What Leiner does

Leiner (legal entity: LEINER GmbH) is a German manufacturer of outdoor shading and weather-protection systems, headquartered in Horgau, Bavaria, and tracing its origins to 1839. The company designs, produces, and supplies a portfolio of residential and commercial outdoor products: Markisen (awnings), Lamellendächer (bioclimatic louvered roofs with adjustable aluminum slats), Pergolen (pergolas), Terrassenglassysteme (terrace glass enclosures), and Gastronomie solutions tailored for hospitality venues. Products are offered in a "Smart Home Ready" configuration, compatible with external smart-home platforms for automated control of motors and shading.

The company operates as a privately held German limited company (VAT ID DE 166990900) with a workforce in the 51–100 range (per available firmographic data). It does not sell directly to end users; instead, distribution is exclusively intermediated through a nationwide network of authorized Fachhandels-Partner (specialist trade partners), who manage consultation, on-site measurement, customization, and installation. The corporate website (leiner.de) functions primarily as a brand and lead-generation asset, featuring a Fachpartnersuche dealer locator and a newsletter funnel, rather than a transactional e-commerce channel. Pricing is quote-based per project because every installation is customized to the site.

Leiner's revenue model is essentially hardware sales of customized, professionally installed shading systems, with the dealer network capturing the installation and service margin. The customer base is split between residential homeowners (primary persona segment) and gastronomy/hospitality businesses (secondary, use-case segment). No financial figures, funding rounds, M&A activity, or leadership changes are disclosed in the available data, and the company has no public subsidiaries, parent company, or external investors identified.

Name

Leiner

Legal name

LEINER GmbH

Website

https://leiner-markisen.de

Company type

Private

Founded year

1839

Operating status

Operating

Headcount range

51–100 employees

Short description

Leiner is a German manufacturer (founded 1839) of premium outdoor shading and weather-protection systems—awnings, bioclimatic louvered roofs, pergolas, and terrace glass—sold through a national Fachhandels-Partner dealer network to residential homeowners and hospitality businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Horgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Living Products Sales: Leiner generates revenue through the sale of physical shading and weather protection products including awnings (Markisen), bioklimatic louvered roofs (Lamellendächer), pergolas, terrace glass systems, and custom solutions for gastronomy/hospitality. Products are sold through a network of authorized specialist trade partners who provide professional installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Leiner (LEINER GmbH) manufactures and distributes outdoor shading and weather protection products, including cassette and folding-arm awnings (Markisen), bioclimatic louvered roofs (Lamellendächer), pergolas, terrace glass systems, and tailored shading solutions for the hospitality sector. The company sells exclusively through an authorized network of specialist trade partners (Fachhandels-Partner) who handle consultation, on-site measurement, customization, and installation for end customers in Germany.

Product overview

LEINER is a German manufacturer of premium shading systems for outdoor living. The product portfolio centers on five core product categories—Markisen (awnings), Lamellendächer (bioclimatic louvered roofs), Pergolen (pergolas), Terrassenglassysteme (terrace glass systems), and Gastronomie (hospitality solutions)—each addressing different outdoor protection and comfort needs. These products can be enhanced with Smart Home Ready integration for automated control. Together, the offerings provide comprehensive solutions for residential terraces, balconies, and commercial hospitality outdoor spaces, with adjustable protection against sun, rain, and wind.

Differentiator

Problem solved

Functional benefit

Products and services

• Markisen (Awnings) Cassette and folding-arm awnings designed for terraces and balconies, providing stylish and effective sun and weather protection to enhance outdoor living spaces.
• Lamellendächer (Bioclimatic Louvered Roofs) Bioclimatic louvered roofs with adjustable lamelles that adapt to weather conditions, providing optimal sun protection, ventilation, and rain protection for year-round outdoor use.
• Pergolen (Pergolas) Elegant pergolas that transform outdoor areas into stylish living spaces, offering protection from sun and rain while creating a cozy atmosphere for relaxed outdoor hours.
• Terrassenglassysteme (Terrace Glass Systems) High-quality glass systems that convert balconies or terraces into light-filled enclosed spaces, protecting against wind and weather while preserving views.
• Gastronomie (Hospitality Sun Protection Solutions) Customized sun protection solutions for the hospitality industry, combining functionality and design to create inviting outdoor spaces for restaurants, cafés, and hotels in any weather.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• markilux: German premium awning and pergola manufacturer with a similarly broad outdoor-shading portfolio and dealer-led distribution. Most direct competitor in the German Fachhandel channel.
• Weinor: German manufacturer of awnings, pergolas, and glass patio roofs sold through specialist trade partners. Closely comparable in product mix, channel, and target customer.
• Roma: German manufacturer of roller shutters, awnings, and external shading systems, sold via specialist trade partners. Comparable channel structure and partial product overlap with Leiner's awning line.
• Brustor: Belgian manufacturer of awnings, pergolas, and terrace coverings sold via dealer network. Comparable in product range and channel model, with growing presence in German-speaking markets.
• Renson: Belgian specialist in outdoor living (pergolas, patio covers, louvered roofs) under the 'Camargue' and 'Algarve' brands. Direct competitor in premium bioclimatic pergolas, expanding into the DACH market.

Broad incumbents

• Warema: One of the largest German sun-shading systems manufacturers, offering a much broader portfolio including interior blinds, external venetian blinds, and large commercial shading — overlapping with Leiner in outdoor awnings and louvered roofs.
• Hunter Douglas: Global window-coverings giant producing blinds, shades, shutters, and pergola systems. Overlaps with Leiner in shade manufacturing technology and premium positioning but operates at a much larger, multi-category scale.

Regional players

• Gibus: Italian manufacturer of awnings and pergolas for residential and commercial outdoor spaces. Comparable product mix but primarily serves Southern European markets.
• Palmiye: Turkish producer of bioclimatic pergolas and awnings exporting across Europe. Comparable product technology but competes mainly on price rather than in the German premium Fachhandel.

Others

• Somfy: Global leader in motors and automation for interior and exterior shading. A component/technology enabler for awnings and pergolas (including Leiner's Smart Home Ready systems) rather than a direct competitor in finished outdoor products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leiner.markisen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leiner