What ROMA does

ROMA KG is a privately held German manufacturer of external sun protection systems and garage doors, headquartered in Burgau, Bavaria, and founded in 1980. The company produces four core product categories — roller shutters (Rollladen), facade blinds (Raffstoren), textile screens (Textilscreens), and garage doors (Garagentore) — across a catalog of 53 named products, all manufactured in aluminum at four production sites in Germany (Burgau, Ludwigshafen, Oschatz, Rostock). Technical features include motorized and solar-powered drives, a German Design Award–winning zipSCREEN.2 textile screen rated wind-stable up to 120 km/h, integrated fall-protection systems for floor-level windows, and product lifespans of up to 30 years.

The product architecture is modular and based on shared base systems (PURO, INTEGO, QUADRO, PENTO, RONDO, MODULO) with suffixes denoting mounting type (.P = pre-wall renovation, .XP/.XR = new construction, .K/.XRK = brick facade), function (e.g., .RS for facade-blind variants, -zip for zip-guided screens), and box geometry. Smart Home integration is delivered through five certified platforms — Somfy TaHoma, Loxone, KNX, elero Yubii Home, and digitalSTROM — enabling sensor- and rule-based automation across sun position, weather, and time of day.

ROMA operates an exclusively indirect go-to-market model: sales, quoting, measurement, and installation are routed through certified specialist trade partners (Fachpartner), supported by a dealer finder, a B2B portal, and the ROMA Akademie training programme. There is no direct-to-consumer channel and no e-commerce. The company serves residential property owners and architects/planners primarily in Germany, with international presence in Austria, Switzerland, France, and the Benelux region under country-specific websites. ROMA is led by managing directors Roland Thoma and Volker Pfaudler, with no disclosed external investors or parent company.

Name

ROMA

Legal name

ROMA KG

Website

https://roma.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ROMA is a German manufacturer of external sun protection systems and garage doors (roller shutters, facade blinds, textile screens) for residential and commercial buildings, producing exclusively in Germany and selling solely through a certified specialist partner network across DACH, France, and Benelux.

Ownership category

akta.pro rank

Product category

External Sun Protection Systems and Garage Doors

NAICS

Blind and Shade Manufacturing (337920), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• External sun protection
• Roller shutters
• Facade blinds
• Textile screens
• Garage doors

Headquarters

HQ city

Burgau

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Sun Protection Systems: ROMA generates revenue through the sale of custom-manufactured roller shutters, facade blinds, textile screens, and garage doors. Every product is made to measure based on individual building specifications, priced and sold exclusively through certified specialist partners who also handle installation. This is a one-time hardware sale model with no recurring revenue component.
2. Smart Home Add-ons and Accessories: Sale of complementary Smart Home control systems, radio controls, sensors, and automation components that integrate with ROMA sun protection and garage door products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

ROMA manufactures and sells custom-made external sun protection systems and garage doors — primarily roller shutters, facade blinds (Raffstoren), and textile screens (Textilscreens), alongside ceiling-run, roller, and grille garage doors. All products are made to measure from aluminum at four production sites in Germany, are available with motorized and solar-powered drives, and integrate with five Smart Home platforms. Distribution is exclusively through certified specialist trade partners (Fachpartner), with no direct-to-consumer or online sales channel.

Product overview

ROMA KG is Germany's leading manufacturer of external sun protection systems and garage doors. The product portfolio centers on four main categories: Rollladen (roller shutters), Raffstoren (exterior facade blinds/Außenjalousien), Textilscreens (vertical screens with zip or roll guidance), and Garagentore (garage doors). ROMA products are sold exclusively through certified specialist partners and produced exclusively in Germany at four production sites. The product naming follows a systematic architecture: base systems (PURO, INTEGO, QUADRO, PENTO, RONDO, MODULO) with suffixes indicating mounting type (.P = pre-wall/renovation, .XP/.XR = inset/new construction, .K/.XRK = brick facade variants), function (.RS = facade blind variants, -zip = textilscreen zip variants). Core products include the PURO 2 roller shutter family for thermal/sound insulation, the zipSCREEN.2 textilscreen (German Design Award winner) offering wind-stable sun protection, MODULO facade blinds for daylight control, and garage doors including SILENTO ceiling-run doors, GECCO sectional doors, ROLENTO roller doors, and PROTEGO security doors. Smart Home integration is available through partnerships with Somfy TaHoma, Loxone, KNX, elero, and digitalSTROM. Solar-powered variants are offered across all product categories. The company emphasizes sustainable manufacturing, energy efficiency for summer heat protection and winter insulation, and product lifespans of up to 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Shutter Systems (Rollladen) — PURO 2 family Custom-made aluminum Aufsatzrollladen (inset roller shutters) integrated above the window, providing thermal insulation, sound insulation, privacy, and security. Variants for new construction, window replacement, and brick or veneer facades. Sold and installed exclusively through certified ROMA Fachpartner for residential buildings.
• Roller Shutter Systems (Rollladen) — INTEGO, QUADRO, PENTO, RONDO, KARO, TERMO 2, TRENDO, UNO families Custom-made aluminum surface-mounted (Vorbau/Aufsatz) roller shutters in multiple box geometries and integration options, intended for renovation, retrofit, and window-replacement projects without removing existing elements. Sold and installed through certified ROMA Fachpartner.
• Facade Blind Systems (Raffstoren / Aussenjalousien) — MODULO family and F50 External aluminum facade blinds providing stepless daylight control, glare protection, and visual contact with the outside. Available in pre-wall, space-saving, and inset variants with optional integrated insect protection, plus an architectural variant for mullion-transom facades. For residential and commercial buildings, distributed through ROMA Fachpartner.
• Textile Screens (Textilscreens) — zipSCREEN and rollSCREEN families Wind-stable vertical textile screens with zip or roll guidance, providing transparent sun protection for large glass facades. Multiple box variants (QUADRO, INTEGO, RONDO) and mullion-transom integration. German Design Award-winning zipSCREEN.2 product line. Distributed through ROMA Fachpartner.
• Garage Doors (Garagentore) — SILENTO, GECCO, ROLENTO, PROTEGO families Aluminum garage doors including ceiling-run sectional doors, vertically rolling rolldoors, and security-oriented grille doors. Designed to save ceiling and lintel space, with quiet drives and safety features for residential and commercial garages. Distributed through ROMA Fachpartner.
• Solar-Powered Sun Protection — Solar-Rollladen, Solar-Raffstoren, Solar-Senkrechtmarkise Solar-powered roller shutters, facade blinds, and vertical textile screens with integrated solar modules supplying the drive, enabling wireless, self-sufficient operation in the absence of a power connection. Ideal for retrofitting and new construction where conventional electrical work is not feasible.
• Smart Home Control (ROMA Smart Home Steuerung) Smart Home control add-on enabling automated operation of ROMA sun protection and garage door systems via certified partner platforms including Somfy TaHoma, Loxone, KNX, elero, and digitalSTROM. Supports sensor-driven automation based on sun position, weather, and time of day.
• Integrated Fall Protection (Integrierte Absturzsicherung) Integrated fall protection systems combining safety with sun protection and facade design, available as glass, grid, or sheet solutions for floor-level windows. Integrable with ROMA roller shutters, facade blinds, or textile screens.

Quantifiable outcome

• Reduces indoor temperatures by up to 10 degrees during summer heat waves
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Somfy TaHomacoreTechnology or IntegrationROMA sun protection products (roller shutters, facade blinds, textile screens) and garage doors are compatible with Somfy TaHoma, enabling automated control via the Somfy app, radio, or sensors. TaHoma integration allows adjustment based on sun position, weather conditions, and time of day. Somfy TaHoma is the most frequently requested partner integration according to ROMA's Smart Home page.
• LoxonecoreTechnology or IntegrationROMA products integrate with the Loxone Smart Home platform for automated control and building management system connectivity. Loxone is a certified integration partner enabling seamless control of ROMA sun protection and garage door products.
• KNXcoreTechnology or IntegrationROMA sun protection and garage door systems are compatible with KNX, the international standard for building automation. This integration enables professional Smart Home installations and central building management.
• elero (Yubii Home)coreTechnology or IntegrationROMA products integrate with elero Yubii Home Smart Home platform, providing automated control options for ROMA sun protection and garage door products.
• digitalSTROMcoreTechnology or IntegrationROMA sun protection and garage door products are compatible with digitalSTROM Smart Home platform for intelligent building automation and control.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Warema: Germany's largest manufacturer of sun shading systems, including external blinds, roller shutters, and awnings. Warema is the most direct head-to-head competitor to ROMA in the German external sun protection market.
• Heroal: German manufacturer of aluminum roller shutters, external blinds, roller doors, and window systems. Heroal competes with ROMA across multiple product categories with similar Made-in-Germany positioning.
• Hella Sonnenschutz: Austrian family-owned manufacturer of external sun protection systems including roller shutters, external blinds, and awnings. Hella competes directly with ROMA in the German-speaking market.
• Schlotterer: Austrian specialist in external blinds (Raffstoren) and insect protection systems. Schlotterer is a focused competitor in the external venetian blind category where ROMA also plays.
• Griesser: Swiss manufacturer of external sun protection including roller shutters, blinds, and awnings. Griesser overlaps with ROMA across multiple product categories and shares a similar premium European positioning.
• Alukon: German manufacturer of aluminum roller shutters, external blinds, insect protection, and garage doors. Alukon is a focused competitor to ROMA in the German market with overlapping product lines.
• Markilux: German premium manufacturer of awnings and external sun protection. Markilux shares ROMA's German premium positioning and Fachpartner distribution model.
• Becker Antriebe: German manufacturer of motors and drives for roller shutters, awnings, and blinds. Becker supplies the drive technology embedded in many external sun protection products competing with ROMA.

Broad incumbents

• Somfy: Global leader in motors and smart home control for sun protection and access. Somfy is both a key technology partner to ROMA and a broader incumbent whose TaHoma platform could become competitive.
• Velux: Global leader in roof windows and daylighting solutions with growing external sun protection offerings. Velux represents a broader incumbent with overlapping climate-control positioning for residential buildings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/romakg
• Facebookfacebook.com/roma.die.marke
• LinkedInlinkedin.com/company/romakg
• Instagraminstagram.com/roma.sonnenschutz
• Pinterestde.pinterest.com/romakg
• TikToktiktok.com/@roma.sonnenschutz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROMA