Business Podcast Network

What Business Podcast Network does

Business Podcast Network (BPN) is a privately held, venture-backed media startup founded in 2021 and headquartered at 2201 Broadway, Suite 400, Oakland, California. The company operates a podcast-first media platform centered on its flagship product, "The Drill Down," a daily business news podcast hosted and founded by Cory Johnson. The show focuses on stock market movers, featuring CEO and investor interviews, and is distributed freely to listeners primarily through Apple Podcasts, with additional audience touchpoints on the company's Squarespace-hosted website (bizpod.net) and an email newsletter subscription. The network positions itself as "business news for business people," serving business professionals and retail investors who want accessible daily market analysis.

The underlying technology is a conventional podcast production and digital media distribution stack with no proprietary AI features, APIs, or SDKs disclosed. Content distribution is exercised through marketplace/app-store channels (Apple Podcasts) and direct channels (the website and newsletter). Revenue mechanics appear to rely on podcast advertising and sponsorship, supported by a dedicated partnership sales contact ([email protected]); no subscription paywall or per-product pricing is publicly disclosed. Founder Cory Johnson's combined background as CNBC's first Silicon Valley correspondent, a Bloomberg TV/radio/podcast creator, hedge fund manager at Epistrophy Capital, and former Ripple senior executive is the primary differentiator and editorial anchor.

With 1–10 employees and no disclosed institutional investors, parent company, or funding rounds in the source data, BPN operates as a lean, founder-led independent media venture. Customer-facing operations are overwhelmingly direct-to-consumer and global in distribution reach, while the enterprise-facing motion is limited to sponsorship/partnership inquiries. The product surface is narrow (one daily podcast plus a newsletter add-on), and there are no disclosed acquisitions, partnerships, awards, certifications, or regulatory engagements.

Name

Business Podcast Network

Legal name

Business Podcast Network

Website

https://bizpod.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Podcast Network is a privately held Oakland-based media startup that operates "The Drill Down," a daily business news podcast hosted by founder Cory Johnson, serving business professionals and investors via Apple Podcasts, its website, and an email newsletter.

Ownership category

akta.pro rank

Product category

Business Podcast Media

NAICS

Sound Recording Industries (5122), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Business news podcast
• Stock market analysis
• Financial media content
• CEO interview podcast
• Investor insights daily

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Podcast Media Revenue: The Business Podcast Network appears to generate revenue through podcast content distribution, with 'The Drill Down' as its flagship daily show featuring CEO and investor guests. The network has a dedicated sales contact ([email protected]) indicating sponsorship and advertising-based revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Business Podcast Network produces and distributes "The Drill Down," a daily business news podcast hosted by founder Cory Johnson, featuring in-depth analysis of daily stock market movers and interviews with CEOs and investors. The podcast is available free to listeners through Apple Podcasts and other podcast platforms, with a companion email newsletter for audience engagement.

Product overview

Business Podcast Network operates as a media company offering a unified podcast platform centered on its flagship product, The Drill Down—a daily business analysis podcast. The network also provides a companion newsletter subscription service for audience engagement and content distribution. The core offering consists of the podcast distributed through Apple Podcasts and other platforms, supported by an email newsletter for direct audience communication.

Differentiator

Problem solved

Functional benefit

Products and services

• The Drill Down A daily business podcast hosted by Cory Johnson that provides in-depth analysis of daily stock market movers, featuring interviews with CEOs and investors. Distributed free to listeners on Apple Podcasts and other podcast platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CNBC: CNBC produces business news podcasts and video content aimed at investors and market participants — the same core audience as The Drill Down. As the company where BPN's founder Cory Johnson was CNBC's first Silicon Valley correspondent, CNBC represents both a competitor and a benchmark.
• The Wall Street Journal: WSJ operates a suite of business and markets podcasts (e.g., The Journal, What's News) targeting the same investor and executive demographic as BPN, with far larger editorial resources and direct subscriber monetization.
• Axios: Axios produces business and tech newsletters and podcasts aimed at professional decision-makers, sharing BPN's newsletter-driven, executive-audience positioning with substantially greater scale and newsroom resources.
• Yahoo Finance: Yahoo Finance produces daily market podcasts and video aimed at retail and professional investors — overlapping directly with The Drill Down's stock-mover coverage. Its scale and audience make it a direct comparison point for daily business-news audio.
• Bloomberg: Bloomberg operates a portfolio of business and markets podcasts and broadcast content targeting the same investor and executive audience as BPN. Its scale, newsroom, and direct advertiser relationships make it the dominant incumbent BPN must compete against in daily stock-coverage audio.

Direct peers

• The Information: The Information operates subscription-driven tech and business podcasts and journalism targeting executives and investors. Its premium positioning and exclusive interviews closely mirror BPN's model of using founder credibility to attract high-value guests.
• Morning Brew: Morning Brew combines a flagship business newsletter with podcasts targeting young professionals and operators — directly comparable to BPN's podcast-plus-newsletter GTM motion and audience of business decision-makers.
• Bloomberg's Odd Lots (and similar daily markets podcasts): Bloomberg's Odd Lots and equivalent daily markets podcasts represent the closest direct competitive analogue to The Drill Down — daily, focused coverage of stock movers and investor topics, frequently featuring CEOs and fund managers as guests.
• The Motley Fool: The Motley Fool operates podcasts and investing-focused content for retail investors and business enthusiasts — a comparable business-news-meets-investing audio brand competing for similar listener attention and sponsorship dollars.
• Seeking Alpha: Seeking Alpha produces podcasts and analysis content aimed at active retail and professional investors. Its investor-focused editorial niche and daily market commentary format overlap tightly with The Drill Down's stock-mover positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DrillDownPod
• LinkedInlinkedin.com/company/businesspodcastnetworkofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Podcast Network