Marrfish

What Marrfish does

Marrfish (legal entity Marrfish Limited) is a UK-based wholesale fish and seafood supplier founded in 2011 to serve the hospitality trade — hotels, restaurants, gastro pubs, government bodies, colleges and fish-and-chip shops. The company operates a vertically integrated, boat-to-kitchen model rooted in the Marr family's five-generation fishing heritage dating to 1870: Marrfish controls its own fleet of fishing vessels landing primarily at Peterhead, Scotland, holds North Sea fishing quota, and runs a purpose-built primary processing complex at Grimsby (opened 2017) in addition to its Bishop's Stortford headquarters where order fulfilment and delivery are dispatched. Its product range spans fresh whole fish and fillets, shellfish (scallops, langoustines, lobsters, mussels), deli seafood (cured, smoked and prepared items), and a full IQF/block frozen assortment for frying trade customers.

Revenue is generated via trade-account wholesale pricing negotiated individually with sales representatives (no public pricing); orders are placed through the third-party Fresho online ordering platform or by phone, with a £50 minimum delivery threshold and next-day early-morning dispatch Tuesday through Saturday. Direct delivery covers London and the Home Counties, East Anglia, and the East Midlands, while the National Seafood Consortium — a channel partnership with selected partners — extends the Marrfish proposition to over 70% of the UK. The GTM motion is enterprise field sales: dedicated sales managers (London, Cambridge, East Anglia) provide consultative menu, seasonality, and sustainability advisory to trade customers, supported by the heritage brand and content marketing via blog, email, and the #marrfishdish chef community campaign.

Sustainability positioning is structural rather than peripheral: all vessels are MSC-compliant, the majority of fresh farmed produce comes from Global G.A.P. accredited farms, and boats participate in the Fishing For Litter and Conservation Credit schemes. The company is privately held with no external institutional investment disclosed; operations are run from Bishop's Stortford (HQ, sales, dispatch) and Grimsby (processing), with a headcount of 51-100. No proprietary technology platform exists; ordering, pricing, and invoicing are handled through Fresho.

Name

Marrfish

Legal name

Marrfish Limited

Website

https://marrfish.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Marrfish is a UK wholesale fish and seafood supplier serving hotels, restaurants, pubs, government bodies, colleges, and fish-and-chip shops via trade accounts. It operates a vertically integrated, boat-to-kitchen model using its own fishing vessels, Grimsby processing facilities, and next-day delivery across London, the Home Counties, and the East Midlands.

Ownership category

akta.pro rank

Product category

Wholesale Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (311710)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fishing Vessels (Trawlers, Longliners, Purse Seiners) (IMAJADAE)

akta.pro secondary industries

Finfish Farming (e.g., salmon, tilapia, catfish) (AFAEAAAA), Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG)

Keywords

• Wholesale fish supply
• Fresh seafood distribution
• Fish processing services
• Hospitality food supply
• Frozen seafood wholesale

Headquarters

HQ city

Bishops Stortford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Fish & Seafood Sales: Marrfish generates revenue by selling fresh, frozen, and deli seafood to trade customers (hotels, restaurants, pubs) on a wholesale basis. Customers open trade accounts, place orders via phone or the Fresho online platform, and receive next-day delivery. Pricing is account-based (not publicly listed). The company controls the full supply chain from its own fishing vessels through to delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Marrfish is a wholesale supplier of fresh, frozen, and deli seafood to hotels, restaurants, pubs, and other trade customers across the UK. The company runs a vertically integrated operation — owning a fleet of fishing vessels landing at Peterhead, processing fish in-house at Grimsby and Bishop's Stortford, and delivering next-day to customer kitchens via direct sales and the National Seafood Consortium partner network.

Product overview

Marrfish is a wholesale fish and seafood supplier operating a vertically integrated model from boat to kitchen. The company owns a fleet of fishing vessels landing at Peterhead, Scotland, with primary processing facilities in Grimsby (opened 2017) and headquarters in Bishop's Stortford. Its product portfolio comprises four core categories: Fresh Fish (including whole fish, fillets, and portions), Shellfish (Scallops, Langoustines, Lobsters, Mussels), Deli Seafood (cured, smoked, and prepared items), and Frozen Fish (IQF and block frozen products). These products are supplied to the hospitality sector through trade accounts, supported by a partnered online ordering platform (Fresho), with full product range, live pricing, and invoice management available digitally. The company also offers consultative sales support for menu planning and sustainability guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fish Fresh whole fish and fillets sourced from the company's own fishing fleet landing at Peterhead, Scotland, including Cod, Haddock, Plaice, Turbot, Halibut, Brill, Dover Sole, Lemon Sole, Megrim, Witch Sole, Hake, Coley, Monkfish, Ling, Pollock, Ray Wings, Red Gurnard, Red Mullet, Mackerel, Squid, Cuttlefish, John Dory, Wolf Fish, Cod Cheeks, Monk Cheeks, Whiting, Wild Salmon, Sea Reared Trout, Chalkstream Trout, Farmed Salmon, Farmed Bass, Farmed Bream, and Lobster. Supplied to trade customers via account-based ordering with next-day delivery.
• Shellfish Shellfish products including King and Queen Scallops (including diver-caught varieties), Langoustines, Native British and Canadian/American Lobsters, and rope-grown and dredged Mussels. Supplied fresh to hospitality trade customers.
• Deli Seafood Prepared and cured seafood products including Anchovies in Oil, Avruga Caviar, Brown Shrimp, Smoked Cod Roe, Blue Crab, Pasteurised Crab, Crayfish Tails, Smoked Eel, Fish Soup, Gravlax variants, King Prawns, Lobster Bisque, Smoked Mackerel, Oysters, Prawns in Brine, Rollmops, Salmon Keta, Samphire, Queen Scallops, Seafood Cocktail, Squid Ink, and Smoked Trout.
• Frozen Fish IQF and block-frozen seafood including breaded products (Cod, Haddock, Whitefish, Plaice, Fish Fingers, Butterfly King Prawns), battered fillets, tuna and salmon supremes, various prawns and king prawns sizes, scampi, squid, octopus, cuttlefish, scallops, mussels, plus Anchovies, Barramundi, Clams, Cockles, Halibut Steaks, Hoki, Kippers, Mahi Mahi, Pangasius, Patagonian Toothfish, Tilapia, and Trout Fillets. Supplied particularly to fish and chip shops for frying.
• Wholesale Fish Supply Service Wholesale supply service for the hospitality industry covering restaurant supply, delivery, wholesale fish price lists, fish identification resources, and sustainability guidance. Includes the National Seafood Consortium partner network extending reach to over 70% of the UK.
• Restaurant Trade Account Service Trade account service for restaurants and hospitality customers including fish identification support, seasonality guidance, sustainability consulting, and a consultative sales approach where sales staff advise on fish preparation and menu planning. Customers apply for a credit account, are assigned to a sales representative, and place orders via the Fresho platform or phone.

Quantifiable outcome

• Quality inspected twice before arrival in customer kitchens

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Seafood ConsortiumcoreChannel Partner/ Reseller/ DistributorMarrfish formed the National Seafood Consortium in conjunction with specially selected partners to extend the Marrfish wholesale fish supply model beyond its direct delivery area. This partnership enables Marrfish to bring its experience to over 70% of the UK, covering regions not served by direct delivery.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Direct Seafoods: One of the UK's largest independent seafood suppliers to restaurants and hospitality. Directly comparable to Marrfish as a B2B wholesale fish and seafood distributor serving hotels, restaurants, and caterers across the UK with broad species range and next-day delivery.
• Fish4Ever: UK sustainable seafood supplier to restaurants and the catering trade. Comparable to Marrfish in B2B hospitality focus, sustainability positioning (certified catch), and consultative approach with chefs. Smaller-scale but similar value proposition.
• Ocean Fish Company: UK-based wholesale fish supplier with own processing and B2B focus on the catering trade. Comparable to Marrfish in vertically integrated seafood supply, hospitality customer base, and wholesale distribution model.
• John Ross Jr (Aberdeen Fish Ltd): Aberdeen-based traditional wholesale fish supplier with heritage dating back to 1897. Directly comparable to Marrfish as a UK B2B seafood wholesaler with own processing, serving restaurant and hospitality customers across the country.
• Kingfisher Fresh: UK wholesale fish and seafood supplier to restaurants and chefs. Comparable to Marrfish in target customers (hospitality trade), product mix (fresh/frozen fish and shellfish), and direct-to-kitchen delivery model.
• M&J Foods (M&J Seafood): UK-based wholesale fish and seafood distributor to the catering trade, supplying restaurants and hospitality operators. Comparable to Marrfish in customer base (hospitality), distribution model (trade accounts, next-day delivery), and product breadth.

Emerging players

• Stargeze (Sushi Time Foods): UK supplier of sushi-grade seafood and Japanese cuisine ingredients to restaurants and caterers. Comparable to Marrfish as a specialty B2B seafood supplier to hospitality, though narrower Asian-cuisine focus.
• Bay Crab and Lobster: UK shellfish-focused supplier to restaurants. Comparable to Marrfish's shellfish range (lobsters, crabs, langoustines) and live/tank-based distribution, though narrower in species breadth.

Broad incumbents

• S.H. Pratt Group: Large UK-based importer and distributor of seafood, fruit, and vegetables to food service and retail. Comparable to Marrfish in seafood wholesale, though broader in product categories and not vessel-owning.
• Bidfresh (Bids Food Group): UK foodservice distributor with seafood division supplying restaurants and hospitality. Comparable to Marrfish in B2B foodservice seafood distribution, though operates as a broader multi-category distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Marrfish
• Facebookfacebook.com/marrfishltd
• Instagraminstagram.com/marrfish
• LinkedInlinkedin.com/company/marrfish

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marrfish