Criciúma Esporte Clube

What Criciúma Esporte Clube does

Criciúma Esporte Clube ("Tigre" / "Carvoeiro") is a Brazilian professional men's football club founded in 1947 in Criciúma, Santa Catarina, currently competing in the Campeonato Brasileiro Série B 2026 (3rd place, 27 points from 15 matches). The club's primary product is competitive football, delivered through its senior men's team and supported by women's football (Meninas Carvoeiras), youth formation (Projeto Tigrinhos, Escolinha), and a coaching/technical commission. It plays home matches at Estádio Heriberto Hülse ("Majestoso"), a 19,225-capacity venue inaugurated in 1955 and the only fully covered stadium in Santa Catarina, and trains at Centro de Treinamento Antenor Angeloni. Core commercial infrastructure includes the Sócio Torcedor membership program (16,500+ members, managed externally via sociocarvoeiro.com.br), online ticketing through Eleven Tickets, the Tigre Maníacos official merchandise store (physical + tigremaniacos.com.br), and the TV Tigre YouTube content channel.

The club monetizes through five primary revenue streams: (1) recurring Sócio Torcedor subscription fees (subscription), (2) matchday ticket sales at Heriberto Hülse (transaction fees), (3) merchandise and licensed-product sales through Tigre Maníacos (hardware), (4) sponsorship contracts with approximately a dozen regional and national brands across betting, finance, healthcare, automotive, and consumer goods — including a core kit partnership with Volt Sport (advertising), and (5) ancillary event revenue (notably the annual Espetigre fan festival, which drew 3,000+ attendees in 2025). Criciúma is structured as a private, member-owned Brazilian sports association (associação), governed by an elected Diretoria and Conselho Deliberativo with no external shareholders, private-equity sponsors, or public listing. Its trophy heritage includes 12 Campeonato Catarinense state titles, a 1991 Copa do Brasil (the only Santa Catarina club to have won it), a Campeonato Brasileiro Série C title, two Recopa titles, and a 1992 Copa Libertadores appearance.

Name

Criciúma Esporte Clube

Legal name

Criciúma Esporte Clube

Website

https://criciumaec.com.br

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Criciúma Esporte Clube is a privately held Brazilian professional football club founded in 1947 in Santa Catarina, currently competing in Brasileirão Série B 2026 and serving 16,500+ Sócio Torcedor members plus regional sponsors through matchday, membership, merchandise, and event revenues.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Professional football club
• Sports entertainment
• Fan membership programs
• Matchday ticket sales
• Sports merchandise licensing

Headquarters

HQ city

Içara

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sócio Torcedor Program: Membership program where fans pay recurring fees for benefits including stadium access, discounts, and exclusive content. The club advertises plans with 16,500+ members.
2. Ticket Sales: Revenue from matchday ticket sales for home games at Estádio Heriberto Hülse
3. Merchandise and Licensing: Sales of official merchandise through Tigre Maníacos store, including jerseys, apparel, and licensed products
4. Sponsorships: Partnerships with sponsors including betting, financial services, automotive, construction, healthcare, and consumer brands
5. Event Revenue: Revenue from events such as Espetigre fan festival, featuring ticket sales, food, beverages, and entertainment

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Criciúma Esporte Clube is a Brazilian professional football club that fields a men's professional team competing in Brasileirão Série B, women's football team, and youth development programs. The club sells matchday tickets, operates a Sócio Torcedor membership program with 16,500+ members, and runs an official merchandise store (Tigre Maníacos). Additional revenue comes from sponsorships, licensing, and an annual fan festival called Espetigre held at Estádio Heriberto Hülse (capacity 19,225).

Product overview

Criciúma Esporte Clube operates a unified platform comprising its official website, membership program (Sócio Torcedor), online ticket sales, and official merchandise store (Tigre Maníacos). The club also maintains TV Tigre, its YouTube channel for multimedia content. Ancillary offerings include Espetigre (annual fan festival), stadium venue rental, and a transparency portal. The platform does not follow a modular architecture but rather a single integrated web presence with connected services for ticketing and membership.

Differentiator

Problem solved

Functional benefit

Brands

• TV Tigre: The club's official YouTube channel and TV platform for match broadcasts and club content.
• Clube Carvoeiro
• Espetigre

Products and services

• Sócio Torcedor Membership Program (Planos de Sócios)

Quantifiable outcome

• Top 3 position in Brasileirão Série B 2026 with 27 points
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Bolsa de ApostaminorGTM or Marketing PartnerBetting platform sponsor appearing on official website footer with branding placement
• Alfamaq EquipamentosminorGTM or Marketing PartnerEquipment supplier with sponsorship branding on official site
• Anjo TintasminorGTM or Marketing PartnerPaint manufacturer sponsor with website branding presence
• BrametalminorGTM or Marketing PartnerMetal products company as sponsor with footer branding
• UnimedminorGTM or Marketing PartnerHealthcare cooperative providing medical services sponsorship
• Cristalcopo DescartáveisminorGTM or Marketing PartnerDisposable products supplier; partnered with Recicla Junto sustainability initiative during Espetigre 2025
• Volt SportcoreGTM or Marketing PartnerOfficial kit sponsor for jersey and apparel partnership; presented new 2024 uniform featuring fan-created mosaic design
• Gelos CubinhominorGTM or Marketing PartnerIce products supplier as sponsor
• GWM TozzominorGTM or Marketing PartnerAutomotive/transportation sponsor with branding presence
• BudnyminorGTM or Marketing PartnerSponsor with footer branding presence
• EspegatominorStrategic or Co-development PartnerTraditional regional festival partnered with Espetigre for cross-promotional events in 2013 and ongoing
• Recicla JuntominorStrategic or Co-development PartnerSustainability initiative partnership with Cristalcopo for environmental waste management during Espetigre events
• Consulados (Fan Chapters)coreChannel Partner/ Reseller/ Distributor18+ regional fan consulate organizations across Santa Catarina and Brazil representing the club in different municipalities; new consulate in São José-SC formalized June 2025

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/criciumaec
• YouTubeyoutube.com/user/imprensacriciuma
• Facebookfacebook.com/criciumaec
• Instagraminstagram.com/criciumaoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Criciúma Esporte Clube