St. Margaret's at Mercy

What St. Margaret's at Mercy does

St. Margaret's Family of Care is a 501(c)(3) nonprofit senior care organization headquartered in New Orleans, Louisiana, founded in 1889 and operating three skilled nursing campuses under the St. Margaret's at Mercy, St. Jude's, and St. Luke's sub-brands. The flagship 130,000-square-foot Mid-City facility on Bienville Street is built on a household model, organizing residents into self-contained 8-10 bed households (90% private rooms) joined into neighborhoods, differentiating the operator from traditional institutional nursing facilities.

The organization offers a continuum of care spanning independent living, assisted living, skilled nursing, memory care, short- and long-term residency, respite care, and hospice (both facility-based and in-home). Clinical services are supported by wholly-owned Gulf South Therapy (physical, occupational, and speech therapy) and St. Paul's Pharmacy, an on-site pharmacy serving residents across all campuses. A specialized ALS House within St. Margaret's at Mercy uses PEAC eye-tracking technology developed by Proximis, created in partnership with Steve Gleason and Team Gleason, allowing ALS and MS patients to independently control their environment.

Revenue is generated through skilled nursing fees (Medicare, Medicaid, private pay, long-term care insurance), therapy services, pharmacy dispensing, and hospice care, with Louisiana private-room rates cited at $6,000-$8,000 per month. Distribution is relationship-led: hospital discharge planners and social workers drive short-term rehab referrals, while long-term residency is sourced through direct family inquiries, community referrals, and traditional marketing channels in the Greater New Orleans metropolitan area.

Name

St. Margaret's at Mercy

Legal name

St. Margaret's Family of Care

Website

https://stmmercy.org

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

Nonprofit senior care provider in New Orleans, founded in 1889, operating three skilled nursing campuses (St. Margaret's at Mercy, St. Jude's, St. Luke's) that deliver household-model skilled nursing, rehabilitation, hospice, pharmacy, and a specialized ALS residence with eye-tracking technology.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Senior Living Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Skilled nursing care
• Senior rehabilitation services
• Memory care programs
• Hospice and palliative care
• Assisted living community

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Skilled Nursing Facility Care: Revenue from providing 24/7 skilled nursing care, medication management, assistance with activities of daily living, and comprehensive medical oversight. Accepts Medicare for qualifying short-term stays (up to 100 days per benefit period), Medicaid for eligible long-term care residents, private pay, and long-term care insurance. Average costs in Louisiana range from $6,000 to $8,000 per month for private rooms.
2. Rehabilitation Services: Physical therapy, occupational therapy, and speech therapy services provided on-site. Typically covered under Medicare Part A for short-term skilled nursing facility care following a qualifying hospital stay of at least 3 days.
3. Hospice Care: End-of-life care services including medical, emotional, and spiritual support, bereavement services, and palliative care. Services provided both at facilities and in-home. Medicare covers hospice care for eligible patients.
4. Respite Care: Temporary relief care for family caregivers. Offered at no cost for hospice clients; other families access care through an affordable per diem rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

St. Margaret's Family of Care operates skilled nursing and senior living communities in the Greater New Orleans area, delivering 24/7 nursing care, rehabilitation therapy, memory care, assisted living, independent living, hospice, respite care, and on-site pharmacy services. The flagship campus uses a household model of 8-10 bed units with 90% private rooms, and includes a specialized ALS House equipped with PEAC eye-tracking technology.

Product overview

St. Margaret's Family of Care operates as a unified senior living and healthcare system offering a continuum of care from independent living to skilled nursing. The portfolio includes three sub-brand communities (St. Margaret's at Mercy, St. Jude's, and St. Luke's) providing skilled nursing care, assisted living, independent living, and memory care services. Core clinical offerings include rehabilitation services through Gulf South Therapy (physical, occupational, and speech therapy), hospice care (both facility-based and in-home), and respite care. The system is supported by St. Paul's Pharmacy (on-site pharmacy) and the St. Margaret's Foundation. A distinctive specialized unit is the ALS House at St. Margaret's at Mercy, featuring eye-gaze technology for ALS/MS patients. The facilities operate on the household model with private rooms organized into neighborhoods, emphasizing a home-like environment over institutional care.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• High-quality patient care demonstrated through The Joint Commission Gold Seal of Approval accreditation
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Steve Gleason / Team GleasoncoreStrategic or Co-development PartnerSteve Gleason, former NFL Safety for the New Orleans Saints, approached St. Margaret's with a proposal to build a household specifically equipped to care for ALS patients. This collaboration led to the creation of the ALS House at St. Margaret's at Mercy—a specialized residential facility using cutting-edge eye-tracking technology to empower ALS patients to live with continued purpose and independence.
• Leonard Florence Center (Boston, MA)minorStrategic or Co-development PartnerSt. Margaret's staff traveled to Boston to tour the Leonard Florence Center, which at the time was the only facility worldwide operating a household specifically engineered to accommodate ALS patients. This research visit informed the development of the ALS House at St. Margaret's.
• ProximiscoreTechnology or IntegrationProximis developed the PEAC (eye-tracking) technology used in the Steve Saling ALS Residence at St. Margaret's. This technology allows ALS and MS patients to control their environment—operating blinds, television, lights, doors, HVAC, elevator, and more—using eye-gaze technology, granting unprecedented autonomy to residents with physical limitations.
• The Joint CommissioncoreOthersIndependent healthcare accreditation organization that provides the Gold Seal of Approval for Nursing Care Center Accreditation and Post-Acute Care Certification to St. Margaret's, demonstrating compliance with rigorous performance and safety standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Ensign Group: Publicly traded operator of skilled nursing and senior living facilities across the U.S. Directly comparable as a multi-facility SNF operator serving post-acute, rehabilitation, and long-term care residents under Medicare/Medicaid reimbursement models.
• LHC Group: Provider of home health, hospice, and facility-based post-acute services with strong Gulf South presence. Comparable in home health and hospice offerings as well as geographic overlap with Louisiana operations.
• Genesis HealthCare: One of the largest U.S. skilled nursing facility operators, providing short-stay rehabilitation and long-term care services. Directly comparable in core service offerings, household-style care models, and Medicare/Medicaid payer mix.
• Ascension Living: Nonprofit senior services arm of Ascension Health operating assisted living, independent living, memory care, and skilled nursing communities. Closely comparable as a faith-based nonprofit senior care provider with similar mission-driven governance and service continuum.
• Amedisys: Provider of home health, hospice, and high-acuity care services across the U.S. Comparable in the in-home hospice service line that St. Margaret's offers, as well as post-acute care delivery to elderly populations.
• Chemed Corporation (VITAS Healthcare): Operates VITAS Healthcare, the largest U.S. hospice provider. Comparable in hospice care delivery model including facility-based and in-home services, though operating at national scale rather than a single metro.
• National HealthCare Corporation: Publicly traded operator of skilled nursing facilities and assisted living communities primarily in the southeastern U.S. Directly comparable in care continuum (SNF, assisted living, home health, hospice) and regional service footprint.
• Trinity Health Senior Communities: Nonprofit Catholic health system operating senior living and skilled nursing communities across multiple U.S. states. Comparable as a mission-driven nonprofit SNF and senior care operator with similar regulatory and payer environment.

Broad incumbents

• Brookdale Senior Living: Largest U.S. operator of senior living communities offering independent living, assisted living, memory care, and skilled nursing. Comparable in continuum-of-care model and senior demographic focus, though with broader geographic and service scope.
• Encompass Health: National provider of post-acute rehabilitation services through inpatient rehabilitation hospitals and home health/hospice. Comparable in post-acute rehabilitation focus and Joint Commission-accredited care delivery, though primarily a hospital setting rather than SNF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stmargaretsno
• Facebookfacebook.com/stmargaretsno

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Margaret's at Mercy