What Box 1824 does

Box 1824 is a privately held strategic business consultancy founded in 2003 and headquartered in São Paulo, Brazil. The firm advises national and global brands on behavioral and technological trend forecasting and the translation of those trends into business strategy and innovation, with a stated track record spanning more than two decades and multiple sectors. Its core offering is project-based strategic consulting supported by codified methodologies (the "Box method", Unboxing, Bevahe) that the firm also packages as structured educational courses (Unboxing, Trends, Connect) delivered on a waitlist-based platform. Auxiliary revenue lines include subscription-style courses and free content assets (Macro Futures research publication, "O futuro flopou?" and "Minha estratégia é de Carnaval" e-books) used as lead magnets. The go-to-market is sales-led: inbound interest is generated through content marketing, social channels (LinkedIn, Instagram, YouTube), an email newsletter, and events (Connect 2025), then converted via direct commercial contact through website forms, WhatsApp, and email. There is no disclosed proprietary technology platform; delivery rests on human consulting expertise, branded methodologies, and a recurring content engine.

Name

Box 1824

Legal name

Box 1824

Website

https://box1824.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Box 1824 is a São Paulo-based strategic consultancy founded in 2003 that advises national and global brands on behavioral and technological trend forecasting, packaging proprietary methodologies into consulting engagements and structured educational courses.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Strategic Business Consulting: Global strategic business consulting services focused on behavioral and technological trend forecasting and innovation strategy development for brands.
2. Educational Courses: Course offerings including Trends (method for working with futures and trends), Unboxing (method for building strong strategies), and Connect (storytelling) delivered through their platform with waitlist registration.
3. Content Assets (E-books): Free and premium educational content including e-books on trend forecasting, strategic thinking, and consumer behavior distributed as lead magnets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Box 1824 is a globally recognized strategic business consultancy that anticipates behavioral and technological trends and translates them into effective business strategies for clients. Its core offering consists of professional consulting services for national and global brands, complemented by three proprietary educational courses (Trends, Unboxing, Connect) and a library of research publications and free e-books used to support brand authority and lead generation.

Product overview

Box 1824 operates as a strategic business consulting firm offering a portfolio of knowledge products and educational courses. The core consulting service provides behavioral and technological trend analysis and strategic guidance to clients. Supporting this are educational offerings including the Unboxing course (Box1824 method for constructing strong strategies), Trends course (method for working with futures and trends), and Connect course (storytelling for business). The company also publishes research reports and e-books including Macro Futures, Empowered Customer Journeys (in partnership with CI&T), O futuro flopou?, and Minha estratégia é de Carnaval. The portfolio is delivered through downloadable content, course registrations via waitlists, and direct commercial consulting engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Trends: Course on the Box method for working with futures and trends.
• Connect
• Unboxing (Bevahe)
• Macro Futures

Products and services

• Unboxing An educational course teaching the Box1824 method for constructing strong strategies, focused on the core approach to business strategy development. Targeted at professionals and executives seeking to develop strategic thinking capabilities.
• Trends An educational course teaching the Box method for working with futures and trends, providing participants with systematic approaches to anticipate and analyze behavioral and technological trends.
• Connect An educational course on storytelling as action, teaching participants how to tell stories that matter in business contexts.
• Macro Futures A research publication presenting future territories that will redefine the coming decades, investigating how technology is redefining human experience and the emerging opportunities in the 2024-2025 timeframe.
• Empowered Customer Journeys A research report developed in partnership with CI&T exploring Empowered Customer Journeys, a new consumption paradigm driven by technology and new behaviors.
• O futuro flopou? A free e-book exploring why the futures and trends market seems to have failed, examining excess faddism and predictions that generate fatigue, presenting the Box view on why the future is not exclusive to futurists and coolhunters.
• Minha estratégia é de Carnaval A free e-book showing how to draw inspiration from small businesses, formal or informal, to develop more strategic thinking through real examples from Carnival, exploring the relationship between strategy and cultural movements that move people.
• Strategic Business Consulting Globally recognized strategic business consulting services that anticipate behavioral and technological trends and translate them into effective strategies to drive the future of clients, with over two decades of experience with national and global brands across various sectors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CI&TminorStrategic or Co-development PartnerCollaborative content partnership for the 'Empowered Customer Journeys' research publication exploring the intersection of technology, consumer empowerment, and customer experience transformation. The material was co-developed and distributed through CI&T's channels.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Livework: Service design and innovation consultancy with operations in Brazil and Europe, helping organizations redesign customer experiences and business models. Adjacent peer in innovation consulting with comparable methodology-driven positioning.
• MJV Innovation: Brazilian innovation and design thinking consultancy serving large enterprise clients with innovation strategy and customer experience work. Regional comparable to Box 1824 given shared Brazilian market and innovation consulting positioning.

Direct peers

• Fahrenheit 212 (Capgemini Invent): Innovation strategy consultancy (now within Capgemini Invent) helping enterprises build growth strategies and new business models. Comparable to Box 1824's market-reshaping innovation consulting offering.
• WGSN: Global trend forecasting subscription platform focused on consumer and lifestyle trends, selling recurring access to trend reports to enterprise brand teams. Comparable in trend-report productization and subscription content model.
• Frog (Capgemini Invent): Global design and innovation consultancy (now part of Capgemini Invent) that combines consumer insights, trend research, and innovation strategy for global brands. Overlaps with Box 1824's innovation strategy and trend-to-action consulting.
• TrendWatching: Amsterdam-headquartered global trend intelligence firm publishing consumer trend reports and offering trend-driven innovation consulting to brands. Highly comparable to Box 1824 in trend forecasting, content-led GTM, and brand-client base.
• The Future Laboratory: London-based foresight and trend forecasting consultancy serving global brands with strategy, research, and consumer insight work. Direct comparable to Box 1824's combination of trend research and strategic consulting engagements.

Broad incumbents

• Mintel: Global market research firm publishing consumer trend reports and category intelligence sold via subscription to brand and product teams. Comparable on the trend-report side but operates at much larger scale and broader category scope.
• Ipsos: Global market research and consulting firm with significant presence in Brazil serving brand and innovation clients. Overlaps with Box 1824 in consumer insight and innovation advisory though as part of a much wider services portfolio.
• Kantar: Global market research and consumer insights firm offering trend, brand, and innovation research at large enterprise scale. Competes in adjacent consumer-trend research categories though as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@box1824br
• LinkedInlinkedin.com/company/box-1824
• Instagraminstagram.com/box1824
• Facebookfacebook.com/box1824

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Box 1824