BPO.MP

What BPO.MP does

BPO.MP (legal entity: CÔNG TY TNHH BPO.MP) is a Vietnamese private limited company founded in 2017 and headquartered at No. 252 30/4 Street, Hoa Cuong Ward, Da Nang, operating as part of the MPGroup diversified conglomerate alongside affiliates MPHR (staffing) and MP Transformation (contact center / BPO). The company delivers an integrated portfolio spanning three layers: (1) BPO services — data entry, data annotation and labeling (800,000+ data points, 30,000 recording minutes/month, 97% accuracy), OCR, RPA, DTP and image processing, content moderation, software testing, and HR outsourcing; (2) proprietary enterprise software under the MP_ brand — MP_CRM, MP_CLOUDPOS, MP_TMS, MP_HRM, MP_WMS, OMICX, and Mobiconnect MDM; and (3) AI-enabled products including the TANIKA multi-field AI virtual assistant and the AI Voicebot & Chatbot for Citizens and Zalo Mini App Solution targeting government public service centers. Technical capability spans ASR/TTS, NLP, computer vision, OCR, RPA, predictive analytics, knowledge retrieval, and generative document creation, deployed on AWS/GCP/Azure-capable infrastructure.

The company operates a tri-city Vietnamese footprint — Da Nang headquarters, Hanoi regional office (SUDICO Tower), and Ho Chi Minh City office (Tran Van Du Street) — and targets three primary customer segments: Vietnamese government and public-sector agencies pursuing digital transformation under Directive No. 24/CT-TTg, Vietnamese SMEs seeking CRM/HRM/WMS/TMS/CloudPOS software and process automation, and AI companies and research institutes requiring high-quality labeled training data. Revenue mechanics combine project-based pricing with quality SLAs (e.g., 0.03% Latin number error rate, 0.05% Japanese character error rate) for enterprise and government BPO work, multi-year contracts for enterprise digital transformation, and annual SaaS subscriptions for SME software products; pricing is quote-based and not publicly disclosed. Go-to-market is sales-led direct enterprise sales for government and large clients, supplemented by inside sales via contact form, hotline (+84 931 939 453), email, and Zalo, with content marketing across a 550+ article blog, LinkedIn, YouTube, and Facebook, and a dedicated Japanese-language site targeting Japan-facing contracts. The firm maintains full ISO certification (9001:2015, 14001:2015, 45001:2018, 27001:2022), the 2019 Sao Khue Award for BPO Services, and the 2025 VINASA Top 10 Digital Transformation Solution Providers recognition.

Name

BPO.MP

Legal name

CÔNG TY TNHH BPO.MP

Website

https://mpbpo.com.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BPO.MP is a Vietnamese BPO and digital transformation company founded in 2017 and headquartered in Da Nang, part of MPGroup. It provides data entry, OCR/RPA, data labeling, and proprietary enterprise software (MP_CRM, MP_HRM, MP_WMS, MP_TMS) plus AI products like TANIKA and an AI Voicebot for Vietnamese government agencies, SMEs, and AI companies.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing Services

NAICS

Office Administrative Services (561110), Software Publishers (51321), Office Administrative Services (56111)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744), Services-Management Services (8741)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

akta.pro secondary industries

Remote Monitoring & Management (RMM) Services (BPAEABAA), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Business process outsourcing
• Data entry services
• Data labeling annotation
• Document digitization
• Enterprise software solutions

Headquarters

HQ city

Da Nang

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. BPO Data Processing Services: Data entry, processing, digitization, and annotation services; project-based pricing with quality metrics (error rates: 0.03% Latin numbers, 0.05% Japanese characters)
2. Software/SaaS Licenses: Proprietary software products including MP_CRM, MP_CLOUDPOS, MP_TMS, MP_HRM, MP_WMS, OMICX; subscription or license-based model for SME digital transformation
3. AI Skill Training Services: Corporate AI training programs with consulting, strategy development, and practical application courses for businesses; customizable training roadmaps
4. RPA & OCR Implementation: Process automation implementation services including consulting, robot design, deployment, and ongoing operational support
5. Server Colocation Services: Infrastructure services including rack space, cooling, network, security, power supply with 24/7 support and free setup consultation
6. HR Outsourcing / Personnel Leasing: Staff leasing services providing general labor, seasonal workers, short/long-term personnel, and management/supervision roles to client businesses

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BPO.MP is a Vietnamese business process outsourcing and digital transformation company that delivers AI-augmented data entry, data labeling, OCR, RPA, software testing, content moderation, image processing, and HR outsourcing services. Alongside its BPO services, the company sells a proprietary suite of enterprise software (MP_CRM, MP_HRM, MP_WMS, MP_TMS, MP_CLOUDPOS, OMICX, Mobiconnect MDM), AI products (TANIKA virtual assistant, AI Voicebot & Chatbot for Citizens, Zalo Mini App Solution), ITO services (AI development, AI training, system development), and server colocation infrastructure to government agencies and SMEs in Vietnam.

Product overview

BPO.MP is a Vietnamese BPO and digital transformation company offering a diverse portfolio of enterprise software products and business process outsourcing services. The product portfolio includes proprietary enterprise software under the MP_ brand: MP_CRM (customer relationship management), MP_CLOUDPOS (cloud POS for F&B), MP_TMS (transportation management), MP_HRM (human resource management), MP_WMS (warehouse management), MP_TANIKA (multi-field AI virtual assistant), and OMICX (omnichannel customer service). Digital transformation solutions include AI Voicebot & Chatbot for Citizens and Zalo Mini App Solution for government sector clients. Infrastructure services include Server Colocation and MDM/Mobiconnect for mobile device management. BPO services encompass Data Entry, Data Annotation/Labeling, OCR, RPA, Software Testing, Content Moderation, DTP/Image Processing, and HR Outsourcing. ITO services include AI Development, AI Training, and System Development. The company integrates AI and automation technologies across its offerings, primarily serving government agencies and SMEs in Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• TANIKA: Multi-field AI Virtual Assistant for document management and workflow optimization
• TANIGO
• Mobiconnect
• OMICX
• MP_TMS
• MP_HRM
• MP_WMS
• MP_CLOUDPOS
• MP_CRM

Products and services

• Data Entry and Processing Services Converting paper records into digital data with quality-controlled processes including double-entry verification, targeting enterprises and government agencies needing high-accuracy back-office data entry.
• Data Annotation/Labeling Services Identifying and labeling raw data (images, text, videos, audio) for AI training models, with 800,000+ data points processed, 100+ experts, and 97% accuracy rate for AI companies and research institutes.
• Document Digitization Converting paper documents into digital formats for centralized management and information security, supporting government agencies and enterprises in tracking, analyzing, and making informed decisions.
• OCR Services Optical Character Recognition technology that converts paper documents, images, scanned files, and PDFs into searchable, editable digital data, combining OCR technology with manual quality control.
• RPA Services Robotic Process Automation using software robots to automate rule-based business processes including data entry, reconciliation, report consolidation, and cross-system processing without requiring changes to existing IT infrastructure.
• Software Testing Services Comprehensive testing services including functional, performance, security, regression, automation, compatibility, UI/UX, API, mobile, and load testing to ensure software stability and quality for enterprise clients.
• Content Moderation Evaluating and determining appropriateness of content posted on online platforms, including text, image, video, livestream moderation, and social media content screening using AI for online platforms.
• DTP Services (Image Processing) Comprehensive DTP services including photo editing, image restoration, vectorization, view enhancement, image layering, object removal, and webtoon digitization using Adobe Photoshop, Illustrator, InDesign, and Corel.
• HR Outsourcing Service Labor leasing services providing general labor, seasonal labor, short/long-term labor leasing, and management/operation personnel leasing to optimize workforce management for client businesses.
• AI Voicebot & Chatbot for Citizens Government-focused AI solution automating citizen interactions 24/7, supporting information search, registration, and tracking of administrative procedures via multi-platform integration for Vietnamese government agencies.
• Zalo Mini App Solution Platform enabling government authorities to deliver services and information directly to citizens' mobile devices through Zalo, with over 74 million users in Vietnam.
• Server Colocation Service Renting space for servers and hardware with comprehensive features including cooling systems, network connections, security, power supply, and technical consulting for government and enterprise clients.
• Mobiconnect (MDM) Comprehensive mobile device management solution allowing businesses to efficiently control entire device ecosystems remotely, supporting multi-platform capabilities including application distribution and data security.
• MP_CRM Customer Relationship Management software helping businesses organize, manage, and optimize customer relationships with centralized data storage, smart reporting, and project management capabilities.
• MP_CLOUDPOS Cloud-based point-of-sale software for the F&B industry managing order, finance, inventory, and data analytics with seamless integration of ordering, cashier, and kitchen operations.
• MP_TMS Transportation Management System helping businesses manage and optimize freight transportation with route planning, order tracking, GPS integration, and automated performance analysis.
• MP_HRM Human Resource Management Software with AI-powered assistant for employee information management, timekeeping, payroll processing, and automated recruitment with mobile app integration.
• MP_TANIKA Multi-field AI virtual assistant using advanced AI for workflow optimization, customer service automation, document management, and intelligent information search across multiple platforms.
• MP_WMS Warehouse Management System for inventory tracking, stocktaking, goods receiving/dispatching with multi-warehouse synchronization, QR code tracking, and financial system integration.
• OMICX Omnichannel customer service software providing unified platform for managing all customer communication channels with 360-degree customer profiles and real-time monitoring.
• AI Development Service Custom AI solutions including Natural Language Processing, image recognition, data mining, demand forecasting, with support for on-premise and cloud infrastructure deployment for enterprise and government clients.
• AI Skill Training Services Training programs combining foundational AI knowledge with practical application, including training for managers, sales skills, digital transformation, and organization-wide AI training for corporate clients.
• System Development Services End-to-end system development including core system development, business system development, and web system development on cloud platforms supporting AWS, GCP, and Azure.

Quantifiable outcome

• 95%+ automated request handling for AI Voicebot/Chatbot
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability17 records

Feature5 records

Partnerships

One partnership is on record.

• MPGroup (Parent Company)coreOthersBPO.MP is a member of MPGroup, leveraging group strengths in developing digital transformation products for businesses, with AI technology and virtual assistant integration capabilities. The group includes related entities such as MPHR (HR services) and MP Transformation (Contact Center/BPO services).

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• iMerit: AI data annotation and labeling services company serving machine learning and computer vision use cases. Direct competitor in the data labeling and AI training data segment where BPO.MP reports 800,000+ data points processed and 97% accuracy.
• KMS Technology: Vietnamese-origin IT services and BPO company offering software testing, data services, and digital transformation. Similar technology services profile and Vietnamese delivery model to BPO.MP.
• FPT Software: Vietnam's largest IT services and BPO provider, offering data entry, digital transformation, enterprise software, and AI services to government and enterprise clients across Asia. Most direct large-scale comparable to BPO.MP's portfolio in the Vietnamese market.
• CloudFactory: Data labeling and AI training data provider with a distributed workforce model in Nepal and Kenya. Directly comparable to BPO.MP's data annotation business in serving AI companies with high-quality labeled datasets at scale.
• TMA Solutions: Vietnamese IT outsourcing and BPO company with similar service breadth (data processing, software development, digital transformation). Competes for the same Vietnamese enterprise and government clients as BPO.MP.
• Viettel Solutions: Vietnamese state-owned enterprise IT arm delivering digital transformation, citizen services, and AI solutions to government agencies. Direct competitor in BPO.MP's primary government/public sector segment, particularly for AI Voicebot and citizen service solutions.
• Scale AI: Specialized AI data labeling and evaluation platform serving foundation-model developers. Comparable to BPO.MP's data labeling business in targeting AI companies, though Scale AI operates a tech-enabled platform model rather than human-led BPO delivery.
• Rikkei Soft: Vietnam-based IT outsourcing and BPO company with strong Japanese-language capabilities, serving Japanese enterprise clients. Directly comparable to BPO.MP's Japanese-market BPO positioning and language-anchored delivery model.

Broad incumbents

• Genpact: Global professional services and BPO leader with deep data processing, AI, and digital transformation capabilities. Comparable to BPO.MP at the services category level, but operates at vastly larger scale and breadth.
• Appen: Global leader in data annotation and AI training data services for machine learning. Comparable to BPO.MP's data labeling arm in modality coverage (image, text, audio, video) and enterprise AI customer base, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC38tBXYgXooftMevV6rH6Fg
• Facebookfacebook.com/mpbpovietnam
• LinkedInlinkedin.com/company/bpo-mp-co-ltd
• Xx.com/dichvubpo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPO.MP