Increment By One

What Increment By One does

Increment By One is a UK-registered, founder-led outsourced software development firm operating as a remote-first boutique team. It delivers three packaged services: Web Application Development (full-stack applications combining frontend UI with secure backend architecture), Server-Side Development (backend system build, rescue, and ongoing support), and Development Consultancy (requirements assessment and project guidance). Its stated technology stack centers on Node.js, Laravel, PHP, and React, with experience spanning both frontend and backend systems.\n\nThe company targets a heterogeneous client base including early-stage startups, digital agencies, publishing/media businesses, and non-technical founders. Documented engagements include frontend delivery for an AI-workspace startup (Teamhouse), API-driven static-site-generation for a publishing group with 30+ lead-generation websites (Successful Media), ongoing consultancy for a North East digital agency (Blumilk), and MVP development for a recruitment technology startup (Equitas). The firm emphasizes an 'empathy-led' methodology that prioritizes understanding business and end-user context before coding, and reports that 1,800+ trees have been planted via a partnership with Ecologi.\n\nCommercially, Increment By One runs a project-based professional services model with quote-on-engagement pricing; no public rates are disclosed and intake is presently open for Q3 2026. Distribution is entirely direct (email at [email protected] and Calendly video consultations with founder Jon Park), with no channel partners, marketplaces, or self-serve product surfaces. The firm maintains a content-led thought-leadership presence via a blog, LinkedIn, Mastodon, and RSS, and shows no disclosed funding, M&A, or external investors.

Name

Increment By One

Legal name

Increment By One Ltd.

Website

https://incrementby.one

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Increment By One is a UK-based, founder-led remote full-stack development boutique that delivers web application, server-side, and consultancy services to startups, agencies, and mid-market clients on a project basis.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Custom software development
• Web application development
• Backend development services
• Software development consultancy
• Full stack engineering

Headquarters

HQ city

Durham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Application Development: Full stack web application development services building products from the ground up or enhancing existing applications. Revenue generated through project-based engagements with deliverables.
2. Server-Side Development: Backend development services including system rescue, new server architecture, and ongoing technical support. Can be delivered as standalone projects or integrated with web application work.
3. Development Consultancy: Strategic consultancy services guiding businesses through technical requirements assessment, project planning, and development process. Often leads to expanded project work as trust is established.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Increment By One is an outsourced full stack software development team that delivers Web Application Development (frontend + full stack apps), Server-Side Development (backend systems, system rescue, secure data architecture), and Development Consultancy (requirements assessment and project planning). Engagements are project-based and combine frontend UI/UX with robust backend work using Node.js, Laravel, PHP, and React, delivered remotely on a consultancy-style basis.

Product overview

Increment By One is a full stack software development agency offering three integrated service offerings: Web Application Development, Server-Side Development, and Development Consultancy. These services work together to deliver end-to-end solutions—the consultancy service helps define requirements and strategy, web application development handles front-end and full-stack app building, and server-side development provides backend infrastructure. The company positions itself as an outsourced development team with an empathy-led approach, working as either a complete project solution or integrated with clients' existing teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Application Development Full stack web application development service combining well-designed front-end user interfaces with robust, secure backends. Covers SaaS app development, device-agnostic solutions, and scalable single-codebase applications built with Node.js, Laravel, PHP, and React. Targeted at startups, agencies, and businesses needing a complete web application built or enhanced.
• Server-Side Development Backend development service for building robust server systems, rescuing buggy backends, creating secure data systems, and improving existing server infrastructure. Can be delivered as a standalone project or integrated with web application work. Targeted at businesses with complex or failing backends that need specialist intervention.
• Development Consultancy Software development consultancy service that assesses business requirements end-to-end, providing empathy-led guidance through the entire software development process with iterations and improvements based on real customer data. Targeted at businesses that know they need better technology or systems but lack clarity on how to get there.

Quantifiable outcome

• Site launch time reduced from over 3 hours to 17 seconds through API-driven automation
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• EcologiminorOthersIncrement By One has partnered with Ecologi, an environmental organization focused on tree planting and climate action. The partnership commits a portion of every project completed to ecological charities. To date, over 1,800 trees have been planted through this initiative, representing the company's sustainable development commitment.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hashrocket: Small, senior-only web development consultancy offering full-stack web application development. Conceptually aligned with Increment By One's small experienced team and consultative, craft-focused delivery approach.
• Rootstrap: Full-stack web and mobile development agency serving startups and enterprises. Shares Increment By One's end-to-end development service mix and project-based delivery model.
• DockYard: US-based digital product consultancy specializing in Elixir, Phoenix, and React web application development. Shares Increment By One's full-stack, project-based, outcomes-focused service model for startups and enterprise clients.
• Theodo: International web and mobile development consultancy (UK / France / US) building full-stack applications for startups and enterprises. Comparable in methodology, full-stack capability, and project-based delivery.
• Thoughtbot: Boutique consultancy offering design and full-stack web development using Ruby on Rails, React, and Node.js. Comparable to Increment By One in service-based, empathy-led engagement model, project scoping, and small-team specialist positioning.
• Softwire: UK-based custom software development consultancy delivering bespoke web applications and backend systems. Closest direct UK-domiciled peer to Increment By One in terms of geography, service mix, and client segments.
• Development Seed: Small, specialized software consultancy focused on building web applications and data-driven products. Comparable to Increment By One in team size, mission-driven positioning, and consultative engagement model.

Broad incumbents

• Netguru: Larger, established consultancy offering web, mobile, and product development. Comparable in scope of services but operates at significantly greater scale than Increment By One.
• AND Digital: UK-based digital consultancy offering software engineering, product, and platform services. Comparable in market and service offering but significantly larger and more structured than Increment By One.
• BairesDev: Large-scale software outsourcing firm providing full-stack and backend development. Operates in the same category as Increment By One but at a much larger scale with a different cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/increment-by-one
• Xx.com/incrementby1
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Increment By One