Ocean Fish

What Ocean Fish does

Ocean Fish (SC Ocean Fish SRL) is a Romanian seafood company founded in 1998 in Bucharest that imports, processes, and distributes fish and seafood products across six categories: fresh, frozen, prepared, sushi, canned, and HORECA. The company operates the most modern fish and seafood processing factory in Eastern Europe, located in Afumați approximately 14 km from Bucharest, with deep-freezing capability to -60°C, standard freezing to -18°C, and modified atmosphere packaging (ATM) used to extend freshness for its fresh product line. Core processed products include a flagship Norwegian smoked salmon using a proprietary recipe (five wood chips) that has been unchanged since founding, alongside smoked trout, marinated salmon, sushi-grade cuts, surimi, salmon pâté, and canned fish.

The business model is sales-led B2B with growing D2C. Primary revenue comes from sales of seafood products to HORECA customers (hotels, restaurants, and caterers) served through field sales with bulk 1kg and 2kg pack sizes and a dedicated HORECA catalog. A second channel is retail distribution through branded partnerships — most notably Profi, one of Romania's largest grocery chains, and Sezamo for online grocery. A third channel is direct-to-consumer e-commerce via the company's own oceanfish.ro storefront. Supply is globally diversified across Norwegian salmon suppliers (LeRoy Seafood, MOWI), Alaska Seafood, Ecuadorian shrimp (SONGA), New Zealand mussels (TALEYS), and Mediterranean aquaculture producers (KILIC in Turkey, ANDROMEDA in Greece).

Enterprise standing rests on a stacked compliance and sustainability posture — HACCP, ISO 22000, IFS FOOD, MSC, and ASC — and on direct relationships with named international suppliers that qualify OceanFish for major retailer listings. The company is privately held, founder-led, reports no external funding or PE backing, and is currently executing a 2025 capex program co-financed under Romania's PAP 2021-2027 fisheries program to add fish meat separation, sushi and salmon thermoforming, and expanded cold-chain capacity at the Afumați facility.

Name

Ocean Fish

Legal name

SC OCEAN FISH SRL

Website

https://oceanfish.ro

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocean Fish is a Romanian seafood importer, processor, and distributor founded in 1998, operating a modern factory in Afumați that supplies fresh, frozen, prepared, sushi, canned, and HORECA seafood to retailers (including Profi), restaurants, and consumers across Romania.

Ownership category

akta.pro rank

Product category

Seafood Processing and Distribution

NAICS

Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (44525)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industries

Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Seafood processing
• Fish distribution
• HORECA seafood supply
• Smoked salmon products
• Frozen seafood wholesale

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Seafood Product Sales: OceanFish generates revenue through the sale of fresh, frozen, prepared, and canned fish and seafood products to B2B customers (HORECA sector, retailers) and direct consumers through their e-commerce platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ocean Fish imports, processes, and distributes fish and seafood products across six categories — Fresh (Proaspete), Frozen (Congelate), Prepared (Preparate), Sushi, Canned (Conserve), and HORECA. The company operates a modern processing facility in Afumați, near Bucharest, producing value-added items such as naturally smoked Norwegian salmon (using a proprietary 5-wood-chip recipe), as well as fresh, frozen, canned, sushi, and bulk HORECA-grade products sourced from sustainable fisheries worldwide.

Product overview

OceanFish is a Romanian seafood company operating as a comprehensive fish and seafood provider with six product categories: Fresh (proaspete), Frozen (congelate), Prepared/Value-added (preparate), Sushi, Canned (conserve), and HORECA. The company sources products from sustainable fisheries worldwide including Norwegian salmon, Alaska seafood, Faroe Islands fish, Ecuadorian shrimp, and Mediterranean aquaculture. Their flagship processed product is naturally smoked Norwegian salmon fillet, introduced 22 years ago. They operate Romania's most modern fish and seafood processing factory in Afumați, 14km from Bucharest.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fish and Seafood (Proaspete) Fresh fish and seafood products including Norwegian salmon fillets, trout, sea bass, gilthead bream, vannamei shrimp, octopus, squid, and shellfish, packaged in modified atmosphere packaging (ATM) to preserve taste and freshness. Sold to HORECA customers, retail partners, and direct consumers.
• Frozen Fish and Seafood (Congelate) Frozen seafood range including Norwegian salmon, Alaska wild salmon, Vannamei and Black Tiger shrimp, octopus, squid, baby squid, shellfish, hake, Alaska pollock, pangasius, mackerel, herring, sprats, and anchovies. Standard freezing at minimum -18°C and deep-freezing capability at -60°C for selected products.
• Prepared Seafood (Preparate)

Quantifiable outcome

• 23 years operating in Romanian market
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and key supplier.

• ProficoreChannel Partner/ Reseller/ DistributorProfi is a major Romanian retail chain partner distributing OceanFish branded seafood products through their retail network across Romania.
• SezamocoreChannel Partner/ Reseller/ DistributorSezamo is an online retail partner distributing OceanFish seafood products to consumers.
• LeRoy Seafoodkey supplierOthersLeRoy Seafood, one of the Norwegian salmon giants, is a key supplier of sustainably farmed salmon to OceanFish.
• MOWIkey supplierOthersMOWI is a major Norwegian salmon supplier providing sustainably farmed salmon products to OceanFish.
• Alaska Seafoodkey supplierOthersAlaska Seafood is a supplier providing wild-caught Alaskan salmon to OceanFish.
• SONGA (Ecuador Shrimp Supplier)key supplierOthersSONGA is an Ecuadorian supplier of sustainably farmed shrimp to OceanFish.
• TALEYSkey supplierOthersTALEYS is a supplier of New Zealand mussels to OceanFish.
• KILIC (Mediterranean Seafood)key supplierOthersKILIC operates sustainable aquaculture farms in the Mediterranean, Turkey, supplying dorada and sea bass to OceanFish.
• ANDROMEDAkey supplierOthersANDROMEDA operates sustainable aquaculture farms in Greece, supplying dorada and sea bass to OceanFish.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pescanova: Spanish multinational seafood processor, distributor, and brand owner with frozen, prepared, and value-added seafood lines sold across Europe. Highly comparable to OceanFish's multi-category seafood processing and branded retail distribution model, though at significantly larger scale and broader geographic reach.
• Nordic Seafood A/S: Danish seafood processor specializing in salmon portioning, smoking, and value-added seafood for European retail and foodservice customers. Closely comparable business model: import/process/distribute premium salmon-based products, with similar customer base of HORECA and retail chains.
• Young's Seafood: UK-based value-added seafood processor producing frozen, chilled, and prepared seafood for retail and foodservice under own-label and branded lines. Directly comparable in product format (frozen fillets, prepared seafood, smoked salmon) and B2B/B2C channel mix.
• Saupiquet: French canned seafood brand (tuna, sardines, mackerel) owned by Bolton Group, sold across European retail and foodservice. Directly comparable on the canned seafood side of OceanFish's portfolio, with similar branded-retail positioning in continental Europe.
• Icelandic Group (Icelandic Seafood): Iceland-headquartered seafood processor and value-added producer with whitefish and pelagic processing for European retail and foodservice markets. Comparable as a regional seafood processor leveraging cold-chain capabilities and certified sustainable sourcing.
• High Liner Foods: North American value-added seafood processor selling frozen, prepared, and branded seafood to retail and foodservice. Comparable as a mid-tier branded seafood CPG with a processing-led model, though operating at much larger scale and with North American rather than European footprint.

Broad incumbents

• Maruha Nichiro: Japan's largest seafood company with global operations across catch, aquaculture, processing, and branded frozen/prepared seafood distribution. Comparable broad incumbent in the seafood processing and CPG space with substantially larger scale and international footprint.
• Thai Union Group: One of the world's largest seafood companies, with branded and private-label canned, frozen, and prepared seafood across global retail and foodservice channels. Operates in the same seafood processing/CPG space as OceanFish but at vastly larger scale and with diversified global brand portfolio (e.g., Chicken of the Sea, King Oscar).

Others

• Mowi ASA: World's largest Atlantic salmon producer and a key OceanFish supplier. While not a direct competitor (it sells to OceanFish rather than competing with it in Romania), Mowi is thematically central to OceanFish's salmon-based product portfolio and shapes the supply economics for any HORECA-focused salmon processor.

Emerging players

• Clearwater Seafoods: Canadian shellfish and value-added seafood specialist selling frozen, prepared, and branded shellfish to retail and foodservice globally. Comparable in value-added processing and HORECA focus, with similar premium positioning around sustainability certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OceanFishRomania
• Facebookfacebook.com/oceanfish.romania
• Instagraminstagram.com/oceanfish_romania
• LinkedInlinkedin.com/company/ocean-fish

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Fish