The Philippine eLearning Society

What The Philippine eLearning Society does

The Philippine eLearning Society (PeLS) is a non-profit professional society founded in 2003 and governed by a Board of Trustees, dedicated to advancing eLearning research, standards, and practitioner collaboration in the Philippines. Its stated mission covers promoting effective use of eLearning, sharing practitioner experiences, developing standards of excellence, supporting interoperability, and cooperating with international eLearning groups. The organization serves educators, academic institutions, and corporate training professionals primarily in the Philippines, with stated aspirations toward ASEAN-wide reach.

PeLS delivers value through a portfolio of community-based programs and events rather than a proprietary technology platform. Core offerings include the annual International Congress on e-Learning (ICE) and National eLearning Conference (NeLC), regional Kapihan sessions, a webinar series, Masters Class sessions, publications/proceedings, and PeLS Online Courses. The Certified eLearning Professional (CeLP) program is in development through a partnership with AskLex PH Academy. The organization operates a membership portal (pelsph.org) and uses a standard Weebly-hosted website as its primary information hub.

Revenue is generated primarily through membership subscriptions and conference registrations, with additional contributions from training programs, online courses, and the emerging CeLP certification. Distribution is member-driven and self-serve, with strategic partnerships (AskLex PH Academy, Nephila Web Technology) extending technical and content capabilities. PeLS does not appear to operate a commercial technology product; its competitive position rests on its 22-year community ecosystem, brand recognition, and convening power across Philippine academic institutions and into the broader ASEAN eLearning community.

Name

The Philippine eLearning Society

Legal name

The Philippine eLearning Society

Website

https://elearning.ph

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Philippine eLearning Society (PeLS) is a non-profit professional society founded in 2003 that serves Filipino educators, academic institutions, and corporate training practitioners through annual conferences (ICE, NeLC), webinars, master classes, and the upcoming CeLP certification program.

Ownership category

akta.pro rank

Product category

eLearning Professional Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• ELearning education
• Professional certification
• Online learning conferences
• Instructional design training
• Academic technology services

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: PeLS generates revenue through membership subscriptions that provide access to professional development resources, conferences, and networking opportunities for eLearning practitioners in the Philippines.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Philippine eLearning Society (PeLS) is a non-profit professional society founded in 2003 that promotes eLearning adoption in the Philippines through conferences (ICE and NeLC), professional certification (CeLP), webinars, and online courses. It serves as a membership-based community of practice connecting educators, instructional designers, and training professionals across academic and industry segments.

Product overview

The Philippine eLearning Society (PeLS) is a professional society rather than a product company. It operates as a unified portfolio of programs and services for the eLearning community, including PeLS Online Courses, the upcoming Certified eLearning Professional (CeLP) Program, Webinar Series, Masters Class, and conference events (ICE and NeLC). The organization also provides a Membership Portal and publishes research materials. These offerings collectively serve to promote eLearning research, collaboration, and professional development among educators and practitioners in the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• International Conference on eLearning (ICE)

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• eLearning Forum Asia (eLFA)minorGTM or Marketing Partner · 19 August 2025PeLS Board of Trustees participated in eLFA 2025 in Bangkok, Thailand with theme 'Digitalization of Learning toward Diversity, Equity and Inclusion'. PeLS members presented research on lifelong learning and professional development in parallel sessions, highlighting commitment to advancing educational technology in the Philippines.
• EdTech 5.0minorGTM or Marketing Partner · 15 May 2025PeLS is a proud supporting partner organization of EdTech 5.0 conference held May 15-16, 2025 at UST Manila. PeLS BOT Officers Dr. Devy Galang and Prof. Wilben Pagtaconan participated as panel discussants on EdTech 5.0 themes including sustainable innovations and call to action for transformative living.
• Nephila Web Technology, Inc.coreStrategic or Co-development Partner · 8 May 2025PeLS and Nephila Web Technology, Inc. signed a Memorandum of Agreement (MOA) to strengthen collaborative efforts in advancing digital learning initiatives throughout the Philippines. The partnership combines PeLS's academic and research expertise with Nephila Web's technical capabilities to develop accessible, inclusive, and effective online learning environments, supporting educators, institutions, and learners in adapting to digital age education demands.
• AskLex PH AcademycoreStrategic or Co-development Partner · 2 August 2024Partnership for the Certified eLearning Professional (CeLP) Program. AskLex PH Academy's advanced training platform enhances PeLS's eLearning program offerings. MOU signed by Dr. Devy Galang (PeLS President) and Engr. Felix Veroya (AskLex PH CEO), witnessed by Dr. Cecilia Mercado (PeLS VP) and Ms. Beverly Pabro (PeLS Secretary). Aims to create opportunities for professional development and continuous learning through eLearning methodologies.
• EDUtech AsiaminorGTM or Marketing Partner · 7 November 2023PeLS was a proud partner of EDUtech Asia 8th edition, November 7-9, 2023 at Sands Expo, Singapore. The three-day event featured 350 speakers covering digital strategy, generative AI, teacher training, pedagogy for digital learning, sustainability, cyber-security, and digital divide topics.
• EDUtech Philippines 2023minorGTM or Marketing Partner · 19 April 2023PeLS was a proud partner of EDUtech Philippines 2023, held April 19-20 at SMX Convention Center Manila (in-person) and online. The hybrid event brought together school leaders, educators, and policymakers to discuss hybrid education innovation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• European Distance and e-Learning Network (EDEN): Europe's main professional society for distance and eLearning, hosting annual conferences and promoting practitioner collaboration. Structurally analogous to PeLS but serving European rather than Philippine/ASEAN members.
• EdTech Philippines: Philippine EdTech conference and community organiser. Operates in the same Philippine market as PeLS, addressing overlapping educator and EdTech audiences through events such as EduTech Philippines Expo.

Broad incumbents

• EDUCAUSE: Major US higher-ed IT membership organisation with annual conferences, publications, and professional development. Comparable membership-and-events model to PeLS, although focused on broader higher-ed IT rather than eLearning specifically.
• International Society for Technology in Education (ISTE): Global membership organisation serving educators using technology, with conferences, standards, and a certification programme. Operates at much larger scale but shares PeLS's mission of advancing eLearning competencies among practitioners.
• Association for Talent Development (ATD): Global professional association for talent development practitioners offering the CPLP certification, conferences, and publications. Comparable membership-and-credential model targeting training professionals like PeLS's industry segment.

Direct peers

• Association for Educational Communications and Technology (AECT): International professional association promoting educational communications and technology through conventions, publications, and divisions. Closely aligned with PeLS's mission around eLearning research, standards, and practitioner community.
• Online Learning Consortium (OLC): US-based membership organisation advancing quality online learning through conferences, publications, and professional development. Closely comparable to PeLS in mission, membership model, and eLearning professional development focus.
• eLearning Forum Asia (eLFA): Regional eLearning professional forum covering Asian institutions. PeLS is a recurring partner and participant (eLFA 2025 Bangkok), making it a direct peer in the same eLearning community-organising space.
• EDUtech Asia (Clariden Events): Asia's largest EdTech conference series (350+ speakers, Singapore). PeLS has been a recurring partner (EDUtech Asia 2023, EDUtech Philippines), serving a parallel audience of educators and EdTech decision-makers.

Others

• MoodleMoot Philippines: Regional community events for Moodle LMS users in the Philippines (MoodleMoot PH 2018, 2019). PeLS has historically supported these events as an ecosystem partner, indicating shared eLearning practitioner audience though not a direct competing society.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/events/555468065210958
• Xx.com/pelsph

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Philippine eLearning Society