Poralu Groupe

What Poralu Groupe does

Poralu Groupe (legal entity PORALU GROUPE SAS, registered in Bourg-En-Bresse, France) is an industrial manufacturer of custom-made fenestration products (fenêtres, portes, fermetures) in three materials: aluminium, PVC, and wood. The company produces windows, entry doors, roller shutters, swing and sliding shutters, garage doors, gates, fences, and bioclimatic pergolas. Manufacturing is split across two owned sites: a 17,000 m² PVC and aluminium facility at Port (Ain), and a wood-products site at Alex (Haute-Savoie) with 5,000 m² of finished-product storage. The production base includes a fully automated aluminium line, a PVC line incorporating a patented burr-free welding machine (soudeuse sans ébavurage), a next-generation automated storage (transtockeur), and a co-extrusion process that combines virgin and recycled PVC while remaining REACH-compliant and lead-free.

The commercial model is B2B-first and made-to-order (sur mesure), with no public list pricing; revenue is generated via quote-based sales and multi-year professional contracts. Distribution runs through five distinct channels: direct field sales to artisan installers (artisans installateurs); dedicated commercial support for individual house builders (constructeurs de maisons individuelles); an engineer-led service for architects, engineering firms, and project owners (architectes, bureaux d'études, maîtres d'ouvrages) reporting a near-100% service rate; a grands comptes channel with business engineers and technical analysts handling CCTP and integration plans; and, for individual consumers (particuliers), the KIONEO/SOLABAIE franchise installer network. The company carries ISO 9001:2015 (Bureau Veritas), RGE, CE, Qualibat, Acotherm, and Cekal certifications, and is a member of UFME.

In November 2022, Poralu Groupe was acquired by ATLANTEM, a leader in the French professional renovation fenestration segment; ATLANTEM stated the acquisition enables expansion from artisan channels into the supplied-and-installed promotion/construction market. Poralu operates as a continuing brand under ATLANTEM ownership, with Bruno Manissol serving as Director of Publication. The business is classified SAS with €2,896,531 of share capital, single-country (France) operating geography, and an explicitly disclosed gender equality index of 86/100 for 2024 (versus 85/100 in 2022).

Name

Poralu Groupe

Legal name

PORALU GROUPE

Website

https://poralugroupe.com

Company type

Private

Founded year

1992

Operating status

Acquired

Headcount range

51–100 employees

Short description

Poralu Groupe is a French manufacturer of custom-made fenestration products (windows, doors, shutters, gates, garage doors, pergolas) in aluminium, PVC, and wood. It serves construction professionals (artisans, house builders, architects, large accounts) and individual consumers via the KIONEO/SOLABAIE retail installer network.

Ownership category

akta.pro rank

Product category

Fenestration and Closure Manufacturing

NAICS

Glass and Glazing Contractors (23815)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Glazing Hardware, Sealants & Accessories (Spacers/Gaskets/Setting Blocks) (IMADAHAJ)

Keywords

• Custom fenestration manufacturing
• PVC aluminium windows
• Wood joinery fabrication
• Roller shutters garage doors
• Construction closures supply

Headquarters

HQ city

Port

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fenêtres et portes (PVC, Aluminium, Bois): Manufacture and sale of custom-made windows and doors in PVC, aluminium, and wood. Sold to both professionals (B2B) and individual consumers (via KIONEO network). New build and renovation markets.
2. Volets roulants et battants: Roller shutters and swinging shutters in aluminium, sold as standalone products or as part of integrated installations with windows.
3. Portes de garage: Aluminium garage doors, some with Somfy motorisation options. Sold to professionals and end consumers.
4. Portails et clôtures: Aluminium gates and fences, sold as custom-made products. Available in traditional and timeless styles with various configurations.
5. Pergolas bioclimatiques: Bioclimatic pergolas in aluminium, featuring adjustable slats, climatic sensors, LED lighting, and electric screen options. Sold to end consumers and professionals.
6. Pose / Installation (KIONEO): Installation services offered through KIONEO installer network — professional installation of windows and shutters at end-customer sites.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Poralu Groupe manufactures and installs custom-made (sur mesure) fenestration products — windows, entry doors, verandas — and closures — roller shutters, swing shutters, garage doors, gates, fences and bioclimatic pergolas — in aluminium, PVC and wood. The company serves both new build and renovation markets through direct B2B sales to construction professionals (artisans, house builders, architects, engineering firms, large accounts) and B2C retail through the KIONEO/SOLABAIE installer network.

Product overview

Poralu Groupe is a manufacturer specializing in custom-made fenestration products (windows, doors, and closures) in Aluminium, PVC, and wood. The product portfolio includes PVC windows/doors (Terra Design, Geneo), Aluminium windows/doors/verandas, Wood windows/doors (70 and 80mm ranges), entry doors in all three materials, roller shutters (Natura Design, Medula, Elide, Solar Design), swing and sliding shutters, garage doors (with ROLLIXO IO motorization), gates and fences, and bioclimatic pergolas. Products are distributed through professional B2B channels (artisans, constructors, architects, large accounts) and retail B2C via the KIONEO/SOLABAIE network. The company operates two manufacturing sites: PVC and Aluminium in Port (Ain), and wood products in Alex (Haute-Savoie).

Differentiator

Problem solved

Functional benefit

Products and services

• Fenêtres et portes PVC (PVC windows and doors) Custom-made PVC windows and doors manufactured using a co-extrusion process combining virgin and recycled PVC. REACH compliant, lead-free, 100% recyclable, available in numerous colour options and made in France. Sold to B2B professionals and via the KIONEO/SOLABAIE network to consumers for new build and renovation.
• Fenêtres, portes et vérandas aluminium (Aluminium windows, doors and verandas) Custom-made aluminium windows, doors and verandas with slim profiles for maximum natural light. Eco-friendly, durable, with thermal and acoustic insulation performance, manufactured on a fully automated production line. Sold to B2B professionals and via the KIONEO/SOLABAIE network to consumers.
• Fenêtres et portes bois (Wood windows and doors) Custom-made wood windows and doors available in 70mm and 80mm ranges using oak, exotic wood, pine and larch. Features traditional mortise and tenon assembly, double sealing for thermal performance, and the ability to reproduce period-specific mouldings. Sold to B2B professionals and via KIONEO/SOLABAIE to consumers.
• Portes d'entrée (Entry doors) Custom-made entry doors available in aluminium, PVC and wood. Features include full-height glass panels, semi-glazed options, maximum weatherproofing, high resistance, easy maintenance and SECURI+ security features. Sold to B2B professionals and via KIONEO/SOLABAIE to consumers.
• Volets roulants (Roller shutters) Aluminium roller shutters offering robustness, thermal insulation and anti-intrusion protection. Available in multiple styles: Natura Design (interior block system), Medula (exterior block-baie), Elide (traditional) and Solar Design (renovation-optimized, motorizable). Sold to B2B professionals and via KIONEO/SOLABAIE to consumers.
• Volets battants (Swing shutters) Aluminium swing and sliding shutters combining traditional aesthetics with modern functionality. Available in panel grooved, framed and mixed styles with numerous customization options including hardware finishes, optionally integrated with Somfy motorization. Sold to B2B professionals and via KIONEO/SOLABAIE to consumers.
• Portes de garage (Garage doors) Aluminium garage doors with double-skin aluminium blades filled with insulating foam, providing thermal and acoustic insulation. Available with Somfy ROLLIXO IO motorization for quick installation and enhanced security. Sold to B2B professionals and via KIONEO/SOLABAIE to consumers.
• Portails et clôtures (Gates and fences) Custom-made aluminium gates and fences in traditional and timeless designs. Features include 15-year warranties, numerous customization options, perforated sheet metal decorations and ventilated blades for wind resistance. Sold to B2B professionals and via KIONEO/SOLABAIE to consumers.
• Pergolas bioclimatiques (Bioclimatic pergolas) Custom-made aluminium bioclimatic pergolas featuring adjustable slats, climatic sensors for automatic wind/rain control, LED lighting kits and electric screen options. 5-year warranty, silent operation and easy maintenance. Sold to B2B professionals and via KIONEO/SOLABAIE to consumers.
• Luce Aluminium (Aluminium shutter product line) Aluminium shutter product variant offered under the windows and doors aluminium catalogue. Sold to B2B professionals and via KIONEO/SOLABAIE to consumers as part of the broader aluminium window and door offering.
• Pose / Installation services (KIONEO installer network) Professional installation services delivered through the KIONEO/SOLABAIE franchise network of installers for windows, shutters, doors and other Poralu products at end-customer sites. Provides the final mile of supply-and-install for both B2C end consumers and B2B professional customers who do not self-install.

Quantifiable outcome

• Near 100% service rate
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• UFME (Union des Fabricants de Menuiseries)minorStrategic or Co-development PartnerPORALU GROUPE is a member of UFME, which provides authentic certifications approved by professionals in the window and door industry.
• KIONEO / SOLABAIEcoreChannel Partner/ Reseller/ DistributorKIONEO/SOLABAIE is a franchise network of professional installers selling and installing PORALU products to individual end consumers (particuliers). PORALU sells to this network, which then provides the installation service to end customers. This is PORALU's primary B2C distribution channel.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• K•LINE: Major French manufacturer of aluminium windows, doors, and sliding systems serving both new-build and renovation. Competes head-to-head with Poralu's aluminium offer across the same professional B2B channels in France.
• Tryba: French franchise-network manufacturer and installer of windows, doors, and shutters. Highly comparable to Poralu on multi-material custom manufacturing plus a brand-aligned retail/installer channel concept similar to KIONEO.
• ATLANTEM: Parent company and strategic acquirer of Poralu Groupe (November 2022). Operates in the same French professional renovation market for fenestration and closures, making it the most directly comparable peer.
• Profils Systèmes: French aluminium profile systems manufacturer producing windows, doors, verandas, and pergolas. Closely comparable to Poralu on product mix (aluminium fenestration + outdoor living) and France-centric distribution.
• Lorillard: French manufacturer of PVC and aluminium windows and doors serving professional and individual customers. Comparable to Poralu on materials mix, custom-made positioning, and reliance on installer networks.
• Millet Menuiseries: French PVC and aluminium windows/doors manufacturer with nationwide distribution. Overlaps with Poralu in product range (PVC/aluminium fenestration) and B2B/B2C go-to-market through installer networks.

Broad incumbents

• VELUX: Global incumbent in roof windows and skylights with strong French distribution. Adjacent fenestration player competing for renovation and energy-efficiency projects where Poralu also sells custom windows.
• Technal: Hydro-owned aluminium building envelope systems brand (windows, doors, facades) with significant French and European presence. Comparable incumbent in architectural aluminium fenestration serving the same professional and architectural segments as Poralu.

Others

• Somfy: French motorisation and home-automation supplier integrated into Poralu's roller shutters, swing shutters, and garage doors. Comparable as an ecosystem enabler around the same connected-fenestration category.
• REHAU (Window Solutions): Global supplier of PVC profiles and polymer-based window solutions. Named partner of Poralu for PVC materials, and a comparable player in the fenestration supply chain on raw materials and system technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtBUEhWG0qwF4vLzOQyGAaw/videos
• Facebookfacebook.com/PoraluMenuiseries
• LinkedInlinkedin.com/company/poralu-menuiseries

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poralu Groupe