Kerisac

What Kerisac does

Kerisac (legal entity: ETS Guillet Frères) is a family-owned Breton cider house founded in 1920 and headquartered at 18–20 rue André Caux, Guenrouët, France. The company manufactures and distributes a diversified portfolio of apple- and pear-based beverages including traditional Cuvée Spéciale ciders (Brut, Doux, Traditionnel), an AB-certified organic sub-brand (Cidre Bio Brut/Doux/Traditionnel plus smaller-format Quadrette SKUs), specialty products (Cidre Rosé, Cidre Poiré, the freeze-concentrated Kerisac de Glace ice cider at -18°C), Pommeau de Bretagne AOC, pure and sparkling apple juices (Jus de pomme, Potion de Merlin), and a seasonal limited edition (Cidre d'Automne, launched October 2025). Production is anchored in traditional Breton cidermaking — fermentation of pure apple juice, long tank maturation, and proprietary cold-action concentration — with verification by Bureau Veritas Certification and the 'Produit en Bretagne' territorial label.

The business operates a multi-channel go-to-market: a direct-to-consumer e-commerce storefront (kerisac.bzh) with a 6-carton minimum order, an on-site boutique at the cidery open seasonally to individuals, and a dedicated Gamme GMS product range distributed through French supermarket chains (Grande et Moyenne Surface). Pricing is uniform pay-as-you-go unit pricing per carton, ranging from €13.80 (standard apple juice) to €69.00 (Kerisac de Glace). Customer segments are French individual consumers purchasing for aperitifs, meals, gifting, and seasonal occasions, alongside GMS retail buyers sourcing shelf-ready organic and heritage Breton SKUs. The company has no external funding, no parent company, no disclosed leadership team, and serves only the French market.

Name

Kerisac

Legal name

ETS Guillet Frères

Website

https://kerisac.bzh

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Kerisac is a family-owned Breton cider house (ETS Guillet Frères, founded 1920) producing organic and traditional ciders, ice cider, Pommeau de Bretagne, and apple juices, sold directly to French consumers via e-commerce and through supermarket retail.

Ownership category

akta.pro rank

Product category

Craft Cider Manufacturing

NAICS

Breweries (312120), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Cideries & Meadery Tasting Rooms (THAFALAI)

Keywords

• Breton cider production
• Organic apple cider
• Ice cider liqueur
• French cidermaking
• Apple juice beverages

Headquarters

HQ city

Guenrouet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce direct sales: Products sold directly to consumers via the kerisac.bzh online store, with a minimum order of 6 cartons per transaction. Revenue is one-time per transaction with repeat purchase potential.
2. Retail / GMS distribution: Products distributed through supermarket chains (Grande et Moyenne Surface) under a dedicated Gamme GMS product range, generating recurring wholesale revenue.
3. Physical boutique (cave): On-site retail sales at the cidery boutique in Guenrouët, open to individual consumers. Seasonal hours vary between summer and winter periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kerisac is a family-owned Breton cider house producing traditional and organic ciders, pure and sparkling apple juices, pear cider (Poiré), Pommeau de Bretagne AOC, and a premium ice cider (Kerisac de Glace) from 100% Breton apples at its cidery in Guenrouët, France. The portfolio spans dry to sweet ciders, AB-certified organic variants, and alcohol-free options, distributed through direct e-commerce, an on-site boutique, and French supermarket chains under a dedicated Gamme GMS line.

Product overview

Kerisac is a Breton cider house (ETS Guillet Frères, established 1920 in Guenrouët) offering a diversified portfolio of cider products. The core offering consists of the Cuvée Spéciale line of traditional ciders (Cidre Bouché Brut, Doux, and Traditionnel) aged in tanks, representing the premium traditional category. The organic sub-brand features Cidre Bio variants (Brut, Doux, Traditionnel) plus the smaller-format Quadrette line, all certified AB (agriculture biologique) from 100% Breton apples. Specialty products include Cidre Rosé (pink cider), Cidre Poiré (pear cider awarded at Concours Général Agricole 2019), and the premium Kerisac de Glace (ice cider, 9% vol). The non-alcoholic range comprises pure apple juices and the Potion de Merlin sparkling juice. The spirits category includes Pommeau de Bretagne (AOC apertif, 17% vol). A seasonal limited edition, Cidre d'Automne, is produced from first-harvest apples. Products are certified by Bureau Veritas and carry the 'Produit en Bretagne' label.

Differentiator

Problem solved

Functional benefit

Products and services

• Cidre Bouché Brut Traditional brut cider from the Cuvée Spéciale line, aged in tanks with a generous and structured profile, made from carefully selected Breton cider apples. 5.5% vol, 75 cl bottles.
• Cidre Bouché Doux Sweet traditional cider from the Cuvée Spéciale line, mellow and fruity, made from pure Breton apple juice. 2.5% vol, 75 cl bottles.
• Cidre Bouché Traditionnel Dry and full-bodied traditional cider from the Cuvée Spéciale line, aged in tanks, made from selected Breton cider apples. 6% vol, 75 cl bottles.
• Cidre Poiré Pear cider made from pure juice of different cider pear varieties, with fresh and subtle aromas of tangy pears. Awarded at the Concours Général Agricole 2019. 3% vol.
• Cidre Rosé Pink cider with an intense rosy hue, fine bubbles, and fresh acidic notes, ideal for aperitifs and cocktails. Awarded silver medal at the 2025 and 2026 Concours de la Maison Cidricole de Bretagne.
• Cidre Bio Doux Organic sweet cider (AB certified), naturally cloudy, made from 100% Breton organic apples with a fruity and mellow profile. Sold per carton at €4.13/L.
• Cidre Bio Brut Organic brut cider (AB certified), naturally cloudy, made from 100% Breton organic apples, pairs well with white meat or shellfish.
• Cidre Bio Traditionnel Organic traditional cider (AB certified), naturally cloudy, made from 100% Breton organic apples. 6% vol, sold per carton at €18.60 (€4.13/L).
• Cidre Bio Doux Quadrette Organic sweet cider in smaller Quadrette format (6 packs of 4 bottles of 25 cl), naturally cloudy, made from 100% Breton organic apples. 2.5% vol, €22.32/carton.
• Cidre Bio Brut Quadrette Organic brut cider in smaller Quadrette format (6 packs of 4 bottles of 25 cl), naturally cloudy, made from 100% Breton organic apples. 5.5% vol.
• Jus de pomme 100cl Pure apple juice made from an assembly of Breton apples giving it its particular aroma and flavor, with no added sugar, colorants, or preservatives. 100 cl bottles, €13.80/carton.
• Jus de pomme bio 100cl Organic pure apple juice (AB certified) from an assembly of organic Breton apples, with no added sugar, colorants, or preservatives. 100 cl bottles.
• Potion de Merlin - Jus de pomme gazéifié Sparkling apple juice inspired by the legend of Merlin, the Breton druid. Fruity, refreshing, alcohol-free, with no added sugars, colorants, or preservatives. 41 kcal/100 ml, €15.00/carton.
• Pommeau de Bretagne Aperitif made from a blend of unfermented apple juice and Calvados (lambic), aged over 1 year in oak barrels. AOC Pommeau de Bretagne. 17% vol, 70 cl bottles, €63.00/carton.
• Kerisac de Glace - Moelleux de cidre Liqueur-style aperitif (9% vol) produced through freeze concentration at -18°C combined with meticulous fermentation, concentrating aromas without artificial enrichment. Fruity and refined, pairs with foie gras, cheese, and pastries. Certified 'Produit en Bretagne'. 37.5 cl bottles, €69.00/carton.
• Cidre d'Automne Seasonal autumn cider produced exclusively from the first harvest of the season. Limited production based on apple harvest, available from October 2025.

Quantifiable outcome

• Six products received medals (gold, silver, bronze) at the 2026 Concours de la Maison Cidricole de Bretagne
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cidrerie Hérout: Historic Norman cidermaker with multi-generational heritage, traditional and AOC cider ranges, and DTC + retail distribution. Highly comparable in operating model and product positioning to Kerisac.
• Cidrerie Loïc Raison: Major Breton/Brittany-based cider brand with broad national GMS distribution. Closest direct competitor to Kerisac in terms of traditional Breton cidermaking, multi-format SKUs (including pouch/Quadrette-style formats), and on-site cidery boutique.
• Cidrerie Duché de Longueville: Norman cidermaker with AOC Pays d'Auge ciders and Calvados-adjacent products, including Pommeau-style aperitifs. Closely comparable on traditional French cidermaking, premiumization, and on-site direct sales.
• Cidre Bouchard: French craft cidery offering a broad portfolio of traditional, rosé, and specialty ciders, with DTC e-commerce and retail presence. Comparable mid-scale French cider operator with similar multi-SKU and channel approach.
• Cidrerie Val de Rance: One of the largest Breton cider producers, operating from a similar terroir, with an overlapping product range of traditional, organic, and specialty ciders. Directly comparable on heritage, Breton sourcing, GMS distribution, and DTC operations.
• Cidrerie de la Baie: French craft cidery based in Normandy, producing traditional and specialty ciders with on-site sales and DTC. Closely comparable small-to-mid French cidery with similar direct-to-consumer and tasting-room operations.
• Cidrerie Le Brun: Breton craft cidery producing traditional, organic, and specialty ciders from Breton apples. Comparable in scale, regional positioning, organic certification, and DTC/tasting-room footprint.

Broad incumbents

• Strongbow: Heineken-owned mass-market cider brand with extensive on-trade and off-trade presence across Europe. Relevant broad incumbent comparator for category share dynamics and pricing benchmarks in French cider retail.
• Stassen: Established Belgian cidermaker with international distribution and a multi-SKU portfolio including flavored and traditional ciders. Comparable as a mid-large European cidermaker with heritage, premiumization, and export orientation.
• Bulmers / Magners: Global mass-market cider brands owned by C&C Group. A broader incumbent in the same cider category, operating at vastly greater scale and distribution, useful as a reference point for category economics and GMS dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cidrekerisac
• LinkedInlinkedin.com/company/etablissements-guillet-freres-cidres-kerisac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerisac