Signs By The Sea

Name

Signs By The Sea

Legal name

SBTS Distribution LLC

Website

https://signsbythesea.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Awards and Tournament Gifts

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Custom golf awards
• Tournament gifts
• Sandblasted glassware
• Wholesale golf merchandise
• Dimensional signage

Headquarters

HQ city

Wall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Custom Awards and Signs: Signs By the Sea operates as a wholesale supplier selling custom handcrafted awards, signs, and tournament gifts to golf clubs. Products are sold through a network of sales representatives across the country and direct wholesale accounts. Minimum order quantities apply for custom products (e.g., 100 units for duffle bag coolers, 2 units for epoxy signs).
2. U.S. Open Licensed Merchandise: Sale of limited edition U.S. Open and U.S. Women's Open products directly to consumers through the company website, including wall hangings and paddles.
3. Glassware and Accessories: Hand sandblasted glassware including pints, rocks, wine glasses, flasks, growlers, and decanter sets sold to wholesale accounts and golf club retail shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Signs By the Sea is a wholesale manufacturer of handcrafted custom awards, tournament gifts, dimensional signs, and accessories primarily for golf clubs and golf retail. Products include reverse carved course maps, sandblasted glassware, layered wood awards, backlit shadow boxes, coolers, flags, fire pits, and U.S. Open licensed merchandise, all 100% made in the USA at the Wall, New Jersey production facility.

Product overview

Signs By the Sea is a wholesale supplier of hand-crafted signs, tournament gifts, and accessories for golf clubs and retail. The company operates as a single unified product line centered on customized, handcrafted awards and commemorative items made in the USA. The core portfolio includes dimensional wood awards (Color Block 3D, Acrylic Award Fancy Frame, Framed Acrylic Awards), glassware (sand-blasted pint glasses, rocks glasses, wine glasses, flasks, growlers, beer can glasses, Tulip glasses, Pilsner glasses, decanters), illuminated displays (Backlit Shadow Boxes, Light Up Imagery), custom bags (Cooler Backpacks, Duffle Bag Coolers, Wine Caddies), course-specific items (Turf Custom Golf Holes, Reverse Carved Course Maps), patriotic products (Boardwalk Flags, History of the Flag), event accessories (Fire Pits, Solo Stove Mesa, Zippo Lighters), and sports-themed awards (Surfboard Awards, Skateboards, Basketball Hoops, Dartboards). All products are 100% Made in the USA at their production facility in Wall, New Jersey, and are fully customizable with club logos and artwork. The company primarily sells to golf clubs through a wholesale network with sales representatives across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Course Map - Reverse Carved Framed Reverse carved course map framed wall hanging (13.5"x21.5") that creates depth and dimension bringing course layouts to life. Sold wholesale to golf clubs and directly to consumers for commemorative and tournament purposes.
• Light Up Imagery with State Cut Out / Dancing Logos Backlit display (17.375"x12.375"x3.875") featuring illuminated state cut-out with dancing logos for visual movement. For golf clubs and event use including awards, donor recognition, and signature event pieces.
• Turf - Custom Golf Hole Handcrafted miniature golf hole display built using realistic turf, sand, and contouring to represent specific course holes. Fully custom, consultation-based, sold to golf clubs, tournaments, and golf enthusiasts.
• Color Block 3D (6"x24") Dimensional wood award (6"x24"x1") with layered construction, bold color blocking, and raised 3D lettering. Designed for champions, flight winners, and special events at golf clubs.
• Trophy - Steel Hybrid trophy combining warm wood craftsmanship with powder-coated steel accents, available in Steel Large (6"x10"x4") and Steel Small (5"x8.5"x3"). Includes wooden details plate. Wholesale to golf clubs.
• Surfboard Awards Handcrafted wooden surfboard awards in three sizes (Large Framed Slatted 18"x36", Large Slatted 10"x28", Small 5"x14" printed). Sold wholesale for golf club recognition and retail events.
• Skateboards Hand paint splattered custom skateboards in cruiser (10"x30") and speed (7.75"x31.5") sizes, decks only or complete with trucks and wheels. Sold to golf clubs and pro shops as themed merchandise.
• Backlit Shadow Box Hand-built backlit shadow boxes with remote control, available with turf or rustic back panels, built to logo shape and orientation with cord outlet plug. For golf club recognition and event displays.
• History of the Flag Framed display celebrating America's 250th anniversary, showcasing the full history of the American flag from 13 stars to 50. Designed for Fourth of July events at golf clubs.
• GLASS - Framed Glass Award (Two Sizes) Framed glass awards combining wood frames with sandblasted art on glass, available in Large (12.5"x14.5") and Small (10.5"x12.5"). Sold wholesale for golf tournament and championship recognition.
• Cooler Backpack Waterproof, fully customizable cooler backpack comfortable for on and off course use, holding 30 cans plus ice. Sold wholesale as golf event tee gifts.
• Canvas Printed Artwork (Three Sizes) Framed stretched canvas awards (Large 22-5/8"x28-5/8", Medium 14.5"x18.5", Small 10.5"x12.5") printing high-definition photos as oil-painting-inspired masterpieces. Sold wholesale for golf events.
• Acrylic Award Fancy Frame Acrylic framed award (11"x15") with hand-built fancy frame design and details printed onto the front. Sold wholesale for golf club recognition.
• Duffle Bag Custom Cooler Waterproof custom duffle bag cooler (10.5"x18.5") with full color custom artwork, magnetic flap, hand strap, waterproof side pockets, and reinforced floor. Holds 30 cans plus ice. Minimum 100 units wholesale. Sold to golf clubs as tee gifts or weekend travel bags.
• 2026 U.S. Open Quiet Please Paddle - Wall Hanging Limited edition navy blue wooden paddle (4"x20") featuring the official 2026 U.S. Open at Shinnecock Hills championship logo, with keyhole cut for wall hanging. Sold directly to consumers via the website.
• 2026 U.S. Women's Open Quiet Please Paddle Limited edition bright red wooden paddle (4"x20") featuring the official 2026 U.S. Women's Open at Riviera championship logo, with keyhole cut for wall hanging. Sold directly to consumers.
• 2026 U.S. Open Limited Edition 8"x8" Wall Hanging Limited edition 8"x8" wall hanging featuring the official 2026 U.S. Open at Shinnecock Hills championship logo. Priced at $42.00 and sold direct to consumer via the website.
• 2026 U.S. Women's Open Limited Edition 8"x8" Wall Hanging Limited edition 8"x8" wall hanging featuring the official 2026 U.S. Women's Open championship logo. Priced at $42.00 and sold direct to consumer.
• Glassware Collection Hand sandblasted glassware available in 60 design options across 15 styles including pint glasses, rocks glasses, wine glasses, martinis, flasks, glass pitchers, and boxed sets of 2 or 4. Sold wholesale to golf clubs and golf retail shops.
• Fire Pits Custom hand-fabricated fire pits from mild raw unfinished steel, six pieces easy to assemble and store. Available in Small (16.5"Lx16.5"Wx14"H, 30 lbs) and Large (23"Lx23"Wx19"H, 100 lbs). Three to four week lead time.
• Boardwalk Flag Custom hand-built flags in multiple sizes (Small 9.75"x17.5", Original 13"x22.75", Large 15"x28", XL 19.5"x32.75"). Minimum order of 2 with event order or 3 units. Sold wholesale to golf clubs.
• Boardwalk Flag - Framed Framed hand-built flag with hand-built stripes for heirloom quality. Sold wholesale to golf clubs and patriotic events.
• Custom Bag Tags Custom bag tags in various shapes, all personalizable with participant names. Sold wholesale for golf events.
• Pin Flag Bag Tag Pin flag shaped bag tag (3"x4") for golf events, customizable. Sold wholesale.
• Epoxy-Filled State Signs Epoxy-filled state shape signs with rustic wood base, available in nine epoxy colors. Sizes 10.5"x12.5" or 10.5"x16.5" depending on state shape. Minimum two units. Sold wholesale.
• Epoxy-Filled Reverse Carved 6x24 Signs Reverse carved signs with epoxy fill available only with rustic finish, in nine epoxy color options. Minimum 2 units same art/color. Sold wholesale to golf clubs.
• Basketball Hoop Award Handcrafted basketball hoop (18"Wx12"H) customized with club logo or artwork, with hardware to hang over standard doors. Includes 6" inflatable mini basketball. Sold wholesale.
• Custom Dartboard Display Custom dartboard display (24"Lx5"Wx29"H) including 18" dartboard; some assembly required. Sold wholesale.
• License Plate Magnet Wooden license plate magnets custom-made from high resolution state license plate images, maximum eight characters, also available in wall hanging format. Sold wholesale.
• Graffiti Products Custom graffiti character products for golf events and awards, designed per customer specification. Sold wholesale.
• Glass Ornament Hand sandblasted glass ornaments with various art designs including wreath, lazy susan, and snowflake designs. Sold wholesale for holiday and member gifts.
• Solo Stove Mesa Personalized Fire Pit Personalized fire pit customized with club logo or artwork, designed to elevate gatherings. Suitable for member appreciation, employee recognition, tournament champions, and VIP gifting at golf clubs.
• Zippo Lighters Custom Zippo lighters featuring club logo, artwork, or course imagery. Premium keepsakes for member appreciation, tournament gifts, and employee recognition at golf clubs. Partnered with Zippo.
• Round and Snowflake Ornaments Handcrafted wood ornaments in round and snowflake shapes. For member gifts, employee appreciation, tournament keepsakes, and festive golf shop displays.

Quantifiable outcome

• Growing customer base - now serving thousands of golf clubs across the United States
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ZippocoreGTM or Marketing PartnerSigns By the Sea has established a partnership with Zippo to offer custom Zippo lighters as part of their product lineup. These premium keepsakes feature club logos, artwork, or course imagery and are marketed as upscale gifting options for member appreciation, tournament gifts, employee recognition, and golf shop retail.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Edco Awards & Specialties: Edco Awards specializes in custom trophies, awards, and recognition products serving schools, sports, and corporate clients. Comparable on customizable awards, sports/golf clientele, and wholesale distribution channels.
• Trophy Central: Trophy Central is an online retailer and manufacturer of trophies, awards, and recognition products across sports, academic, and corporate segments. Comparable for its customizable award catalog and direct-to-business sales motion serving sports clubs and event organizers.
• Crystal D: Crystal D is a custom crystal and glassware awards manufacturer serving sports, corporate, and golf markets. Highly comparable to Signs By The Sea given its custom engraved glassware (pints, wine glasses, flasks), sports tournament awards portfolio, and B2B wholesale model.
• MTM Recognition: MTM Recognition produces custom recognition products including awards, trophies, and commemorative items for sports, military, and corporate customers. Comparable due to similar custom manufacturing focus, B2B/wholesale GTM, and overlapping customer segments in sports organizations.
• Crown Awards: Crown Awards is one of the largest trophy and awards manufacturers in the US, offering trophies, plaques, medals, and customizable awards across sports and corporate events. Directly comparable on product category, customization model, and B2B/wholesale distribution to golf and sports clubs.

Broad incumbents

• Jostens: Jostens is a large, established provider of championship rings, medals, yearbooks, and awards primarily for sports and education markets. Comparable as a broad incumbent in the recognition and championship awards space, though its scale, product mix, and school/team orientation extend well beyond the golf-specific niche of Signs By The Sea.
• PGA Tour Shop: PGA Tour Shop is the official merchandise retailer of the PGA Tour, selling licensed golf apparel, gifts, and collectibles directly to consumers. Comparable as a peer in official tournament-licensed golf merchandise, but operating at much larger scale and via DTC channels rather than the wholesale-to-clubs model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/signsbytheseaNJ
• Facebookfacebook.com/SignsByTheSea
• LinkedInlinkedin.com/company/signsbythesea

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signs By The Sea