What greenboatsolutions does

greenboatsolutions GmbH is a Berlin-based founder-led company operating the first and largest comparison portal for electric boat motors in the German-speaking market. The proprietary Produktfinder (Product Finder) aggregates 850+ electric motors from 30+ manufacturers (ePropulsion, Torqeedo, Mercury, Aquamot, WaterWorld, Molabo, Fischer Panda, BlueNav, and others) and matches them to boat specifications (type, length, weight, motor type, desired runtime), delivering recommendations in approximately 5 minutes. The platform combines a free self-serve comparison portal, an online shop for direct hardware sales, free personal consultation, and a content library (blog, Ratgeber guides, YouTube channel E-Bootsmotoren TV) to address the information asymmetry problem in a fragmented electric marine propulsion market.

The business model is hybrid: direct hardware sales on motors priced €1,099-€41,299 plus battery/charger packages, lead referral commissions on partner-manufacturer products, recurring subscription fees from a three-tier partner program (Dealer from €0/month, Referrer from €99/month, Premium custom multi-year), paid consulting beyond initial free advice, and insurance brokerage commissions via Nammert Bootsversicherungen. Customer segments include individual boat owners (motorboat, sailboat, houseboat, inflatable), B2B boat builders and yards, boat rental companies, and manufacturer/distributor partners. Geographic reach spans 15+ countries via localized websites and franchise/license partners in the USA, Canada, Sweden, Finland, Denmark, Austria, Netherlands, and Spain.

Founded in summer 2017 by Johann Gocht and Elias Kerlinski after they built their own electric raft (greenfloats), the company remains small at 1-10 employees and operates without disclosed external funding. Active trade show presence at Boot Düsseldorf, Boot & Fun Berlin, METSTRADE Amsterdam, and Interboot Friedrichshafen drives both consumer and B2B lead generation. No patents, awards, certifications, or AI/ML capabilities have been disclosed.

Name

greenboatsolutions

Legal name

greenboatsolutions GmbH

Website

https://greenboatsolutions.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

greenboatsolutions GmbH operates Europe's largest comparison portal and online shop for electric boat motors, aggregating 850+ motors from 30+ manufacturers and serving individual boat owners, boat builders, rental fleets, and motor manufacturers across 15+ countries via localized websites and franchise partners.

Ownership category

akta.pro rank

Product category

Electric Boat Motors and Marine Propulsion

NAICS

Boat Dealers (441222)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Electric boat motors
• Marine electric propulsion
• Boat motor comparison portal
• Electric outboard engines
• Boat electrification solutions

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Direct Product Sales: greenboatsolutions GmbH acts as the seller for products ordered directly through their online shop. Products include electric boat motors, batteries, chargers, and accessories. Contracts are formed between the customer and greenboatsolutions GmbH directly. Revenue comes from retail margins on hardware sales.
2. Lead Referral / Mediation: For products from cooperation partners (manufacturers), customers are referred to the partner. greenboatsolutions receives a commission from partners for forwarding customer inquiries. This is free for customers. Contact forwarding is provided at no cost to the user.
3. Partner Membership Fees: Three-tier monthly subscription model for manufacturers/distributors: Dealer tier (starting at €0/month with one-time content fee), Referrer tier (starting at €99/month with one-time content fee), Premium tier (individual pricing including YouTube videos, trade show presence, custom content). Annual payment discount of 10%.
4. Consulting Services: First consultation is generally free. For additional consulting services beyond initial advice, greenboatsolutions charges according to the current hourly rate for consulting services. This occurs only with explicit customer consent and after transmitting the applicable terms.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

greenboatsolutions operates Europe's largest comparison portal and online shop for electric boat motors, aggregating 850+ motors from 30+ manufacturers on a single digital platform. Customers can use a proprietary Product Finder tool to receive personalized motor and battery system recommendations within 5 minutes based on boat specifications, with free expert personal consultation available alongside direct online purchase. The company also facilitates B2B electrification projects through a network of boat builders, yards, and rental operators, and operates franchise/license programs for international expansion.

Product overview

greenboatsolutions operates the first and largest German comparison portal for electric boat motors, combining a product comparison platform, online shop, and consultation services. The core offering includes a Product Finder (Produktfinder) tool that helps users find optimal electric motors in 5 minutes by inputting boat specifications, a Hardware Comparison Portal comparing 850+ motors from 30 manufacturers, and an Online Shop with direct sales. Supporting services include Digital Consultation, Personal Consultation, Online Guides/Blog, Boat Insurance (via Nammert partnership), and a Partner Network for professional installation throughout Germany, Europe, and internationally. The product portfolio features motors from brands including ePropulsion (Spirit, Navy, Pod, X-series), Torqeedo (Travel, Deep Blue), Aquamot (Trend, Professional), WaterWorld (inboard motors), and BlueNav (smart motors with autopilot features), covering outboard motors, pod motors, inboard motors, saildrives, and rotating pod motors ranging from 500W to 40kW.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product Finder (Produktfinder) Free interactive tool that recommends a complete electric boat motor and battery system by collecting boat specifications (boat type, length, weight, motor type, desired runtime) and matching them to the catalog of 850+ motors from 30+ manufacturers, delivering results in approximately 5 minutes.
• Online Shop (Direct Retail) E-commerce storefront where greenboatsolutions GmbH acts as direct seller of electric boat motors, batteries, chargers, and accessories, supporting PayPal, credit card, Klarna, bank transfer, and ApplePay with shipping via DHL, GLS, DPD, UPS, Kühne & Nagel, Dachser, and FedEx/TNT.
• Hardware Comparison Portal Searchable comparison database of 850+ electric boat motors from 30+ manufacturers, allowing users to compare complete system packages (motor, battery, charger) across brands and specifications.
• Personal Consultation (Persönliche Beratung) Free personal consultation with a dedicated greenboatsolutions expert for electric boat motors; covers lithium and AGM battery selection and free coordination of electrification projects.
• Installation Partner Network Network of certified boat builders and yards across Germany (Wannsee/Potsdam, Berlin, Kiel, Steinhuder Meer, Starnberger See, Chiemsee, Bodensee, Nordsee, Ostsee, Greifswald), Austria, Switzerland, Sweden, Finland, Denmark, Netherlands, and Spain that install electric propulsion systems purchased via greenboatsolutions.
• Partner Programs for Manufacturers and Distributors Three-tier B2B partnership offering: Dealer tier from €0/month with a one-time setup fee (direct sales with access to greenboatsolutions' 260,000+ annual unique visitors across German and international sites), Referrer tier from €99/month for lead forwarding with no commission, and Premium tier with individual pricing including YouTube content production, trade show accompaniment in DACH, and custom advertising campaigns.
• Boat Insurance Brokerage (Bootsversicherung) Online comparison and brokerage service for boat liability, hull, and legal protection insurance underwritten by Nammert Bootsversicherungen, covering motorboats, sailing boats, houseboats, and inflatable boats, with referral fees earned by greenboatsolutions for policies written through the platform.
• International Franchise and License Network International franchise and licensing arrangement that allows local partners to operate the greenboatsolutions platform and services in countries where greenboatsolutions lacks local presence or language capacity, with active licensees in the USA, Canada, and Sweden.

Quantifiable outcome

• Customer finds optimal electric motor and battery system in 5 minutes
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ePropulsioncoreTechnology or IntegrationMajor distribution partner for ePropulsion electric boat motors. greenboatsolutions is described as one of the largest specialist dealers for ePropulsion. Products include ePropulsion Spirit, Navy, Pod, I-Series, and X-Series motors ranging from 500W to 40kW. Featured prominently on the platform and at trade shows.
• TorqeedocoreTechnology or IntegrationKey manufacturer partner for premium electric boat motors. greenboatsolutions exhibits at Torqeedo trade show stands (e.g., Boot & Fun Berlin, Boot Düsseldorf Halle 10/10B22). Products include Torqeedo Travel, Travel XP, Cruise, and Deep Blue series.
• Mercury Marine (Avator)coreTechnology or IntegrationPartnership with Mercury Marine for the Avator electric outboard line. greenboatsolutions exhibits at Mercury stands at trade shows (e.g., Boot Düsseldorf Halle 3/3B89). Products include Mercury Avator 7.5e and other electric outboards.
• AquamotcoreTechnology or IntegrationAustrian manufacturer of electric boat motors. Products include Trend-Line (consumer) and Professional-Line (commercial/operator) series. Aquamot supplies complete systems with Trend and AGM batteries.
• WaterWorldcoreTechnology or IntegrationSpecialist in electric inboard motors (4-20kW) with air cooling, particularly recommended for motorboats and sailboats. Known for excellent price-performance ratio.
• Nammert BootsversicherungenminorStrategic or Co-development PartnerInsurance partner providing boat liability and comprehensive insurance comparison and sales. Nammert has been insuring boats since 1989, rated 4.91/5 by ~2,500 customers. greenboatsolutions earns referral fees for insurance contracts written through the platform.
• Adventure PotsdamminorChannel Partner/ Reseller/ DistributorBoat rental partner where customers can rent and test electric boats (e.g., Aloa 21 with ePropulsion pod motor) equipped by greenboatsolutions. Provides hands-on test experience for prospective customers.
• Boat Builders Network (Germany)minorChannel Partner/ Reseller/ DistributorNetwork of boat builders and yards across Germany who install electric propulsion systems. Locations include Wannsee/Potsdam, Berlin, Kiel, Steinhuder Meer, Starnberger See, Chiemsee, Bodensee, Nordsee, Ostsee, and Greifswald. greenboatsolutions forwards regional leads to these partners.
• Boat Builders Network (Europe)minorChannel Partner/ Reseller/ DistributorNetwork of boat builders across Europe who install electric propulsion systems. Countries include Sweden, Finland, Denmark, Austria, Netherlands, and Spain. greenboatsolutions coordinates cross-border projects.
• RollybootminorChannel Partner/ Reseller/ DistributorReferral partner for houseboat electrification, directing customers to Rollyboot for specialized houseboat solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Flux Marine: US startup building electric outboard motors with a focus on consumer and light commercial boating. Compares to GBS's addressable market as a newer entrant trying to convert combustion owners to electric.
• Pure Watercraft: US pure-play electric outboard motor company targeting recreational boaters. Comparable because it competes for the same end customer considering electric propulsion for small/medium boats and sells both direct and through a dealer network.
• Evoy: Norwegian electric boat propulsion system company targeting leisure and commercial boats. Comparable as a European pure-play electric propulsion player in the same regulatory and adoption environment.
• Vision Marine Technologies: Canadian-listed electric boat and outboard powertrain developer. Operates in the same electric marine propulsion category and overlaps with GBS's target retrofit/electrification customers.

Others

• YachtWorld: Largest online boat listing and brokerage marketplace. Adjacent comparable as a content/marketplace-driven marine platform, but its unit of sale is the boat, not the propulsion system.
• Boats.com: Global boat search/marketplace with editorial content. Adjacent comparable in leveraging online content for boat-buyer acquisition, though it focuses on full vessels rather than propulsion components.

Direct peers

• Torqeedo: German premium electric boat motor brand (Travel, Cruise, Deep Blue) and a core GBS partner. As the incumbent premium player in electric marine, Torqeedo also sells direct and competes for the same set of buyers GBS targets.
• ePropulsion: Major Chinese electric outboard and pod motor manufacturer whose full product line (Spirit, Navy, Pod, X-series) GBS distributes. ePropulsion is also scaling its own direct-to-consumer channels globally, making it both a key partner and an emerging direct competitor to GBS for the same end-customer wallet.

Broad incumbents

• Defender Industries: Long-established US marine equipment mail-order/online retailer. Comparable as a specialist marine parts/accessories retailer using expert content and personal service to differentiate — a similar model to GBS in a broader, less electric-focused catalog.
• West Marine: Largest specialty marine retailer in North America, selling parts, accessories, and motors (including electric) across hundreds of stores. Comparable as a broad marine retailer that competes with GBS for share of electric-motor and accessory wallet, albeit at much larger scale and broader catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@e-bootsmotoren

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about greenboatsolutions