Wendell's Furniture

Name

Wendell's Furniture

Legal name

Wendells Furniture

Website

https://wendellsfurniture.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Furniture & Home Furnishings Leasing (FSAKANAD)

Keywords

• Furniture retail
• Mattress sales
• Home furnishings
• Living room furniture
• Bedroom furniture

Headquarters

HQ city

Colchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Furniture and Mattress Sales: One-time sales of furniture products including sofas, sectionals, bedroom sets, dining room sets, home offices, outdoor furniture, recliners, and lift chairs. Products sold at various price points from budget to premium.
2. Financing Services: Partnered with Synchrony to offer financing options to customers, enabling installment purchases.
3. Lease-to-Own Services: Partnered with Acima to offer leasing options for customers who may not have perfect credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wendell's Furniture is a single-location furniture and mattress retailer operating a ~45,000 sq ft showroom and warehouse in Colchester, VT, complemented by an e-commerce website. It sells living room, bedroom, dining room, outdoor, home office, mattress, and lift chair products from over 60 brands, alongside custom order furniture, in-house white-glove delivery, and customer financing via Synchrony and Acima partners.

Product overview

Wendell's Furniture is a single-location brick-and-mortar retail store and e-commerce platform offering furniture and mattresses. Their core product portfolio spans six main categories: Living Room Furniture (sofas, sectionals, recliners, motion furniture), Bedroom Furniture (beds, dressers, bedding), Mattresses (all sizes and types including innerspring, foam, hybrid), Dining Room Furniture, Outdoor Furniture, and Home Office Furniture. The company differentiates through complementary services including Custom Order Furniture for made-to-measure pieces, Synchrony and Acima financing/leasing programs, and White Glove Delivery. They carry numerous branded partners including Flexsteel, Daniel's Amish, Bassett, Klaussner, Smith Brothers, and over 60 other furniture brands. The company positions itself as Vermont's largest furniture store with approximately 45,000 square feet of retail space and claims the largest selection of recliners and lift chairs in Vermont.

Differentiator

Problem solved

Functional benefit

Brands

• Wendell's Furniture: Store brand of gliders including Four Post Glider, Brazilian Oak sold at the store

Products and services

• Living Room Furniture Range of living room seating and tables including sofas, sectionals, loveseats, chairs, recliners, rockers, gliders, ottomans, chaises, lift chairs, futons, living room sets, motion furniture, and accent/occasional tables for residential customers.
• Bedroom Furniture Bedroom essentials including beds, bedroom sets, dressers, chests, nightstands, armoires, wardrobes, headboards, mirrors, bed frames, vanities, kid's bedroom furniture, and bedding accessories such as pillows, sheets, comforters, and duvets.
• Mattresses Full mattress selection by size (Twin through California King and Split sizes), comfort level (Soft to Firm), and type (Innerspring, Foam, Hybrid, Pocketed Coil, Mattress in a Box) with mattress accessories, pillows, protectors, foundations, and adjustable bases.
• Dining Room Furniture Dining room collections including dining sets, tables, chairs, bar stools, pub sets, servers, buffets, curio cabinets, wine cabinets and racks, bars, bar carts, kitchen islands, and dining accessories for residential customers.
• Outdoor Furniture Outdoor seating and dining including outdoor sofas, loveseats, chairs, occasional tables, fireplaces, rockers, recliners, ottomans, benches, chaises, dining sets, dining tables, dining chairs, bar stools, and outdoor accents for residential customers.
• Home Office Furniture Home office essentials including desks, office chairs, home office sets, bookcases, and cabinets for residential customers.
• Lift Chairs Power lift recliners designed to assist with sitting and standing, featuring power headrest, lumbar support, heat, and massage options, marketed to elderly and mobility-impaired customers.
• Custom Order Furniture Made-to-order furniture program allowing customers to customize style, fabric, color, and configuration to match specific preferences and home d\u00e9cor, including Amish handcrafted pieces from Daniel's Amish Collection.
• Synchrony Financing Flexible financing and promotional payment plans offered through Synchrony Financial for purchasing furniture and mattresses at Wendell's Furniture.
• Acima Leasing Lease-to-own option offered through Acima allowing customers to obtain furniture without perfect credit, with flexible lease payments and the option to purchase later.
• White Glove Delivery Premium delivery service including simple assembly, efficient delivery, placement in the home, complete removal of packing materials, and optional old-furniture removal, with 30-minute advance notice, available Tuesday through Saturday.

Quantifiable outcome

• 4.9 star average rating from over 1,000 Google reviews
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Flexsteel FurnitureflagshipStrategic or Co-development PartnerFeatured brand with dedicated landing page and Blue Steel Advantage marketing. One of the primary brands sold at Wendell's with extensive product lines including sofas, sectionals, chairs, and motion furniture.
• Daniel's Amish CollectionflagshipStrategic or Co-development PartnerFeatured brand offering Amish handcrafted furniture with emphasis on durability and quality craftsmanship. Highlighted as a premium offering category.
• Tempur-PediccoreTechnology or IntegrationPremium mattress brand featured prominently with dedicated landing page. Offers adjustable bases and high-end sleep products.
• SealycoreTechnology or IntegrationMajor mattress brand carried at Wendell's with dedicated landing page and full product line.
• SertacoreTechnology or IntegrationMajor mattress brand available at Wendell's with full product assortment.
• Stearns & FostercoreTechnology or IntegrationPremium mattress brand featured with dedicated landing page at Wendell's.
• Smith BrothersflagshipStrategic or Co-development PartnerFeatured upholstered furniture brand known for quality construction. One of the premium brands prominently marketed by Wendell's.
• BassettcoreStrategic or Co-development PartnerMajor furniture brand carried by Wendell's offering bedroom, dining, and living room furniture.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wayfair: Largest U.S. online-only furniture and home furnishings retailer; the dominant digital alternative to Wendell's across the same category mix, pressuring in-store traffic and price expectations.
• IKEA: Global value furniture retailer with a vast self-serve showroom and warehouse model; competes with Wendell's on price for entry-level bedroom, dining, and living room furniture in the broader regional market.
• Rooms To Go: National multi-category furniture retailer with showrooms, package-based room sets, and in-house financing; competes in the same living/dining/bedroom categories Wendell's serves.
• Ashley HomeStore: Largest U.S. furniture retailer with a national network of company-owned and franchise stores carrying living, dining, bedroom, and mattress assortments at mainstream price points; competes on selection and financing.

Direct peers

• Gardner Furniture & Mattress: Independent New England furniture and mattress retailer operating a model similar to Wendell's — multi-brand showroom, partner financing, and regional delivery — making it a structurally comparable peer.
• Ethan Allen: Vertically integrated U.S. furniture brand with company-owned design centers in the Northeast and a multi-category offering (living, dining, bedroom, mattress) served through in-store consultations; competes with Wendell's on premium home furnishings.
• Raymour & Flanigan: Large Northeastern U.S. furniture and mattress retailer with multi-brand showrooms, in-house financing, and white-glove delivery — the closest scaled regional competitor to Wendell's in geography and format.
• Jordan's Furniture: New England-based furniture retailer known for large showrooms, broad upholstery/bedroom/dining assortment, and strong in-store experience — a comparable Northeast destination-store model.
• Bob's Discount Furniture: Value-oriented furniture and mattress retailer with a strong presence in the Northeast U.S., offering in-house and partner financing, fast delivery, and broad category coverage that overlaps directly with Wendell's assortment.

Regional players

• Yankee Furniture: Vermont-based independent furniture retailer offering living room, dining, bedroom, and mattress products — a direct same-state peer competing for the same Vermont customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WendellsFurniture
• Xx.com/wendellsfurn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendell's Furniture