Petclic

What Petclic does

Petclic operates the Spanish D2C pet supplies brand Guaw, owned by Guaw S.L. and headquartered in Pozuelo de Alarcón, Madrid, as part of Grupo Tansley. The company sells pet food (including veterinary and specialized diets), accessories, pharmacy products, and antiparasitic treatments for dogs, cats, and a long tail of other animals (rabbits, rodents, fish, reptiles, birds), stocking premium brands such as Royal Canin, Orijen, Acana, Hills, Farmina and Purina Pro Plan. Its go-to-market is multi-channel: an e-commerce storefront at guaw.com, five physical pickup locations across Madrid, Barcelona, Jerez, Ciudad Real and Valencia offering click-and-collect with a gift incentive, and native iOS and Android applications that grant an additional 2% discount to app users.

The technology footprint is a transactional e-commerce platform plus mobile apps; no proprietary recommendation, AI/ML, or API/SDK capabilities are disclosed, and there are no patents, certifications, awards, or integrations catalogued in the source data. Pricing is unit-based (EUR 1.79 for entry-level snacks to EUR 99.99 for premium dog food) with multi-buy and bonus-bag promotions, a free-shipping threshold of EUR 39, 24–48 hour delivery, WhatsApp and chat-based 24/7 support, a recurring-purchase subscription option, and a 10% shelter discount. Revenue is generated entirely through one-time product sales (no subscription ARR disclosed separately) and the firm is privately held with no funding rounds, M&A, or leadership changes on record; no financial figures have been publicly disclosed.

Name

Petclic

Legal name

Guaw S.L.

Website

https://petclic.es

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Guaw is a Spanish D2C e-commerce retailer of pet food, veterinary pharmacy products, antiparasitics and accessories for dogs, cats and other animals, selling via guaw.com, mobile apps and physical click-and-collect locations in five Spanish cities.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

Keywords

• Pet supplies retail
• Pet food ecommerce
• Veterinary pharmacy
• Pet accessories online
• Pet nutrition delivery

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time transaction sales of pet food, accessories, pharmacy products, and antiparasitic treatments through online store and physical locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guaw operates an online pet supplies store selling pet food (dry, wet, veterinary diets), antiparasitic treatments, pharmacy and health products, accessories, toys, beds, and hygiene items for dogs, cats, rabbits, rodents, fish, reptiles, and birds. The company combines an e-commerce website (guaw.com) with physical retail pickup locations across Spanish cities and a mobile app, offering 24-48 hour delivery and recurring purchase subscriptions.

Product overview

Guaw operates as an online pet supply store with physical store locations across Spain. The core offering is an e-commerce platform (guaw.com) selling pet food, accessories, veterinary pharmacy products, and antiparasitic treatments for dogs, cats, and other animals. The product portfolio includes dry/wet food, veterinary diets, toys, beds, grooming products, and health supplements. Guaw complements its online platform with a mobile app (available on iOS and Android) offering exclusive discounts, a Click & Collect service at physical stores, and a recurring purchase subscription option. The company sells products from multiple branded manufacturers including Acana, Royal Canin, Orijen, Farmina, Hills, and Purina Pro Plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Guaw Online Pet Store (guaw.com) Online pet supplies storefront selling food, accessories, pharmacy products, antiparasitic treatments, and veterinary care items for dogs, cats, rabbits, rodents, fish, reptiles, and birds in Spain. Targets individual Spanish pet owners with 24-48 hour delivery and free shipping over 39 EUR.
• Guaw Mobile App Mobile application available on iOS and Android enabling pet owners to shop pet supplies with an additional 2% discount for app users.
• Guaw Click & Collect Click & Collect service allowing customers to order online and pick up purchases at Guaw physical stores in Madrid, Barcelona, Jerez, Ciudad Real, and Valencia, including a gift with store collection.
• Recurring Purchase Subscription (Compra Recurrente) Subscription-style recurring purchase service for regularly needed pet supplies such as food and hygiene items.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo TansleycoreOthersGuaw is part of Grupo Tansley, a parent company that operates multiple consumer brands including Futbolemotion (sports merchandise), Basketballemotion (basketball merchandise), Bookish (books), and Milbby (cosmetics/e-commerce).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Nestlé Purina: Purina is a global pet food manufacturer and one of the key brands (Purina Pro Plan) retailed by Guaw. It is an ecosystem participant — a supplier whose brand pull and DTC initiatives shape the competitive context for Guaw.
• Royal Canin: Royal Canin (Mars Petcare) is a leading premium and veterinary diet brand prominently stocked by Guaw. As a supplier and direct-to-consumer brand operator, it influences category economics and shelf dynamics for Guaw.

Direct peers

• Bitiba: Bitiba is an online-only pet retailer (formerly part of the Zooplus group) serving Spain with a wide assortment of food, accessories, and pharmacy products at value price points. It competes with Guaw for the same price-sensitive online pet owner in Spain.
• Zooplus: Zooplus is Europe's largest online pet retailer and operates a dedicated Spanish storefront. It overlaps directly with Guaw on assortment, premium-brand focus, and subscription-style reorder mechanics across the same Spanish customer base.
• Miscota: Miscota is a Spanish online pet retailer selling food, accessories, and pharmacy products for dogs, cats, and other animals. It directly competes with Guaw on price, assortment breadth, and Spanish-market last-mile delivery.
• TiendAnimal: TiendAnimal is a leading Spain-based online pet supplies retailer, now part of the Iskay/PetSmart group. It offers the same multi-category pet assortment (food, pharmacy, accessories) targeted at Spanish pet owners and is Guaw's closest online-only competitor.
• Kiwoko: Kiwoko is Spain's largest specialty pet retail chain, with both physical stores and a strong online channel selling food, accessories, and vet products. It competes head-to-head with Guaw in the same Spanish market on assortment, price, and click-and-collect convenience.

Broad incumbents

• Amazon España: Amazon's Spanish marketplace sells a broad pet food and accessories assortment with Prime delivery. It is a broad incumbent that competes with Guaw on convenience, selection, and delivery speed rather than as a pet-specialty retailer.
• El Corte Inglés: El Corte Inglés is Spain's largest department store group, selling pet food and accessories both online and in physical centers. It is a broad incumbent with overlapping pet categories but does not specialize in pet or pharmacy.

Regional players

• Pets at Home: Pets at Home is the UK's leading pet specialist retailer with stores, grooming, and vet services and a subscription offering. It is comparable in omnichannel pet-retail model and subscription mechanics, though it operates in the UK rather than Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PetClic
• Facebookfacebook.com/Petclic
• LinkedInlinkedin.com/company/punda-line-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petclic