks including lawn care, trash disposal, swimming pools, nature trails, fitness center, and community boat ramp. Each listing includes an optional dedicated boat slip (est. $30,000 value). Lots starting in the mid-$400,000s.
• White Oak Landing Community Sales Real estate sales representation for White Oak Landing, a waterfront cottage community within Alexander City limits featuring large lots with minimum 100 feet of waterfront. Cottage designs (Tempest, Star, Sunfish, Hobe, Optimist, Firefly, Catalina, Contender, Shellcracker) range from 1,302 to 2,846 conditioned square feet. Community offers access to police, fire, and emergency services.

Quantifiable outcome

• Sale-to-list ratio of 95.9% (e.g., $100,000 ask nets $95,900 sale)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Russell LandscoreStrategic or Co-development PartnerRussell Lands is the parent company and largest developer in the Lake Martin region. Lake Martin Realty represents Russell Lands-owned properties and has exclusive access to distinctive properties that don't appear on public databases. The relationship involves co-development of communities including The Ridge, The Heritage, The Village, and other waterfront developments.
• Blue Creek BuildingminorStrategic or Co-development PartnerDesignated builder partner for Shiner's Cove development, building waterfront and water-access homesites in the new Lake Martin community.
• Centennial HomesminorStrategic or Co-development PartnerDesignated builder partner for Shiner's Cove development, one of four building companies constructing homes in the new lake community.
• McIntyre Home BuildersminorStrategic or Co-development PartnerDesignated builder partner for Shiner's Cove development, building homes in the new lake community created by Lake Martin Land Company.
• Big Sky BuildersminorStrategic or Co-development PartnerDesignated builder partner for Shiner's Cove development, one of four experienced building teams for the new Lake Martin community.
• Lake Martin Land CompanycoreStrategic or Co-development PartnerDeveloper of Shiner's Cove, a thoughtfully planned lake community on Highway 63 in Alexander City. Lake Martin Realty serves as the exclusive real estate broker for this development.
• Lake Martin Area Association of Realtors (LMAAR)minorOthersIndustry association providing MLS data. According to LMAAR MLS data, Russell Lands' combined real estate services account for approximately 50% of dollar volume of all waterfront real estate sold on Lake Martin.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: RE/MAX is a global real estate franchise network with a sizable agent base in Alabama and the Southeast. Its independent-agent model and brand recognition directly overlap with Lake Martin Realty's residential brokerage model and competing for the same buyer pool.
• Engel & Völkers: Engel & Völkers is an international luxury brokerage network with shops targeting high-net-worth waterfront and resort buyers. It overlaps with Lake Martin Realty's luxury waterfront buyer segment, including affluent second-home and estate purchasers.
• Christie's International Real Estate: Christie's International Real Estate is a luxury global brokerage network targeting affluent buyers of distinctive waterfront and estate properties, overlapping with Lake Martin Realty's premium buyer segment and reliance on brand-led marketing for high-ticket listings.
• Keller Williams Realty: Keller Williams Realty is a major U.S. brokerage with a sizable agent network in Alabama. Its agent-centric, productivity-driven model competes directly with Lake Martin Realty's high-agent-productivity positioning in residential real estate.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national full-service brokerage network with luxury affiliations and a wide agent base. It competes broadly with Lake Martin Realty for residential buyer and seller representation and benefits from comparable syndication, agent productivity, and brand-recognition dynamics.
• Coldwell Banker Realty: Coldwell Banker Realty is a large national brokerage with a strong presence in the Southeast U.S. and a luxury affiliate (Coldwell Banker Global Luxury) that overlaps with Lake Martin Realty's high-end waterfront buyer and seller segments.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate network that competes for high-net-worth buyers of waterfront estates — the same segment Lake Martin Realty serves with listings priced up to $8.75M. Both operate luxury brokerage models with brand-led marketing and curated property portfolios.

Emerging players

• Vacasa: Vacasa is a national vacation rental management company that overlaps with Lake Martin Realty's long-term and vacation rental management services. It is an emerging player in lake-property short-term rental operations, competing for the same rental-owner wallet in the Southeast.

Regional players

• Harry Norman, Realtors: Harry Norman, Realtors is a luxury-focused brokerage operating primarily in the Atlanta and Georgia lake-region markets. It is comparable to Lake Martin Realty in serving affluent waterfront and luxury buyers in the broader Southeast U.S. resort-lake corridor, though it operates in a different geography.

Direct peers

• Lake Homes Realty: Lake Homes Realty is a national brokerage specializing in lakefront and waterfront properties across the U.S. It directly competes with Lake Martin Realty in the waterfront niche, serving buyers and sellers of lake homes with similar search and listing tools and an MLS-driven model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LakeMartinRealty
• LinkedInlinkedin.com/company/lake-martin-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Martin Realty