Quimicolor

What Quimicolor does

Quimicolor, C.A. is a Venezuelan paint and coatings manufacturer founded in November 1992 and headquartered at Calle "C" Galpón Número 32, 33 y 34, Parque Industrial La Rolandera, Flor Amarillo, Valencia, Carabobo state. The company operates as a subsidiary of Grupo Landa, a diversified Venezuelan industrial conglomerate that practices organizational values of Humanity, Passion, and Effectiveness. Quimicolor produces a portfolio organized into six categories: architectural paints, industrial coatings, automotive refinishing, wood finishes, traffic and demarcation paints, and solvents/thinners.

Quimicolor's product technology spans multiple coating chemistries, including acrylic latex, alkyd, two-component epoxy polyamide, polyurethane, and vinyl-acrylic systems. Notable product lines include the Spectral superacrylic latex line in matte and satin finishes, the Novacoat 9700 HS high-technology polyester base color tinting system for automotive refinishing producing solid, metallic, and pearl colors with controlled flake orientation, the Epoxi Poliamida two-component protective system for severe industrial conditions offering resistance to acids, alkalis, alcohols, esters, and solvents, and the Parquet single-component high-solids polyurethane wood finish for severe interior use. The catalog exceeds 67 stock-keeping units positioned across premium (Spectral Clase A, QC 1-2-3, lead- and mercury-free) and economy (Decomax Clase C) tiers.

The business operates a multi-tier distribution model. Channel partners include national retail chains EPA and Ferretotal, regional specialty paint stores in at least six Venezuelan states (Anzoátegui, Caracas, Nueva Esparta, Carabobo, Monagas, Zulia), and hardware and construction retailers. Direct customer engagement occurs through the company website, including a paint calculator tool that estimates product quantities based on user-supplied surface area and product selection. Pricing is set at the retail and distributor level rather than disclosed on the website. Revenue, headcount, and external investor data are not publicly disclosed; the company is privately held within Grupo Landa. The CEO is Antonio Mandivil. In 2025 Quimicolor earned a Los Mejores Lugares para Trabajar en Venezuela (Best Places to Work in Venezuela) certification from Great Place to Work.

Name

Quimicolor

Legal name

Quimicolor, C.A.

Website

https://quimicolor.com.ve

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Quimicolor, C.A. is a Venezuelan paint and coatings manufacturer founded in 1992, headquartered in Valencia under the Grupo Landa umbrella, producing architectural, industrial, automotive refinish, wood, traffic, and solvent products for industrial, construction, automotive, and consumer customers across Venezuela.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Paint manufacturing
• Industrial coatings
• Automotive refinishing
• Architectural paints
• Wood finishes

Headquarters

HQ city

Calabozo

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural/Residential Paint Sales: Manufacture and sale of architectural paints including Spectral, D-KOR, and Decomax product lines for residential and commercial building applications
2. Automotive Refinish Products: Sale of automotive refinishing products including base colors, clearcoats, primers, putties, and related chemicals under Novacoat and Auto-Cryl brands
3. Industrial Coatings: Industrial paint products including epoxies, polyurethanes, alkyd enamels, and anticorrosive coatings for heavy-duty applications
4. Wood Finishing Products: Wood finishes including varnishes, sealers, lacquers, stains, and polyurethane coatings for furniture and interior applications
5. Solvents and Thinners: Sale of solvents, thinners, and paint removers as complementary products to the main paint lines
6. Road Marking and Demarcation Paints: Traffic and sports court paints for road marking and parking lot applications

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Quimicolor manufactures and sells paints and coatings across six product categories: architectural paints (Spectral, D-KOR, Decomax lines), industrial coatings (epoxy polyamide, anticorrosive primers, QC synthetic enamel), automotive refinishing products (Novacoat and Auto-Cryl lines including basecoats, clearcoats, primers, and fillers), wood finishes (varnishes, sealers, lacquers, parquet finish), road and sports court demarcation paints, and solvents/thinners. The company operates a manufacturing plant in Valencia, Carabobo, Venezuela and distributes nationwide.

Product overview

Quimicolor is a Venezuelan paint and coatings manufacturer founded in November 1992, operating as part of Grupo Landa with over 20 years in the national market. The company manufactures a comprehensive portfolio across six main product categories: Architectural paints (including Spectral, D-KOR Plus, and Decomax lines for interior/exterior masonry), Industrial coatings (including Epoxi Poliamida system, anticorrosive primers, QC synthetic enamel, and specialty finishes like hammer tone), Automotive refinishing products (under the Novacoat and Auto-Cryl lines including basecoats, clearcoats, primers, activators, fillers, and body repair materials), Wood finishes (including varnishes, sealers, lacquers, wood stains, and parquet finishes under the Quimidal sub-brand), Traffic/Demarcation paints (for road marking and sports courts), and Solvents (including multi-use thinner and paint removers). The products range from economy-class consumer paints to high-technology automotive and industrial coatings, all formulated for the Venezuelan market with local distribution through retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Spectral: Latex paint line for architectural use with superacrylic resins, available in mate and satinado finishes
• D-KOR
• DECOMAX
• NovaCoat
• Auto-Cryl
• Novacoat 9700 HS
• Parquet

Products and services

• Architectural Paints Latex and enamel architectural paints for interior and exterior masonry surfaces, available in matte, satin, and bright finishes across Class A (Spectral), Class B (D-KOR Plus), and Class C (Decomax) tiers, formulated with superacrylic, rubber, and vinyl-acrylic chemistries for durability and coverage. Sold to homeowners, painting contractors, architects, and builders through retail channels.
• Industrial Coatings High-performance industrial coatings including two-component epoxy polyamide primers and finishes, modified alkyd anticorrosive primers, zinc chromate primers, QC synthetic enamel, aluminum diffuso, and hammer-tone finishes for protecting metal structures, machinery, tanks, pipelines, and equipment in chemical and corrosive environments. Targeted at industrial plants, metal workshops, and manufacturing facilities.
• Automotive Refinishing Products Complete automotive refinishing product range under the Novacoat and Auto-Cryl brands including high-technology polyester base colors (9700 HS), polyurethane clearcoats (8301 HS, 8302 MS), high-build primers, activators, reducers, body fillers, putties, degreasers, adhesion promoters for plastics, pearl pigments, anti-noise undercoatings, and single-layer acrylic lacquers. Designed for body shops, paint shops, and vehicle fleet maintenance operations.
• Wood Finishes Comprehensive wood finishing products including single-component alkyd and urethanized varnishes, nitrocellulose and acid-catalyzed sealers, two-component polyurethane sealers and lacquers, wood stains (tintas), and high-solids parquet finishes for furniture, cabinetry, flooring, and interior wood surfaces requiring exceptional hardness and abrasion resistance.
• Road Marking and Demarcation Paints Water-based and acrylic-based traffic marking paints for road signaling, parking zone demarcation, curbs, and streets, plus sports court paint with anti-slip additives for safe athletic use. Targeted at municipal governments, sports facility operators, and parking lot owners.
• Solvents and Thinners Multi-purpose thinner (balanced mixture of aromatic, aliphatic, and oxygenated solvents) for diluting nitrocellulose lacquers, sealers, and automotive refinishing products, plus paint removers for ultra-fast paint film stripping. Sold as complementary products to the main paint lines.

Quantifiable outcome

• 30+ years of market presence and customer satisfaction
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Grupo LandaflagshipOthersQuimicolor is part of Grupo Landa corporate family. Grupo Landa is a Venezuelan industrial group. Quimicolor operates with the backing and organizational structure of Grupo Landa, which is described as practicing values of Humanity, Passion, and Effectiveness. The parent company supports Quimicolor's focus on people and organizational culture.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AkzoNobel: Global paints and coatings group operating in decorative paints, automotive and specialty coatings, and industrial finishes across Latin America. Comparable as a diversified coatings manufacturer with overlapping chemistry platforms.
• Hempel: Global coatings manufacturer with strong industrial, marine, protective, and decorative presence in Latin America. Comparable for Quimicolor's industrial protective and anticorrosive product offerings.
• Sherwin-Williams: Global coatings major with broad architectural, industrial, and automotive refinish portfolios and historical presence in Latin America. Directly comparable as a multi-category paint manufacturer targeting overlapping end markets.
• RPM International: US-listed specialty coatings holding company with multiple industrial and consumer paint brands. Comparable for Quimicolor's specialty industrial, anticorrosive, and wood finish categories.
• PPG Industries: Global paints and coatings manufacturer serving architectural, industrial, automotive OEM, and refinish customers worldwide, with Latin American operations. Comparable across virtually all of Quimicolor's product categories and end markets.
• Kansai Paint: Global coatings company strong in automotive, industrial, and decorative paints with operations across emerging markets. Comparable for Quimicolor's automotive and industrial coating product lines.
• Nippon Paint: Large Asian-headquartered global paint manufacturer with architectural, automotive, and industrial lines and growing Latin American presence. Comparable as a multi-category regional-to-global coatings competitor.
• BASF Coatings: Division of BASF producing automotive OEM and refinish coatings plus industrial finishes. Comparable for Quimicolor's automotive refinish and industrial epoxy/polyurethane coating segments.

Direct peers

• Axalta Coating Systems: Global coatings company with deep focus on automotive refinish, industrial, and commercial vehicle coatings. Directly comparable to Quimicolor's Novacoat and Auto-Cryl automotive refinish product lines and industrial coating systems.

Regional players

• Pintuco (Grupo Mundial): Leading Colombian paint and coatings manufacturer with architectural, industrial, automotive, and traffic paint lines distributed across the Andean region. Comparable as a Latin American multi-category regional paint manufacturer serving similar end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/quimicolor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quimicolor