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Urban Movement Labs

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Namestring
Urban Movement Labs
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Urban Movement Labs was a Los Angeles-based advisory and collaboration platform founded in 2019 by Francis Pollara and Julia Thayne, both of whom served as Entrepreneurs-in-Residence in Mayor Eric Garcetti's administration. The firm operated as a bridge between municipal government, communities, and mobility/cleantech innovators, with a stated mission of scaling zero-emissions mobility solutions and supporting urban transportation innovation aligned with climate action planning. Its primary customer segment was government transportation and mobility agencies, and its value proposition centered on accelerating climate and mobility solutions through strategic partnerships, policy insight, and market activation, including support for economic development and foreign direct investment flows into the U.S. cleantech sector.

Underlying products or technology are not described in the source material — the offering was services-based (advisory, ecosystem orchestration, partnership facilitation) rather than software or hardware. Pricing details, revenue mechanics, and GTM motion are also not disclosed. In 2024, Urban Movement Labs merged with the Los Angeles Cleantech Incubator (LACI) to scale zero-emissions mobility, which is the most significant corporate event in the company's history. Following the merger, both co-founders established Twoº & Rising, a separate advisory group dedicated to bridging U.S.–foreign partnerships to advance cleantech solutions, with services spanning Discover (market research), Strategize, Partner, Execute (market entry), and Scale (fundraising, grant strategy). Named Twoº & Rising clients include the Consulate General of Canada, Team Finland (Consulate General of Finland), and London & Partners.

Short descriptiontext

Urban Movement Labs was a Los Angeles-based advisory firm co-founded in 2019 that bridged municipal government, communities, and cleantech/mobility innovators to scale zero-emissions transportation. It merged with LACI in 2024.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
urban mobility advisory, zero emissions transportation, cleantech partnerships, mobility innovation consulting, climate action planning
Industry3 codes
1Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities)
CodeBPAIANAJPrimaryYes
2Local Transportation, Parking & Mobility Administration
CodeBPAIACAMPrimaryNo
3Sustainable / Low-Emission Ground Transportation Programs
CodeTHACAIALPrimaryNo
NAICS code2 codes
  • Regulation and Administration of Transportation Programs926120
  • Urban Transit Systems4851
SIC code1 code
  • Transportation Services4700
Product category
Urban Mobility Advisory Services
Cost components2 values
Personnel, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Urban Movement Labs was a collaboration between communities, local government, and mobility innovators that worked to advance zero-emissions mobility and urban transportation innovation, primarily serving city and state government agencies. The firm supported economic development, ecosystem growth, and foreign direct investment in mobility and cleantech sectors through strategic partnerships, policy insight, and market activation, with a mission to scale technology and inform policy aimed at limiting global warming to 2°C or less by 2030.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Urban Movement Labs merged with LACI to scale zero emissions mobility
Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Urban Movement Labs merged with LACI to scale zero emissions mobility. This merger combined UML's expertise in urban mobility innovation with LACI's established cleantech incubator infrastructure to accelerate zero-emissions transportation solutions in Los Angeles.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Urban mobility analytics platform serving planners, transportation agencies, and infrastructure consultants with data on travel patterns. Comparable buyer base (city/state DOTs and mobility agencies) and overlapping mission of enabling data-driven urban transportation decisions.

TypeBroad incumbent
Description

Global network of 100+ mayors addressing climate change, with active programs on urban mobility and transportation decarbonization. C40 is a peer in cleantech advisory to city governments and operates at a substantially larger scale.

TypeDirect peer
Description

Global climate non-profit where co-founder Julia Thayne served as Senior Principal managing a $16M+ decarbonization portfolio. RMI runs similar cross-sector cleantech advisory work targeting industry, transportation, and policy, making it a close functional peer.

TypeEmerging player
Description

Mobility data and policy platform that helps cities manage shared mobility, curb space, and transportation programs. Direct overlap with UML's transportation agency customer base and zero-emissions mobility agenda.

TypeDirect peer
Description

Transit planning and mobility platform serving cities on route design, scenario planning, and zero-emissions transition strategy. Remix shares UML's buyer (city transportation agencies) and core subject matter (urban mobility decarbonization), differing mainly in being a software product rather than advisory services.

TypeBroad incumbent
Description

Alphabet-affiliated urban innovation organization that worked on smart-city planning, mobility, and infrastructure. Comparable in its cross-sector urban innovation mandate and public-sector buyer focus, though significantly larger in capital and scope.

TypeDirect peer
Description

UML's merger partner and now parent organization. LACI operates as a cleantech incubator with a mobility/transportation portfolio, making it the most direct comparator as both organizations pursue zero-emissions mobility in the LA ecosystem.

TypeOthers
Description

Urbanism advisory and educational platform working with cities on mobility, land use, and policy. Smaller-scale peer sharing a mission to translate urban innovation principles into municipal practice.

TypeEmerging player
Description

Advocacy and policy organization focused on modernizing U.S. transportation, with deep engagement on zero-emissions mobility and federal funding flows. Comparable in mission and policy-adjacent positioning to UML's government-facing advisory practice.

TypeBroad incumbent
Description

Industry coalition advising cities on smart-city strategy, including mobility and sustainability programs. Comparable in mission to equip urban governments with frameworks, partnerships, and vendor ecosystems for urban innovation.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Urban Movement Labs

Urban Mobility Advisory Servicesurbanmovementlabs.com

Urban Movement Labs was a Los Angeles-based advisory firm co-founded in 2019 that bridged municipal government, communities, and cleantech/mobility innovators to scale zero-emissions transportation. It merged with LACI in 2024.

What Urban Movement Labs does

Urban Movement Labs was a Los Angeles-based advisory and collaboration platform founded in 2019 by Francis Pollara and Julia Thayne, both of whom served as Entrepreneurs-in-Residence in Mayor Eric Garcetti's administration. The firm operated as a bridge between municipal government, communities, and mobility/cleantech innovators, with a stated mission of scaling zero-emissions mobility solutions and supporting urban transportation innovation aligned with climate action planning. Its primary customer segment was government transportation and mobility agencies, and its value proposition centered on accelerating climate and mobility solutions through strategic partnerships, policy insight, and market activation, including support for economic development and foreign direct investment flows into the U.S. cleantech sector.

Underlying products or technology are not described in the source material — the offering was services-based (advisory, ecosystem orchestration, partnership facilitation) rather than software or hardware. Pricing details, revenue mechanics, and GTM motion are also not disclosed. In 2024, Urban Movement Labs merged with the Los Angeles Cleantech Incubator (LACI) to scale zero-emissions mobility, which is the most significant corporate event in the company's history. Following the merger, both co-founders established Twoº & Rising, a separate advisory group dedicated to bridging U.S.–foreign partnerships to advance cleantech solutions, with services spanning Discover (market research), Strategize, Partner, Execute (market entry), and Scale (fundraising, grant strategy). Named Twoº & Rising clients include the Consulate General of Canada, Team Finland (Consulate General of Finland), and London & Partners.

Urban Movement Labs firmographics

Firmographics
Name
Urban Movement Labs
Website
https://urbanmovementlabs.com
Company type
Private
Founded year
2019
Operating status
Acquired
Headcount range
1–10 employees
Short description
Urban Movement Labs was a Los Angeles-based advisory firm co-founded in 2019 that bridged municipal government, communities, and cleantech/mobility innovators to scale zero-emissions transportation. It merged with LACI in 2024.
Ownership category
akta.pro rank

Urban Movement Labs industry classification

Industry
Product category
Urban Mobility Advisory Services
NAICS
Regulation and Administration of Transportation Programs (926120), Urban Transit Systems (4851)
SIC
Transportation Services (4700)
akta.pro primary industry
Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)
akta.pro secondary industries
Local Transportation, Parking & Mobility Administration (BPAIACAM), Sustainable / Low-Emission Ground Transportation Programs (THACAIAL)

Keywords

  • Urban mobility advisory
  • Zero emissions transportation
  • Cleantech partnerships
  • Mobility innovation consulting
  • Climate action planning

Where Urban Movement Labs is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Markets served

Urban Movement Labs business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations

Urban Movement Labs product offering

Product offering

Core offering

Urban Movement Labs was a collaboration between communities, local government, and mobility innovators that worked to advance zero-emissions mobility and urban transportation innovation, primarily serving city and state government agencies. The firm supported economic development, ecosystem growth, and foreign direct investment in mobility and cleantech sectors through strategic partnerships, policy insight, and market activation, with a mission to scale technology and inform policy aimed at limiting global warming to 2°C or less by 2030.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Urban Movement Labs merged with LACI to scale zero emissions mobility

Companies that use Urban Movement Labs

Customer profile

Segments1 record

Ideal customer profiles2 records

Urban Movement Labs technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Urban Movement Labs partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Los Angeles Cleantech Incubator (LACI)coreStrategic or Co-development PartnerUrban Movement Labs merged with LACI to scale zero emissions mobility. This merger combined UML's expertise in urban mobility innovation with LACI's established cleantech incubator infrastructure to accelerate zero-emissions transportation solutions in Los Angeles.

Recent moves6 records

Expansion highlights6 records

Urban Movement Labs competitors and assessment

Company assessment

Emerging players

  • StreetLight Data: Urban mobility analytics platform serving planners, transportation agencies, and infrastructure consultants with data on travel patterns. Comparable buyer base (city/state DOTs and mobility agencies) and overlapping mission of enabling data-driven urban transportation decisions.
  • Populus: Mobility data and policy platform that helps cities manage shared mobility, curb space, and transportation programs. Direct overlap with UML's transportation agency customer base and zero-emissions mobility agenda.
  • Transportation for America: Advocacy and policy organization focused on modernizing U.S. transportation, with deep engagement on zero-emissions mobility and federal funding flows. Comparable in mission and policy-adjacent positioning to UML's government-facing advisory practice.

Broad incumbents

  • C40 Cities Climate Leadership Group: Global network of 100+ mayors addressing climate change, with active programs on urban mobility and transportation decarbonization. C40 is a peer in cleantech advisory to city governments and operates at a substantially larger scale.
  • Sidewalk Labs: Alphabet-affiliated urban innovation organization that worked on smart-city planning, mobility, and infrastructure. Comparable in its cross-sector urban innovation mandate and public-sector buyer focus, though significantly larger in capital and scope.
  • Smart Cities Council: Industry coalition advising cities on smart-city strategy, including mobility and sustainability programs. Comparable in mission to equip urban governments with frameworks, partnerships, and vendor ecosystems for urban innovation.

Direct peers

  • Rocky Mountain Institute (RMI): Global climate non-profit where co-founder Julia Thayne served as Senior Principal managing a $16M+ decarbonization portfolio. RMI runs similar cross-sector cleantech advisory work targeting industry, transportation, and policy, making it a close functional peer.
  • Remix (now part of Via Transportation): Transit planning and mobility platform serving cities on route design, scenario planning, and zero-emissions transition strategy. Remix shares UML's buyer (city transportation agencies) and core subject matter (urban mobility decarbonization), differing mainly in being a software product rather than advisory services.
  • Los Angeles Cleantech Incubator (LACI): UML's merger partner and now parent organization. LACI operates as a cleantech incubator with a mobility/transportation portfolio, making it the most direct comparator as both organizations pursue zero-emissions mobility in the LA ecosystem.

Others

  • Urbanism Speakeasy: Urbanism advisory and educational platform working with cities on mobility, land use, and policy. Smaller-scale peer sharing a mission to translate urban innovation principles into municipal practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Urban Movement Labs social profiles

Digital presence

Urban Movement Labs financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Urban Movement Labs leadership team

Management profile

Number of profiles

Urban Movement Labs funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Urban Movement Labs M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Movement Labs

What does Urban Movement Labs do?

Urban Movement Labs was a collaboration between communities, local government, and mobility innovators that worked to advance zero-emissions mobility and urban transportation innovation, primarily serving city and state government agencies. The firm supported economic development, ecosystem growth, and foreign direct investment in mobility and cleantech sectors through strategic partnerships, policy insight, and market activation, with a mission to scale technology and inform policy aimed at limiting global warming to 2°C or less by 2030.

When was Urban Movement Labs founded?

Urban Movement Labs was founded in 2019. It employs 1 to 10 people.

Where is Urban Movement Labs based?

Urban Movement Labs is headquartered in Los Angeles, United States, in the North America region.

Who are Urban Movement Labs's main competitors?

Emerging players on record are StreetLight Data, Populus and Transportation for America. Broad incumbents are C40 Cities Climate Leadership Group, Sidewalk Labs and Smart Cities Council. Direct peers are Rocky Mountain Institute (RMI), Remix (now part of Via Transportation) and Los Angeles Cleantech Incubator (LACI). Urbanism Speakeasy is listed as an others.

Does Urban Movement Labs have an API?

No public API is recorded for Urban Movement Labs.

What industry is Urban Movement Labs in?

Urban Movement Labs's product category is Urban Mobility Advisory Services. Its primary akta.pro industry code is BPAIANAJ, Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities), with a secondary code of BPAIACAM, Local Transportation, Parking & Mobility Administration. Its NAICS code is 926120 and its SIC code is 4700.

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Live signals
PR NewswireUrban Movement Labs Merges Into LACI, Expanding LACI's Capacity to Invite & Scale Zero Emissions Mobility Innovation in LA by Time World Arrives for 2028 OlympicsThe Los Angeles Cleantech Incubator (LACI) has merged with Urban Movement Labs (UML) to enhance its capacity for advancing zero emissions mobility innovations in Los Angeles ahead of the 2028 Olympics. This merger will bolster LACI's National City Climate Innovation Challenge and support the development of a Transportation Technology Innovation Zone in the San Fernando Valley, aimed at serving local communities with sustainable mobility options. The initiative also aligns with state funding and collaborative efforts to implement zero emission transportation solutions.PR NewswireIntegrating Advanced Air Mobility: A Primer For Cities Released by Urban Movement Labs in Partnership with the City of Los AngelesUrban Movement Labs and the City of Los Angeles announced the publication of a primer on integrating Advanced Air Mobility (AAM) to guide future policy development for electric aircraft. The report outlines a framework for cities to understand emerging AAM technologies, with commercial deployment expected following FAA certification in 2025. This initiative aims to help Los Angeles prepare for the integration of eVTOL aircraft while reducing negative externalities like noise and emissions.TechCrunchHow Los Angeles is preparing for the air taxi takeoffUrban Movement Labs, a nonprofit spun out of Los Angeles Mayor Eric Garcetti's office in 2020, has launched an urban air mobility partnership with the city and Los Angeles Department of Transportation to develop a policy toolkit for integrating air taxis into existing infrastructure. The initiative, funded in part by Archer Aviation and Hyundai's Urban Air Mobility division, with Volocopter joining as the newest partner, aims to address vertiport siting, zoning laws, noise pollution, and equity concerns before commercial operations launch later this decade. The city explicitly seeks to avoid the reactive regulatory scramble that followed the introduction of Uber, Lyft, and e-scooter services, emphasizing methodical planning over hype.PR NewswireVolocopter Partners with Urban Movement Labs of Los AngelesVolocopter has announced a partnership with Los Angeles-based Urban Movement Labs to explore the application of its urban air mobility solutions in the Los Angeles area. As part of this strategic entry into the US market, Volocopter will exhibit at CoMotion LA in November 2021 to engage stakeholders and gather insights for future service implementation. The collaboration aims to inform policy frameworks and pilot projects for integrating electric vertical take-off and landing aircraft into the city's transportation ecosystem.VolocopterVolocopter Partners with Urban Movement Labs of Los AngelesVolocopter, a German pioneer of urban air mobility (UAM), has partnered with Los Angeles-based Urban Movement Labs to explore the application of its electric vertical take-off and landing (eVTOL) aircraft solutions in the Los Angeles area. As part of this cooperation, Volocopter will participate in CoMotion LA to showcase its family of aircraft including the VoloCity, VoloDrone, and VoloConnect, with plans to launch commercial UAM services in the next 2-3 years following EASA and FAA certification. The partnership aims to develop a policy framework for integrating UAM as a safe, sustainable, and equitable transportation component in Los Angeles.GlobeNewswireIBI Group Partners with LA’s Urban Movement Labs to Shape the Future of MobilityIBI Group joined Urban Movement Labs, a partnership between LA's mayor's office and three major movement agencies, to develop transportation solutions. The firm will pilot its CurbIQ curbside management system in Hollywood, downtown, and the Warner Center area with LADOT. The goal is to inform future curbside regulations and optimize curb space use.GlobeNewswireAvis Budget Group Announces Role as Founding Partner of Urban Movement Labs, Driving Transportation Innovation in Los AngelesAvis Budget Group announced it is a founding partner of Urban Movement Labs, a public-private partnership launched by Los Angeles Mayor Eric Garcetti to accelerate transportation innovation. The initiative will develop and test transit solutions, with Avis Budget Group operating two million travelers annually. The partnership includes Lyft, Verizon, Waymo, and other entities.