Graphicolor Printing, Inc.
Graphicolor Printing, Inc. is a Wisconsin-based commercial printing company offering offset, digital, diecutting, variable data, and direct mail services, plus a Direct2Board large format printing capability, serving SMBs and individual customers in the regional market.
- Company typePrivate
- Founded2000
- HeadquartersNew Berlin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Graphicolor Printing, Inc. does
Graphicolor Printing, Inc. is a privately held commercial printing company founded in 2000 and headquartered in New Berlin, Wisconsin. The company provides offset printing, digital printing, diecutting, variable data printing, and direct mail services to business customers needing marketing materials, business documents, and promotional print products. Its geographic scope is limited to the Wisconsin region. The company has also developed a secondary branded product line, Graphicolor Candy Boxes, launched in 2008, which features themed seasonal and special edition candy box designs for promotional and gifting purposes.
The company's technology stack centers on physical print production capabilities, most notably the recently introduced Direct2Board service, which enables large format printing directly onto rigid board substrates for signage and display applications. It also operates a self-serve online customer infrastructure including a Job Center portal for order tracking, a file submission system (Send a File), and an online estimate request form. No proprietary software platforms, APIs, or AI/ML capabilities are evidenced in the source data.
Graphicolor generates revenue through one-time, quote-based commercial printing projects billed on a pay-as-you-go cadence. Pricing is not publicly disclosed and varies by project scope. The go-to-market motion is primarily direct-to-consumer via the company website and local presence, targeting SMBs, individual consumers, and promotional products buyers. The company is bootstrapped with no external investors, no funding rounds, and no institutional ownership structures disclosed.
Graphicolor Printing, Inc. firmographics
Firmographics- Name
- Graphicolor Printing, Inc.
- Legal name
- Graphicolor Printing, Inc.
- Website
- https://graphicolorprinting.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graphicolor Printing, Inc. is a Wisconsin-based commercial printing company offering offset, digital, diecutting, variable data, and direct mail services, plus a Direct2Board large format printing capability, serving SMBs and individual customers in the regional market.
- Ownership category
- akta.pro rank
Graphicolor Printing, Inc. industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing (32311)
- SIC
- Commercial Printing (2750)
- akta.pro primary industry
- Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)
- akta.pro secondary industries
- Digital Printing (Short-Run, Variable Data) (MPAJALAC), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
Keywords
Where Graphicolor Printing, Inc. is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Graphicolor Printing, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Printing Services: Custom commercial printing services including offset and digital printing for various business needs
- Graphicolor Candy Boxes: Branded themed candy boxes sold directly to customers and businesses, featuring seasonal and special edition designs launched since 2008
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based printing services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Graphicolor Printing, Inc. product offering
Product offeringCore offering
Graphicolor Printing provides commercial printing services including offset printing, digital printing, diecutting, variable data printing, and direct mail, supplemented by a large format Direct2Board printing capability for rigid substrates. The company also sells themed promotional candy boxes under the Graphicolor Boxes brand and operates an Online Print Center and file submission portal for customer job management.
Product overview
Graphicolor Printing, Inc. is a commercial printing company offering a portfolio of print-related products and services. The core offerings include Direct2Board Printing (large format direct-to-board printing), general printing services, an Online Print Center for job management, and a Send a File submission tool. Additionally, the company produces themed promotional candy boxes as a unique marketing/promotional product. The Direct2Board service represents a new capability expansion for large format printing applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct2Board Printing Large format direct-to-board printing service that prints directly onto rigid board materials, enabling customers to produce signage and displays without traditional mounting. Marketed as a new capability for large format applications.
- General Commercial Printing Services Traditional and digital commercial printing services including offset printing, digital printing, diecutting, variable data printing, and direct mail for business marketing materials, documents, and promotional needs.
- Online Print Center (Job Center) Customer-facing online portal providing login, job tracking, and management capabilities for print orders, enabling self-serve interaction with the print shop.
- Send a File (File Submission) Online file submission tool that allows customers to send print-ready files directly to the company for production, supporting the self-serve ordering workflow.
- Graphicolor Candy Boxes Themed candy boxes produced and branded by the company as promotional and gifting items, featuring multiple series with themes such as Valentine's Day, Halloween, Summer, Winter holiday, and special editions featuring original characters like The Print Superhero.
Companies that use Graphicolor Printing, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Graphicolor Printing, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Graphicolor Printing, Inc. partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Graphicolor Printing, Inc. competitors and assessment
Company assessmentBroad incumbents
- 4over, Inc. Trade-only commercial printing platform aggregating offset, digital, and large-format output from a national production network. Comparable to Graphicolor on product mix but competes through a national, broker-driven distribution model.
- Cimpress (Vistaprint): Large-scale online printing platform serving SMBs and consumers with commercial print, marketing materials, signage, and promotional products. Represents the broad incumbent pressure on regional commercial printers like Graphicolor.
- Staples Print & Marketing Services: National office-supply retailer offering in-store and online commercial printing, signage, and marketing materials to SMBs. A broad incumbent competing for the same SMB print spend that Graphicolor serves in Wisconsin.
Emerging players
- Mimeo: Cloud-based commercial printing platform targeting enterprise and SMB customers with on-demand printing and direct mail. Comparable to Graphicolor's digital and direct mail capabilities but with a digitally native, software-led delivery model.
- PsPrint: Online commercial printing company offering offset, digital, large-format, and direct mail to SMBs nationwide. Competes with Graphicolor on the digital self-serve and SMB customer side, though at a national scale.
Direct peers
- Minuteman Press: Franchise commercial printing and marketing services provider with local print centers offering offset, digital, signage, and direct mail. Operates on the same one-stop local-shop model that Graphicolor pursues.
- FASTSIGNS: Leading franchise network specializing in large-format signage, graphics, and visual communications, directly comparable to Graphicolor's new Direct2Board offering and overlap with its commercial print services.
- AlphaGraphics: National franchise network of commercial print centers offering offset, digital, large-format, and direct mail services to local SMBs. Highly comparable to Graphicolor's full-service commercial print model and Wisconsin-area SMB customer base.
- Sir Speedy: National franchise printing and marketing services network serving SMBs with commercial printing, signage, and direct mail. Directly comparable service mix and customer profile to Graphicolor's Wisconsin operations.
Others
- Shutterfly Business Solutions: Large-scale producer of personalized print products and marketing materials for businesses and consumers. Adjacent ecosystem participant relevant to Graphicolor's promotional candy box and custom-branded merchandise offerings.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Graphicolor Printing, Inc. social profiles
Digital presenceGraphicolor Printing, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graphicolor Printing, Inc. leadership team
Management profileNumber of profiles
Graphicolor Printing, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graphicolor Printing, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graphicolor Printing, Inc.
What does Graphicolor Printing, Inc. do?
Graphicolor Printing provides commercial printing services including offset printing, digital printing, diecutting, variable data printing, and direct mail, supplemented by a large format Direct2Board printing capability for rigid substrates. The company also sells themed promotional candy boxes under the Graphicolor Boxes brand and operates an Online Print Center and file submission portal for customer job management.
Is Graphicolor Printing, Inc. a public or private company?
Graphicolor Printing, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Graphicolor Printing, Inc. founded?
Graphicolor Printing, Inc. was founded in 2000. It employs 11 to 50 people.
Where is Graphicolor Printing, Inc. based?
Graphicolor Printing, Inc. is headquartered in New Berlin, United States, in the North America region.
How does Graphicolor Printing, Inc. make money?
Two revenue lines are on record. Printing Services are the primary driver. The others are graphicolor Candy Boxes.
Who are Graphicolor Printing, Inc.'s main competitors?
Broad incumbents on record are 4over, Inc., Cimpress (Vistaprint) and Staples Print & Marketing Services. Emerging players are Mimeo and PsPrint. Direct peers are Minuteman Press, FASTSIGNS, AlphaGraphics and Sir Speedy. Shutterfly Business Solutions is listed as an others.
Does Graphicolor Printing, Inc. have an API?
No public API is recorded for Graphicolor Printing, Inc..
What industry is Graphicolor Printing, Inc. in?
Graphicolor Printing, Inc.'s product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAB, Commercial & Offset Printing (Sheetfed/Web), with a secondary code of MPAJALAC, Digital Printing (Short-Run, Variable Data). Its NAICS code is 323111 and its SIC code is 2750.