18 Comunicacao
- Company typePrivate
- Founded1996
- HeadquartersBelo Horizonte, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
18 Comunicacao firmographics
Firmographics- Name
- 18 Comunicacao
- Legal name
- 18 Comunicação
- Website
- https://18net.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
18 Comunicacao industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where 18 Comunicacao is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
18 Comunicacao business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Communication Services: As a communications agency, 18 Comunicação generates revenue through project-based engagements including campaign development, brand strategy, content creation, and marketing consulting services for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
18 Comunicacao product offering
Product offeringCore offering
18 Comunicação is a Brazilian advertising and communications agency that develops strategic communication campaigns for corporate clients. Its deliverables include brand strategy, creative campaign production, content creation, social media communications, and website design, delivered through project-based engagements across sectors such as agribusiness, healthcare, industrial, and sports.
Product overview
18 Comunicação is a Brazilian communication and marketing agency offering campaign creation and strategic communication services. The agency operates as a single unified service offering rather than a platform with modular products, providing brand strategy, campaign development, and creative content production for clients across various sectors including agribusiness, healthcare, steel industry, and sports. The company tagline is 'Menos ruído. Mais relevância' (Less noise. More relevance).
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communication and Marketing Campaign Services End-to-end strategic communications offering for mid-to-large Brazilian enterprises, encompassing brand strategy development, creative campaign production, multi-channel content creation (including social media), and website design. The service is delivered through project-based engagements across agribusiness, healthcare, industrial, and sports verticals.
Companies that use 18 Comunicacao
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
18 Comunicacao technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
18 Comunicacao partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights2 records
18 Comunicacao competitors and assessment
Company assessmentBroad incumbents
- Ogilvy Brasil: Ogilvy Brasil is the Brazilian operation of global network Ogilvy (WPP), offering integrated advertising, PR, and brand experience services. Comparable as a broader incumbent in the same creative/communications space, though with significantly greater scale and global resources.
- Publicis Brasil: Publicis Brasil is the local arm of global holding company Publicis Groupe, offering full-service advertising, digital, and PR. It competes with 18 Comunicação for Brazilian enterprise accounts but operates as part of a much broader portfolio of services.
- Dentsu Creative Brasil: Dentsu Creative is the global creative network of Dentsu Group operating in Brazil. It is comparable to 18 Comunicação as a creative communications provider, but competes from a broader portfolio of media, CX, and digital services within a global holding company.
Direct peers
- AlmapBBDO: AlmapBBDO is a São Paulo-based full-service creative agency affiliated with the BBDO network. It is directly comparable to 18 Comunicação as a Brazilian creative agency delivering integrated campaigns to enterprise clients across multiple sectors.
- WMcCann: WMcCann is a major Brazilian creative agency within the McCann Worldgroup network, offering integrated advertising and brand communication services. It directly competes with 18 Comunicação for Brazilian enterprise creative mandates.
- Lew'Lara\TBWA: Lew'Lara\TBWA is a Brazilian creative agency affiliated with the TBWA network, providing full-service advertising and brand strategy. Comparable to 18 Comunicação as a mid-to-large Brazilian agency serving multi-sector enterprise clients.
- DPZ&T: DPZ&T is one of Brazil's largest independent full-service creative agencies, headquartered in São Paulo. It is directly comparable to 18 Comunicação as a Brazilian integrated creative shop competing for the same enterprise and consumer brand briefs across multiple verticals.
- Africa (Africa Creative): Africa is a leading Brazilian creative agency known for integrated campaigns and brand work for major local and global brands. It competes with 18 Comunicação for high-profile Brazilian enterprise accounts and shares the full-service creative agency profile.
Emerging players
- Grupo Toda Comunicação: Grupo Toda Comunicação is a mid-sized Brazilian communication agency offering advertising, PR, and content services. Comparable as a smaller Brazilian peer in the same integrated creative services category, with partial overlap in target client segments.
Regional players
- Drogasil Comunicação (in-house model benchmark): Drogasil is a major Brazilian retail pharmacy chain that operates substantial in-house marketing and creative capabilities. Relevant as a Brazilian regional player representing the in-housing trend that competes with external agencies like 18 Comunicação.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
18 Comunicacao social profiles
Digital presence18 Comunicacao financial estimates
Financial estimateRevenue estimate
Valuation estimate
18 Comunicacao leadership team
Management profileNumber of profiles
18 Comunicacao funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
18 Comunicacao M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 18 Comunicacao
What does 18 Comunicacao do?
18 Comunicação is a Brazilian advertising and communications agency that develops strategic communication campaigns for corporate clients. Its deliverables include brand strategy, creative campaign production, content creation, social media communications, and website design, delivered through project-based engagements across sectors such as agribusiness, healthcare, industrial, and sports.
Is 18 Comunicacao a public or private company?
18 Comunicacao is a private company. It is classified as unknown and is currently operating.
When was 18 Comunicacao founded?
18 Comunicacao was founded in 1996. It employs 51 to 100 people.
Where is 18 Comunicacao based?
18 Comunicacao is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does 18 Comunicacao make money?
One revenue line is on record: professional Communication Services.
Who are 18 Comunicacao's main competitors?
Broad incumbents on record are Ogilvy Brasil, Publicis Brasil and Dentsu Creative Brasil. Direct peers are AlmapBBDO, WMcCann, Lew'Lara\TBWA, DPZ&T and Africa (Africa Creative). Grupo Toda Comunicação is listed as an emerging player. Drogasil Comunicação (in-house model benchmark) is listed as a regional player.
Does 18 Comunicacao have an API?
No public API is recorded for 18 Comunicacao.
What industry is 18 Comunicacao in?
18 Comunicacao's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 54181 and its SIC code is 7311.