Apolloni & Blom

What Apolloni & Blom does

Apolloni & Blom S.r.l. is an Italian luxury real estate brokerage headquartered in Castiglione del Lago, Umbria, focused on the international sale of premium residential, hospitality, wine-estate, and historic properties across Tuscany, Umbria, and the Ligurian coast. The firm maintains a curated active inventory of approximately 900 listings — spanning 86 mansions/villas, 223 country houses/farmhouses, 141 apartments, 41 wineries, 22 borghi/hamlets, 8 castles, 8 palaces, plus hospitality, retail, and land categories — and has recorded 227 closed sales on its platform. The customer base is affluent international individuals, families, and investors seeking authentic Italian properties, including privacy-focused buyers served through a VIP Access off-market service.

The core operating platform is a bilingual (English/Italian) website with structured search filters by price band, property type, and features, supplemented by Vimeo-hosted video tours and a property management backend that tracks availability, latest arrivals, and most-visited inventory. Distribution is anchored by a network of 10 physical offices (Montepulciano, Firenze, Pienza, Cetona, Castellina in Chianti, Sinalunga, Città della Pieve, headquarters in Castiglione del Lago, plus services and operations units) and an affiliated Eluxhom Real Estate partner office in Santa Margherita Ligure. The firm runs an active marketing mix spanning social channels (Facebook, Instagram, LinkedIn, Pinterest, YouTube, X), an email newsletter, direct WhatsApp response, and annual participation at the Vinitaly wine expo to reach wine-estate buyers.

Revenue is generated on a transaction-fee (commission) basis per property sale, with prices ranging from approximately €100,000 for smaller units to over €7 million for castles and estates. The firm has extended its offering beyond brokerage into construction and asset management through a separate sub-brand, BLOM. PARTNERS, based in Sinalunga. Apolloni & Blom is a privately held S.r.l. with no disclosed institutional investors, parent company, or acquisition history, and operates exclusively through its own capital and commission economics.

Name

Apolloni & Blom

Legal name

Apolloni & Blom S.r.l.

Website

https://apolloniblom.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Apolloni & Blom is an Italian luxury real estate brokerage listing and selling premium residential, historic, winery, and hospitality properties across Tuscany, Umbria, and Liguria, serving affluent international buyers through a network of local offices and a curated multilingual listing platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Montepulciano

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: The company earns revenue through commissions on property sales transactions. They facilitate the purchase of luxury residential and commercial properties across Italy, ranging from apartments to castles and wineries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Apolloni & Blom is a luxury real estate agency that lists, markets, and brokers the sale of premium residential and commercial properties across Italy's Tuscany, Umbria, and Liguria regions. The company maintains an inventory of more than 900 active listings — including mansions, villas, country houses, farmhouses, apartments, castles, palaces, wineries, borgos, and hospitality properties — and supports buyers through a guided purchasing process including legal and administrative assistance. The company also operates a construction and asset management subsidiary (BLOM. Partners) and a VIP Access service for exclusive off-market opportunities.

Product overview

Apolloni & Blom is a luxury real estate company specializing in premium properties across Italy's most desirable regions: Tuscany, Umbria, and Liguria. The company offers a curated portfolio of high-end residential and commercial properties through its website platform. Their property listings include various categories such as Mansions/Villas (86 listings), Country Houses/Farmhouses (223 listings), Apartments (141 listings), Castles (8 listings), Wineries (41 listings), Borgo/Hamlet properties (22 listings), and Tourism Hospitality facilities (17 listings). The platform features property search functionality with filters for location, price range, property type, and amenities. The company maintains physical offices across key Tuscan and Umbrian towns including Firenze, Montepulciano, Pienza, Cetona, Castellina in Chianti, Sinalunga, Città della Pieve, and Santa Margherita Ligure, with an affiliated office in Liguria.

Differentiator

Problem solved

Functional benefit

Brands

• BLOM. PARTNERS: Construction and Asset Management division of Apolloni & Blom

Products and services

• Property Search Platform Web-based property search and listing platform enabling users to browse, filter, and inquire about luxury properties across Tuscany, Umbria, and Liguria regions.
• Mansion and Villa Sales Luxury mansion and villa sales services featuring 86 premium properties ranging from historic estates to contemporary villas with pools and panoramic views.
• Country House and Farmhouse Sales Traditional Tuscan stone farmhouses and country houses sales, with 223 listings including restored properties and properties for renovation.
• Winery Sales Vineyard and winery estate sales, featuring 41 properties with established wine production capabilities and DOP classifications across Tuscan wine regions.
• Castle and Palace Sales Historic castle and palazzo sales, with 8 castle listings and 8 palace listings including medieval fortifications and Renaissance palaces with heritage features.
• Apartment Sales Urban and rural apartment sales featuring 141 listings ranging from historic city-center penthouses to rural retreats.
• Tourism Hospitality Sales Hospitality property sales including boutique hotels, agriturismos, and accommodation facilities with 17 active listings.
• Borgo and Hamlet Sales Historic hamlet and borgo sales with 22 listings, including renovated village complexes suitable for hospitality or multi-family use.
• VIP Access Service Exclusive off-market property access service providing privacy-focused clients with personalized shortlists of premium properties shared through private negotiations.
• Purchasing Process Advisory Guided purchasing process support including legal, administrative, and logistical assistance for international property buyers acquiring Italian real estate.
• BLOM Partners - Construction and Asset Management Construction and asset management services for property renovation and development projects, operated as a dedicated subsidiary division located in Sinalunga.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eluxhom Real EstateminorChannel Partner/ Reseller/ DistributorAffiliated office in Santa Margherita Ligure, Liguria, operated by Eluxhom Real Estate (P.I. 03841110541) to extend coverage of coastal properties in the Ligurian Riviera region.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gate-away.com: Italian property marketplace focused on country houses, historic buildings, and rural estates across multiple Italian regions. Comparable inventory category but operates as an online portal rather than a full-service agency.
• Lionard Luxury Real Estate: Italian luxury real estate agency headquartered in Florence with a similar focus on heritage villas, castles, and historic estates across Tuscany and other premium Italian regions. Directly comparable in niche, geography, and buyer segment.
• Great Estate Immobiliare: Italian real estate network with international coverage specializing in historic properties, country homes, and luxury estates, particularly in Tuscany and Umbria. Comparable niche focus and buyer segment.
• Italy Sotheby's International Realty: Affiliated with the Sotheby's International Realty network, this firm specializes in luxury Italian properties including historic estates, vineyards, and prestige homes. Competes for the same international high-net-worth buyer pool in Tuscany and Umbria.

Broad incumbents

• Engel & Völkers Italy: Global luxury real estate brand with established offices across Italy serving international buyers of premium homes. Overlaps in product category (villas, estates, apartments) but operates nationally and across many segments rather than specializing in heritage properties.
• Knight Frank Italy: Global real estate consultancy with an Italian presence focused on luxury residential, country houses, and investment properties. Comparable in client type and price tier but offers broader portfolio and broader Italian coverage.
• Christie's International Real Estate: International luxury real estate network affiliated with Christie's auction house, with affiliate offices covering Italian luxury markets. Comparable buyer segment and prestige pricing tier, but broader geographic and product scope.
• Savills Italy: International real estate advisory with Italian offices handling luxury residential, vineyards, and estate transactions. Comparable in target buyer and service scope, though with broader market coverage and corporate advisory capabilities.

Emerging players

• JamesEdition: Global luxury property marketplace featuring premium homes, estates, and castles worldwide including significant Italian inventory. Competes for the same international high-net-worth buyer audience through a digital-first model.

Regional players

• AB Real Estate Italia: Italy-focused real estate firm representing international buyers of heritage villas and country estates. Comparable inventory and target buyer, though with less concentrated regional coverage in Tuscany/Umbria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ApolloniInfo
• YouTubeyoutube.com/channel/UC9HTc5pFsjzYSI3g5a1J_OA/featured
• Facebookfacebook.com/apolloniblom
• LinkedInlinkedin.com/company/apolloni-&-blom-srl/about
• Instagraminstagram.com/realestateapolloniblom
• Pinterestpinterest.it/realestateapolloniblom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apolloni & Blom