Oy J-Trading

What Oy J-Trading does

Oy J-Trading Ab is a privately held, family-owned Finnish company founded in 1982, headquartered in Vantaa with service operations in Lohja and a sales office in Joensuu. The company acts as an importer, distributor, and service provider for professional environmental-maintenance machinery and outdoor public-space furniture, representing a deep portfolio of international brands including Bucher, Jacobsen/Ransomes, Iseki, Ferris, Walker, BCS, Smithco, Turfco, Wiedenmann, Belrobotics, HAGS, Berliner Seilfabrik, Victor Stanley, Metalco, GreenCity, Sineu Graff, Richter Spielgeräte, and Eurotramp, among others. It sells machines (lawn mowers, sweepers, tractors, golf and sports turf equipment, robotic mowers), rents equipment through its JT Vuokrakone arm, sells spare parts, and provides maintenance, installation, and playground safety inspections. The company does not develop proprietary technology and instead derives its offering from the breadth of OEM brands it represents.

Revenue is generated through four streams: hardware sales (direct sales plus authorized dealer network), usage-based equipment rental (JT Vuokrakone, with delivery and operator training included), recurring maintenance contracts and spare parts sales at two service centers, and professional services such as playground installation and safety inspections. The customer base spans Finnish municipalities and cities, contractors, property management companies, golf courses, churches and parishes, and shopping centers, with regional coverage delivered through its own sales team and dealers including Veljekset Heiskanen Oy (Savo/Pohjois-Karjala/Kainuu) and Kone-Viitasalo Oy (Turku area). In August 2024, after 42 years of leadership, founding-family CEO Ulf Juslin retired and was succeeded by Michael Wackström, while Ulf Juslin remained an active shareholder and board member; the group also includes the subsidiary Oy K. Juslin Ab, founded in 1951, focused on environmental planning, construction and maintenance.

Name

Oy J-Trading

Legal name

Oy J-Trading Ab

Website

https://j-trading.fi

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Oy J-Trading Ab is a Finnish family-owned importer and distributor, founded 1982 and headquartered in Vantaa, selling and servicing professional environmental-maintenance machinery (mowers, sweepers, tractors, robotic turf equipment) and outdoor public-space furniture from leading international brands to municipalities, contractors, property managers, golf courses and parishes across Finland.

Ownership category

akta.pro rank

Product category

Environmental Maintenance Equipment

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Environmental maintenance equipment
• Outdoor furniture supply
• Playground equipment distribution
• Grounds care machinery
• Equipment rental services

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of environmental maintenance machines and outdoor furniture through direct sales and dealer network. Products include grass mowers, sweeping machines, property tractors, sweeping machines, golf equipment, and park furniture.
2. Equipment Rental (JT Vuokrakone): Rental of property maintenance and environmental care machines for short and long-term use. Machines include sweeping machines, brush machines, lawn mowers, Oeliatec weed control equipment, and property tractors. Delivery and operator training included.
3. Maintenance and Spare Parts: Preventive maintenance, unexpected fault repair, and spare parts sales for all represented machine brands. Service provided at two locations (Vantaa and Lohja) with maintenance contracts and warranty repairs available.
4. Installation and Safety Inspections: Professional installation of play equipment and safety inspections for playground equipment as additional services to product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oy J-Trading Ab is a Finnish importer and distributor of professional environmental maintenance machines, public-space furniture, and playground equipment. The company sells and rents grounds-care machinery (lawn mowers, sweepers, tractors, robotic mowers, weed-control devices), outdoor furniture (benches, bins, bike racks, planters, playground systems), and provides maintenance, spare parts, installation, and playground safety inspection services across Finland under brands such as Bucher, Jacobsen/Ransomes, Iseki, Ferris, Walker, BCS, Reform, Smithco, Turfco, Wiedenmann, Belrobotics, HAGS, Berliner Seilfabrik, Victor Stanley, Metalco, SineuGraff, and Eurotramp.

Product overview

Oy J-Trading Ab is a Finnish family-owned company founded in 1982, operating as an importer and distributor of environmental maintenance machines and outdoor furniture. The company offers a comprehensive portfolio organized around four main pillars: (1) Koneet (Machines) - professional-grade grounds maintenance equipment from brands like Bucher, Ferris, Iseki, Jacobsen, Belrobotics, Multihog, Raymo, Spider, Smithco, Turfco, Walker, Wiedenmann, Müthing, Reform, Oeliatec, CORVUS, Goupil, BCS, and Redexim; (2) JT Vuokrakone - equipment rental service for short- and long-term needs; (3) Kalusteet (Environmental Furniture) - public space furniture and playground equipment from HAGS, Berliner Seilfabrik, Victor Stanley, Metalco, Green City, Sineu Graff, Richter Spielgeräte, Norna Playgrounds, Klaver, Miljö&Sikkerhet, Denfit, and Eurotramp; (4) Huolto ja varaosat (Maintenance and Spare Parts) - service, repair, maintenance contracts, and Trackunit tracking systems. The company serves municipalities, contractors, property management companies, parishes, golf courses, and sporting venues across Finland from locations in Vantaa, Lohja, and Joensuu.

Differentiator

Problem solved

Functional benefit

Brands

• JT Vuokrakone: Equipment rental service offering property maintenance machines and sweepers for short and long-term use
• J-Trading

Products and services

• JT Vuokrakone (Equipment Rental Service)

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Helsinki International Horse ShowminorGTM or Marketing Partner · 26 September 2023Long-term cooperation partner supplying competition arena maintenance machines, electric vehicles for internal transport, loading machines, Kids Park playground area for children, and post-event cleaning with Bucher sweeping machines.
• Kone-Viitasalo OycoreChannel Partner/ Reseller/ Distributor · 22 February 2022Reseller agreement for BelRobotics, Ferris, Iseki and Walker machines for sales and service in Turku economic area. Kone-Viitasalo Oy is a family business founded in 1966, specializing in environmental care machines, ATVs and watercraft. Relocated to new premises in April 2022 at Voudinkatu 33, 21200 Raisio.
• Veljekset Heiskanen OycoreChannel Partner/ Reseller/ Distributor · 1 December 2021Reseller agreement for Iseki, Ferris and Walker machines for sales and service in Savo, Pohjois-Karjala and Kainuu regions. Veljekset Heiskanen Oy is a family-owned agricultural and machinery specialty store founded in 1998, with roots in hardware and agricultural trade since 1983. They have Lantmännen Agro stores in Iisalmi and Siilinjärvi.
• Oy K. Juslin AbcoreOthersSubsidiary company that played an important role in the founding of Oy J-Trading Ab, corporate culture and core values. Celebrated 70 years of operations on June 8, 2021. Specializes in environmental planning, construction, and maintenance of built environment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kubota Corporation: Japanese global manufacturer of compact tractors, property maintenance equipment and ground-care machinery. Overlaps with J-Trading's tractor and property-care lines and competes for the same Finnish contractor and municipal accounts.
• Husqvarna Group: Swedish global manufacturer of outdoor power products, robotic mowers, and forestry equipment. Overlaps with J-Trading's mower, robotic and grounds-care lines (Automower, professional mowers) but operates at much larger scale with its own direct and dealer channels.
• STIHL Group: German global manufacturer of chainsaws and outdoor power equipment. Broad incumbent in the outdoor power equipment category that J-Trading operates in, though STIHL's portfolio is more focused on handheld tools than ride-on turf care.
• John Deere: US global manufacturer of agricultural, turf and grounds-care equipment. Significant overlap with J-Trading's turf, tractor and grounds-maintenance portfolio at the principal level, although Deere serves Finland primarily through its own dealer network rather than via J-Trading.
• BCS Group: Italian manufacturer of two-wheel tractors, power units and grounds-care machinery. J-Trading distributes BCS in Finland; BCS competes at the principal level in the same niche compact-equipment category across Europe.
• The Toro Company: US-listed manufacturer of turf, grounds and landscape maintenance equipment, including golf and sports fields. Direct portfolio overlap with J-Trading's Jacobsen/Ransomes, Smithco and Wiedenmann lines at the principal level, with a much broader global footprint.

Direct peers

• HAGS AB: Swedish playground equipment manufacturer whose products J-Trading distributes in Finland. Competes with J-Trading at the brand-principal level when selling direct or via other channels, and is a key comparable for the playground-equipment revenue line.
• Konekesko Oy: Finnish agricultural, construction and grounds-care equipment distributor with a similar import-and-dealership model. Comparable in customer base (Finnish contractors, municipalities, farmers) and in the breadth of international brands represented, though it leans more toward heavy agricultural and construction equipment.
• Kompan A/S: Danish global manufacturer of playground and outdoor fitness equipment. A direct competitor in the Finnish playground market where J-Trading represents HAGS, Berliner and Richter; overlapping products, overlapping end-buyers (municipalities, schools, developers).
• Lappset Group Oy: Finnish manufacturer and supplier of playground, sport and outdoor fitness equipment. Directly comparable to J-Trading's Kalusteet/Playground category (HAGS, Richter, Berliner, Norna), serving the same Finnish municipal and school procurement channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oy J-Trading