DBM Consultants
DBM Consultants is an Australian market research firm founded in 1992 that operates the Atlas platform (via the RFI Global brand), delivering subscription-based financial services intelligence to enterprise banks and insurers across ANZ, Asia, North America, and EMEA.
- Company typePrivate
- Founded1992
- HeadquartersHawthorn, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DBM Consultants does
DBM Consultants is an Australian market research company founded in 1992 and headquartered in Hawthorn, operating in the financial services vertical with 101–250 employees. The firm commercialises its market intelligence through the Atlas platform (marketed under the RFI Global brand), which is described as Australia's most comprehensive financial services data set, capturing insights from over 80,000 consumers and businesses surveyed annually across all major product categories. The platform delivers monthly tracking of brand and competitor performance, including NPS, share of wallet, and customer behaviour metrics, combining recurring subscription data access with expert advisory from dedicated financial services research consultants.
The underlying technology is a proprietary survey-based panel platform rather than a software product in the SaaS sense — competitive differentiation rests on the depth and continuity of the proprietary dataset (15+ years of Australian FS consumer behaviour), panel scale, monthly data refresh cadence, and integration of advisory services from FS-specialist consultants. Core proprietary features include the comprehensive financial services data set, monthly real-time insight delivery on advocacy and share-of-wallet metrics, and competitive benchmarking functionality. The firm also holds ISO 27001 (NQA, UKAS-accredited) certification for information security management.
DBM Consultants monetises Atlas on a subscription-recurring basis, bundled with expert consultation services, targeting enterprise financial services organisations in Australia and internationally. The go-to-market is sales-led and consultative, emphasising direct expert engagement ('Speak to an expert', 'Get in touch') rather than self-serve or transparent pricing — pricing is quote-based and not publicly disclosed. Customer segments served include marketing and insights teams, product teams, brand and strategy teams, all within enterprise banks, insurers, and other financial institutions across Australia/New Zealand, Asia, North America, and Europe/Middle East. Distribution is via direct enterprise sales supported by multi-channel content marketing (articles, podcast series 'The Banknote' newsletter, LinkedIn presence, and industry events such as the Australian Banking & Finance Awards).
DBM Consultants firmographics
Firmographics- Name
- DBM Consultants
- Website
- https://dbmconsultants.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DBM Consultants is an Australian market research firm founded in 1992 that operates the Atlas platform (via the RFI Global brand), delivering subscription-based financial services intelligence to enterprise banks and insurers across ANZ, Asia, North America, and EMEA.
- Ownership category
- akta.pro rank
DBM Consultants industry classification
Industry- Product category
- Financial Services Market Research Intelligence
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
- akta.pro secondary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where DBM Consultants is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
DBM Consultants business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Market Research Intelligence Subscription: Atlas provides subscription-based access to comprehensive financial services market intelligence data, with advisory consultation from RFI Global experts included. Clients gain always-on intelligence to track KPIs, monitor trends, and competitor moves with confidence.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
DBM Consultants product offering
Product offeringCore offering
DBM Consultants delivers subscription-based financial services market intelligence through its Atlas platform, providing Australia's most comprehensive data set on consumers and businesses across all major financial product categories. The offering combines a proprietary data platform powered by insights from over 80,000 consumers and businesses surveyed annually with expert consultation from specialized financial services research consultants to support competitive benchmarking, NPS and share of wallet tracking, and strategic decision-making for banks and insurers.
Product overview
Atlas is a single unified market research product providing comprehensive financial services intelligence in Australia. It delivers a complete view of brand and competitor performance through monthly insights, tracking core metrics like NPS and share of wallet in real-time. The product serves marketing, product, and brand/strategy teams with tailored solutions for customer advocacy, product optimization, and competitive benchmarking.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlas
Quantifiable outcome
- Track KPIs including NPS and share of wallet in real-time
- +2 more outcomes
Companies that use DBM Consultants
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
DBM Consultants technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DBM Consultants partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
DBM Consultants competitors and assessment
Company assessmentBroad incumbents
- Kantar: Global data, insights, and consulting company with financial services benchmarking and consumer research capabilities. Comparable as a large-scale subscription research provider, but operating across many verticals beyond FS.
- Gallup: Global analytics and advisory firm running large consumer surveys with adjacent financial services research offerings. Comparable in scale of survey panel and recurring client relationships with institutions.
- Forrester Research: Subscription-based research and advisory firm covering financial services among other industries. Comparable as a recurring-revenue research and advisory platform, though broader in scope and not survey-based in the same way.
- NielsenIQ: Global consumer intelligence company providing subscription data products and benchmarking across categories. Comparable subscription intelligence model with FS and consumer overlays, though anchored more in retail/CPG.
- Ipsos: Global market research firm with a dedicated financial services practice and large syndicated consumer panels. Comparable in research methodology and financial services vertical focus, though broader and more diversified.
- Gartner: Large subscription research and advisory firm with a financial services practice serving enterprise clients. Comparable in subscription benchmarking and advisory model, but broader and more global in coverage.
Direct peers
- J.D. Power: Global benchmarking and consumer intelligence firm with strong financial services coverage (banking, insurance, wealth). Directly comparable business model of paid subscription benchmarking built on large consumer survey panels.
- RFI Global: RFI Global operates the Atlas product that is described throughout DBM Consultants' materials and shares office footprint, consulting staff, and customer base. It is the closest comparable in Australian financial services market research and intelligence.
- Roy Morgan Research: Australia's largest independent market research company, running large-scale consumer and business surveys and producing financial services industry tracking. Highly comparable in geography, methodology, and vertical focus.
Others
- Westpac Institutional Bank (BT Financial Group research function): Major Australian bank with internal market research and competitive intelligence capabilities. Comparable as a buyer of similar intelligence and as an in-house alternative to outsourced research subscriptions in the Australian FS market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DBM Consultants social profiles
Digital presenceDBM Consultants compliance and trust
Trust signalCompliance1 record
DBM Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
DBM Consultants leadership team
Management profileNumber of profiles
DBM Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DBM Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DBM Consultants
What does DBM Consultants do?
DBM Consultants delivers subscription-based financial services market intelligence through its Atlas platform, providing Australia's most comprehensive data set on consumers and businesses across all major financial product categories. The offering combines a proprietary data platform powered by insights from over 80,000 consumers and businesses surveyed annually with expert consultation from specialized financial services research consultants to support competitive benchmarking, NPS and share of wallet tracking, and strategic decision-making for banks and insurers.
Is DBM Consultants a public or private company?
DBM Consultants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DBM Consultants founded?
DBM Consultants was founded in 1992. It employs 101 to 250 people.
Where is DBM Consultants based?
DBM Consultants is headquartered in Hawthorn, Australia, in the Oceania region.
How does DBM Consultants make money?
One revenue line is on record: market Research Intelligence Subscription.
Who are DBM Consultants's main competitors?
Broad incumbents on record are Kantar, Gallup, Forrester Research, NielsenIQ, Ipsos and Gartner. Direct peers are J.D. Power, RFI Global and Roy Morgan Research. Westpac Institutional Bank (BT Financial Group research function) is listed as an others.
Does DBM Consultants have an API?
No public API is recorded for DBM Consultants.
What industry is DBM Consultants in?
DBM Consultants's product category is Financial Services Market Research Intelligence. Its primary akta.pro industry code is BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive), with a secondary code of BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM). Its NAICS code is 541910 and its SIC code is 8742.