What Crown Awards does

Crown Awards, Inc. is a privately held, direct-to-consumer e-commerce manufacturer and retailer of trophies, medals, plaques, crystal and acrylic awards, and related recognition products, headquartered at 9 Skyline Drive in Hawthorne, New York. The company sells exclusively online through crownawards.com with supplementary phone ordering (800-227-1557 for new orders, 855-260-0162 for existing orders), serving U.S.-based customers that include youth and school sports leagues, schools and academic institutions, corporate organizations, tournament and league operators, and performing arts programs. The company self-describes as "America's Largest Awards Manufacturer" and reports 40+ years of operating history, 105,000+ verified five-star reviews at a 4.8/5.0 average, and catalog coverage across 500+ sports and activity categories.

The product platform centers on laser-engraved trophies (with free engraving up to 40 characters), an extensive medal range (Blaze, 3D Diecast, Insert, and Custom), wood and acrylic plaques, crystal and Jade crystal awards, cup trophies, championship rings, pins, ribbons, sculptures, certificates, clocks, drinkware, and apparel. Core technology is a self-serve Trophy Builder (Column Builder) configurator that lets customers compose custom column trophies online (figure + column 10–36 inches + base), paired with a 24-hour custom-insert turnaround on approved designs. Manufacturing and fulfillment are centralized at the Hawthorne facility, with same-day shipping on stock items ordered before 5 PM EST and free ground shipping on trophy/plaque orders over $110. The company maintains approximately 19 registered trademarks covering sub-brands such as Crown Black Label, Blingsters, Gloss Dome, Spinzer Medals, Xtreme Trophy, Mega Tagz, and Engraving Engine.

Crown Awards monetizes through one-time, unit-priced e-commerce sales across all categories, with volume discounts available on multi-packs (e.g., 10-pack medal bundles) and custom design services billed as separate line items. The go-to-market is product-led and self-serve, supported by organic SEO across 500+ sport-specific landing pages, Klaviyo-driven email marketing, live chat, phone customer service, and a content blog; there are no disclosed wholesale, distributor, or physical retail channels. The company holds WBENC (Women's Business Enterprise National Council) certification and a Shopper Approved 5-Star rating, and operates without disclosed external funding, institutional ownership, or M&A activity.

Name

Crown Awards

Legal name

Crown Awards, Inc.

Website

https://crownawards.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Crown Awards is a privately held U.S. e-commerce manufacturer and retailer of trophies, medals, plaques, and custom recognition awards, serving youth sports leagues, schools, corporations, and tournament organizers through direct online and phone ordering from its Hawthorne, New York headquarters.

Ownership category

akta.pro rank

Product category

Awards and Recognition Products

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Jewelry and Silverware Manufacturing (33991)

SIC

Sporting & Athletic Goods, Nec (3949), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD)

Keywords

• Trophies and awards
• Medals and pins
• Custom recognition products
• Laser engraved plaques
• Sports award manufacturer

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct online sales of trophies, medals, plaques, crystals, acrylics, and custom awards to consumers. Products are sold as one-time purchases with per-item pricing. Volume discounts available for packs (e.g., medal 10-packs).
2. Custom Award Manufacturing: Custom design services for logos, medals, pins, and awards with customer branding. Custom insert awards ship within 24 hours of approval.
3. Phone Order Sales: Telephone-based order processing for customers preferring personal assistance with their trophy and award purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Crown Awards manufactures and sells trophies, medals, plaques, crystal and acrylic awards, rings, pins, ribbons, sculptures, apparel, drinkware, and related recognition products through its own e-commerce storefront and phone ordering. It also offers custom design services for medals, pins, and logo awards, with online configurators (Trophy Builder, custom medal designer, finder tools) enabling self-serve personalization. Operations support same-day shipping on stock items ordered by 5 PM EST and 24-hour turnaround on approved custom insert medals.

Product overview

Crown Awards is America's Largest Awards Manufacturer offering a comprehensive e-commerce platform for trophies, medals, and recognition awards. The product portfolio centers on their core offerings: traditional trophies (laser-engraved with free engraving up to 40 characters), extensive medal selections (including Blaze Medals, 3D Diecast Medals, and Custom Medals), plaques (sport, corporate, and team photo variants), and crystal awards (Jade, Sapphire, Laser 3D). These are complemented by Cup Trophies, Certificates, Clock Awards, Rings, Pins, Ribbons, Sculptures, Custom Logo Awards, Custom Pins, Custom Signs, Apparel, Drinkware, and Gifts. The company differentiates through customization services (custom medals and awards ship within 24 hours of approval), same-day shipping on stock items ordered by 5PM EST, and free ground shipping on trophy/plaque orders over $110. Their Column Trophy builder allows customers to create personalized trophies by selecting figures, columns, and bases. They serve diverse markets including youth sports leagues, schools, corporate environments, and organizations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• The Venus: Proprietary trophy brand trademark.
• Trophy Builder Any Figure Any Column Any Combo!
• Blingsters
• Gloss Dome
• Crown Black Label
• Tro-Favors
• Xtreme Trophy
• Mega Tagz
• Spinzer Medals
• Glitter!
• Crown Delivers Happiness
• Crown Pins
• Spin Medal
• Motion Trophy
• Engraving Engine
• Trophy Builder

Products and services

• Trophies Traditional trophies in multiple sizes and styles, laser-engraved with Crown Awards' high-quality engraving process, with free engraving up to 40 characters and free ground shipping on orders over $110. Targeted at coaches, schools, leagues, and organizations recognizing athletic, academic, and corporate achievements.
• Medals Extensive medal selection including 2-inch Blaze Medals, 3D Diecast Medals, Insert Medals, and economy to premium tiers priced from $0.59 to $19.99, with free sport or red/white/blue neck ribbons and 10-pack volume options. Targeted at tournament organizers, schools, and youth sports leagues.
• Plaques Award plaques in wood and acrylic, including sport plaques, corporate plaques, and team photo plaques, with free engraving up to 40 characters on trophy and plaque orders over $110. Used for athletic achievements, corporate recognition, and keepsake presentations.
• Acrylic Awards Engraved acrylic awards in all shapes and sizes, available with stock art or custom logos in color, starting at $5.00. Targeted at corporate recognition, employee awards, and event recognition.
• Crystal Awards Stunning crystal awards including Jade Crystals, Sapphire Crystals, and Laser 3D Crystals, with free engraving up to 40 characters and prices ranging from $3.99 (economy paperweight) to $269.00 (premium). Targeted at corporate recognition and executive-level awards.
• Cup Trophies Cup trophies for any event, engraved and shipped fast, available in styles including the Metal Rosebowl Perpetual Cup Trophy. Used for championships and tournament winners.
• Certificates Award certificates for various recognition occasions including academic, athletic, and corporate acknowledgments.
• Clock Awards Award clocks combining recognition with functional timepieces for years-of-service and retirement awards.
• Championship Rings Championship rings in gold and silver with same-day turnaround, targeted at sports champions and tournament winners.
• Pins Award pins and badges including Blaze Pins and sports-themed designs for recognition and collectibles.
• Ribbons Award ribbons in multiple styles including sport neck ribbons, sateen neck ribbons, and blue metallic neck ribbons.
• Sculptures Sculpture trophies including the 7-inch G.O.A.T Sculpture for "greatest of all time" recognition and similar themed sculpture awards.
• Custom Medals Custom medals in any shape and style, designed in collaboration with Crown Awards' designers to bring the customer's vision to life; starting at $0.54 with 24-hour shipping on approved custom insert medals.
• Custom Logo Awards Custom awards featuring customer logos, suitable for any event or recognition occasion, with options including Custom Logo Trophies priced from $0.84 to $299.99.
• Corporate Awards Curated selection of corporate awards including crystals, acrylics, and plaques for branding, employee recognition, and business partner awards.
• Apparel T-shirts, caps, and bags with high-quality printed or embroidered designs for teams, events, and recognition.
• Drinkware

Quantifiable outcome

• Same-day shipping on all in-stock items when ordered by 5PM EST
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Awards.com: Long-standing online retailer of trophies, plaques, medals, and engraved awards for sports, corporate, and academic buyers. Directly comparable to Crown Awards on product range, customization tools, and DTC e-commerce model.
• Trophy Depot: Online trophy and award retailer offering customizable trophies, medals, and plaques for leagues, schools, and corporate customers. Closely mirrors Crown Awards' product mix and online self-serve buying experience.
• Edco Awards & Specialties: Manufacturer and retailer of trophies, plaques, and recognition awards serving schools, sports leagues, and corporate accounts. Direct comparable on product category and custom-engraved offerings.
• Discount Trophy: Value-oriented online retailer of trophies, medals, and plaques competing on price and selection. Direct peer in the e-commerce trophy/awards segment where Crown Awards operates.
• PinMart: Online custom-pin, coin, and medal manufacturer serving schools, leagues, and businesses. Comparable to Crown Awards on custom recognition products and DTC e-commerce go-to-market.
• Crystal Awards Plus: Online retailer specializing in crystal and glass awards, trophies, and corporate recognition pieces. Direct comparable to Crown Awards' crystal-awards line and corporate-recognition segment.

Broad incumbents

• Jostens: Established recognition-products incumbent covering class rings, yearbooks, graduation regalia, and scholastic awards. Overlaps with Crown Awards in academic/scholastic awards and championship rings but operates at much broader scale and distribution.
• Herff Jones: Long-standing scholastic recognition company providing yearbooks, class rings, graduation products, and achievement awards. Comparable to Crown Awards in the scholastic/achievement awards segment but with a primarily school-channel GTM.
• Etsy: Online marketplace that aggregates thousands of independent sellers of custom trophies, medals, and engraved awards. Not a direct competitor brand, but a structural threat that captures custom/handmade award demand that Crown Awards would otherwise serve.

Emerging players

• Imprint Plus: Specialized manufacturer of custom name badges, signs, and recognition products for corporate and hospitality buyers. Adjacent peer sharing Crown Awards' engraved/personalized recognition category but focused on wearable/installation recognition rather than trophies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crown.awards
• LinkedInlinkedin.com/company/crown-awards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Awards