Windsor Leadership

What Windsor Leadership does

Windsor Leadership is a UK-registered non-profit charity (The Windsor Leadership Trust, charity no. 1048589, company limited by guarantee no. 03034557) founded in 1995, with operational roots in the 1981 'Windsor Meetings' convened by The Duke of Edinburgh, Professor Charles Handy, and Reverend Michael Mann. It delivers experiential, peer-led leadership development programmes for senior leaders across corporate, public, military, education, faith and not-for-profit sectors, with 6,000+ alumni and 4,400+ lifetime participants. The core catalogue comprises six programmes — Future Leaders (£3,995), Emerging Strategic Leaders, Developing Leaders, Experienced Leaders (£5,127), Women in Leadership (£4,985), and Bespoke Programmes — delivered either residentially at St George's House (Windsor Castle) and Cumberland Lodge (Windsor Great Park) or Live-Online via Zoom, with a multi-part structure (Part One plus Part Two several months later) designed to support behavioural change.

Underlying technology is conventional and operationally focused: Zoom for live-online facilitation, a Salesforce database for programme and alumni data, a Graduway-powered alumni portal with mobile apps, Mailchimp for newsletters, Eventbrite for event ticketing, SurveyMonkey for impact surveys, and Sage for finance. The 'Windsor Way' methodology and Chatham House Rule facilitation are the proprietary content moats rather than software. The business model combines per-participant programme fees, one-to-one executive coaching at £4,000, recurring alumni subscriptions (Experienced Plus at £4,000/year, Windsor Way Group at £1,000/year), Tailored Online Masterclasses for organisations, book sales, and approximately £150,000 in annual donations and bursary funding raised through Windsor Partners and Bursary Partners. Distribution is primarily nomination-led via a Client Relationship Manager, supplemented by alumni referrals, online applications (TFA Forms), and corporate partner channels — all predominantly UK-domestic with a stated global alumni footprint.

Name

Windsor Leadership

Legal name

The Windsor Leadership Trust

Website

https://windsorleadership.org.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Windsor Leadership is a UK non-profit charity delivering experiential, peer-led leadership development programmes for senior leaders across corporate, public, military, education, faith and not-for-profit sectors, residentially at Windsor Castle and online.

Ownership category

akta.pro rank

Product category

Executive Leadership Development

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

C-Suite & Senior Executive Coaching (EDABANAA), High-Potential & Succession Coaching (EDABANAC), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Executive leadership development
• Experiential learning programmes
• Senior leadership training
• Leadership coaching services
• Cross-sector leadership

Headquarters

HQ city

Berkshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Programme Fees: Revenue from residential and live-online leadership development programmes ranging from £3,995 to £5,127 per participant. Includes Future Leaders, Emerging Strategic Leaders, Developing Leaders, Experienced Leaders, Women in Leadership, and Strategic Leaders Consultation programmes.
2. Coaching Services: One-to-one executive coaching at £4,000 for six sessions over six months. Open to alumni and non-alumni committed to joining a programme.
3. Experienced Plus: Ongoing leadership development experience at £4,000 per year, offering eight tailored sessions combining group meetings and one-to-one coaching for senior alumni.
4. Windsor Way Group: Annual subscription at £1,000 for continued leadership development through three online meetings and three one-to-one coaching sessions per year.
5. Tailored Online Masterclasses: Bespoke leadership sessions for organisations, co-created to address specific organisational challenges and leadership development needs.
6. Book Sales: Sale of 'Inspire, Discover, Transform' book edited by Alan Coppin OBE. All profits donated to Bursary Fund.
7. Donations and Bursary Funding: As a registered charity (no. 1048589), Windsor Leadership raises approximately £150,000 annually in bursaries to enable third-sector leaders to participate in programmes. Revenue comes from Windsor Partners, Bursary Partners, and individual donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Windsor Leadership delivers transformational, experience-led leadership development programmes for senior leaders across all sectors of society. The core offering is delivered both residentially at St George's House (Windsor Castle) and Cumberland Lodge (Windsor Great Park), and Live-Online via Zoom. Six flagship programmes target different career stages—Future Leaders, Emerging Strategic Leaders, Developing Leaders, Experienced Leaders, Women in Leadership, and Bespoke Programmes—supported by ongoing coaching, alumni engagement, and bespoke organisational programmes.

Product overview

Windsor Leadership is a not-for-profit leadership development charity offering experiential programmes for senior leaders across all sectors of society. The core offering consists of six residential and Live-Online programmes at different career stages: Future Leaders (for senior managers becoming leaders), Emerging Strategic Leaders (for operational leaders progressing to strategic roles), Developing Leaders (for those in broader strategic positions), Experienced Leaders (for senior executives with ultimate responsibility), Women in Leadership (addressing specific challenges for female leaders), and Bespoke Programmes (customised for organisations). Supporting products include Strategic Leaders Consultation (annual invitation-only event), Coaching Scheme (six one-to-one sessions), Experienced Plus (ongoing group coaching), The Windsor Way Group (peer development for programme alumni), Tailored Online Masterclasses (organisation-specific sessions), Leadership Workshops, Podcasts, Alumni Portal (networking platform with 6,000+ members), and the Inspire, Discover, Transform book documenting 30 years of leadership insights. Programmes operate under Chatham House Rule at Windsor Castle and Cumberland Lodge venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Future Leaders Programme Three-day fully residential leadership development programme at Windsor Castle for senior managers identified as highly talented future leaders of their organisations, followed by a two-day online Part Two six months later, with optional mentoring from senior alumni.
• Emerging Strategic Leaders Programme Five-day residential or four-day Live-Online programme for senior operational leaders progressing to strategic roles, followed by a two-day Part Two four to six months later, focused on developing the wisdom and insight required at the most senior levels.
• Developing Leaders Programme Three-day residential or Live-Online programme for leaders whose remit has expanded across broader areas of the organisation, exploring strategic leadership, change facilitation, and complexity.
• Experienced Leaders Programme Two-day residential programme at Cumberland Lodge for senior executives operating at the most senior level, followed by a two-day Part Two exploring ultimate responsibility, ethical dilemmas, isolation, and board relationships.
• Women in Leadership Programme Three-day residential programme with two-day Part Two for senior female leaders facing specific challenges, exploring confidence, resilience, career progression, and barriers and enablers for women in senior roles.
• Bespoke Leadership Programmes Customised leadership development programmes co-designed with organisations or sectors to address specific organisational challenges and strategic aims.
• Strategic Leaders Consultation Annual invitation-only programme for leaders at the highest level to debate complex leadership issues in a confidential environment at Windsor Castle.
• Experienced Plus Ongoing leadership development experience for senior alumni combining in-person group meetings and online one-to-one coaching, with eight tailored sessions per year over an initial one-year commitment at £4,000 per year.
• The Windsor Way Group Year-round peer development group for Future Leaders and Emerging Strategic Leaders alumni, offering three online meetings per year plus three one-to-one coaching sessions, limited to 12 participants, at £1,000 annual subscription.
• Coaching Scheme One-to-one executive coaching for alumni and non-alumni, offering six online sessions of 60 minutes over six months, with choice of coaches trained in the Windsor Way principles, at £4,000.
• Tailored Online Masterclasses Organisation-specific online sessions co-created to address specific organisational challenges and leadership development needs, typically 2.5 hours, delivered as single sessions or series.
• Leadership Workshops Half-day online workshops on themes such as Leadership Agility, AI and Leadership, and Harnessing Values for Decisive Leadership, held under Chatham House Rule with breakout groups and guest speakers, priced at £150 for alumni and £165 for non-alumni, with bursaries for the not-for-profit sector.
• Inspire, Discover, Transform Book Limited-edition anthology edited by Alan Coppin OBE capturing 30 years of leadership insights from programme participants across sectors, with contributions from 50 influential leaders; all profits donated to the Bursary Fund.

Quantifiable outcome

• 95% of participants rated programmes as excellent or very good
• +5 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Airwave Motorola SolutionsminorGTM or Marketing PartnerLogo displayed on organisations page, indicating partnership or sponsorship relationship with Windsor Leadership.
• DreamsminorGTM or Marketing PartnerLogo displayed on organisations page, indicating partnership or sponsorship relationship with Windsor Leadership.
• Marie CurieminorGTM or Marketing PartnerLogo displayed on organisations page, indicating partnership or sponsorship relationship with Windsor Leadership. Marie Curie is a charity providing end-of-life care and research.
• Noble FoodsminorGTM or Marketing PartnerLogo displayed on organisations page, indicating partnership or sponsorship relationship with Windsor Leadership.
• Shell EnergyminorGTM or Marketing PartnerLogo displayed on organisations page, indicating partnership or sponsorship relationship with Windsor Leadership. Shell employees have participated in programmes.
• Church of EnglandminorGTM or Marketing PartnerLogo displayed on organisations page, indicating partnership or sponsorship relationship with Windsor Leadership. Church leaders have participated in programmes.
• Scottish GovernmentminorGTM or Marketing PartnerLogo displayed on organisations page, indicating partnership or sponsorship relationship with Windsor Leadership. Scottish Government employees have attended programmes.
• Transport for LondonminorGTM or Marketing PartnerLogo displayed on organisations page, indicating partnership or sponsorship relationship with Windsor Leadership. TfL leaders have attended programmes.
• Windsor PartnerscoreStrategic or Co-development PartnerOrganisations sharing Windsor Leadership's ethos in championing leadership development across all sectors. Partners provide vital support to the Bursary Scheme and sponsor key events, enjoying benefits including programme discounts and priority placement for their senior leaders.
• Bursary PartnerscoreStrategic or Co-development PartnerOrganisations and individuals who provide funding for specific named bursaries enabling talented leaders from charities, faith groups and not-for-profits to attend programmes. Partners define how bursaries are used and ensure impact where it matters most to them.
• St George's House, Windsor CastlecoreStrategic or Co-development PartnerVenue partner for residential programmes. St George's House is the primary location within Windsor Castle for leadership development programmes.
• Cumberland Lodge, Windsor Great ParkcoreStrategic or Co-development PartnerVenue partner for residential programmes. Cumberland Lodge provides an exceptional environment for experiential leadership development.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Center for Creative Leadership (CCL): Global non-profit specialising in leadership development research and experiential programmes for senior executives. CCL is the closest direct peer in mission, methodology (experience-led, peer-based learning), and target audience of senior cross-sector leaders.
• Roffey Park Institute: UK-based not-for-profit leadership and organisational development institute offering residential and open programmes. Highly comparable as a UK heritage, residential, cross-sector leadership development provider with similar scale.

Broad incumbents

• London Business School Executive Education: Leading global business school running open and custom leadership programmes for senior executives. Overlaps on target audience and content but operates at significantly larger scale with global reach.
• Henley Business School Executive Education: Established UK business school offering executive education, MBAs, and leadership programmes. Comparable as a UK provider of leadership development for senior executives but with a broader academic portfolio and degree-based offerings.
• Cranfield School of Management Executive Education: UK-based business school offering executive development and custom programmes. Comparable on UK market and senior leader audience, with a broader portfolio including MBAs and masters degrees.
• Ashridge Executive Education (Hult Ashridge): Heritage UK executive education provider (formerly Ashridge) now part of Hult. Directly comparable on experiential residential leadership programmes at a UK heritage venue, though now part of a global group.
• Saïd Business School (University of Oxford) Executive Education: Oxford's business school offers custom and open executive education programmes for senior leaders. Comparable on buyer persona (senior executives) and leadership development focus, though it competes with a full university brand and degree offerings.
• INSEAD Executive Education: Top-tier global business school with extensive executive education offerings including leadership programmes. Comparable on content but vastly larger scale, multiple global campuses, and stronger degree credentials.

Emerging players

• Chartered Management Institute (CMI): UK professional body offering leadership and management development, including coaching and accreditation. Comparable on UK senior-leader audience and leadership development mission, though focused on credentials and standards rather than residential programmes.
• Institute of Leadership & Management: Professional body offering leadership development programmes, coaching, and qualifications. Comparable on UK market and leadership development focus for managers and senior leaders, with similar not-for-profit positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/windsorleaders
• YouTubeyoutube.com/channel/UCDVb1a3rq_ZM3OvUaPKDvug/featured
• LinkedInuk.linkedin.com/company/windsor-leadership-trust
• Instagraminstagram.com/windsorleadership

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor Leadership