Apple A Day Supply

What Apple A Day Supply does

Apple A Day Supply is a teacher-run education recruitment agency founded in 2013 by former teacher Gemma Edgar, headquartered in Hilperton, Wiltshire, UK. The company places qualified teachers, teaching assistants, nursery assistants, and senior leaders (including SENDCo and headteacher roles) into primary schools, secondary schools, nurseries, and Multi-Academy Trusts across Wiltshire, Bath, Somerset, and — via a 2025/2026 partnership with ANZUK Education — Bristol, South Gloucestershire, Gloucestershire, and Devon. Services span ad-hoc daily supply cover, short-term and long-term contracts, and permanent placements, with all payroll processed in-house via PAYE rather than through umbrella companies.

The technology stack is modest and operationally focused: an internal matching platform connects schools with candidates based on subject, location, and SEN requirements; a proprietary mobile app lets teachers update availability and accept bookings; and an in-house payroll system underpins PAYE compliance and competitive teacher day rates. The company is APSCo Compliance+ accredited with a 100% audit score achieved in August 2023, and the team includes DSL-trained safeguarding leads — positioning compliance and safeguarding as core operating capabilities rather than marketing talking points.

Revenue is generated through transaction fees on placements — margin on teacher day rates for supply work and placement fees for permanent roles — supplemented by a referral programme and CPD/training as add-on services. Distribution is primarily direct: schools engage via phone, email, and website, while teachers register online and progress through phone consultation, interview, and DBS verification. The company uses content marketing, organic social, community event sponsorship, and referral incentives to drive acquisition, with the ANZUK partnership functioning as the principal channel for geographic expansion. The business is founder-owned, private, and shows no external funding rounds or institutional investors in the available record.

Name

Apple A Day Supply

Legal name

Apple A Day Supply

Website

https://appleadaysupply.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Apple A Day Supply is a teacher-run education recruitment agency placing teachers, teaching assistants, and senior leaders into schools and MATs across Wiltshire, Bath, Somerset, and the wider South West via its ANZUK Education partnership.

Ownership category

akta.pro rank

Product category

Education Staffing Services

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Warehousing, Distribution & Material Handling Staffing (BPACAEAD)

Keywords

• Education recruitment
• Supply teachers
• Teaching assistants
• School staffing
• Permanent teacher placement

Headquarters

HQ city

Trowbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Supply Teacher Placement: Placing teachers and teaching assistants in daily ad-hoc supply roles, short-term contracts, and long-term assignments with schools. Revenue generated through margin on teacher day rates charged to schools.
2. Permanent Placement: Placing teachers and senior leaders in permanent positions within schools and MATs across Wiltshire, Bath, Somerset and surrounding areas.
3. Referral Programme Revenue Offset: Referral rewards (£250 minimum per successful placement) act as acquisition cost offset, reducing traditional marketing spend while leveraging existing network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Apple A Day Supply is a teacher-run education recruitment agency that sources, vets, and places teachers, teaching assistants, nursery assistants, and senior leaders in primary, secondary, and nursery schools across Wiltshire, Bath, Somerset, and the wider South West. The company provides ad-hoc daily supply cover, short-term contracts, long-term assignments, and permanent placements, alongside in-house PAYE payroll and CPD/training services.

Product overview

Apple A Day Supply is an education recruitment agency offering a unified placement service for schools and educators. The core offering consists of supply teacher placements (both ad-hoc and long-term), permanent teacher placement, teaching assistant placement, and senior leadership support services. The company also provides CPD/training services as an add-on to support candidate development, along with a referral scheme that rewards successful placements. All services are delivered through their internal team and systems, with no separate platform or module architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Teacher Placement Service

Quantifiable outcome

• Day rates increased by above 5.5%
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ANZUK EducationcoreStrategic or Co-development PartnerApple A Day has officially partnered with ANZUK Education, a global education recruitment specialist. This partnership extends Apple A Day's reach across the wider South West including Bristol, South Gloucestershire, Gloucestershire, Somerset, and Devon. The partnership also provides access to ANZUK's CPD webinars and training resources, and Apple A Day staff can leverage ANZUK's network to showcase candidates to partner schools.
• Wiltshire CollegecoreStrategic or Co-development PartnerJoint programme supporting local candidates in upskilling and finding work in local education settings. Collaboration helps bridge the gap between education training and employment in the local education sector.
• Wiltshire Job CentresminorStrategic or Co-development PartnerEmployer Advisors provide direct link between local and county-wide employers and unemployed people seeking work opportunities, plus training providers. Apple A Day works with local centres to provide advice, training, and work opportunities for job seekers entering education.
• Wiltshire and Swindon Sport (WASP)minorGTM or Marketing PartnerPartnership builds on Apple A Day's backing of the School Games. WASP runs extensive competition programme for Primary and Secondary schools across Wiltshire, inspired by the 2022 Commonwealth Games. Partnership supports schools taking part in competitions and local festivals.
• APSCo (Association of Professional Staffing Companies)coreStrategic or Co-development PartnerDirector Gemma Hector serves on APSCo's board of Compliance in Education and Co-Chairs the Southwest Education group. APSCo provides independent annual auditor for compliance and vetting, supporting Apple A Day with guidance on education recruitment and employment law. Apple A Day is APSCo Compliance+ accredited.
• West Wiltshire Dance FestivalminorGTM or Marketing PartnerApple A Day has sponsored this annual flagship event for several years. The festival brings together schools from across West Wiltshire celebrating dance, including routines from curriculum PE lessons and after school clubs.
• Young Ambassadors ConferenceminorGTM or Marketing PartnerTwo-part event training next generation of Sports Ambassadors. Young Ambassadors develop pupils who can inspire and influence peers, promote PE and school sport, and increase participation. Apple A Day supports promoting active lifestyles.
• Snap FitnessminorGTM or Marketing PartnerPartnership with leading gym chain provides Apple A Day teachers with 24/7 gym access at reduced rates. Membership includes unlimited access to 40+ classes per week, free health check, and two free personal training sessions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aspire People: Aspire People is an education recruitment specialist placing teachers, support staff, and early years practitioners into schools and nurseries across the UK. Competes head-to-head with Apple A Day in daily supply and permanent placements, with similar geographic spread across southern England.
• Protocol Education: Protocol Education is a UK-wide education recruitment agency placing teachers, TAs, and support staff across primary, secondary, and SEND settings. Closely comparable offering on supply, permanent, and SEN-focused placements, with overlapping Southwest/Midlands coverage.
• Tradewind Recruitment: Tradewind Recruitment focuses on education recruitment for primary, secondary, and SEND schools across the UK, including SEND-specialist desks. Direct competitor on the same buyer-side value proposition (qualified, vetted teachers in urgent timescales).
• Dunbar Education: Dunbar Education is a UK education recruitment specialist covering primary, secondary, and SEND schools with supply and permanent placement services. Direct peer on the teaching and TA placement proposition, with comparable regional UK focus.
• Academics: Academics is a UK education recruitment agency placing teachers and support staff across primary, secondary, and SEND schools. Direct comparable on transaction-fee supply and permanent placement model, with strong southern England presence.
• ANZUK Education: ANZUK Education is a global education recruitment specialist and the closest peer — and now strategic partner — to Apple A Day. Both place teachers, teaching assistants, and senior leaders in schools across the UK and internationally, using a similar transaction-fee model on supply and permanent placements.
• Teaching Personnel: Teaching Personnel is one of the UK's largest education recruitment agencies, supplying daily cover, long-term, and permanent teaching staff to primary, secondary, and SEND schools nationwide. Direct competitor on supply teacher and TA placements, operating at much larger scale than Apple A Day.

Broad incumbents

• Reed Education: Reed Education is the education arm of Reed, one of the UK's largest generalist recruitment groups. Provides supply, permanent, and international teaching recruitment across the UK. Overlaps with Apple A Day on core teacher placement, scaled and brand-backed.
• Randstad Education: Randstad Education is part of global staffing leader Randstad, placing teachers, support staff, and school leaders across the UK. Much larger incumbent with national coverage and platform-driven matching; competes on the same school procurement contracts.
• Hays Education: Hays Education operates within Hays, a major global recruitment firm, supplying teachers, leadership, and support staff to UK schools. Matches Apple A Day on supply and permanent placement, with broader portfolio and stronger executive search capability in senior leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Apple_Supply
• Facebookfacebook.com/FBAppleaDaySupply
• LinkedInlinkedin.com/company/apple-a-day-supply
• Instagraminstagram.com/anappleadaysupply

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple A Day Supply