M. Price Distributing

What M. Price Distributing does

M. Price Distributing Co. is a third-generation, family-owned beverage wholesaler headquartered at 1 Budweiser Street in Hampton, Virginia. Founded in February 1933 by Melvin Price following the repeal of Prohibition, the company distributes beer, cider, wine, and non-alcoholic beverages, including soft drinks, energy drinks, tea, and water, to on-premise accounts (bars, restaurants, hospitality) and off-premise retail locations across southeastern Virginia. Its core supplier relationship is with Anheuser-Busch, and it also carries national, regional, and local craft beer brands, ciders, and wines.

The company's distribution is executed through a company-owned truck fleet delivering directly to commercial customers, with receiving scheduled by appointment via the OpenDock platform Monday through Saturday. Customer-facing tools include a VT Info retailer web ordering portal and Fintech EFT electronic funds transfer enrollment for payment setup. The technology stack is otherwise limited to standard back-office systems (ADP Workforce Now for HR and recruitment), with no proprietary software, app, or AI/ML capabilities disclosed. Revenue is generated through wholesale product markups between brewery/winery procurement prices and resale to B2B accounts; pricing is negotiated per customer and not publicly disclosed.

M. Price operates exclusively within southeastern Virginia, with no direct-to-consumer or e-commerce channels. The business is privately held with no disclosed funding rounds, parent company, or subsidiaries. The founder's family has retained ownership and operating control across three generations, and the company has remained anchored to its Hampton headquarters and the Anheuser-Busch partnership established in the 1930s.

Name

M. Price Distributing

Legal name

M. Price Distributing Co.

Website

https://mpriceco.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

M. Price Distributing Co. is a third-generation, family-owned beverage wholesaler founded in 1933 in Hampton, Virginia, distributing Anheuser-Busch, craft, and non-alcoholic beverages to on-premise and off-premise accounts across southeastern Virginia via its own truck fleet.

Ownership category

akta.pro rank

Product category

Beverage Distribution Services

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Beverage distribution services
• Wholesale beer distribution
• Craft beer supplier
• Anheuser-Busch distributor
• On-premise beverage supply

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Distribution: Wholesale distribution of beer, cider, wine, and non-alcoholic beverages to on-premise and off-premise commercial customers. Revenue generated through product markup between wholesale purchase price from breweries/wineries and resale price to retailers and hospitality establishments.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

M. Price Distributing Co. is a third-generation family-owned wholesale beverage distributor that delivers beer, cider, wine, and non-alcoholic beverages via its own truck fleet to on-premise (bars, restaurants) and off-premise (retail stores) locations throughout southeastern Virginia from its Hampton, VA headquarters. The portfolio includes Anheuser-Busch domestic brands, national, regional, and local craft beers, ciders, wines, and non-alcoholic beverages.

Product overview

M. Price Distributing Co. operates as a third-generation family-owned beverage distribution company offering a unified distribution service for alcoholic and non-alcoholic beverages. The company distributes a comprehensive portfolio comprising domestic beers (primarily Anheuser-Busch brands), craft and import beers, ciders, wines, and non-alcoholic beverages including soft drinks, energy drinks, tea, and water. The core offering is the company's distribution logistics and supply chain service, supported by their Anheuser-Busch partnership and expanded craft beer portfolio. Products are delivered to on-premise (restaurants, bars) and off-premise (retailers) locations throughout southeastern Virginia from their Hampton, VA facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Distribution Services Wholesale distribution of beer, cider, wine, and non-alcoholic beverages delivered by company-owned trucks to on-premise and off-premise commercial customers throughout southeastern Virginia.
• Anheuser-Busch Brand Distribution Distribution of top Anheuser-Busch domestic beer brands to on- and off-premise commercial accounts in southeastern Virginia, anchored by the long-standing supplier relationship.
• Craft Beer Distribution Distribution of national, regional, and local craft beer brands to on- and off-premise commercial customers in southeastern Virginia, complementing the domestic portfolio.
• Wine Distribution Wholesale distribution of wine products to commercial on-premise and off-premise customers in southeastern Virginia as part of the company's expanded beverage portfolio.
• Cider Distribution Wholesale distribution of cider products to on-premise and off-premise commercial customers in southeastern Virginia as part of the diversified beverage portfolio.
• Non-Alcoholic Beverage Distribution Wholesale distribution of non-alcoholic beverages including soft drinks, energy drinks, tea, and water to on-premise and off-premise commercial customers in southeastern Virginia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Anheuser-BuschcoreChannel Partner/ Reseller/ DistributorPrimary brand supplier. M. Price distributes top Anheuser-Busch brands throughout southeastern Virginia. Anheuser-Busch noticed founder Melvin Price's success building the Esslinger brand in the 1930s and recruited him to join their team.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Breakthru Beverage Group: Major multi-state beverage distributor offering beer, wine, and spirits with both on- and off-premise delivery. Operates an analogous B2B wholesale model to M. Price but at substantially greater scale and geographic reach.
• Ben E. Keith Beverages: Mid-Atlantic and Southeast beverage distributor serving Virginia-adjacent markets with beer, wine, spirits, and non-alcoholic beverages. Comparable B2B route-based delivery model and mixed on-/off-premise customer base.
• Reyes Beverage Group: One of the largest Anheuser-Busch wholesalers in the U.S., operating across multiple states with broad beer, wine, spirits, and NA portfolios. Comparable business model and supplier alignment, but significantly larger scale and broader geographic footprint than M. Price.
• Southern Glazer's Wine and Spirits: Largest U.S. beverage alcohol distributor with a national footprint covering wine, spirits, and beer across all channels. Comparable wholesale model and on/off-premise customer mix; far larger scale and category breadth than M. Price.

Direct peers

• Kappy's Fine Wine & Spirits: Family-owned regional beverage alcohol distributor in the Mid-Atlantic with a diversified beer, wine, and spirits portfolio delivered to retail and on-premise customers. Closely comparable in family ownership structure, regional scope, and product mix.
• Virginia Eagle Distributing Company: Virginia-based Anheuser-Busch wholesaler operating a similar third-generation, family-owned distribution model serving both on-premise and off-premise accounts. Directly comparable in supplier relationship, geographic scale, and route-based B2B delivery.
• Premium Distributors of Virginia: Regional beer wholesaler serving Virginia with a portfolio spanning domestic, craft, and import brands delivered via owned fleet to on- and off-premise customers. Closely matches M. Price's product mix, distribution model, and customer segmentation.
• Mutual Wholesale Company: Virginia-based beverage distributor supplying beer, wine, and non-alcoholic products to on-premise and off-premise accounts via company-owned delivery. Directly comparable regional distribution model and customer segmentation.

Regional players

• Manassas Beer Wholesale: Virginia-based craft and import-focused beer wholesaler serving Northern Virginia and adjacent markets. Comparable product portfolio and B2B delivery model, but serves a different sub-region of Virginia than M. Price.
• Beer & Wine Distributors of Virginia: Multi-generational, family-owned regional beverage wholesaler operating in Virginia with an analogous mix of beer, wine, and craft products delivered to on-premise and off-premise accounts in a non-overlapping territory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MPriceCo
• Facebookfacebook.com/m.price.beer
• LinkedInlinkedin.com/company/m-price-distributing-co-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M. Price Distributing