What Batemans Brewery does

Batemans Brewery (legal entity George Bateman & Son Ltd) is a fourth-generation family-owned craft brewery founded in 1874 and headquartered at Salem Bridge Brewery, Mill Lane, Wainfleet, Lincolnshire (PE24 4JE). It produces a portfolio of 20+ traditional English ales across cask, bottled, and canned formats — including flagship XB (3.7% ABV), Triple XB/XXXB (4.8% ABV), Five Generations/5G (4.2% ABV Session IPA), Dark M (3.4%), Yella Belly Gold (3.9%), Salem Porter (4.7%), Victory Ale (6.0%) and seasonal/specialty lines such as Rosey Nosey, Last Post (Royal British Legion charity brew), Volk (100% Slovenian), Triple Hop (100% American-hop IPA) and Mocha Coffee Chocolate — brewed using Maris Otter malt and traditional English hop varieties. Core technology is five generations of craft brewing know-how and proprietary recipes, with no public digital platform beyond a standard e-commerce shop.

The business operates across six revenue streams: (1) own-brewed beer sales through pubs, e-commerce, and free trade wholesale; (2) operation of an owned pub estate spanning seven counties (Lincolnshire, Norfolk, Cambridgeshire, Derbyshire, Leicestershire, Humberside, Yorkshire); (3) a Pub Partnership Program functioning as a franchise/licensed-operator model with training, marketing tools, and supply contracts; (4) free trade wholesale to independent pubs and retailers; (5) venue hire, weddings, conferences, brewery tours, Wainfleet Cottages, and a caravan site leveraging the historic windmill site; and (6) a recurring Beer Club membership for enthusiasts. Customers are regional UK consumers, independent free-trade retailers, pub-partner operators, and event/accommodation guests across the East Midlands and East of England. The company is privately held by the Bateman family (Jacqui and Stuart Bateman named on the homepage), with no external institutional investors, and operates as a regional SME with 11-50 employees.

Name

Batemans Brewery

Legal name

George Bateman & Son Ltd

Website

https://bateman.co.uk

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Short description

Batemans Brewery is a fourth-generation family-owned brewery in Wainfleet, Lincolnshire, established in 1874. It produces 20+ traditional English ales, operates pubs across seven East Midlands/Yorkshire counties, and offers brewery tours, hospitality, venue hire, and wholesale distribution.

Ownership category

akta.pro rank

Product category

Craft Brewery & Pub Hospitality

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Regional & National Breweries (THAFALAD)

Keywords

• Traditional cask ales
• Family brewery
• Pub estate operations
• Free trade wholesale
• Brewery hospitality

Headquarters

HQ city

Wainfleet

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Own-Brewed Beer Sales: Revenue from brewing and selling their own beer portfolio including cask ales (XB, XXXB, 5G, Dark M, Yella Belly Gold, etc.), bottled beers, and canned beers through their pub estate, e-commerce shop, and free trade wholesale.
2. Pub Estate Operations: Operating owned pubs across Lincolnshire, Norfolk, Cambridgeshire, Derbyshire, Leicestershire, Humberside and Yorkshire, providing hospitality services including food and beverages.
3. Pub Partnership Program: Partner program where entrepreneurs can own and operate their own pub business under the Batemans brand, with the company providing training, marketing support and business tools.
4. Free Trade Wholesale: Wholesale distribution of Batemans beers to free trade customers (independent pubs and retailers not in their estate).
5. Venue Hire and Tourism: Brewery tours, venue hire for conferences and parties, wedding celebrations, and accommodation rentals (Wainfleet Cottages and caravan site).
6. Beer Club Membership: Membership program for beer enthusiasts with benefits related to Batemans products and brewery experiences.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Batemans Brewery is a fourth-generation family brewer established in 1874 that produces a portfolio of traditional English cask ales and bottled beers (including XB, Triple XB, 5G, Dark M, Victory Ale, Yella Belly Gold). The company also operates an owned pub estate across seven English counties, runs a pub ownership partnership programme, distributes beers through free trade wholesale, offers brewery tours and a Beer Club membership, and provides hospitality services including venue hire, cottage rentals, and a caravan site.

Product overview

Batemans Brewery is a fourth-generation family brewer established in 1874, offering a portfolio of cask ales (including flagship XB, Triple XB, 5G, Dark M, Victory Ale) and bottled beers (Yella Belly Gold, Victory Ale, Triple XB, Triple Hop IPA, Combined Harvest multigrain, Mocha coffee chocolate). The brewery also operates a pub ownership programme, brewery tours, Beer Club membership, hospitality services (cottage rentals, caravan site, venue hire for conferences and weddings), and an online shop. The core products are traditional English ales complemented by seasonal/specialty offerings and a charity brew line.

Differentiator

Problem solved

Functional benefit

Products and services

• Five Generations (5G) Light amber Session IPA brewed with Maris Otter malt and Harlequin, Fuggles and Olicana hops for tropical fruit flavour, 4.2% ABV. A flagship core cask and bottled ale celebrating five generations of family brewing.
• Triple XB (XXXB) Classic tawny premium ale marrying flavourful Maris Otter malts with floral hops for a lush, fruity beer sensation, 4.8% ABV. Multiple CAMRA champion beer sold in cask and bottle.
• Batemans XB Classic traditional amber English Pale Ale, malty yet well balanced and quaffable, 3.7% ABV. Flagship cask beer.
• Dark M Dark, full bodied, smooth and rich beer brimming with fruit and nut and packed with roasted crunchy biscuit character, 3.4% ABV. 2026 Gold Medal award winner.
• Yella Belly Gold Archetypal golden beer brewed with Chinook and Cascade hops for floral grapefruit aroma and dry citrus flavour, 3.9% ABV.
• Salem Porter Full bodied porter with fruit, nuts and spices fused with roasted grains creating warm buttered toast and crunchy nut biscuit character, 4.7% ABV.
• Victory Ale Full bodied dark amber strong English ale brimming with biscuity malts, fruits and spices, 6.0% ABV.
• Hooker Light amber beer with citrus spicy flavour and malty biscuit character, traditionally drunk in celebration of English rugby, 4.5% ABV.
• St. George's Glory Glorious English light amber beer brewed with Maris Otter malt and Fuggles hops for clean, zesty aroma, 4.2% ABV.
• Summer Swallow Golden, crisp and thirst quenching summer beer with resinous lemon flavours of Chinook hops, 3.9% ABV.
• England Expects Well-rounded amber pale ale brewed in celebration of English football, refreshing and easy-drinking.
• Triple Hop IPA with 100% American hops featuring rich malt backbone beautifully balanced by marmalade bitterness with layers of tropical fruits, 5.3% ABV.
• Combined Harvest Original multigrain beer with malted barley, oats, wheat and rye. Dark golden, refreshing and uniquely balanced with dry-sweet profile and citrus hints, 4.7% ABV.
• Mocha Coffee Chocolate Beer Brewed with genuine Arabica coffee, fine Belgian chocolate and locally-grown roasted barley malt. Rich, dark, enticing and well rounded, 6.0% ABV.
• Last Post Golden charity brew supporting the Royal British Legion, brewed with Maris Otter pale and cara malts with citrus hops, 4.0% ABV.
• Rosey Nosey Dark amber Christmas beer full of sultana, raisin and roasted dark malts with spicy aroma and full bodied character, available in cask and bottle (4.7%-4.9% ABV).
• Brewery Tours Behind-the-scenes brewery tours exploring generations of brewing history at the historic windmill brewery in Wainfleet.
• Beer Club Recurring membership club for beer enthusiasts providing exclusive brews, news and special offers.
• Wainfleet Cottages Cottage rental accommodation adjacent to the Brewery Windmill for visitors to the brewery.
• Caravan Site On-site caravan camping facilities for visitors to the brewery.
• Venue Hire Windmill venue hire for conferences, parties, weddings and gatherings of all kinds and sizes.
• Pub Ownership Programme Partnership programme enabling entrepreneurs to own and operate their own pub business under the Batemans brand, including training, marketing tools and ongoing support.
• Online Shop Direct-to-consumer e-commerce storefront selling Batemans bottled beers, merchandise and brewery products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theakston Brewery: Yorkshire-based family brewer (est. 1827) producing traditional ales including Old Peculier, with a presence in both free trade and tied pubs. Directly comparable as a regional family craft brewer in Northern England.
• Wadworth Brewery: Six-generation family-owned regional brewer in Devizes, Wiltshire, brewing traditional ales and operating a tied pub estate across the South of England. Directly comparable in business model combining brewing, owned pubs, and pub tenancies.
• Shepherd Neame: Britain's oldest brewer (1698), family-owned, based in Kent, operating a portfolio of traditional English ales and a tied pub estate. Directly comparable as a heritage UK family brewer combining brewing with owned pub operations and free trade distribution.
• Robinsons Brewery: Six-generation family-owned brewer based in Cheshire, brewing cask ales and operating an estate of around 250 pubs. Directly comparable as a multi-generational family brewer with combined brewing and tied pub estate operations.
• Hook Norton Brewery: Independent family-owned Oxfordshire brewer established in 1849, producing traditional cask ales and operating brewery tours and a small pub estate. Closely comparable as a heritage independent family brewer with on-site tourism.
• Adnams Brewery: Suffolk-based independent brewer and hospitality group producing cask ales, spirits, and operating hotels and pubs. Comparable as a multi-generational heritage brewer combining beverage production with hospitality and tourism.
• Taylor's Brewery (Bollington): Family-owned microbrewery in Bollington, Cheshire producing traditional cask ales with a small tied pub estate. Comparable as a small heritage family brewer operating pubs in Northern England.

Broad incumbents

• Marston's plc: One of the UK's largest regional brewers and pub operators (formerly Marston's plc, now Carlsberg Marston's Brewing Company), with national brewing capacity and a large pub estate. Comparable as a brewer + pub operator but at much larger scale than Batemans.
• Greene King: Major UK regional brewer and pub operator (now owned by CK Asset Holdings), with extensive brewing portfolio (IPA, Abbot Ale) and one of the largest tied pub estates in the country. Comparable brewing and pub operation but at vastly greater national scale.

Emerging players

• Purity Brewing Company: Independently-owned craft brewer based in Warwickshire producing modern craft ales and lagers with focus on sustainability. Comparable as a Midlands-based independent craft brewer but with a more modern craft (vs heritage cask) portfolio focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/batemansbrewery
• YouTubeyoutube.com/channel/UCBEBHFJINu_E7PPaGt0_e5g
• Facebookfacebook.com/batemansbrewery
• LinkedInlinkedin.com/company/george-bateman-&-son-limited
• Instagraminstagram.com/batemansbrewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batemans Brewery